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Perancangan dan Analisis E-Business:

BAB 4Organisasi Readiness E Bisnis

Nungky Awang ChandraFasilkom Universitas Mercu Buana

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Pendahuluan• E-Business Drivers and Responses• What is eBusiness?• E-Business issues and Success Factors• E-Readiness• E-Business: the Case of Saudi Arabia

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Nilai Pasar dalam Organisasi

Tangible Assets• Buildings

• Equipment

• Furniture

• Cash

Intangible Assets• Skills & competencies

• Motivation of employees

• Databases

• Information technologies

• Efficient & responsive processes

• Customer loyalty & relationships

Value of tangible assets1982: 62%1992: 38%2000: 10-15%

Source: Brookings Institute

Indikator Pasar

E-readiness

May 5th 2005 From The Economist print edition

Denmark is still the best place in the world to do e-business, reports the Economist Intelligence Unit, a sister firm of The Economist. It has ranked the “e-readiness” of the world's 65 largest economies to find the countries most amenable to internet-based business. The factors considered include broadband and mobile-phone penetration, as well as government regulation. America rose from sixth to second place in the ranking since last year. Britain fell from second to fifth place. India, despite being an IT superpower, is ranked only 49th.

2005

Teknologi dan Internet

• Apa dampak internet terhadap organisasi kita?

• Apakah Internet akan mengubah kompetesi?

• Apakah operational atau strategi berubah?

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E-Business is About Business

IT DrivingBusiness

BusinessDriving IT

E-Business

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The E-Business Network

Intranet and

Extranet

E-Business

NetworkNetworking

Vendors

Network

Software

Network Hardware

Enabling Technology

E-Commerce

Applications

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eBusiness: Technologies and Skills

• Web technologies

• Database technologies

• Integration technologies

• Networking technologies

• Security technologies

• CIW Tracks:– Designer– Developer– Administrator

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What is Important in an E-Business Network?

• Functionality

• Reliability

• Security

• Speed

• Scalability

• Access Control

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Why Does an E-Business Network Matter to a User?

• To share knowledge and reap productivity gains by finding information faster

• To communicate faster with clients and suppliers

• To provide options for teleworking

• To implement web services

• To enable teams to work collaboratively irrespective of geography

• To better automate business procedures

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Worldwide IT Spending Growth(New Scenario)

10

7

10.611.3

10

2.4

6.1

10.5

0

2

4

6

8

10

12

2000 2001 2002 2003

OldNew

%

Source: IDC, October 18, 2001

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Global E-ReadinessIt describes the extent to which a country’s business environment

is conducive to Internet-based commercial opportunities

• E-Readiness Assessment Model 2001– Connectivity (30%)

– Business Environment (20%)

– E-Commerce Adoption (20%)

– Legal Environment (15%)

– Supporting E-Services (10%)

– Social and Cultural Environment (5%)

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Grouping of Countries by E-readiness Ranking 

E-business leaders E-business contenders E-business followers E-business laggards

US (8.73)AustraliaUKCanadaNorwaySwedenSingaporeFinlandDenmarkNetherlandsSwitzerlandGermanyHong Kong (7.45)

Ireland (7.28)FranceAustriaTaiwanJapanBelgiumNew ZealandSouth KoreaItalyIsraelSpainPortugal (6.21)

GreeceCzech RepublicHungaryChilePolandArgentinaSlovakiaMalaysiaMexicoSouth AfricaBrazilTurkeyColombiaPhilippines

Egypt (3.88)PeruRussiaSri LankaSaudi Arabia (3.80)IndiaThailandVenezuela

Bulgaria (3.38)ChinaEcuadorIranRomaniaUkraineAlgeriaIndonesiaNigeriaKazakhstanVietnamAzerbaijanPakistan (2.66)

 

.Source: The Economist Intelligent Unit, 2001

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Rank CountryNumber of

SubscribersNumber of Users per

Number of Users

% of Population

1 UAE 220,000 3 660,000 24.442 Bahrain 35,000 3 105,000 16.673 Qatar 25,000 3 75,000 10.274 Kuwait 55,000 3 165,000 8.255 Lebanon 75,000 3.5 262,500 6.566 Jordan 35,000 6* 210,000 4.577 Palestine 12,000 5 60,000 3.538 Oman 28,000 3 84,000 3.369 Tunisia 70,000 4 280,000 2.89

10 Saudi Arabia 190,000 3 570,000 2.5911 Egypt 70,000 8** 560,000 0.8212 Morocco 55,000 4 220,000 0.7313 Algeria 45,000 4 180,000 0.614 Libya 4,000 5 20,000 0.415 Syria 8,000 4 32,000 0.1816 Yemen 3,500 4 14,000 0.0817 Sudan 7,000 4 28,000 0.0818 Iraq 500 25*** 12,500 0.06

Total 938,000 3,538,000 1.29

Internet Subscribers in the Arab Region

Source: Ajeeb.Com

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eBusiness: The case of Saudi Arabia

Strengths Weaknesses

Opportunities Threats

• Largest Arab economy• Free market mindset• Large trading community• Good teledensity• Hi growth in PC penetration• Modern infrastructure

Low

•Lack of local IT professionals • High Internet access cost• High implementation cost• Lack of legal environment• Arabization of content•Telcom operator monopoly

•Regional initiatives •WTO (if not prepared)•Cultural backlashes•Internet (if not...)

•Regional economic integration•Reduction in overhead costs•Expanding markets•Trade barriers coming down