PAXIS JOINT WORKSHOP SALAMANCA, 23-24 June, 2005 New Strategies for Innovation Support PAXIS JOINT WORKSHOP

PAXIS JOINT WORKSHOP

SALAMANCA, 23-24 June, 2005

New Strategies for Innovation Support


Long-term success

Entrepreneurial Culture

PROBLEM DESCRIPTIONPROBLEM DESCRIPTION

Obstacles

Lack of resources (financial, infrastructure, knowledge etc.)

Isolation and lack of credibility

Lack of specific knowledge and management skills

Administrative burdens


METHODOLOGYMETHODOLOGY

Target GroupsTarget Groups

TG1: University studentsThey are potential entrepreneurs who need examples of entrepreneurship and help to establish the idea about starting a business of their own.

TG2: Students with a business ideaThey are demanding immediate support to validate their business idea, and obtain the knowledge and resources to create their new business.

TG3: Young innovative start-ups (0-5)They need to improve their management knowledge and skills and to implement management procedures in order to consolidate their business project.


From tacit to explicit knowledge that resides old and new practices of supporting entrepreneurs and start-ups.

Stimulate the learning process among the actors involved in supporting entrepreneurs and start-ups.

To provide a framework for support for potential entrepreneurs and start-ups

To facilitate the interaction between target groups and other actors involved in support activities

To complement the existing methods and tools of support for potential entrepreneurs and start-ups

IncubatorIncubatorBusiness Advisors, ExpertsBusiness Advisors, Experts

Target Group 1

Target Group 3

Target Group 2

InfrastructureInfrastructure

E-learning E-learning PlatformPlatform

MentorMentorTractor effectTractor effect

TRACTOR METHODOLOGYTRACTOR METHODOLOGY

OBJECTIVESOBJECTIVES

CMI

CBTCMC



Target Group 1

Target Group 3

Target Group 2

Expert from

Consulting Agencies

Mentor fro

m Tractoring

Companies

Incubator: Expert

Incu

bato

r: Bus

ines

s Adv

isor

Involves:

Complementary training for Entrepreneurs and Start-ups E-courses and on-line training Multimedia content E-learning environment Professional advice Seminars, workshops, etc. Project follow-ups

Guiding and training contents: Theoretical contents Templates Case studies Tests, exercises, evaluations etc.

Interaction among users: Discussion forums E-mail Other tools such video-conference, chat, SMS, …



Target Group 1Target Group 1University Students

Phase 1: Animation

Phase 2: Awareness

Raising

Phase 3: Making Contact

Success-stories Benefits and risks of becoming an entrepreneurEntrepreneur profileStatistics Diagnosis toolMultimedia Module: Leadership, Communication, TeamForums FAQs

Platform Contents



Target Group 2Target Group 2

University Students with a Business Idea

Phase 1: Animation

Phase 2: First

ContactPhase 3:

Assessment

Phase 4:

E-Learning Process

Phase 5: Evaluation of

Progress

Platform Contents

Entrepreneurial culture in the European Union Success-stories Benefits and risks of becoming an entrepreneurEntrepreneur character diagnosis tool E-courses: Business Idea, SWAT, Strategic Vision Multimedia Module: Leadership, Communication, TeamStatistics Forums and FAQs


Target Group 3Target Group 3

Young innovative Start-Up Companies (0 - 5)

Phase 1: Animation

Phase 2: Assessment

Phase 3: E-Learning Process

Phase 4: Evaluation of

Progress

Platform Contents

Entrepreneurial culture in the European Union Success-stories Typical mistakes and common problems in start-upsAssessment tools Multimedia Module: Leadership, Communication, TeamWorkshopsDiscussion Forums

Tractor e-platform prototypeTractor e-platform prototype

Resource center for creating and consolidating a business (courses, tests, tools…)

Tutoring system (permanent & personalized contact with experts and business advisors)

Communication system (interaction with other entrepreneurs/start-ups)

Tractor e-platform address:http://www.sme-innova.com/tractorhttp://www.sme-innova.com/tractor


Platform StructurePlatform Structure

Common home page, entrance according to:

The language/country => 5 different versions:

English

Spanish

French

Swedish

Slovenian


Entrepreneur (TG1 + TG2)

Start-up (TG3) The user’s type :


Common menu for the 3 groups :Common menu for the 3 groups :

My page The Project Success Stories FAQ Discussion Forum International forum Project Contacts Events

+

The Livetech Multimedia Module


Entering the 1st picture, entrepreneurs…Entering the 1st picture, entrepreneurs…

General documents General documents Benefits and Risk of being an entrepreneur/ Benefits and Risk of being an entrepreneur/

Check out your entrepreneurial characterCheck out your entrepreneurial characterTest your business ideaTest your business idea

Users with a business idea: Fulfil a template with their idea Send it to the incubator

Evaluation by the incubator Personal interview


Logging as an entrepreneur…Logging as an entrepreneur…

You will find information about:

The steps to create a business

The topics to be developed while elaborating a BP

A template to start the BP


Entering the 2nd picture, start-upsEntering the 2nd picture, start-ups

You will find information about:

Common mistakes in start-ups

Guide to evaluate the maturity of your business

Direct contact with an expert to answer to a specific problem, issue…


Logging as a start-up …Logging as a start-up …

You could also have access to:

Information about common mistakes in start-ups

An assessment guide in order to evaluate your management system

A set of e-learning courses (finance, strategy, customer…) managed by the BA according:

=> the assessment results

=> the company manager needs


Complete the assessment guide via the Web

Send the fulfilled guide to the advisor

Revision of the guide

Meeting with the advisor

Strengths and weakness

Training plan or action plan

Setting of training/action schedule

FIRST STAGE

Fulfil again the assessment guide via the Web

Send it to the advisor

Comparison with the previous assessment

Resullts of the assessment

Meeting with the advisor

SECOND STAGE

SO, for the moment, 2 main processes :SO, for the moment, 2 main processes :

• Support in elaborating the BP

• Support in assessing the company (EFQM) => example:


MULTIMEDIA MODULEMULTIMEDIA MODULELiveTechLiveTech

www.sme-innova.com/tractor

Objectives

Raise Awareness

Provide Learning Material

Assessment Tool

Evaluation Tool

Non-Technical Areas

Leadership

Team Building

Communication


MULTIMEDIA MODULEMULTIMEDIA MODULE

LiveTechLiveTechBACKGROUND

A. LOLA DECIDES TO FACE THE NEW COMPETITOR ONLY WITH THEIR OWN RESOURCES

B. LOLA DECIDES TO FACE MACROSOFT WITH THE HELP OF AN EXTERNAL CONSULTANT

C. LOLA DECIDES TO POSTPONE THE DECISION DUE TO OTHER PROBLEMS

D. LOLA DECIDES TO DEAL WITH THIS NEW ISSUE AND START TO GATHER INFORMATION BY HERSELF

FIRST SCENE

MACROSOFT IS ABOUT TO ENTER THE MARKET!!


LiveTechLiveTech

TIP: In any interaction with people, there exists a potential for miscommunication or misunderstanding. - The effect you have on others may not be what you intend.


LiveTechLiveTech

Congratulations! You have managed to reach an agreement in the team. Creating a good atmosphere is one of the premises for a constructive working in the team. You have delegated. Good! But be aware of when, and to whom you delegate and be clear about the instructions you give to your employees. Do you feel like trying to succeed once more – come on, try another path!

You are having an authoritarian leadership style. Do you think you are achieving your goals with your behaviour? Be aware how you criticized your employees. You interrupt them and not listen to them. Also, you are stressed! Would you like to give it a new try? Go for another option!


THANK YOU!THANK YOU!


Documents

PAXIS JOINT WORKSHOP SALAMANCA, 23-24 June, 2005 New Strategies for Innovation Support PAXIS JOINT WORKSHOP