2016 Advocate Orientation PDF version available at http://liveunited.ucf.edu/links

Campaign Dates: October 1—October 31

Campaign Contact Information

Web: http://LiveUnited.ucf.edu Email: LiveUnited@ucf.edu Phone: 407-823-3094 In Person: Millican Hall, 384

Advocate To-Do List RSVP

9/9 Photo Shoot on 9/9 at either 3:00 or 3:30.Email Liveunited@ucf.edu

9/28 Leadership Breakfast

http://liveunited.ucf.edu/kickoff

9/30 Day of Caring volunteer event at SecondHarvest in the morning. Email Liveunited@ucf.edu

Live United Shirt Days on campaign Fridays.http://liveunited.ucf.edu/contacts

10/14 Day of Caring—Boys & Girls Club Volunteers.Email Liveunited@ucf.edu

Visit http://LiveUnited.ucf.edu and make sure you know where to find resources that you and your colleagues may need:

Donate (instructions, online link, printable pledgecard): http://liveunited.ucf.edu/give

Designation and list of recommended charities:http://liveunited.ucf.edu/give/designating-your-gift

Leadership Club: http://liveunited.ucf.edu/leadership-club/500-donors

Raffle: http://liveunited.ucf.edu/raffle Flyers, handouts, and other tools: http://

liveunited.ucf.edu/links Knight stories: http://liveunited.ucf.edu/stories Campaign FAQ: http://liveunited.ucf.edu/faq

Blog: http://liveunited.ucf.edu/news

Make your pledge in Septemberhttp://LiveUnited.ucf.edu/give

Make a list of outreach to your department.

What are the top five ways you can connect

with your colleagues?

1. Face-to-face ask

2. _______________________

3. _______________________

4. _______________________

5. _______________________

6. Bring someone to speak at your

department meeting or event

Plan your reminders to your department around

campaign messaging.

October 1 – mass email to campus October 3 – System email to all employees October 11, 19, and 27– System email to

employees who have not pledged yet Other closing messaging to campus via mass

email will be determined later in the campaign.

Share on Social Media

#LiveUnitedUCF

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We can bring the Alice game to

your department meeting.

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Don’t forget to talk to

employees about the

importance of having

a donor budget.

The UCF Creed

Integrity, scholarship,

community,

creativity, and excellence

are the core values that guide

our conduct, performance,

and decisions.

Thank you

for your

commitment

to our

community

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Pledge cards should always be

hand-delivered (not campus

mail)

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Portal opens in September for the

campaign team and leadership

donors; Oct 1 for everyone else.

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Choose the last option: “Sorry, I

do not wish to give this year” to

Opt Out of emails for the rest of

the campaign.

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To designate to a non-United Way charity, you need:

Charity Name

EIN Number

Agency Address

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If they didn’t get an email confirmation, the pledge did not go through.

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See designations page for a list of

employee designation choices

from last year, LGBTQ+ friendly

options, and United Way

designation options.

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Employees can designate their gift to any charity of their choice. A printable list is available on the designate page that includes: How to donate to the United Way

& UW partners How to research charities A list of employee designations

from 2015 Information on Pulse response

support

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Inspire. Instigate.

Make a difference.

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HOOK A LISTENER IN LESS THAN 60 SECONDS

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization

does. Great pitches are concise, clear, powerful, and use words that create a visual image for the

listener*.

*“for the listener” should mean—if at all possible— a tailored message that speaks to the listener’s

needs or concerns. Having an idea of how to “sell” to different audiences in advance increases your

success.

Elements can include:

The Hook – grab their attention (Pull them in with a question)

Brief description of campaign

What the campaign does / what purpose does it serve?

Who are the donors (target audience)

How it benefits the donor to participate

Partnerships – how does this connect them to UCF and to our community?

How they can make a difference (why they should care about what you’re telling them)

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Examples from your fellow advocates:

“Have you heard of the United Way? The United Way Campaign allows you to give back to the community financially or by

volunteering. Do you already contribute time and money? In the last 30 years, workplace giving has donated over $2 million!”

“One of the core values of the University of Central Florida (UCF) is community and we have a long standing tradition of giving

back to our local area. One way that UCF gives to their community is through the United Way campaign. If you have a few

minutes, I want to share with you how you can make a difference. We make it very easy for you to get started.”

“Have you ever donated before? With the United Way, you have the option to give to ANY charity of your choice through payroll

deduction. In the last 30 years, workplace giving has donated over $2 million!”

“Are you currently donating to charities?” why not give through the United Way Campaign? The United Way Campaign is a way

to give back through the UCF Community. They have 52 Agencies that are supported by this campaign, but if your charity is not

listed you can still donate to them. It makes donating more convenient for you and the funds come from payroll deduction.

(If you are wearing the United Way shirt and someone asks what it is for) “This is for UCF’s United Way Campaign! It’s a

campus-wide annual fundraiser in which we provide community support. Support for veterans, students of all grade levels,

neighbors, your coworkers- our Central Florida community. This campaign funds community efforts such as homeless shelters,

mentorship opportunities, activities for children, and food for the hungry. It is an easy way to donate! You can even choose your

specific organizations!”

Your Elevator Pitch (Hook <60)

Choose an Audience:

Leadership Donor New Donor Department Chair/Dean

Wildcard – blind pitch Someone with a negative view of the campaign

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Campaign Calendar

System emails go only to those who have not

yet participated

Heart Walk

in October. MAKE YOUR PLEDGE

How YOU Can Make a Difference for the Campaign Advocate Team

Media & Writing—Get involved!

Promote the campaign in your areas through newsletters,social media, and other outreach;

Follow our blog and share our stories;

Attend our events—and report on them, includingcampaign information and how to participate;

Write an article for the blog about an agency, anexperience you’ve had volunteering, or other perspectiveson why supporting our community is so essential to ouruniversity culture;

Write article or share with us leads about charity supportor activities going on in your areas.

LiveUnited.ucf.edu LiveUnited@ucf.edu | 407.823.3094

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16 Leadership Breakfast

September 28, 2016 8:00 a.m.—9:30 a.m. Live Oak Event Center

Campaign

Kick-Off

RSVP: http://liveunited.ucf.edu/kickoff

Community is one of UCF’s core values, and this campaign is an important way that the generous spirit of our Knight Family shines.

The most effective outreach is face-to-face! Build our

campaign’s relationship with our campus community by

talking to your colleagues and inviting their participation.

BE INFORMED.

SPREAD THE WORD.

SET AN EXAMPLE.

MAKE A DIFFERENCE.

Advocates MATTER.

Talk to people * Send emails * Hang flyers * Use social media * Put out rack cards in your

lobby * decorate your lobby bulletin board / display area * Have a campaign welcome event in

your department * Hand out printed pledge cards * Bring in a speaker to your department

meeting or event during September or October * Set up a meeting for your department leader

with the Campaign Cabinet Chair * Talk to

people * Adopt a charity in your department *

Use our “support” cut- outs that people can put on

their doors * Hang flyers in your building *

Forward the campaign emails to your department

mailing list * Send a personal message about

why you support the campaign * Make sure

people know you are available to help * Talk to

people * Attend campaign events and share

the experience with your department * Invite

your department to Volunteer * Invite your department chair to tour a charity * Bring a charity

to visit your department or set up a table in your lobby during lunch * smile * Talk to people *

Make “celebrate community” invitations for your department members * Put table tents in

your office dining / snack area * Make your pledge early * Promote the raffle (Early donors get

more chances!] * Link to the campaign in your email signature * Wear your Live United t-shirt

on Fridays * Encourage others to wear a shirt on Fridays * Participate in Knights Give Back *

Have your “elevator pitch” ready * Talk to people * and make YOUR pledge

BE INFORMED. SPREAD THE WORD. SET AN EXAMPLE. MAKE A DIFFERENCE.