password...Philips Research Password 28 lOctober 2006 Philips Research Password 28 October 2006 Cover story Philips Lumalive fabrics Cover story Philips Lumalive fabricsFew activities

password

“Withoutpassionateentrepreneurship,geniusinventionsarelikelytolanguishandneverachievetheirfullpotential.”

Kenneth Morse: Speaking from the heart

PhilipsResearchtechnologymagazine-issue28-October2006

PhilipsLumalivefabrics–creatingamagiclightingexperiencewithtextiles

“Thewoodstovereducespollutionfromsmoketoatenth,andorganicvolatileemissionstoone-hundredthoftheleveloftraditional,three-stonecookingfires.”

Satisfying a burning need

“Weareatthebeginningofanewerainmedicalcare.”

Medical technology – Saving lives, reducing costs

2 Philips Research Password 28l October2006 �Philips Research Password 28l October2006

PasswordisaquarterlymagazinepublishedbyPhilipsResearch.

PhilipsResearch,partofRoyalPhilipsElectronics,haslaboratoriesinthreeregions(Europe,EastAsiaandNorthAmerica)wherearound1,800peopleinvestigatepromisingoptionsforinnovation.

Editor-in-chiefPetervandenHurkE-mail:[email protected]

Production managementClaudiavanRoosmalenEricaSchrijvers

Distribution managementCeesJanMolEricaSchrijvers

Editorial BoardProfDrEmileAarts,theNetherlandsDrSteveBattersby,UnitedKingdomDrPeterWierenga,theNetherlandsDrFalkoBusse,GermanyEllendeVries,theNetherlandsDrMichaelPashley,USA

Design and Art DirectionStormScott,Eindhoven

Printer & LithographyRotoSmeetsGrafiServicesEindhoven

Other contributors to this issueWilliamThirdCeesJanMol

More informationand subscriptionPhilipsResearchPublicRelationsDeptProf.Holstlaan45656AAEindhoven,theNetherlandsTel.+31-40-2743403Fax+31-40-2744947E-mail:[email protected]

See alsowww.research.philips.com

©KONINKLIJKEPHILIPSELECTRONICSN.V.2006AllrightsreservedArticlesmaybereproducedinwholeorinpartprovidedthatthesource‘PhilipsResearchPassword’ismentionedinfull;photographsandillustrationsforthispurposeareavailableviatheabove-mentionedwebsite.Theeditorwouldappreciateacomplimentarycopy.

In this issue Editorial

AfterhavingbeenanintegralpartofPhilipsfor53years,Philips

SemiconductorsisnowaseparateentitycalledNXP–atrueNext

Experience.Thisdisentanglementwasaninevitable,essentialstepto

getSemiconductorsinabetterpositiontoextenditsfieldofplay

andoptforstronggrowth.

ThedisentanglementalsohadamajorimpactonResearch:on

October1st,360formeremployeesofPhilipsResearchcommenced

theiremploymentinthenewcorporateresearchorganization

ofNXP.Andalthoughthismeansasignificantlosswithregard

tointellectualresources,thecooperationandsynergybetween

ResearchandthenewresearchorganizationofNXPwillfora

largepartbeprolonged,albeitinamoreformalway.Intermsof

location,littlewillchange:thenewNXPresearchorganization

willremainaccommodatedattheHighTechCampusEindhoven,

theNetherlands,andatIMECLeuven,Belgium.Theywillcontinue

tomakeuseofthemanyfacilitiesandservices–cleanrooms,IT

environment-whichtheyhavebeenutilizingovertheyears.And

fromwithinResearch,about65peoplewillstillbeworkingfor

NXPonalargenumberofprojectsandmanywillcollaboratein

thefieldsofSystem-in-Package(SiP),low-powerdesignandsignal

processing.

Open Innovation – the future of Philips Research

Aboutthreeyearsago,PhilipsResearchmanagementdecidedto

taketheOpenInnovationroute:withourfocusonHealthcare

andLifestyle,weareconstantlyonthelookoutfornewtypesof

relationshipswithstrongpartnersininnovation,intheacademic,

clinical,industrialandbusinessworld.Forexample,inAugust,

wereachedagreementwithBGMedicineonadevelopment

partnershipinpatient-centereddiagnosticsandpersonalized

medicine.AndinOctober,weopenedourLifeSciencesFacilities

attheHighTechCampusEindhoven,whichhousemulti-disciplinary

researchformoleculardiagnostics,imagingandtherapy.These

facilitieswillbeusedincooperationwithuniversities,university

hospitalsandresearchinstitutes,offeringauniqueblendof

scientific,medicalandindustrialpartnershipsinthisfield.

Increasingly,Researchisbecominganecosystemthatnurtures

organicgrowthtodrivePhilipsforward.New,breakaway

technologieswillleadtonewbusinessopportunitiesinnew

markets.Lumalivefabrics-innovativelight-emittingtextile

technologythatcandisplaytext,graphicsoranimationsinfull-

color-areaclearexampleofthis.Furthermore,wearestimulating

entrepreneurshipwithanincreasingnumberoflabventuresand

incubators-newcommercialchannelsinwhichweallowour

technologytobecomethebasisofnewbusinessventures-taking

moreriskstobringinnovationstothemarketfaster.Weare

alsoonthelookoutforemergingmarketsthatrequirespecific

solutions,carefullytargetedattheneedsofconsumers.The

woodstove,forexample,showsthatweshouldbeabletoimprove

thelivesofmanyfamiliesintheworld’spoorestregionsbytakinga

revolutionary,newapproachto‘ancient’technology.Andwithour

labsinEurope,NorthAmericaandAsia,weareideallypositioned

toexpandourinnovationecosystemsonaglobalscaleandleverage

ourregionalpositions.

Rick Harwig

CEOPhilipsResearch

CTORoyalPhilipsElectronics

“ResearchisbecominganecosystemthatnurturesorganicgrowthtodrivePhilipsforward.”

Cover story 6 Philips Lumalive fabrics Creating a magic lighting experience with textiles

Features23 Healthcare Medical technology – Saving lives, reducing costs

28 Technology The woodstove - Satisfying a burning need

Further in this issue 4 Technology news

12 Another perspective Kenneth Morse: Speaking from the heart

16 What’s new 1 Philips makes healthy eating just a click away

Video Fingerprinting for automatic video identification

17 Joint contribution Next Simplicity - Sense and Simplicity in action

22 What’s new 2 New Philips 20-inch 3D LCD for point-of-sale and

interactive applications

First integrated version of Entertaible shown at IFA 2006

Creative entrepreneurship in a dynamic environmentCover story

PhilipsLumalivefabricsFew activities in life are more rewarding than

self-expression. From choosing the clothes we

wear to the way we decorate our homes, each

of us has an opportunity to create something

intensely personal and very special. Textiles have

always played an important part in this creativity,

providing us with a rich tapestry of color, texture,

shape and form. Thanks to on-going work at Philips

Research, animated color illumination is a new

creative dimension that textiles will now be able

to deliver. Philips Research’s new light-emitting

‘Lumalive’ textiles will also have important

applications in healthcare and personal safety.

6

� Philips Research Password 28l October2006 �Philips Research Password 28l October2006

NewjointElectronicMeasurementLaboratoryatHighTechCampusEindhoven

OnSeptember13th,PhilipsannouncedacollaborationbetweentheMiPlazasharedresearchfacility,AgilentTechnologiesand

CascadeMicrotech,toestablishaworld-classElectronicMeasurementLaboratoryatMiPlazaontheHighTechCampusEindhoven.

Thelaboratorywillenabledevelopmentoftheincreasinglycomplexandhigh-speedchipswhichareattheheartofnext-generation

wirelesssystems.Suchinnovationsincludewirelesscommunicationinthe

homeprovidingtheinfrastructureforambientintelligence,high-frequencyRF

imagingsystemsinhospitals,andultralowpowerwirelesssensorsforusein

andaroundthehumanbody.

Thesewirelessinnovationswilldemandmassivelyincreaseddatatransfer

rates,100-1000timeshigherthancurrentlyavailable.Thismeansincreased

bandwidthandconsequentlyhigherfrequencies.Thenewlaboratorysupports

theserequirements,enablingmeasurementstobeperformedatveryhigh

frequencyintheRFrange.

Technology news Technology news

Cascade Microtech’s probe station with Agilent Technology’s Network Analyzer

PhilipsResearchEastAsiahasbeenrankedasoneofthe‘25

BestR&DCenters’inChinabyGlobalEntrepreneur,akey

Chinesebusinesspublication.In2005,Philipsfiledthemost

patentsofallR&DcentersbasedinChinaandwasalsoranked

asthethirdlargestforeigninvestorwithoverUS$3billion

investmentinChinaandUS$51millioninvestmentinR&D.

Therankingwasbasedon5criteria:investment,infrastructure,

management,capabilityandcollaboration.Thisrankingshares

PhilipsamongstinternationalgiantssuchasMicrosoft,IBM,

Motorola,Sun,Siemens,Nokia,HPandUnilever.Atotalof

150internationalcompaniesand20Chineseenterprises

participatedinthisranking.

FransGreidanus,ManagingDirectorofPhilipsResearchEast

Asia:“Weareextremelyproudthatwehavebeenchosen

asoneofthe25bestR&DCentersintheverycompetitive

environmentChinaoffers.Itisabigcomplimenttoour

scientists.Butmuchisstilltobedone.Itisastrongstimulusto

becomeevenbetterthanwearetoday.”

PhilipsResearchEastAsiaamongstbest25R&DcentersinChina

left: Research at Philips Research East Asia on recording interactive TV right: Dr Frans Greidanus

GamedevelopersandpublisherssignuptoamBXrevolution

Inthepastmonths,Kuju,afirst-classgamedevelopercompany,andTHQInc.,a

leadinggamepublisher,joinedtheburgeoninglistofgamedevelopers,publishersand

peripheralsmanufacturerssupportingamBX-enabledgames,includingRevolution,

SumoDigital,PhilipsPeripherals&AccessoriesandSpectraVideo.

CreatedbyPhilips,amBXtechnologyrevolutionizesthegameplayexperienceby

extendingthegamingworldoutofthescreenandintotherealworld.Featuringa

scriptinglanguage,softwareengineandarchitecture,theamBXformatdeliversall-

newplayerexperiencesthroughamBX-enableddevicessuchasLEDcolor-controlled

lights,activefurniture,rumblers,fansandheaters,allplacedstrategicallyarounda

player’sroom.

InSeptember,THQInc.publishedtheireagerly-awaitedPCgameBroken Sword:

The Angel of Death,thefourthreleaseintheaward-winningadventureseriesfrom

RevolutionSoftwareandSumo.WithamBX,gamerswillundergoafull‘sensory

surroundexperience’whenplayingthisinnovative,adventurousgame.

KujuplanstohaveitsRAIL SIMULATORpublishedbyElectronicArtsEuropeinearly

2007,whichwillallowbothrailenthusiastsandcasualuserstheopportunitytodrive

steam,dieselandelectrictrainsonrealroutesthroughouttheUKandGermany.By

amBX-enablingthegame,allthefamiliarsights,soundsandfeelingsoftherailway

experiencewillberecreatedaroundtheplayer,includingwind,trackrumbleand

lighting-bothinandoutofthetunnels.

Technology

newsFor more informationwww.research.philips.com/password

Using amBX technology, multiple peripherals in the room around you work in harmony with the game to deliver a new sensory experience: surround lighting, sound, vibration, air flow and other effects.

BookonAdHocandSensorNetworks

CarlosCordeiro,PhilipsResearchNorth

America,BriarcliffManor,isco-authorofthe

newlypublishedbook‘AdHocandSensor

Networks:TheoryandApplications’.

Thisbookintroducesanewexplanatory

cross-layermodelspecificallydesigned

tounderstandallaspectsofadhocand

sensornetworking,fromdesignthrough

performanceissuestoapplication

requirements.Futuredirections,challenges

andpotentialsimulationprojectsarealso

discussed.

Ad Hoc and Sensor Networks: Theory and Applications - Carlos Cordeiro, Philips Research North America and Dharma Agrawal, University of Cincinnati, OH - World Scientific Publishing Company Inc., March 2006

Carlos Cordeiro from Philips Research North America

� Philips Research Password 28l October2006 �Philips Research Password 28l October2006

Cover story PhilipsLumalivefabrics Cover story PhilipsLumalivefabrics

Few activities in life are more rewarding than self-expression. From choosing the clothes we wear to the way we decorate

our homes, each of us has an opportunity to create something intensely personal and very special. Textiles have always

played an important part in this creativity, providing us with a rich tapestry of color, texture, shape and form. Thanks to

on-going work at Philips Research, animated color illumination is a new creative dimension that textiles will now be able

to deliver. Philips Research’s new light-emitting ‘Lumalive’ fabrics will also have important applications in healthcare and

personal safety.

By Peter HaroldPhotography/illustrations: Philips, Capital Photos, James Prinz

Creating a magic lightingexperience with textiles

Itisawell-knownfactthatbycontrollingtheintensityofred,green

andbluelight-emittingdiodes(LEDs)placedincloseproximityto

oneanother,youcanre-createjustaboutanycolorimaginable.The

principleisalreadywidelyexploitedintheLED-basedadvertising

screensthatsurroundvirtuallyeverypremierefootballstadium.

Bysealingconventionallow-costLEDsintoalaminatedplastic

panelthatisflexibleanddurableenoughtowithstandconstant

flexing,thePhotonicTextilesgroupatPhilipsResearchhas

succeededinembeddingarraysoftheseLEDsbeneaththesurface

oftextiles,makingitpossibleforsoftfurnitureandclothing

tocomealivewithmyriadpatternsofcoloredlight.Layersof

translucenttextilescovertheLEDpaneltodiffusethelightso

thatthepixelsflowsmoothlyintoeachotherandalsoprovide

therequiredlevelofsoftnessandsurfacetexture.Integrated

electronicsdrivestheLEDstocreatefixedormovingpatternsof

lightthatbringthemagicofilluminationtothetextiles.

“Soundssimpleintheory,butinpracticeitisn’t,”saysteamleader

BasZeper.“IndevelopingsolutionsforourLumalivefabrics,we

facedsignificanttechnologicalchallengesincreatinglarge-area

electronicsystemsthatontheonehandaremechanicallyvery

flexible,yetontheotherhandarealsoveryrobust.Inaddition,we

haveputalotofeffortintoimprovingthemodularityoftheLED

array,minimizingthenumberofinterconnectionsandminiaturizing

thecontrolelectronics.”

Buthowdoyouturnaninnovativeandilluminatingideaintoa

commercialsuccess?“It’snotenoughtojustexplaintopeople

inwordsandstillpictureswhattheycandowithourLumalive

fabrics”,saysZeper.“Ourtechnologyallowsforanimpressive

dynamicandcolorfulvisualexperience,andthereforewepreferto

givepracticaldemonstrationstopotentialpartnersandcustomers.

Triggeredbythemagiclightingexpericience,theynormallycome

upwithlargenumbersofapplicationideas.Andiftheythenreally

showcommercialinterestinthetechnology,weofferthemsample

kitsfortestpurposeswithintheirownfieldofuse.”

Theseexperienceexercisesarenowbeingperformedbyseveral

leadingfurniture,sportswearandrucksackmanufacturersaswellas

bysomeofEurope’sbestknowninteriordesigners.Furthermore,

ZeperandhisteamaretakinglivedemonstrationstoleadingA Philips Lumalive light-emitting T-shirt that expresses our mood and gives messages to the people around us.

8 Philips Research Password 28l October2006 �Philips Research Password 28l October2006

consumerelectronicsshowssuchastheIFAinBerlin(Germany).

Thesedemonstrationscurrentlyincludeastylishover-jacketwith

aLumalivepanelbuiltintothefrontorthebackandaliving-room

sofathatemitscolorfulpatternsoflightalongthelengthofits

backrest.“Thesofaisparticularlyimpressive,becausewhenthey

firstseeitmostpeoplelookuptotheceilingtoseewherethe

projectionbeameris,”saysZeper.“Thentheysuddenlyrealizethe

lightisactuallycomingoutofthesofaitself.”

Havingsucceededincapturingtheirinterest,Zeperandhisteam

thenprovidepotentialcustomerswithadevelopmentkitsothat

theycangetafeelforthetechnologyandhowitmightfitintotheir

products.Comprisingasquarepanelcontaininganarrayoftwo

hundredRGBpixels,plusallthenecessarydriveelectronics,design

manualsandaselectionofsuitablediffuserandoverlaymaterials,

thiskitallowsdesignerstoexperimentwithawiderangeof

differentlightingeffects.

Lumalivefabricsmaybesettorevolutionizetheclotheswewear

andthewaywefurnishourhomes,butconsumer-orientedmarkets

arenottheonlyonesonZeper’shitlist.Astheexamplesonthe

followingpagesillustrate,light-emittingtextilesalsohaveimportant

potentialapplicationsinmedicine,healthcareandpersonalsafety.

“Wefacedsignificanttechnologicalchallengesincreatinglarge-areaelectronicsystemsthatontheonehandaremechanicallyveryflexible,yetontheotherhandarealsoveryrobust.”

Bas Zeper, Photonic Textiles team leader

Seeing is believing

AmongtheLumalivedemonstratorsproducedbyPhilips

Researchareastylishover-jacketwithalight-emittingtextile

panelaliving-roomsofawithalight-emittingtextilebackrest,

andapillowthatdisplayssoothingcolorpatterns.


The Philips Lumalive couch is a perfect example of how Lumalive light-emitting fabrics can be used in the home, or professional environments like lobbies and offices.

On jackets containing the Philips Lumalive fabrics dynamic advertisements, graphics and constantly changing color surfaces can be displayed.

For her latest fashion collection, award-winning designer Anke Loh uses Philips Lumalive light-emitting textiles to create an almost magical lighting experience.Photo by James Prinz and dress by Anke Loh

Applied in soft fabric, the light from the small pixels diffuses, resulting in more or less continuous light-emitting soft surface..

10 Philips Research Password 28l October2006 11Philips Research Password 28l October2006

. . . . in interior designInthefuture,windowcurtainsandblindswon’tjustbeused

toblockoutthelight.Theywillbeabletoreplaceadraband

overcastdaywiththesoothingpatternsofcloudsdrifting

acrossasunlitsky,thedappledlightofawoodlandwalkoryour

veryowndisplayoftheauroraborealis.Anditwon’tbelimited

tocurtains.Justaboutanythingmadeofmaterialinyourhome

willeventuallybecomeapotentialsourceofmoodlighting.

. . . . in personal safetyWhenitcomestosafetyafterdark,‘seeandbeseen’isthe

orderoftheday.Light-emittingLumalivefabricsusedin

outdoorsportswearcouldmakesureyouseenight-time

joggerslongbeforeyoucatchtheminthebeamsofyourcar

headlights.Builtintotheprotectiveclothingoffirstresponders,

suchaspolice,fireandambulancecrews,theywillinsureinstant

visibilityfromthemomentrespondersarriveonscene.

. . . . in signage and advertisingWithLumalivefabrics,virtuallyanysoft-furnishingorfabric

surfacecanbeusedtodisplayinformationorlogos.Placeyour

glassofbeeronthetableinfrontofyouandsensorsinthe

tablecouldautomaticallydetectthebrandandcommunicateit

tothechairyouaresittingon.Heypresto,yourchairreflects

yourtasteinbeer.

. . . . in cultureLumalivefabricswillgivetomorrow’syoungsterstheability

toinstantlycustomizetheirclothingwiththenamesoftheir

favoritepopidolsorsportsstars,andbringawholenew

dimensiontotextandmulti-mediamessaging.Andit’snotonly

off-stagethatthesetextileswillhaveanimpact.Theywillalso

addanewcreativedimensiontotheperformingarts.

. . . . in fashionTomorrow’ssupermodelscouldbestruttingthecatwalks

inclothesthatdazzletheaudiencelikeneverbefore,with

colorsandpatternschanginginstantlytosuitdifferentmoods.

Andbecauseyou’llbeabletoprogramyourowncolorsand

patternsontoyourclothes,thescopeforpersonalexpression

willbevirtuallylimitless.

. . . . applications . . . . applications


Bas Zeper l Philips Research l [email protected]

Extra info www.research.philips.com/password

Philips Lumalive technology l light-emitting textiles

Photo by James Prinz and dresses by Anke Loh

12 Philips Research Password 28l October2006

Although Ken Morse heads-up MIT’s Entrepreneurship Center, he’s far from an academic management guru. Morse has

certainly earned the right to be different. He ’walked his talk’ by launching five successful high-tech companies during an

entrepreneurial career spanning 2� years prior to his arrival at MIT in 1��. If your preference is for a calm, relaxed working

environment free from commercial pressure, look away now.

By Steven KeepingIllustration: Storm Scott

Another perspective Another perspective

“Ibelievethatentrepreneurshipistherare,

butnecessaryingredientneededtocoax

technologyfromcomfortablelaboratories

withplushcarpetsonatortuouspathto

thecruelcrucibleoftheglobalmarket

place,”saysMorse.“Withoutpassionate

entrepreneurship,geniusinventionsare

likelytolanguishandneverachievetheirfull

potential.Peoplewhosaytheydon’twant

commercialpressurearen’tgoingtobe

worthanythingtoanentrepreneuranyway

andwouldbebetteroffinacademia.That

said,allthedecentresearchersIknoware

notinterestedinhavingtheirinventions

languishinginanivorytower;theywant

themtoseethelightofday,tomakea

differencetotheworld.”

Get out there and sell!

AccordingtoMorse,themostimportant

factorinensuringaproduct’ssuccessisn’t

howinnovativeitis,it’snotdowntoaslick

marketingcampaign,northebrand,or

eventheprice–it’sthesalesteam.Being

technicallytalentedisnotenough:you’ve

gottobebrilliantatfocusingonwhatyour

customersreallywantanddeliveritfast.

“Thinkofthemanyexampleswherethe

companywithinferiortechnologybuta

bettersalesforcesoundlydefeatedthe

companywiththebesttechnology,”he

explains.“Salesaremoreimportantthan

technologyalmosteverytime.”

Andthatisaveryimportantlessonfor

Europeans.“Europeanstart-upteamsmaybe

atadisadvantagewhenitcomestohaving

thenecessarypassionforperfectionand

swift,seamlesssalesexecution,”explains

Morse.“Unfortunately,thereisdefinitelyless

ofarecognitionoftheimportanceofsales

relativetotechnologyinEuropethanin

NorthAmerica.”

“Today’sbrightyoungEuropean

entrepreneursweretypicallynotraisedto

Kenneth Morse:Speaking from the heart

thinkabouttheimportanceofthe‘dirty

business’ofsales[unlikemanyoftheir

NorthAmericanpeers].Theydidnotgrow

uprunninglemonadestands,goingdoor-to-

doorsellinggirl-scoutcookies,orhavingto

fighttowinascholarshiporplaceattheir

selectedcollegeby‘selling’themselvestothe

governingbody.”

Morseadvisesthatthereisnobetterway

tofindoutwhat’sgoingoninamarket

placethantogooutandtrytoselltoa

customer.Forthatmatter,headdsthereis

nobetterwaytogetapprovalforfunding

ofaninnovativeproductthantogogeta

customer.“Ihaveseenso-calledmanagers

debatingthepotentialviabilityofanew

projectuntilthecowscomehome,”he

says.“Thebestwaytobreaktheimpasse

istogofindacustomerandbringina

purchaseorder.”

Featherbeds hurt

Thislackofsalesexperienceiscompounded

byEurope’shabitoffeatherbeddingacademic

institutions.Morsebelievesuniversity

fundingistoogenerous.“Ihaveneverheard

ofaEuropeanProfessorhavingtomakean

‘elevatorpitch’forhisorherlaborgeton

anairplaneto‘passthetincup’.Sellingtheir

capabilitiesinordertoraisefundswould

probablysharpenuptheirgame

andgivethemsomethingusefultopasson

tostudents.”

AccordingtoAxelSchmiegelow,

CEOofDenkwerkNeue

MedienHoldingGmbHandVice

PresidentGermanMultimedia

Association,thisskilliscritical.

Hesays:“Theabilitytoquantify

thecustomer’sneed,andto

hitthekeypointswithveryfew

termsandsentences,isthemost

importantcompetenceforanyone

andeveryonewhoisresponsible

formarketingandtheacquisitionof

customers.Fromourstart-upstage,

thisimportantcompetenceenabled

ustobecomemoreprofitableinthe

longrunandtogrowcontinuously.”

Andifyouwanttoraisefunding,you’d

bettermakesureyoucansell.“The

numberonethinginvestorslookforina

managementteamiswhethertheyhave

doneitbefore,”notesMorse,“butthe

numberonethinginvestorslookfor

inabusinessplaniswhowillbe

thefirsttencustomers.”

“Withoutpassionateentrepreneurship,geniusinventionsarelikelytolanguishandneverachievetheirfullpotential.”

1� Philips Research Password 28l October2006 1�Philips Research Password 28l October2006

“Theproblemofinnovationmustbetaken

seriously,”explainsMorse.“Itusedtobethat

theChineseandtheIndiansonlywanted

toeatourlunch;nowtheywantourjobs

andtheyfullyunderstandthatlow-cost

manufacturingisonlythefirststep.Theyare

nowfocusedonstimulatinginnovationasa

matterofnationalpolicy.”

Tocompete,Europeancompaniesneedto

learnquicklythatalargeconglomerateis

farfromtheidealenvironmenttofoster

entrepreneurship.SpeakingattheannualMIT

VentureCapitalConferencein2002,keynote

speakerProfessorRobertLanger

ofsuccessfulbiotechstart-upLanger

Labswasspeakingaboutwhylargefirms

werepooratcommercializinguniversity

intellectualproperty(IP).Hesaid:“Itnever

workswellwithbigcompanies.Theyfocus

theirenergyonshowingwhythenew

technologywon’twork.Ialwayspreferto

startanewcompany[withthe]focus,energy

andcommitment[tomakethetechnology

work].”

What’sneededforalargefirmistocreate

thesmallcompanyenvironment,with

passionateindividualstakingastakeinthat

company’ssuccess.ThePhilipsIncubatorsare

dedicatedtodoingjustthisbynurturingand

developinginnovativenewtechnologiesin

theearlypartoftheircommerciallifecycle.

PhilipsResearchestablished3incubatorsand

alliedwithUS/UKventurecapitalistsNew

VenturePartners(NVP).ThePhilipsLifestyle

incubatorisalreadyhometoEntertaible,

whichisduetolaunchitsGameCenter

commerciallyin2007.Liquavista,ahigh-tech

fledglingspin-outreflectivedisplaycompany,

basedonPhilipsResearchtechnology,

wasbroughtupunderthewingsofNVP

developingrapidlyintoasizableventure.

JohanFeenstra,Liquavista’sTechnology

PlatformDirectorhasriskedmuchby

takingastakeinthebusiness.“Youneed

tobebraveandwillingtoembarkona

relativelyunknownprofessionaljourney,”

heexplains.“Andwhilehigh-techstart-ups

maybefairlynormalontheUSEastorWest

coasts,ithastobesaidthattheyareabit

unusualinHolland.”

Another perspective Another perspective

“Ihaveseenso-calledmanagersdebatingthepotentialviabilityofanewprojectuntilthecowscomehome.”

Surviving the ‘cruel crucible’

Nonetheless,thechallengeofbuildingnew

businesses,eitherinsidelargecorporations

orstart-upsisgettingtougherandmore

perilouswithshorteningtime-to-market

cycles,morecomplexproducts,increasing

customerexpectationsandsharper

competitors.Manynewproductsthat

mighthavesucceeded5yearsago,willsink

withouttracetoday.However,Morsesays

failureshouldn’tdiscourageanentrepreneur,

itshouldsimplybetreatedasalearning

experience,ariteofpassage:“InSilicon

Valley,honestbankruptcyislikeadueling

scarearnedinaPrussianofficers’mess.

Peoplewhodon’tfailfromtime-to-time

arenotpushingtheenvelope,”saysMorse,

“andgroupswhogravitatetowardsthe

lowestcommondenominatorareworking

inadvertentlytoassuretheearlydeathof

theirorganization.”

The pressure is on

Largehigh-techcompaniesdon’treally

haveachoicebuttoadoptentrepreneurial

principlesordie.Philipshassuccessfully

adaptedinthepastanditsmovetowards

anentrepreneurialandinnovativeculture

isjustthelateststepinalongevolution.

Whilesomelargehigh-techcompaniesare

stilllikenedtodinosaurs,Philipshasseenthe

meteoritecomingandischangingbeforeit

strikes.Butthepressureisstillthere.

Ken Morse: A man with a mission

KenMorseisaserialentrepreneur,havingplayedakeyroleinlaunchingseveralhigh-tech

start-ups,including3ComCorporation,AspenTechnology,anexpertsystemscompany,anda

biotechfirm.Ken’s‘battingaverage’is0.833:fiveofhisstart-upswentpublicorweresuccessfully

merged;onewasacompletedisaster.Now,asheadoftheMITEntrepreneurshipCenter(mission

statement:’todevelopandnurtureleaderswhowillmakehigh-techventuressuccessful‘),Morse

isresponsibleforinspiring,training,andcoachingnewgenerationsofentrepreneursfromall

partsofMIT.Kenhasbeenprofiledandquotedinnumerouspublications,includingtheWall

StreetJournal,FinancialTimes,TheEconomist,andRedHerring.

SinceMorsejoinedtheMITEntrepreneurshipCenterin1996,thenumberofstudentstaking

EntrepreneurshipCourseshasincreasedfrom220to1,500peryearwhilethenumberof

professorsandlecturershasgrownfromtwotothirty.Hehasbeenaninstructorinsalesat

theMunichEntrepreneurAcademyforseveralyearsandhastaughtaglobalsalesstrategies

workshopinseveralEuropeancities,includingDelft.

InSeptember,Morseco-presentedanEntrepreneurshipandInnovationcourseattheHighTech

CampusinEindhovenwithHenryChesbroughfromtheUCBerkeleyHaasSchoolofBusiness.

Thecourseisdesignedtogivedelegatesaninsightintowhatittakestosucceedintoday’scut-

throathigh-technologymarket.

Morse,anAmerican,isamemberoftheCouncilonForeignRelations,theCercleRoyalGaulois

Artistique&Littéraire(Brussels),andtheQuissettYachtClub.HespeaksfluentFrenchandsome

Chinese.Whenheisnothelpingyoungcompaniestosucceed,Kenenjoyssailinghiswooden

boatwithhisfamilyaroundCapeCod.

Man of action: Ken Morse reinforces his lectures by referring to his own and others’ real world experiences.

Kenneth P. Morse l MIT Entrepreneurship Center

Extra info www.research.philips.com/password

Philips Incubators l new business development


The first series of Next Simplicity shows held in Paris, Amsterdam, and New York were more than just an opportunity for

Philips to show its key stakeholders and customers, along with the press, what could be coming out of the company in the

next � to � years. They are also probably the best demonstration of Sense and Simplicity in action.

By Andrew Woolls-KingPhotography: Philips, Capital Photos / Nils van Houts

Joint contribution

Next Simplicity - Sense and Simplicity in action

Based on the food purchased at the company restaurant, the Internet-based Philips Personal Nutrition Coach automatically monitors the users’ eating habits and provides them with relevant feedback.

Philips Video Fingerprinting can identify a video by extracting specific characterization parameters from a video sequence.

What’s new 1

What’s new 1

Video Fingerprinting for automatic video identificationFollowingthesuccessofPhilipsAudioFingerprinting,thePhilips

ContentIdentificationgroupannouncedVideoFingerprintingatIFA

2006inBerlin,Germany.Thistechnologyenablescontentowners,

andcontentserviceproviderssuchasoperatorsandinternet

serviceproviders,toautomaticallyidentifyvideosegmentsandhence

ownershipofmaterialbycomparingunique‘fingerprints’extracted

fromthevideosegmentswithfingerprintsinaspeciallycompiled

database.

Unlikewatermarkingtechnology,wherebymetadatainformation

isembeddedintotheaudioand/orvideocontent,the

Fingerprinttechnologycanidentifyavideobyextractingspecific

characterizationparametersofavideofile,whicharetranslatedinto

abitstringorfingerprint.Thecontentcanbeidentifiedbycomparing

thefingerprintsofavideofilereceived,forexample,overapeer-

to-peer(P2P)network,withthefingerprintsofpreviouslystored

originalvideofilesinacentraldatabase.

Therobustfingerprintextractionsystemcandealwithsevere

degradations,suchaslow-bit-ratevideocompression,scaling,

croppingandnoiseaddition.Inaddition,itcanrecognizeavideofrom

asegmentasshortas5seconds,anywherewithinthevideomaterial,

anditiscapableofmonitoringhundredsofvideochannelsinparallel

usingasingleserversystem.

PhilipsVideoFingerprintingispartofanarrayofwatermarkingand

fingerprintingproductscommerciallyavailablefromPhilipsContent

Identification.

More information: www.research.philips.com/password

Philips makes healthy eating just a click awayAlthoughmostpeoplerecognizethathealthyeatingispartofa

healthylifestyle,theysometimesneedalittlehelpinchoosingthe

rightthingstoeat.Ifemployeesregularlyenjoytheirmealsina

companyrestaurantorcanteen,helpisnowonhand.ThePersonal

NutritionCoach,anewweb-basedhealthy-eatingsystemdeveloped

byPhilipsResearch,providesuserswithkeyinsightsintohealth

aspectsoftheirfoodintakeandmotivatesthemtoadoptoptimal

eatingpatterns.

Electronicpurchasingwithacompanysmart-cardiscommon

practiceinmanycompanyrestaurantsandcanteens.ThePhilips

systemnotonlytakescareofthebilling,butalsoauthorizes

uploadingofthepurchasedetailstothePersonalNutritionCoach

server:eachmealisassessedforitsnutritionalvalue,includingits

calorie,fat,carbohydrate,proteinandfibercontent.Theresultsare

displayedonauser-specificpassword-protectedwebpage.

PhilipsResearch’sPersonalNutritionCoachnotonlyactsasa

nutritionmonitor.Italsoactsasaninteractivetrainer,recommending

eatingandexercisestrategiesthathelpuserstomeettheir

objectives.Italsoincludeseducationalwebpages,dietrelated

questionnairesandusefulfoodrecipes.

Philipshasalreadystartedathree-monthtrialofitsPersonal

NutritionCoachinthreerestaurantsontheHighTechCampusin

Eindhoven,theNetherlands.

18 Philips Research Password 28l October2006 1�Philips Research Password 28l October2006

seriesofshowswereheldinParis(September2005),Amsterdam

(November2005)andNewYork(February2006).Thistime,

London,HongKongandBrazilwillbethevenues.

Eacheventcomprisesdailytwo-and-a-halfhourexhibitionsof

workingconceptsdesignedintofunctioningapplicationand

illustratordemonstrators.EverythingisbasedonPhilipstechnology

thatiscapableofbeingcommercializedwithinthenextthreeto

fiveyears.

AlthoughNextSimplicityisostensiblyruntocelebratethe

September2004‘SenseandSimplicity’brandpromiselaunch,

itismuchmorethanthis.Itiswherethefutureliterallytakes

rootinthepresentwithstunningideas,exhibitsandtechnology

demonstrationsdesignedtoshowSenseandSimplicityinaction

andtochallengebothPhilipsanditspartnerstotrulybroadentheir

horizonsinbrandnewways.

Whilesomecompanieshavebeensoimpressedbywhat’sbeen

onshowatNextSimplicitythey’vetriedtoplaceorders,thisisn’t

thepointoftheshow.“NoneoftheconceptsatNextSimplicity

arereadytobecomeproductsatthisstageandsomewillneverbe

takenanyfurtherforward,”explainsGeertvanKuyck,seniorVPof

PhilipsGlobalMarketingManagement.“They’resimplyproposed

tochallengePhilipsanditspartnerstoopentheirmindstothe

possibilitiesengenderedbySenseandSimplicity.Bybeingable

tosee,touch,feel,smellthefutureinthepresent-ifonlyfora

moment–ourpeopleseetheworldthroughanewsetofeyes.”

(seesidebarsonnextpagesforsomeexamples.)

Embracing change

WhileNextSimplicityisundoubtedlyawonderfulandpowerful

event,theunderlyingparadigmshifttoSenseandSimplicitywillnot

happenovernightwithoutsignificantchangeandevendisruptionof

old,comfortableroutinesandthinkingpatternswithinPhilips.

“Ithinkweneedtobehonestaboutthefactthatitwilltaketime

forSenseandSimplicitytotrulyfilterdowntoeveryonewithin

theorganization,”saysvanKuyck.“Therehasbeenalotofinternal

debate–somequiteheated–aboutwhatSenseandSimplicity

means;thisisentirelynaturalandunderstandable.Butseeingit

workinpracticehelpstoacceleratetheprocessandgenerate

commitment.ThisisoneoftheprimarybenefitsoftheNext

Simplicityevents.”

“WhenIfirstaskedforresourcesfrommydepartmentfor

NextSimplicity,therewasalotofapprehensionandevensome

skepticism,”admitsRensRugebregtwhoisresponsibleforrealizing

functionaltechnologydemonstratorsviaateamof50peoplefor

NextSimplicity.“Thestaffwereapprehensiveaboutthescope

ofthechallengeandtheprospectofworkingacrossmultiple

disciplineswithnewpeople.Butastheybegantoengagewith

SenseandSimplicityisnotjustsomeheretoday,gonetomorrow,

marketingslogandestinedtobereplacedbymoremeaningless

hypeinjustafewyears.WhenPhilipsunveileditsbrandpromise

inSeptember2004,thosetwocarefullychosenwordsdescribed

notonlywhatcustomerscouldexpectbutalsothecultureto

whichoneoftheworld’slargestandoldesttechnologycompanies

intendedtoaspireinthe21stcentury.

ItmarkedPhilips’intentiontomakeadeep,fundamentalshift

towardsbeingamarket-drivencompanyfocusedonitscustomers’

needs.Then,andonlythen,woulditfocusonhowtobestmeet

thoseneedsthroughmarket-leadinginnovationanddesign,and

evenorganizationalculture.

“Thisisthecompleteoppositeofhowweandmostother

technologycompaniesusedtodothings,”expandsRensRugebregt,

aseniorprojectleaderwithinPhilipsAppliedTechnologies.“In

thepastwewouldfocusonthingslikeproductandtechnology

roadmapsandhowtomakerapidprogress.Theproblemisthat

ifyou’renotcareful,overtimeyoucanfindyou’reholdingthe

incorrectroadmapandeffectivelyworkingveryhardatprogressing

morequicklyinthewrongdirection.”

“Thefundamentalhereisthatthetypicalenduserhasgottobe

abletousethetechnology–i.e.inawaythatmakesintuitivesense

andwhereallunnecessarycomplexityisremoved,”continues

Rugebregt.“Forexample,ifIwanttorecordaTVprogramI

primarilyjustwanttopushabuttonthatsays‘record’andthat’sit.I

certainlydon’twanttoworryaboutsettingdates,start/stoptimes,

recordingduration,andadjustingsoundordisplaylevels.While

someusersmaywanttoventureintothis–itshouldn’tberequired

atthefirstlevelofinteraction.”

MakingSenseandSimplicityworkrequirestotalcommitmentfrom

Philipsstaffandpartners,aswellaseducationofwhattheconcept

meansandhowitcanleadtoproductsandfeaturesthatcustomers

arecryingoutfor.Theannualseriesofthreeidenticalone-week

NextSimplicityevents,hostedatvariouslocationsaroundthe

world,aredesignedtoprovidejustsuchatangibleforum.Thefirst

Joint contributionJoint contribution

“WhileSense&Simplicityisnotdifficulttounderstand,itisdifficulttodo.”

Geert van Kuyck, senior VP of Philips Global Marketing Management

“NextSimplicityconceptsareproposedtochallengePhilipsanditspartnerstoopentheirmindstothepossibilitiesengenderedbySenseandSimplicity.”

TheSimplicityEventattheExCelvenueinLondon,October2006,

focusedonachievingandmanagingahealthylifestylewithconcepts

addressingfivethemes:care for your body,listen to your body,move

your body,relax your mind,andshare experiences.

Photo: Capital Photos/Nils van Houts

20 Philips Research Password 28l October2006 21Philips Research Password 28l October2006

theircolleaguesfromPhilipsDesignandPhilipsResearch,aswell

astheProductDivisions,theybegantorealizewhatkindofnew

technologyideas,innovationsandsynergisticopportunitiesthat

wouldotherwisehavebeenimpossible,suddenlybecomepossible.

Asaresult,anyskepticismwasveryquicklyreplacedwithincredible

passionandenthusiasm.Inaway,theSenseandSimplicityconcept

suddenlybecomerealbeforetheirowneyes,andhowitwouldrely

ontheirindividual,uniquecontributionandtalenttofulfill

itspotential.”

The brand is more than a logo

ThisforRugebregt,isthemostimportantfunctionoftheNext

Simplicityevents:demonstratingwhathappenswhenbridges

arebuiltbetweendisciplinesinthecommonquesttofocus

onwhatcustomersreallywantandneed.WithinPhilipsthese

bridgestypicallyspanDesign,Research,AppliedTechnologiesand

ProductDivisions.PhilipsAppliedTechnologies,forexample,isthe

departmentresponsibleforturningdesignideassuchasthose

fromNextSimplicityintoreal-worldprototypesand,intime,

commerciallyviableproducts.

“NextSimplicityisabrilliantvehiclefordemonstratingthe

truemeaningofSenseandSimplicityandPhilips’focusonthe

customer,”saysRugebregt.“Afterattendingtheeventyoubegin

tounderstandthatthecustomerdoesn’tjustbuyabox–they

buymanythingsbeit,forexample,anexperience,acapability,a

newconvenience,awarmsensation,reassuranceorevencomfort.

Andthebrand,therefore,ismorethanjustthePhilipslogo.Itisa

reinforcementofthecustomers’expectationsoftheproductthat

thelogoisdisplayedonandwhatthatmeanstothem.”

That’salottoaskofaslogan.ButasGeertVanKuyckisquick

topointout,SenseandSimplicityismorethanwords;it’sPhilips’

guaranteethatit’llneverbecomeamoribunddinosaurfacing

inevitableextinction.Instead,thefundamentalshiftdescribedbythe

SenseandSimplicityphraseisthecatalystforacultureofingenuity,

passion,andinnovationtypicalofastart-up,butunderpinnedbythe

requiredresourcesandexpertiseofagiantcompanytoactually

makeithappen.

“WhileSense&Simplicityisnotdifficulttounderstand,itis

difficulttodo,”explainsVanKuyck.“Thewordsdefinetheprocess

wemustengageinordertomeettheenduser’schangingneeds,

expectationsandrequirements.Butmorethanthatitsuperbly

encompasseshowwewanttomoveforward.Ipassionatelybelieve

thatSenseandSimplicityisthemostwonderful,boldandbrilliant

positioningvisionstatementofanyhightechnologycompanyinthe

worldtoday.AndatpresentIknowofnobettercommunication

vehiclethantheNextSimplicityevents.”

Joint contribution Joint contribution

Chameleon

TheChameleonhigh-powerLEDlampchangescolor

accordingtothecolorofobjectsplacedin-frontofasmall

Red-Blue-Green(RGB)primarycolorsensor.Becauseitis

basedonsolid-statelighting,therangeofachievablecolors

stretchesintomillions.

Soft therapy

Thisisessentiallyatherapeuticjacketusingahealingand

calmingcombinationoflight,warmthandvibrationmassage.

TheLED-basedlightingsystemwassuppliedbyMartijnKrans

ofPhilipsResearch.

In Touch

TheInTouchscreenisanelectronicwhiteboardthatletsusers

recordandreceivemessages(includingvideo)bytouchcontrol

alone.Theconceptwasbuiltupoutofahighqualitydisplaywith

anopticssystemalongtheedgestodetectmotionandobjects

placedonthedisplaysurface.Thedisplaycandistinguishbetween,

forinstance,afingerorastylusandchangeitsmodeofoperation

accordingly(withastylusitwillautomaticallymakeasheetof

paperappearthatwillreducedowntothesizeofapost-itnoteif

themessageisshort).

Herbarium

TheHerbariumisessentiallyakitchenshelfgreenhousethat

growsfreshherbswithouttheneedofspecialistgardening

knowledge.Itcreatesanoptimalmini-climatearoundthe

plantswhereallthecontrolcomplexityishiddenfromthe

userandcontainedwithintheseedpads.

Geert van Kuyck l Senior Vice President of Philips Global Marketing Management l

[email protected]

Rens Rugebregt l Philips Applied Technologies l [email protected]

Extra info www.research.philips.com/password l Next Simplicity

Photo: Capital Photos / Nils van Houts

“NextSimplicitydemonstrateswhathappenswhenbridgesarebuiltbetweendisciplinesinthecommonquestonwhatcustomersreallywantandneed.”

Rens Rugebregt, Philips Applied Technologies


Feature healthcare

Thanks in no small part to modern medicine, we now live longer and healthier lives than ever before, with the average

life expectancy for men and women in many western countries already nearly eighty. However, the healthcare that gives

us this longevity comes at ever-increasing financial cost. By the end of the decade it is predicted that healthcare spending

will consume around 10% of world GDP – equivalent to almost �000 billion dollars per year. We take a look at how new

technologies being developed at Philips are set to create a win-win situation for everyone, not only improving the quality of

patient care but also reducing healthcare costs.

By Peter HaroldPhotography/illustrations: Philips, Korff & van Mierlo, Michel Klop, Storm Scott

Medical technology – saving lives, reducing costsFirst integrated version

of Entertaible shown at IFA 2006PhilipsEntertaiblerevealeditsfullyintegratedtabletopgaming

platform‘Entertaible’atthisyear’sInternationaleFunkausstellung

(IFA)inBerlin,Germany.Themulti-purposeplatformenablesanew

classofgamingthatcombinestheexcitementofelectronicgames

withthefunandsocialinteractionofboardgames.Entertaibleis

basedonrevolutionarynewtechnologiesenablingsimultaneous

multi-userinteraction,objectdetectionandrecognition.

SincethepresentationofafunctionalprototypelastJanuary,Philips

Entertaiblehasdevelopedtheconceptintoarobustandintegrated

gamingplatform,operatingstand-aloneandreadyformarkettesting.

Entertaibleusesproprietarydigitalshaperecognitionandmulti-

touchsensing(patentpending)tointerpretthemovesofseveral

playerssimultaneously.Thelow-profiledesignpushesthetechnology

moreintothebackground,andtheseamlessinterplaybetween

therealandvirtualworldbringsboardgameplayingtoanother

levelofenjoyment.WhengivenInternetconnectivity,optionslike

tournamentgamesandnetworkgamingbecomepossible.

Theplatformsupportsproductsforsocialgamingaswellasfor

othermarketslikeinfotainmentservicesandeducationalapplications

inboththeprofessionalaswellastheconsumerdomain.Philips

Entertaibleisinitiallytargetingsocialgamingawayfromhomein

locationssuchaspubs,bars,hotelsorrestaurantsandplanspilot

testingatseveralpartnerlocationsinQ42006.

New Philips 20-inch 3D LCD for point-of-sale and interactive applications

What’s new 2

Entertaible in action

What’s new 2 More information: www.research.philips.com/password

A Philips 3D 4YOU framemount display for exciting 3D user interaction

AtIFA2006,Philips3DSolutionsintroducedanew20-inch(51cm)

3D4YOUframe-mountdisplaythatisdesignedforintegrationinto

commercialapplications,whichwillgivetheuseranexcitingpersonal

3Dexperience.Itsout-of-screenperformanceincombinationwith

touchscreencapabilitiesmakesthis20-inchPhilips3D4YOUideal

foruseinnarrowcastingorinteractiveapplicationssuchaspoint-of-

sale,point-of-interestandcasinogaming.

BasedonPhilipsWOWvxtechnology,the3D4YOUdisplay(20-

3D2C03)allowsanexciting3Dexperience,providingsustainable

3Dviewingwithouttheneedforspecialviewingglasses.Theslanted

lenticularlensoffersfullbrightness,fullcontrast,andtruecolor

representation.Philips3D4YOUdisplayhasa4:3aspectratioand

canswitchseamlesslybetween2Dand3Dmode.

ConnectedthroughastandardDVIinterfacetoaPC,the3Ddisplay

canvisualizesoftwarecontentthatisbasedonexistinggraphics

librariessuchasOpenGL.Moreover,plug-insforpopular3D

animationpackagesareavailabletoexport3Danimationsintothe

‘2D-plus-depth’3Dformat.Inadditiontothis,Philips3DSolutions

isrealizingcontentcreationtoolsforvisualizingstereoscopicvideo

content.

Philips20-inch20-3D2C033D4YOUdisplaysystemisbeingsold

throughPhilips3DSolutionsdistributionchannelfromOctober

2006onwards.


Feature healthcare

Intheconstantstruggletoimprove

people’sliveswhilereducinghealthcare

costs,medicaltechnologyhasmademajor

contributions.Inmanycasesithasresulted

inbetterpatientoutcomeswhilelowering

thecostorincreasingtheeconomicvalue

ofmedicalprocedures.Intheareaofheart

disease,today’sbiggestkillerinthewestern

world,newtechnologiesfordiagnosisand

treatmenthavemorethandoubledsurvival

ratesoverthelast25years.Aspartof

Philips’missiontodelivertechnologiesthat

improvepeople’slives,PhilipsResearch

andPhilipsMedicalSystemsworkclosely

together,focusingtheirresearchfirmlyon

theneedsofpatientsaswellasonthoseof

healthcareproviders.Today,oneineverytwo

minimallyinvasivecatheterizationsforthe

treatmentofheartdiseaseisconductedwith

theaidofaPhilipsX-raymachine.

A patient-focused approach

“Wheneverwethinkaboutnewsystems,

weputthepatientatthecenterandask

ourselves–howcanwehelptomakesure

theygetintoandoutofthecarecycle

asquicklyaspossibleandinashealthya

stateaspossible?,”saysPaulSmit,Senior

VicePresidentforStrategyandBusiness

DevelopmentatPhilipsMedicalSystems.

Andoneofthemosteffectivewaysto

speedpatients’progressthroughthe

carecycleistoeliminatetheboundaries

betweendifferentpartsofthesystem.For

example,Philipsisbridgingthegapbetween

thehospitalandthehomebycreating

unobtrusivemonitoringsystemsthat

continuouslymonitorpatientsastheygo

abouttheirdailylivesandthatautomatically

communicatesignificantchangestotheir

healthcareproviders.

Bettereducatedabouttheirmedical

conditionsthroughtherichresources

availableontheInternet,peoplearealso

exercisingmorecontrolovertheirown

lifestyle,healthandwellbeing.

“That’sthethinkingbehindthenewTV-

basedMotivasystemforchronicdisease

managementthatPhilipshasdeveloped

andisnowpartofPhilipsConsumer

HealthcareSolutions,”saysSmit.“The

Motivasystemallowspeopletotakegreater

ownershipoftheirhealthcare.It’shighly

specifictochronicallyillpatientsandit

significantlyreduceshealthcareprovider

costsbyobjectivemonitoringandpositively

influencingpatientbehavior,andsoreducing

theneedforpatientstovisittheirdoctorfor

routineadvice.”

A paradigm shift

However,thereisasetofnewtechnologies

nowemergingthatwillmakeabigger

impactonthediagnosis,treatmentand

managementofdiseasethananythingthat

hasgonebefore.Bydetectingtheprecursors

ofdiseaseatthemolecularlevelinthebody,

theneweraofmolecularmedicinewillallow

manydiseasestobedetectedandcuredwell

beforethepatientsuffersanysymptoms.For

leadersinthefieldofmedicaltechnology

suchasPhilips,itposessomesignificant

challenges,notleastofwhichisthe

developmentofultra-sensitivebiosensors

thatcandetectspecificmoleculesina

patient’sbloodatconcentrationsequivalent

toagrainofsaltinanolympicswimming

pool.Withitsexpertiseinmicroelectronics,

Feature healthcare

“Wheneverwethinkaboutnewsystems,weputthepatientatthecenterandaskourselves–howcanwehelptomakesuretheygetintoandoutofthecarecycleasquicklyaspossibleandinashealthyastateaspossible?”

Paul Smit, Senior Vice President for Strategy and Business Development at Philips Medical Systems

Philips GEMINI TF

PhilipsGEMINITFisthefirstpositronemissiontomography/

computedtomography(PET/CT)systemtomarketthatfeatures

TruFlighttechnology,utilizingtime-of-flightPETreconstruction,

creatinganewbenchmarkinspatialresolutionandsensitivity.

TruFlighttechnologymeasurestheactualtimedifferencebetween

thedetectionoftwocoincidentgammarays,whichisthenusedto

moreaccuratelylocalizetheoriginoftheannihilation.Improved

eventlocalizationreducesnoiseinimagedataresultinginhigher

imagequality,shorterimagingtimesorlowerdosetothepatient.

Thistechnologyenablesthedetectionofsmalllesions,whichhelps

detectdiseaseinitsearlieststages,andpermitshigherlevelsof

patientthroughput,shorteningexamtime,allowinggreatercomfort

forpatientsandincreasingefficiencyforbusydepartments.

A Gemini TF PET/CT system

Treatment

FollowUp

Diagnostics

Operating roomMonitoring

Imaging

Information & Decision support

Intensive CareUnit

Monitoring

Pre-Hospital/Ambulance

Monitoring

RadiologyImaging

HomeMonitoring

Step down facilityMonitoring

New Life Sciences Facilities on High Tech Campus Eindhoven

InOctober,PhilipsResearchopeneditsnewLifeSciencesFacilities

ontheHighTechCampusEindhoven,theNetherlands.These

facilitiesareoptimallyequippedforthemultidisciplinaryresearch

thatisrequiredforrapidprogressinmolecularmedicine.Pre-

clinicalresearchprojectswillbecarriedout,incooperationwitha

varietyofpartnersfromacademiaandindustry.Workingtogether

withacademichospitalsintheNetherlandsandabroad,theresults

canbetranslatedintoclinicallyrelevantsettings.

The patient-centric care cycle


Philips partners with BG Medicine

InAugust2006,Philipsreachedadevelopmentpartnership

agreementwithBGMedicine,aprivatelyheldcompanybased

inWaltham,Massachusetts(US).Underthisagreement,Philips

ResearchwillcollaboratewithBGMedicinetoadvancePhilips’

developmentofpatient-centereddiagnosticsandpersonalized

medicine,andPhilipswilltakeaminoritystakeinBGMedicine.

ThecollaborationgivesPhilipsaccesstocertainBGMedicine

proprietarybiomarkerdiscoveryandvalidationtechnologies,and

associatedservices.Biomarkersarespecificmolecularorcellular

componentsoreventsthatindicatethepresenceofadisease,and

maybeusedtotailortherapytotheindividualpatient.Validated

biomarkersarekeyfortheimplementationofPhilips’molecular

diagnosticstechnologiesandmolecularimagingsolutions.They

enablethedetectionofagivendiseaseatanearlystage,andcanbe

usedtomonitortheeffectivenessofthesubsequenttherapy.

nanoelectronicsandadvancedmaterials

science,thisissomethingthatPhilips

Researchisalreadywellontheway

toachieving.

“Oneofthefirstenablersforthisparadigm

shifttomolecularmedicinewillbeprogress

inthecombinedmorphologicaland

functionalimagingcapabilitiesofmedical

scannerstomakethemhighlysensitiveto

specificdiseases,”saysHenkvanHouten,

SeniorVicePresidentatPhilipsResearch.

Throughimprovementsinfunctional

imaging,suchastheadditionoftime-of-flight

detectiontoPositronEmissionTomography

(PET)incombinationwithComputed

Tomography(TruFlightPET-CT),together

withthedevelopmentofbiochemical

markersthatallowspecificmolecular

processestoshowuponmedicalscanners,

PhilipsResearchisalreadycontributing

tothisprogress.

Advancesingenomics,proteomicsand

biomedicinehavemadeitclearthatdiseases

andtheirpotentialcuresareassociated

withspecificprocessesatcellularand

molecularlevel.Agreatdealofscientific

workthereforeneedstobedoneinorder

toarriveatabetterunderstandingofdisease

pathwaysattheselevels,whichisthefocus

ofanemergingareaofresearchknown

as‘systemsbiology’.In-vitromolecular

diagnosticsandin-vivomolecularimaging,

bothofwhicharekeynewresearchareas

atPhilips,willplayanimportantrolein

translatingtheinsightsgainedfromsystems

biologyintoclinicalpractice.

Giventhemultidisciplinarynature

ofresearchintomolecularmedicine,

partnershipswillinevitablybetheroute

torapidprogress.ThatiswhyPhilipshas

alreadyembarkedonaglobalprogram

ofcollaborationwithkeyacademicsites

andexpandeditsownteamatPhilips

Researchwithexpertsinareassuchas

molecularbiology,biophysics,nuclear

chemistry,microbiology,biochemistryand

bioinformatics.Ithasalsoopenednew

LifeSciencesFacilitiesontheHighTech

CampusinEindhoven(theNetherlands)to

givethemastate-of-the-artenvironmentin

whichtowork.

“Weareatthebeginningofanewerain

medicalcare,”saysvanHouten.“Science-

basedinnovationininstrumentation,

molecularbiologyandremotedisease

management,togetherwithnewbusiness

andorganizationalmodels,willenable

Philipsanditspartnerstocreateentirely

newapproachestothediagnosis,treatment

andaftercareofdisease.Forpatients,itwill

leadtobetteroutcomes,lesstraumatic

experiencesandanenhancedqualityoflife.

Forhealthcareprovidersandpayors,itwill

contributetomorecost-effectivehealthcare

systemsthroughthedeliveryofeasy-to-use

toolstohealthcareprofessionals.”

Feature healthcare Feature healthcare

Henk van Houten l Philips Research l [email protected]

Paul Smit l Philips Medical Systems l [email protected]

Extra info www.research.philips.com/password healthcare systems l molecular medicine

“Oneofthefirstenablersfortheparadigmshifttomolecularmedicinewillbeprogressinthecombinedmorphologicalandfunctionalimagingcapabilitiesofmedicalscannerstomakethemhighlysensitivetospecificdiseases.”

Henk van Houten, Senior Vice President at Philips Research

Motiva – a TV-based platform for remote patient management

ThePhilipsMotivasystem–agroundbreakingTV-basedplatform

forremotepatientmanagement–engagespatientsonadailybasis

withpersonalizedinteractivecontent,whilehelpingcaremanagers

toreachmorepatients,betterinfluencelong-termbehaviorand

lowerhealthcarecosts.Itdoessobyturningapatient’sTVset

intohisorherown,easy-to-usepersonalhealthcarechannelor

‘virtualhealthcoach’.Throughthischannel,nursescaneducate,

motivateandcommunicatewiththeirpatients,andclinicianscan

continuouslytrackapatient’slevelofknowledge,motivationand

confidencetoachievespecifichealthgoalsrelatedtothepatient’s

condition.

Inausabilitystudyconductedinearly2005inNewJersey,Motiva

earnedhighmarksfrompatientsasoldas81.“Ifyouknowhow

topressabutton,youknowhowitoperates.TheTVscreentells

youeverythingyouneedtodo,”commentedoneofthepatients.

Nursesfoundthesystemhelpedtoimprovetheirconnectionwith

patients.ThisusabilitystudywasfollowedinJune2005byatrial

ofMotivaintheNetherlandsbyleadingDutchhealthcareinsurer,

Achmea.

Motiva from Philips - winner of a Medical Design Excellence Award and named one of the ‘Top 5 Disease Management Ideas of 2005’

Researcher inspecting the pharmacokinetic maps of a lung cancer patient generated with new molecular imaging tools.


Thesecrettotheefficiencyofthestove

isalong-life,brushlessfanthatforcesa

controllableflowofairthroughthestove

frombelow.Tostarttheoven,thecook

lightsthefuel(typicallywoodorcharcoal)

andthenswitchesonthefan,whichruns

onarechargeablebattery.Thefanimproves

thefueltoairratio,helpingthestovereach

cookingtemperatureinaslittleasafifthof

thetimetakenbyatraditional,three-stone

fire.Oncelit,theflowofairensuresahigher

burningtemperature.

PhilipsResearchcarefullychosethematerials

usedtobuildthestoveforlowthermalmass

andhighisolation.Lowthermalmassmeans

thestoveabsorbslessenergy,soitreaches

cookingtemperaturefaster.Highisolation

ensuresthestoveloseslessofitsheattothe

surroundings,somoreoftheheatisavailable

forcooking.Theregulatedairflowmakesthe

heatoutputmorestableandcontrollable.

Thisismoreconvenientforcooking.

Workingwithcurrentcookingvessels,this

achievesanenergyefficiencyofupto50%,

whichiscomparabletocookingwithgas.

Astheovengetsuptotemperature,a

thermoelectricgeneratorslowlytakesover

fromthebatterytopowerthefan.When

theovenisatitsfinaltemperature,the

generatoralsorechargesthestarterbattery.

A new challenge for old technology

Thoughthetechnologyinthestovehasbeen

viableforthelasttenyearsorso,getting

suchastovetoworkisnotatrivialmatter.

Afewteamshavealreadytriedtogetthis

principletowork,butnonehaveyetfully

succeeded.AsPaulvanderSluis,project

leaderforthewoodstoveatPhilipsResearch,

explains,“Wemadesomegoodchoicesearly

intheproject,beforewereallyknewhow

importanttheywere.”

Themainproblemiswiththeelectrical

efficiencyofthesystem.Thegeneratoris

Feature technology

Satisfying a burning needA revolutionary woodstove design will improve cooking conditions in developing countries. By burning more efficiently,

the stove reduces the demands on the existing energy supply chain. It also cuts the smoke and toxic emissions that cause

1.� millioni deaths a year. The stove could benefit up to �00 million families in the world’s poorest regions.

By David HegartyPhotography/illustration: Philips, Storm Scott

Feature technology

i World Health Organization, 2004

“Wemadesomegoodchoicesearlyintheproject,beforewereallyknewhowimportanttheywere.”

Paul van der Sluis, woodstove project leader, Philips Research

Schematic diagram of the woodstove

The woodstove being used in a field trial

Philips Woodstove

Oven

Fan

Vents

Thermoelectric generator

Battery and electronics

Air flow

Wiring

�0 Philips Research Password 28l October2006 �1Philips Research Password 28l October2006

madeupofP-typeandN-typealloysof

bismuthandtellurium,sandwichedbetween

ceramicplates.Whenatemperature

differenceismaintainedacrossthissandwich

electricalpowerisgenerated.Thispoweris

usedtorunthefan.

Forallofthistoworkinthewoodstove,

therehastobealargeenoughdifference

intemperaturebetweenthehotsideof

thethermoelectricgenerator(facingto

theburningwood),andthecoldsideof

thethermoelectricgenerator(facingthe

outside).Toachievethis,thefanalsohas

tocoolthecoldsideofthegenerator.

Obviously,ithastouselessenergyforboth

fanningtheflamesandcoolingthanthe

generatorproduces.Thiswasthegreatest

problemtheresearchteamhadtosolve.

Improving quality of life

Theairflowthroughtheburningwood

gasifiesitandthesegasesareburntwith

preheatedsecondaryair.Thisresultsin

cleanerburningandmoreefficientuseofthe

fuel.AfieldtrialinIndiainlate2005showed

that,whenusedproperly,thewoodstove

typicallyreducesfuelconsumptiontoa

thirdofthatusedbytraditional,three-stone

fires.Thisalonecontributestoabetteruse

oftheavailableresources,andcouldslow

deforestation.Butperhapsmoresignificantis

theadvantagetothepeopleusingthestove.

Apartfromfasterandmoreconvenient

cooking,thegreaterenergyefficiencymeans

thestoveneedslessfuel.Thissavesthecost

orthetimetakentogatherfuel.Italsoburns

thefuelcompletelyandinsideaportable

container,whichsavesthetimeandeffortof

cleaningupafterwards.

Whilethereissomeroominthedesignto

furtherincreasetheefficiencyofburning,

thereisamoreimportantgoal.Byoptimizing

theairflowtoburnthefuelascleanlyas

possible,thewoodstovereducesindoorair

pollution.“TheWorldHealthOrganization

hasidentifiedindoorairpollutionasamajor

risktothehealthofwomenandchildren

intheworld’spoorestcountries,”saysPaul

vanderSluis.TheWorldEnergyAssessmentii

estimatedthesmokefromindoorwoodor

dungfiresforcookingwastheequivalent

ofsmokingtwopacketsofcigarettesaday.

Thesepeoplestillhavetocook,and“it

wasthisthatfirstpromptedustoexplore

sophisticated,sustainabletechnologythat

wasstillaffordableandpracticablefora

greatmanyoftheworld’spoor,”headds.The

woodstovereducespollutionfromsmoke

toatenth,andorganicvolatileemissionsto

one-hundredthoftheleveloftraditional,

three-stonecookingfires.Aprovecho,an

independenttestingfacility,hasfoundthe

woodstovetobethecleanestburningstove

theyevertested.

New markets

PhilipsDomesticAppliancesandPersonal

Carewillstartacommercialpilotin

India.Theresultsofthefirstpilotshould

helpdecidehowPhilipscanbestpartner

withothercompaniesandorganizations

tomake,distributeandmarketthe

woodstovesuccessfully.

ii The World Energy Assessment is a joint publication

of UNDP, the UN Department for Economic &

Social Affairs and the World Energy Council.

Paul van der Sluis l Philips Research l [email protected]

Extra info www.research.philips.com/password l woodstove The woodstove has been tested extensively in field trials.

Feature technology Feature technology

tomorrowEntertaibleisamulti-purposetabletopgaming

platformthatallowstheplayerstoengageina

newclassofelectronicgames,whichcombines

thefeaturesofcomputergamingwiththe

socialinteractionandtangibleplayingpiecesof

traditionalboardgames.

Philips Research

todayInmanycases,playingelectronicgamesisa

solitary,virtualexperience.

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password...Philips Research Password 28 lOctober 2006 Philips Research Password 28 October 2006 Cover story Philips Lumalive fabrics Cover story Philips Lumalive fabricsFew activities