What all we want to know for the NPD:
Do people know about epilators?Whats their level of
awareness?What are their inhibitions? Threading vs. Epilators vs.
TweezersWill they prefer doing it themselves? Trust?Will you
buy?Motivations for buying?
Start with consumer analysis- GAPProduct ye- gap ye fill- market
size, competitors-technopre-launch, launch, post-launch
GTM- Channels,
States- launch, literacy rate, women working population- mumbai
delhiChannels- online, modern trade- percentage of women, proneness
to channel, women-online relationCommunication channel- Social
media, lesser on TV, Facebook twitter, youtube, blogs,
newspaper-theek theek
Scalability- States, then next
