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Pertemuan 22 Software Agents for

E-Commerce

Matakuliah : M0284/Teknologi & Infrastruktur E-Business

Tahun : 2005

Versi : <<versi/revisi>>

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Learning Objectives

• Describe what software agents are• Differentiate between various classes of

software agents• Understand the use of artificial intelligence and

statistical reasoning • Describe the range of agents available to assist

in the buying process• Identify various activities in e-commerce where

software agents can be used

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Overview

• What are software agents?

• Logic of agent behavior

• Types of agents

• Information agents

• E-Commerce agents

• Mobile agents

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E-Commerce Agents

• Agents help in 6 stages of consumer decision-making process– Need identification– Product brokering– Merchant Brokering– Negotiation– Purchase and delivery– Service and evaluation

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E-Commerce Agents

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E-Commerce Agents

• Jango uses a process called wrapping to find product prices which it uses to rank-order offerings from various web sites. Used at Excite portal

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E-Commerce Agents

ClassifiedWarehouse content-based search used in classifieds Form-based input

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E-Commerce Agents

PersonaLogic uses constraint-satisfaction approach

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E-Commerce Agents

• Frictionless.com uses agent Tete-a-tete based on multi-attribute utility theory

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E-Commerce Agents

• Extempo Use of Interactive Imp characters

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E-Commerce Agents

• Architecture of Imp System

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E-Commerce Agents

Use of Imp Character by Proctor & Gamble

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E-Commerce Agents

• Frontmind Personalization tool• Present web content according to user interests

and characteristics• Need to collect data on user behavior and

demographic characteristics• Frontmind uses both statistical and rule-based

reasoning

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E-Commerce Agents

• Frontmind Personalization tool offered by Manna, Inc

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Mobile Agents

• Software that actually travels around the web collecting data. Not only data but the program is moving around

• Reduces traffic on the network. Only the relevant data is forwarded

• Local computation at the server where the data is available means often reduced computation

• Experimental stage

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Mobile Agents

• Logic of Mobile Agents– Mobile agent places– Mobile agent– Mobility– Authority and permit

• General Magic, Inc product Telescript