c o l l e g e o f l i b e r a l a r t s

Graphic Standards Guide

April 2008

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The college of liberal arTs brand

The College of Liberal Arts brand is clean, classic, and sophisticated, and includes photography, type treatments, and graphic elements that reinforce these concepts.

Components of the brand

Typography • Simple and elegant • Prominent headings • Short and concise body copy

Photography guidelines for photo treatments and composition:

• One large dominant photo on a page or spread • Juxtapose large photos with small detail shots or close-ups • Mood is dramatic, dynamic, conveys motion and emotion • Clear focal point leading the eye into the piece, toward the copy • Expressive faces • Off-center composition, or crop so the focal point (person, activity, etc.) is to the extreme

left or right in the shot • Subject of photo in focus, with background out of focus • Extreme close-ups • Tight or unusual crops • Unusual angles, such as a tilted composition, or a shot from above or below the

subject • Silhouettes of people against background • Visual repetition: repeating shapes shot in perspective either as foreground or back-

ground matter. Examples: people, tables/desks, architectural details, windows, blinds, patterns on the floor

Color • Black and Purdue gold used to make type and graphics stand out • Selective use of accent colors that coordinate with photography or graphic elements

Tagline “Distinguish yourself” • Placement below Liberal Arts co-brand, or separated as a subordinate element on publications

where appropriate

Black and gold version, centered FILE NAMES: CLAbrand_tag1_2C.eps (Black + PMS 1245 gold) CLAbrand_tag1_4C.eps (Black + Pantone 25-4 — 4-color process) CLAbrand_tag1_2C_HR.jpg (600 dpi for print use) CLAbrand_tag1_webgold.jpg (72 dpi for Web and e-mail use)

Black and gold version, flush left FILE NAMES: CLAbrand_tag1_FL_2C.eps (Black + PMS 1245 gold) CLAbrand_tag1_FL_4C.eps (Black + Pantone 25-4 — 4-color process) CLAbrand_tag1_FL_2C_HR.jpg (600 dpi for print use) CLAbrand_tag1_FL_webgold.jpg (72 dpi for Web and e-mail use)

Black-only version, centered FILE NAMES: CLAbrand_tag1_K.eps CLAbrand_tag1_K_HR.jpg (600 dpi for print use) CLAbrand_tag1_K_web.jpg (72 dpi for Web and e-mail use)

Black-only version, flush left FILE NAMES: CLAbrand_tag1_FL_K.eps CLAbrand_tag1_FL_K_HR.jpg (600 dpi for print use) CLAbrand_tag1_FL_K_web.jpg (72 dpi for Web and e-mail use)

liberal arTs brand wiTh Tagline

The combination of the Purdue University logo with College of Liberal Arts and the tagline is the current, preferred mark for identifying all College of Liberal Arts materials.

This guide details the proper use of the College of Liberal Arts brand. These graphics should be used as indicated beginning in April 2008.

All versions of the College of Liberal Arts brand must be reproduced from official artwork, available in a variety of file formats.

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Gold version, one line FILE NAMES: CLAtag1_1245.eps (spot PMS gold) CLAtag1_4Cgold.eps (Pantone 25-4 — 4-color process) CLAtag1_gold_HR.jpg (600 dpi for print use) CLAtag1_webgold.jpg (72 dpi for Web use)

liberal arTs Tagline only

Black-only version, one line FILE NAMES: CLAtag1_K.eps CLAtag1_K_HR.jpg (600 dpi for print use) CLAtag1_K_web.jpg (72 dpi for Web use)

Gold version, stacked type FILE NAMES: CLAtag2_1245.eps (spot PMS gold) CLAtag2_4Cgold.eps (Pantone 25-4 — 4-color process) CLAtag2_gold_HR.jpg (600 dpi for print use) CLAtag2_webgold.jpg (72 dpi for Web use)

Black-only version, stacked type FILE NAMES: CLAtag2_K.eps CLAtag2_K_HR.jpg (600 dpi for print use) CLAtag2_K_web.jpg (72 dpi for Web use)

IMPORTANTThe triangular CLA logo will no longer be a component of the College of Liberal Arts graphic identity. Please discontinue its use on all future publications and other communications vehicles.

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applicaTions

stationery

college of liberal arts stationery

The stationery materials developed by Purdue Marketing Communications provide a consistent look compatible with Purdue branding guidelines. They allow for identification of individual departments, offices, and programs, while maintaining the Liberal Arts co-brand, which includes the “Distinguish yourself” tagline.

PRINTeD STATIONeRy: Printing Services is recommended for all stationery materials to ensure quality and consistency, and that information is current and accurate. Printing Services also provides raised letter thermog-raphy printing for business cards at economical prices. All stationery materials produced for external communi-cation should present a quality, professional look that represents Purdue well. Business cards on flimsy paper, mis-matched letterhead and envelope papers, and poor text and color reproduction are not acceptable.

Printing Services will use the standardized formats shown to print College of Liberal Arts letterhead and business cards. Stationery can be ordered using the Ariba system or a Printing Services Form 3.

Stationery allows for customization for individual departments, offices, and programs.

• Business cards: Horizontal or vertical business card formats may be selected.

• envelopes: Envelopes follow the format shown and should print on matching paper stock. Envelopes do not use the “Distinguish yourself” tagline.

eleCTRONIC leTTeRheAD: Individual departments and other areas may create their own letterhead for small-run printing and electronic communications, using Microsoft Word templates customized for CLA.

All text for letterhead must conform to University stationery standards, as identified in this manual, including the proper use of departments, offices, and programs names, building names, and academic and staff titles. Only deans, directors, and named professors are approved for having their name printed on University statio-nery. The format accommodates lengthy items, such as building names and room numbers, e-mail addresses, and Web addresses. Address information is presented in the recommended U.S. Postal Service (USPS) format. Specifications include the following:

• Appropriate street address for all campus buildings with the 47906 or 47907 zip code.

• For any USPS mailing purposes, the last two lines of the address should be the street address followed by the city, state, and zip.

• Final address line on main campus is: West Lafayette, IN 47907-XXXX. “XXXX” is the zip+4 assigned as part of the street address.

Current, appropriate street addresses are available at www2.itap.purdue.edu/printsvc/mds/search/search.cfm.

College of liberal arts

Department of Communication

beering Hall of liberal arts and education, room 2114 n 100 N. University street n West lafayette, iN 47907-2098 (765) 494-3429 n fax (765) 496-1394 n gordonds@purdue.edu n www.cla.purdue.edu/communication

Distinguishyourself

College of liberal arts

Melissa RemisAssociate Professor of Anthropology

stone Hall, room 315700 W. state streetWest lafayette, iN 47907-2059

(765) 496-1514 fax (765) 496-1476remism@purdue.eduwww.cla.purdue.edu/anthropology

Distinguishyourself

College of liberal arts

Melissa RemisAssociate Professor of Anthropology

stone Hall, room 315700 W. state street

West lafayette, iN 47907-2059

(765) 496-1514 fax (765) 496-1476remism@purdue.edu

www.cla.purdue.edu/anthropology

Distinguishyourself

applicaTions

stationery

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Letterhead can be customized for individual departments, offices, and programs.

Horizontal or vertical business card formats may be selected.

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Mr. John Purdue1356 University St.West Lafayette, IN 47906

Dear Mr. Purdue:

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Uptat aute minit autat. Pero odiam acipsum ip exeraessim nonseniamet, verostrud do ercipisim ad magna cor sumsandit praessit, volore dolorpero commod tisis nos accumsandre faccumm olumsandip exercidui bla facidui te euguer iril el dolent aute facidunt ad diam, consequisis accumsan ut vulput in henis am, senibh esequis nibh eu faci ea feui tie consequat wisl utpatio dolortinisl et, conum eniscili-quat ad magniat. Niam, veliscip eugait ad tion venim amconse ea conum eugue tat vulput adio euipit utpat ing ea feugue magna amet accum venis atue mod diam, quisissit, si.

Im etue dui tem at. Del eugait nostie dolut utpatuer ilit do dolortis autatisit, sum elit, sequis dolortis ea core doluptat. Dolorem dolenim velesed euismod oloreet ut am iustrud ea con utat lor irit lummy nos autetum digna feugait, commolo borper ipsum quatuer siscidui bla facin volorerat vulla feugiatisl dolenis ad exer illaor sequis dolortis augiam, ver iriure consecte dipit praeseq uamcore facinci bla consequat. Ud tet, velit utatem vullaore enismodiam irit adiametue minciliquat, sisim zzrilit nos alit vel ute min ut vel esecte magnit ipsusto odolobore tie molobor sequissit ut wisisi.

Liquip ex ex ea consenit iuscill uptat. Agna feuismo dipismod tat utpat lum accumsa ndreet alis acid-unt alit eugait ut utat. Lor sit praestrud eraesto odolore vulla aliquatet praese dio od tat. Amcon venibh eu faccum velismodiam ilit, veliquat. Rud magnibh et, velit loreet, commy nonsecte facipis senisl ut nostrud exer sumsan et alit, vulput pratio eriure feugiamet dolut nonullam volese dolortin utat. Gue consequis num ero odolobor aliquat ueratet aut alis nis nosto euis nim vel dolore tat.

Sincerely,

College of liberal arts

Office of Interdisciplinary Studies

African American Studies

beering Hall, room 1289 n 100 N. University street n West lafayette, iN 47907-1097 n (765) 496-1848fax (765) 494-3660 n cdbrenner@purdue.edu n www.cla.purdue.edu/idis

Distinguishyourself

Printing Services follows this format on all College of Liberal Arts stationery. Standard College of Liberal Arts letterheads and business cards print in black and PMS 1245 (gold).

The recommended margins for letters on the college letterhead are as shown, aligned with the ends of the gold rule above the address block.

COLLEGE OF LIBERAL ARTSOffice of the Dean

Beering Hall of Liberal Arts and Education100 North University StreetWest Lafayette, IN 47907-2098

applicaTions

Print materials

College of liberal Arts print materials

The publications developed by Purdue Marketing Communications use Bauer Bodoni as a cover and heading font, in addition to standard Purdue identity fonts.

Additional related materials may need to be produced by individual departments and offices. These are most effective when they support the broader branding effort and include consistency in content as well as appear-ance. The development and repetition of a consistent message in a variety of materials and media is an impor-tant part of the branding. Merely using the center graphics on publications of widely varying style and quality will weaken the consistency and credibility of the communication.

The following examples represent possible designs showing standardized graphics.

4x9 brochureDepartment of Psychological sciences shown as example:

• Clean, sophisticated layout• Purdue black and gold are

used prominently• One strong, dynamic photo on

front cover; small detail shots on back cover

• Purdue and CLA branding appears on front and back covers to clearly identify the publication

COLLEGE OF LIBERAL ARTS

Psychologicalsciences

d E p A R T m E n T O F

COLLEGE OF LIBERAL ARTS

Psychological Sciences Building703 Third St.West Lafayette, IN 47907

765-494-6063psych-info@psych.purdue.edu

Distinguishyourself

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applicaTions

Print materials

Coordinated materialsseries of coordinated materials shown as example:

• Clean, sophisticated layout; coordinated graphic elements create a cohesive look• Purdue black and gold are used prominently• One strong, dynamic photo• “Distinguish yourself” tagline may be placed in the corner to relate to photo and the area within the college• Purdue and CLA branding clearly identifies the publication

COLLEGE OF LIBERAL ARTS

Distinguishyourself

philosophyD E p A R T m E n T O F

COLLEGE OF LIBERAL ARTS

D E p A R T m E n T O F

PhilosoPhy

Distinguishyourself

4 x 9 tri-fold flyer

8.5 x 11 brochure

artsc o l l e g e o f

LiberaL

Distinguishyourself

COLLEGE OF LIBERAL ARTS

Psychologicalsciences

d E p A R T m E n T O F

applicaTions

Units of the college

The College of Liberal Arts branding allows the flexibility to promote the college as a whole, as well as the tiers below the college level, such as departments/offices/centers, divisions within these units, and events, as demonstrated by these examples of published pieces and possible designs.

Overall college branding

Postcard/Poster

Department branding

4 x 9 flyer

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works

P u r d u e d a n c e d i v i s i o n

coLLeGe oF LiBeraL arTs

Distinguishyourself

Winter

Patti & Rusty Rueff DePaRtment of Visual & PeRfoRming aRtsCOLLEGE OF LIBERAL ARTS

Distinguishyourself

studies

OFFICE OFInTERdISCIpLInARy STudIES

AsiAn

Program branding

4 x 9 flyer

event branding

5 x 10 brochure cover

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applicaTions

PowerPoint Presentations

PowerPoint templates

A series of PowerPoint templates is available for use by all areas within the College of Liberal Arts. The templates utilize the CLA branding elements and tagline, and provide another means to communicate the CLA message in a visually coordinated manner.

VERY LONG TITLE OF PRESENTATION GOES HERE

Introductory PowerPoint slides

Slides 1–6 are examples of introductory slides. The large photos can be changed as desired.

VERY LONG TITLE OF PRESENTATION GOES HERE

Slide 1

Uses a stylized photo

Slide 2

Uses black “yourself” with a light background image

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Slide 3

Uses black “yourself” with a light background image

Slide 4

Uses black “yourself” with a light background image

VERY LONG TITLE OF PRESENTATION GOES HERE VERY LONG TITLE OF PRESENTATION GOES HERE

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Slide 5

Uses white “yourself” with a dark background image

Slide 6

Uses black “yourself” and an image with a faded top edge

Content slide

Slide 7

Images can be changed as desired.

Heading at the top can be edited or deleted as desired. This feature is accessible on the master page.

VERY LONG TITLE OF PRESENTATION GOES HERE VERY LONG TITLE OF PRESENTATION GOES HERE

VERY LONG TITLE OF PRESENTATION GOES HEREVERY LONG TITLE OF PRESENTATION GOES HERE

The font families chosen to complement the Purdue University signature are recommended for College of Liberal Arts applications. Their consistent use will establish the continuity of appearance that will help support the recognizability of the Liberal Arts co-brand, while promoting a professional, cohesive look in all communications.

ReCOMMeNDeD FONTS • Cover Titles. Bauer Bodoni. Substitutes: Minion, Times, or Times New Roman • Body Copy. Minion Condensed is used as primary body copy in College of Liberal Arts communications. Substitutes: Times or Times New Roman • Titles, headings, Subheads. Humanist 777 or Frutiger. Substitutes: Helvetica Condensed or Arial (a condensed font is preferred) • Web. Verdana. Substitutes: Helvetica or Arial

Fonts are available for purchase at www.adobe.com/type/.

The official colors of Purdue University are old gold and black. These are also utilized in the elements of the College of Liberal Arts co-branding system. For commercial printing, Web, and PowerPoint applications, the inks to be used are specified be-low. Colors will be approximate when printing electronic communications from in-house color printers.

PURDUe GOlD PURDUe BlACk

Printed collateral materials • Black • PMS 1245 Gold (spot color) • PMS 25-4 Gold (4-color process match) • PMS 8960 Gold (metallic spot color)Web and PowerPoint • B1946c (hexidecimal value) (RGB breakdown: 177 Red, 148 Green, 108 Blue)

For more information about Purdue fonts and official colors, see the Purdue Identity Graphic Standards Manual.

An equal access/equal opportunity university Produced by Purdue Marketing Communications 0904507

fonT recommendaTions

official purdue colors

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