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14/03/2013 15:33
16 AMERICAS DUTY FREE & TRAVEL RETAILING NOVEMBER 2013
Grey Goose pop-up bar
Also in the Arrivals area, an even more spec-
tacular sight awaited travelers as the bar/
restaurant operated by HMSHost was trans-
formed into a Grey Goose bar and restaurant.
As well as having the opportunity to enjoy a
Grey Goose Le Fizz, travelers could sample the
same cocktails being enjoyed by movie stars at
exclusive festival parties. Three cocktails—the
Glacier Goose, the Canadian Crush and the
Torontini—were specially created for this
year’s festival and were all available to purchase
from the Grey Goose Arrivals bar. Also in the
bar was a big screen where travelers could
catch up on Festival news, which was being
shown alongside films on how to make the
Grey Goose cocktails.
Joining forces with the Bacardi Canada
team, in the on-trade Bacardi Global Travel
Retail gave travelers the opportunity to enjoy
a complimentary Grey Goose cocktail in one
of several bars, restaurants and clubs which
are festival hot spots throughout the city. The
cocktail gift voucher came with a Grey Goose
festival guide featuring a map of the best places
in Toronto to enjoy a cocktail during the Fes-
tival with the recipes to this year’s cocktails
on the reverse.
Trinity in Toronto
For the
Bacardi partners with Toronto Pearson, Nuance and
HMSHost for a film festival activation, effectively driving
sales of Grey Goose and upping traveler engagement
“We achieved great results
in Toronto last year and
set a high bar for us to top
in 2013, but thanks to an
excellent collaborative effort
we’ve created a seamless
Grey Goose experience for
festival-goers.” LEIGH IRVINE,
REGIONAL DIRECTOR FOR THE AMERICAS,
BACARDI GLOBAL TRAVEL RETAIL
As the movie world descended upon Toronto for its annual film festival, Bacardi
Global Travel Retail, in cooperation with duty free retailer Nuance, HMSHost and
Toronto Pearson Airport, celebrated the arrival of Hollywood’s finest.
Bacardi welcomed travelers at Toronto Pearson with a complimentary Grey
Goose Le Fizz cocktail—a refreshing mix of Grey Goose vodka, St-Germain
elderflower liqueur, freshly squeezed lime juice and soda water—served in an elegant flute.
And to help get consumers in the mood to see a festival movie, each Grey Goose Le Fizz was
accompanied by popcorn.
benefit
of all
Bacardi effectively raised the profile of
Grey Goose in Departures by driving
footfall into the Nuance Departures stores
by RYAN WHITE
DUTYFREEMAGAZINE.CA
Iraq DF in new terminal p.16 Prestige Suppliers: Pioneers in Southeast Asia p.18 Opulence in Arabia p.30
MAY 2015 · TFWA AP · VOL 25 · NO 1
TFWA AP 2015
Dubai Duty Free’s
Colm McLoughlin
named recipient of Irish
Presidential Distinguished
Service Award p.6
6 LIFESTYLE ISSUE OCTOBER 2015
LIFESTYLE: FASHION OVERVIEW
It’s boom-time for travel retail fashion sales across the
Middle East and Asia, driven by the voracious appetite for
trends among Chinese outbound travelers. Operators are
adding retail space at a clip to cater for the category’s popu-
larity – and sales are surging.
According to Saba Tahir, Vice President—Purchasing, fashion
sales at Dubai Duty Free, sales jumped by 34% compared to
the same period of last year, mainly spurred by the new brands
introduced in Concourse A—a different presentation than usual.
Even though Concourse A opened early 2013, it was only mid-
2014 when the whole fashion area was complete, namely with the
opening of Chanel and Hermès. “This has had a welcome and
positive upswing on sales,” says Tahir.
Has the fashion category now reached its potential? “Cer-
tainly not for Dubai Duty Free,” Tahir says, “and we see a lot
of potential to grow the fashion categories in the future, space
permitting. We can see more and more categories having fashion
elements—technology, for instance, is a perfect example. Fashion
evolves continuously and very quickly and in order to maximize
its potential, we need to be ready to embrace required changes at
any given time.
“The new fashion concept in Concourse A, where the brands
like Chanel, Hermès, Gucci and Salvatore Ferragamo are show-
cased in a different environment, is a way of adapting to changes
required at this time and making the most of what we can do for
this category.”
Catering to different requirements
In terms of buying, fashion is dictated by the trends and there-
fore Dubai Duty Free must ensure that the key items for each
collection are in its assortment, says Tahir, while the profile of its
customers dictates the specific requirements when it comes to
size, shape, color, etc. “As much as we cater to the international
market, we need to be diverse when it comes to product assort-
ment to ensure that we cater to different requirements,” he adds.
“However, we still have to be mindful of the fact that when it
comes to ready-to-wear, customers will still be drawn to basics
and safe styles and designs. Trying to strike a balance between
being true to the ethos of a brand and buying more safe and
conservative can be difficult and one we find challenging when
going to do orders!”
Dubai Duty Free’s top 10 fashion/lifestyle products overall are
bags, wallets, small leather goods, scarves, ties, belts, sunglasses,
jewelry, men’s polo shirts, and men’s shirts.
Traveling
The world’s leading travel retailers in the
Gulf and Asia are making space for luxury
fashion as sales leap—and the potential
has not yet been realized, they say
Dubai Duty Free’s top three fashion/lifestyle products
overall are bags, wallets and small leather goods
in styleby HIBAH NOOR
104 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016
EDITOR’S CHOICE
7
6
5
4
3
2
1
Bursting with
creativity
1. Braun’s PrecisionTrimmer PT 5090 is a high-precision
styling device with an edgy and masculine design that can be used in
the shower. Its slim head ensures even trimming and precise edging
of beard lines and three trimming combs allows for different length
settings
2. With strong vintage inspiration, this round, glamorous Jackson
model is a sophisticated expression of the Chloé fashion spirit. Made
by Marchon Eyewear, the frame features unique metal temples that
resemble a tennis racket
3. Lambretta Watches’ new, fashionable Cielo Zebra collection is
inspired by the colors of the savannah with hot and trendy zebra pat-
terns in three creative colors
4. Germany’s VW Beetle car is celebrating its comeback as a keyring
by Troika. The Light Beetle 1964 keyring shines with tiny LED
lights to lighten every keyhole
5. The Chupa Chups Mini Sour pouch bag by Perfetti Van Melle
is the ideal pack for snacking and sharing. It contains 40 mixed sour
fruit mini lollipops
6. The limited-edition Godiva Gold Anniversary Collection
18-piece box features eight of Godiva’s most iconic chocolates – one
from almost every decade. The collection is completed by the brand
new Egérie Noir piece
7. The Mr. Burberry fragrance is inspired by the iconic, black Burb-
erry trench coat. The woody scent is encased in a masculine bottle.
The weighted cap references horn-look buttons, while a hand-tied
knot in English-woven gabardine sits around the neck
This spring’s summary of the best
travel trinkets run the gamut of
refreshing fragrances, covetable
bags, and innovative gifts
www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING 105
10
9
8
8. Montblanc Legend Spirit reveals a more casual aspect of
Montblanc Legend. The two master perfumers, Nathalie Lorson
and Olivier Cresp found a perfect composition to create a fresh and
intense fragrance
9. Featuring cool freshness and warm spices, Polo Blue by
Ralph Lauren is a fragrance inspired by the blue sky, the open
waters, and an invigorating blast of fresh air
10. Tumi’s Larkin Collection, named after the historic street
in San Francisco, is offered in a ballistic fabric and pebbled leather
for female travelers. The range of refined and structured silhou-
ettes includes briefcases, totes, and the new, must-have Laurel
backpack
11. The new Slim Power Bank from accessories expert Go
Travel is as compact as a credit card yet powerful enough to fully
charge a smartphone in just 1.5 hours. Thanks to its ultra-slimline
design, it conveniently slips into any wallet or shirt pocket
12. Perry Ellis RED, supplied by Falic Fashion Group, is a
powerful and masculine new fragrance for spring from the all-
American apparel brand. An initial burst of juniper berries with a kick
of citrus, the scent evolves into red apple, Sichuan pepper,
red leather, and amber
13. Inspired by modern gentlemen dressed in classic white, Vince
Camuto Eterno by Parlux Fragrances is a woody aromatic fra-
grance that features citrus and mint blended with rich bourbon, sleek
woods and vibrant spices
14. Canadian Flower, produced by Canada’s Pillitteri Estates
Winery and distributed by ALFA Brands, represents an evolution in the
packaging of reserve icewine. The designer is Jesse Shou, a young
Canadian artist from British Columbia
15. This Danish designed women’s watch from Obaku Denmark,
with its peach mother-of-pearl dial and white Italian leather strap, is a
perfect example of Obaku’s sophisticated look and Zen philosophy
16. Perfume Holding’s innovative fragrance iPhone case protects
the phone while holding your fragrance. The case has been tested
to ensure that the juice will not come into contact with any part of the
phone. It comes pre-filled with 25ml of fragrance and an additional
25ml refill
11
12
13
14
15
16
10 CHINESE TRAVELER MARCH 2016
CHINA OVERVIEW
AdvantageWith US$11.7 billion earmarked for civil
aviation infrastructure development in
2016 and more than 200 new international
routes to be added to the mix, China’s
future potential is prodigious
Chinaby CLAIRE MALCOLM
US$117 billion has been allocated
for civil aviation infrastructure
development this year with the
identification of 11 key projects
24 ASIA DUTY FREE & TRAVEL RETAILING TFWA/APTRA CHINA 2015
根据世贸组织规则,2015年中国将取
消银联在银行间结算的垄断地位,让
其它信用卡公司大胆进入中国市场,
尤其是维萨、万事达和美国运通,它
们既发行信用卡,也提供商户服务。
中国人青睐和购买的顶级品牌商品继
续占到中国游客总消费量的近75%,
这些品牌包括路易威登、古琦、香奈
儿、阿玛尼和万宝龙。化妆品、香
水、天然健康产品、鞋类和糖果糕点
居中国游客购买商品的前列。
更多中国人进入邮轮市场,为免税
和购物提供了新的增长机遇。2015
年,东亚将成为大型邮轮基地,主要
邮轮运营商投入大量预算,以中国为
中心,大力开展营销活动。皇家加
勒比、嘉年华及其它独立邮轮公司正
在增加从上海、天津和青岛起航的航
线。中国最大的在线售票商“携程”
最近购买了一艘邮轮,而“春秋旅
游”2015年要包租15艘邮轮。到2016
年,中国人将成为世界上第二大邮轮
旅游民族群体。
中国人拥有、经营和关注的酒店集团
开始主导市场。如家快捷酒店现在成
为第九大酒店经营商,锦江酒店就总
床位而言居第十位。锦江酒店2014
年成功推出“都城”中档酒店品牌之
后,将于2015年在新上海大厦高层推
出“J Hotel”品牌。北京旅游集团和
德国凯宾斯基酒店成立的合营企业“
诺金”的第一家豪华酒店将在北京开
放营业。大连万达将在伦敦、马德
里、芝加哥和澳大利亚黄金海岸等世
界各地建立万达酒店和度假村,而如
家快捷酒店和锦江酒店正在向整个东
南亚扩张。
2015年,中国人出境旅游和寻求新
体验的细分市场,尤其是高端市场,
将激发旅行社重点关注特色旅游和利
基市场促销活动。澳大利亚在用美食
引诱中国游客,瑞士在兜售滑雪场滑
雪活动,加拿大在落基山脉促销冬季
度假活动。邮轮,游猎,冬季冒险运
动,还有自驾车出租,各国旅游公司
2015年卯足了劲在中国加紧营销。
微信仍然是帮助品牌公司和零售商
有效联系中国海外购物者的主要平
台。52%的中国购物者表示,微信影
响着他们的购买决策。近乎100%的中
国手机提供微信服务,6亿消费者每天
都使用微信购物、收发信息和互动交
流。零售商尤其成功,他们利用微信
提高品牌忠诚度,提供深层次产品信
息,引导消费者从线上来到线下,最
终实现转化和销售。
中国经济虽然增速减缓,但仍然像中
国海外购物者扫货一样坚定有力,中
国国内经济增长的基本因素将继续推
动富裕的中上阶层中国人出国购物。
中国奢侈品进口税,依据产品种类不
同,仍然保持在 50%-125%。由于许
多中国人越来越把旅游视为身份的象
征,所以在纽约、伦敦、巴黎和新加
坡购买产品就成为一种炫耀的资本,
比实际购物本身重要多了。中国海外
购物者很快就要牺牲假期出去购物。
GUEST WRITER
48 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016
INDUSTRY NEWS: M1ND-SET
North American travelers are
big users of technology such
as smartphones when they
travel – but they don’t use it
to check out the duty free shopping when
they’re passing through the airport.
According to the latest data shown
exclusively to Americas Duty Free by
travel retail research specialist m1nd-set,
of the 88% of North Americans who use
smartphones when traveling, the vast
majority used it at the airport before
boarding – but only 7% used it to research
duty free shopping.
Swiss-based m1nd-set’s latest report
is based on interviews with over 4,000
travelers across the globe. The research
showed that on average, North American
travelers take with them between two
and three different devices when going
on a business or leisure trip. And they are
significantly more likely than travelers
globally to carry a smartphone, laptop,
tablet or e-reader.
m1nd-set’s Owner and CEO Peter
Mohn says the report shows that there
is a clear behavioral challenge. “The
industry has to encourage more travel-
ers to consult the internet for duty free
and travel retail shopping information.
Currently only three out of ten shoppers
will consult the duty free retailer websites,
while twice as many check brands web-
sites and five out of 10 check the domestic
retailers’ websites.”
Tech-connected travelers
On business trips, some 91% of North
American travelers carry a smartphone,
while 88% take a laptop and 51% have
a tablet. For leisure trips, 87% carry
a smartphone, 56% a tablet, and 54%
a laptop.
Of the 88% of North Americans who
use smartphones when traveling, the
vast majority (86%) used it at the airport
before boarding – but only 7% used it to
research duty free shopping. And only
7% used their phone during a flight, but
this jumped to 42% who used their phone
at their destination. Of the 71% who use
their laptop when traveling, 36% used it
m1nd-set’s
Owner and CEO
Peter Mohn
Join the
Research firm m1nd-set discovers that North
American travelers aren’t using their favorite
tech devices in the duty free shopping arena,
and a new report reveals their shopping habitsTECH REVOLUTION
by HIBAH NOOR
DUTYFREEMAGAZINE.CA
Moroccanoil.comO N E B R A N D: A WO R L D O F O I L - I N FU S E D B E AU T Y
In Memoriam: Alberto “Pancho” Motta Jr. p. 16 DPG conquers Chile and Peru p. 20
ASUR’s Cancun Terminal 4 takes off p. 38
JUNE 2016 · ASUTIL· VOL 26 · NO 2
ASUTIL 2016
Inglés y español
16 ASIA DUTY FREE & TRAVEL RETAILING MAY 2016
AIRPORT NEWS: JEWEL CHANGI AIRPORT
Singapore’s Changi Airport is
already considered the best air-
port in the world and soon it will
be even more impressive thanks
to the latest project, Jewel Changi Airport
(Jewel). This impressive glass and steel
structure with its outstanding leisure and
retail facilities will embody the concept of
a lifestyle destination.
Set to complete in 2018, the 134,000
square meters that make up Jewel will
offer: a hotel operated by international
brand YOTEL; a dedicated multi-modal
passenger lounge; and 90,000 square
meters of retail space. The ten-storey
complex, with five floors above ground
and five below, is integrated with the
expanded Terminal 1 via the Arrival Hall
and linked to departure halls of Terminals
2 and 3 via pedestrian bridges with travel-
lators. Jewel is conveniently located on
the public side of T1, making it accessible
to local visitors as well as air passengers
and destination tourists.
Philip Yim, Chief Executive Officer,
Jewel Changi Airport Devt, describes the
reasoning behind the S$1.7 billion (US$1.2
billion) investment: “Our vision is for
Jewel to be an iconic world-class lifestyle
destination that will enable the Changi
air hub to capture passenger mindshare,
and boost Singapore’s appeal as a stopover
point for travelers. At Jewel, we want the
world to meet Singapore and for Singa-
pore to meet the world.”
in the crown
A joint venture between Changi
Airport and CapitaMalls Asia is set
to deliver an iconic centerpiece for
air passengers, tourists and locals
by REBECCA BYRNETHE JEWEL
Jewel, the new icon of Changi Airport
Jewel will offer around 90,000
square meters of retail space
Jewel embodies Singapore’s reputation
as a garden city as visitors can
dine amongst the lush greenery
Traffic both to and out of China has remained on an upward trajectory
Civil Aviation Administration of China (CAAC)
plans for the construction of 66 new airports between
now and 2030 is a gargantuan undertaking but one
that will herald a new era of opportunity for the
duty free and travel retail industry.
A total of US$117 billion has been allocated for civil avia-
tion infrastructure development this year with 11 key projects
identified and work on new facilities at Beijing, Chengdu, Dalian,
Qingdao and Xiamen to be accelerated, along with 52 existing
airport upgrades.
This will bring the number of Mainland China airports to 272
within the next five years and accommodate growing domestic
demand, which saw Chinese travelers log more than four billion
trips in 2015. Meanwhile, outbound travelers made 120 million
trips according to the National Tourism Administration, repre-
senting a year-on-year increase of 16%.
According to IATA research, China is expected to overtake
the US as the world’s largest passenger market by 2029. With an
annual growth rate of 5.2%, by 2034 it will account for just under
two billion passengers - that’s 758 million more than 2014.
According to Jaya Singh, APTRA President, despite the
effect of government austerity measures, which prompted a
shift in purchasing patterns as consumers replaced ostentation
with moderation, the move towards a more sustainable middle
ground is the new reality of China’s fluid landscape.
Erik Juul-Mortensen, President of TFWA is on the same page,
and also highlights Chinese government initiatives to encourage
consumers to spend domestically - which was impacted by the
twice-devalued Yuan - as major market influencers.
“Both of these initiatives have taken their toll on the duty
free and travel retail market. However, traffic both to and out of
China has remained on an upward trajectory, and growth rates
such as the 12.5% reported at Shanghai Pudong will be the envy
of the majority of airports across the world,” he says.
But far from being pessimistic about the future, he contends
that the opportunities are “considerable” and stresses that the
Chinese traveler must be a priority for everyone involved in the
duty free and travel retail sector, both within China and as travel-
ers beyond the region.
“Chinese customers are also
particularly interested
in luxury brands. Whereas
in the past this meant
largely Western brands,
there is now an increasing
number of Chinese premium
and luxury names.”
ERIK JUUL-MORTENSEN,
PRESIDENT, TFWA
120 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016
SUNGLASSES: KERING EYEWEAR
Kering Eyewear, part of French
luxury goods group Kering,
is new to travel retail and has
a clear vision for the eyewear
industry. Since venturing into the channel
with its eyewear collections – including
hot fashion and sports lifestyle brands
Saint Laurent and Puma – the company
has been selecting its partners in the
channel and is now building its roll-out
plan, carefully selecting each location.
In addition to Saint Laurent and Puma,
the firm boasts nine other on-trend
brands, with brand-of-the-moment Gucci
being added to its portfolio in 2017 for the
Spring/Summer 17 collection.
With these stellar brands under its
belt, what does the future look like? “Ker-
ing Eyewear’s main mission is to create
an impact in the travel retail industry,
transforming the way the luxury eyewear
is perceived by final consumers,” says
Omar Hagi, Head of Global Travel Retail
and International Optical Retailers,
Kering Eyewear.
A big focus will be given to sports life-
style brand Puma, ahead of the Olympic
Games in Rio de Janeiro, Copa America
and European League championship,
leveraging the synergy with the brand.
Overall, Kering Eyewear has a six-
prong strategy for growth: strong brand
portfolio and dedicated products; relevant
distribution ; partnership with top clients
in all regions; key projects; a focus on staff
and final consumers in order to increase
sell-out; and a well-structured team.
Speaking about the strategy for
Americas travel retail, Kering Eyewear’s
goal is to help all 11 brands in their
organic growth. He mentions two that are
achieving “very important growth” in the
market: Puma, through the launch of the
Usain Bolt Capsule Collection, in order
to exploit Olympic Games; and Saint
Laurent, which personifies the laid-back
LA attitude with its Surf Sound collection
inspired by contemporary Californian
music culture and rock aesthetic.
The company is working on several
strategic initiatives in the region. For the
high-end brands, such as Bottega Veneta
and Saint Laurent, it is focusing on visibil-
ity in selected locations. Several initiatives
will be unveiled during the following
months. For the Sport & Lifestyle division,
where Puma is its pillar, a broad distribu-
tion is targeted in high-traffic locations
such as Rio de Janeiro, São Paulo, Manaus,
Macapá and Buenos Aires.
He adds that the company offers
dedicated Asian and Korean fitting for
consumers traveling in the North West
[US] region.
To spur growth, Kering Eyewear aims
to integrate one of the fastest-growing
categories within accessories, helping
the sunglass brands to exploit their full
potential. The eyewear collections are
now designed and developed in-house, in
collaboration with the creative teams, and
with the same attention to craftsmanship
and detail as in other product categories.
“The result is that we are now present-
ing to the market collections that are
totally aligned with the brand’s DNA and
that leverage on the masterbrand icons,
such as for Puma, where we have trans-
lated some strong concepts such as Suede
and Ignite into the eyewear collection,”
enthuses Hagi.
He also cites McQ, the Alexander
McQueen diffusion line, whose Spring/
Summer 16 collection takes classic shapes
and distorts iconic silhouettes with
metalwork, unexpected textures and bold
prints that capture the rebellious spirit of
the brand.
Crucially, Kering Eyewear also aims to
maintain selective distribution by choos-
ing its partners carefully and offering
qualitative visibility for its brands.
“We are not another eyewear company,
but we aim to become the first luxury
company in the eyewear category,”
Hagi concludes.
Saint Laurent’s California sunglass
style forms part of the Saint Laurent
Surf Collection, evoking a laid-back
LA music vibe and rock aesthetic
Luxe vision
As hot brand Gucci prepares to return
to its portfolio, Kering Eyewear has
propelled itself into the travel retail arena
on a mission to become the first luxury
company in the eyewear category
by HIBAH NOOR
To exploit the Olympic
Games, Puma has
launched the Usain Bolt
Capsule Collection,
centered on staying
ahead of the game
and looking “beyond,
forever, faster”
24 LIFESTYLE ISSUE OCTOBER 2015
FASHION FILES: LAGARDÈRE TRAVEL RETAIL UK & IRELAND
Lagardère Travel Retail UK & Ireland recently
announced the opening of The Fashion Place at
Glasgow Airport. The store is a pilot of the concept but
more openings are already planned for Seville in Janu-
ary 2016 and Nice in March 2016.
Mélanie Musso, International Retail Brand Manager, Duty
Free Global, Lagardère Travel Retail, tells us that fashion has
been a focus for the company worldwide for some time now
since a significant portion of the growth that duty free has
experienced of late has come from the category. “Fashion also
represents an opportunity for us to grow our own business,”
Musso explains.
Of course, Lagardère Travel Retail knows a thing or two about
fashion, with the operator’s multi-brand concept, The Fashion
Gallery, currently in place in Singapore, Madrid and Warsaw
airports. Fashion and accessories are performing extremely well
across Lagardère Travel Retail’s global network, with Musso
calling it the operator’s “main lever of business growth,” with a
turnover evolution at +21% in 2014 versus 2013. A clear indica-
tion of the importance of fashion to Lagardère Travel Retail’s
bottom line is the fact that in 2014, 41 boutiques were opened; a
further 57 are planned for 2015.
“The fashion business is definitively becoming an important
category in travel retail,” Musso explains. “For instance, our fash-
ion portfolio now represents 16% of our global business. Fashion
purchases in travel retail are at 75% impulse, yet passengers
are more likely to yield to accessories and jewelry offers. The
positioning of The Fashion Place Glasgow offer has been defined
based on the airport and passengers research we performed.”
Answering
Lagardère Travel Retail UK & Ireland’s
latest concept, called The Fashion Place,
has been designed from the ground
up to meet travelers’ fashion needs
the call
Mélanie Musso, International Retail Brand Manager,
Duty Free Global, Lagardère Travel Retail
by HIBAH NOOR
Increased seat capacity and improved
global economy in addition to
concerted efforts on the part of many
Caribbean countries helped make 2014
the region’s best tourism year yet
10 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2015
CARIBBEAN TOURISM REPORT
There’s no denying that a market like leisure tourism
is inextricably linked to peaks and valleys in major
worldwide economies. Given poor economic indica-
tors in the US and Europe over the last few years that
resulted in would-be tourists having less disposable income, the
tourism industry in the Caribbean has had a tough go of it.
Nonetheless, travel to the region is starting to pick up, and
Winfield Griffith, Director of Research & IT at the Caribbean
Tourism Organisation, says that the signs were evident near the
end of 2014.
“Leisure travel is displaying steady demand again as the
economies in the main markets continue to show signs of resur-
gence, although these signs vary from weak to moderate at best,”
he explains. “This heightened demand significantly benefited the
Caribbean [in 2014] and is clearly evident in the fact that visitors
are coming in larger numbers such that growth rates in arrivals
were higher than expected last year. The growth rate of 5.3% in
tourist arrivals was among the best at the regional and sub-
regional levels worldwide.”
Furthermore, an analysis of data provided by Smith Travel
Research, a US company that tracks overall performance of the
hotel sector, reveals that Caribbean hotels earned more revenue
last year than in 2013. Room occupancy rates also improved
slightly, and revenue per available room was up 5.7%.
More good news is that this increase in travel wasn’t just a blip
On the up and up
2014 proved to be a banner year
for tourism in the Caribbean, and
growth is expected to continue
as more and more tourists opt for
sun and fun on their vacations
by RYAN WHITE
Richard Sealy, Minister of Tourism for
Barbados and Chairman of the CTO,
notes that much of the responsibility
for continuing to attract tourists
rests squarely on the shoulders of
the organization and its members
(Left) Hugh Riley, Secretary
General of the Caribbean Tourism
Organisation, notes that there’s
reason to be optimistic for 2015
22 CONFECTIONERY JUNE 2016
LINDT & SPRÜNGLI
In times of crisis, price-related offers
are often viewed as a temporary
Band-Aid to shore up sales but for
leading premium confectionery
brand Lindt, discounting will never be
an option.
“At Lindt, we would rather focus on
continuing on the track of high quality
executions and passenger edutainment,”
says Peter Zehnder, Global Duty Free
Division Head, Lindt & Sprüngli.
Lindt’s maître chocolatier is its sweet
secret weapon when it comes to amplifying
consumer spend in the duty free segment
and the company continues to highlight
the brand’s chocolate competence and
appeal to the travel retail sector via a range
of eye-catching HPP events, including live
master chocolatier demonstrations.
The Lindt
Putting its maître chocolatiers on the
duty free frontline as brand ambassadors
is one way that Lindt & Sprüngli
continues to reinforce its 170 years of
craftsmanship and market expertise
strategy
by CLAIRE MALCOLM
Peter Zehnder, Global Duty Free
Division Head, Lindt & Sprüngli,
and Thierry Canive, DFS
The eye-catching Love
LINDOR range made
its Asia debut at the
2016 TFWA Asia Pacific
Exhibition & Conference
With EXCELLENCE you will discover
the expertise and craftsmanship of our
LINDT Maîtres Chocolatiers: blending
the most aromatic cocoa beans with
the finest ingredients to create elegantly
thin chocolate of intense flavor.
EXCELLENCE
Driven by their passion, dedication and innovative spirit
since 1845, the LINDT Maîtres Chocolatiers create the
world’s finest chocolate delights.
LINDOR makes the perfect
blissful treat. Once you
break the milk chocolate
shell, the irresistibly
smooth filling starts to
melt and so will you.
LINDOR
What makes LINDT Chocolate
so exceptional?
Taste the Difference
www.dutyfreemagazine.ca CONFECTIONERY 23
According to Zehnder, Lindt’s master
chocolatier is its finest brand ambassador
and has been a symbol of the company’s
innovative spirit since 1845; making it an
essential element when it comes to driv-
ing duty free consumer spend.
Says Zehnder: “Our new Swiss
Masterpieces gifting collection, as pre-
sented at TFWA Singapore, presents a
great opportunity to involve our maître
chocolatier at POS and to really showcase
the craftsmanship and tradition of the
brand heritage.
“This is reflected in sound commer-
cial returns, and at the launch events in
Zurich and Dubai for example, we saw
triple percentage increase in sales.”
While certain destinations have per-
manent master chocolatiers in residence,
there is also a traveling contingent, and
Zehnder highlights recent promotions
in Jordan, Spain, Chile and Sri Lanka,
in co-operation with World Duty Free,
as successful examples.
A new mini brochure called the
Lindt Difference has also been introduced
to reinforce the company’s heritage
and USPs.
Lindt also hopes that with products
such as the glamorous Love Lindor range
that debuted at TFWA Singapore, and its
Pick ‘n’ Mix proposition, market share in
Asia will continue to grow, as Zehnder
explains: “Last year we continued to see
global growth but there is still some way
to go for the brand in Asia.”
A staple in the domestic candy arena,
but relatively new to travel retail, is the
Pick ‘n’ Mix concept. So far it has only
been available in Zurich, Qatar, Stock-
holm, São Paolo, Singapore and Kuala
Lumpur. More recently, two new locations
opened: Nice (with Lagardère) and Hong
Kong (with DFS).
“It’s a really interactive concept which
drives footfall to the store. It serves
different purposes, from encouraging
higher spend as well as communicating
the different Lindor flavors and seasonal
opportunities to adding personalization
and individualization at airport locations,”
says Zehnder.
“It requires a certain location and only
really works in large airports where there
is an expanded duty free set-up with a
shop-in-shop so that there is the requisite
space and room for staffing. So far, the
response has been very good and we are
seeing a lot of interest from retailers and
operators,” he adds.
The Lindt Difference info brochure
Lindt’s Pick ‘n’ Mix
concept is relatively
new to travel retail but is
already proving to be a
popular traveler choice
The Lindt Pick ‘n’ Mix
experience at Hong Kong
International Airport
Lindt craftsmanship
is a key brand USP
DUTYFREEMAGAZINE.CA
DFS chooses Cambodia for downtown store p. 10 John Garner takes DFASS to new heights p. 14
Teo Chew Hoon: New at Changi Airport p. 36
Asia DF di Maggio.indd 1
25/03/16 18:21
MAY 2016 · TFWA AP· VOL 20 · NO 1
TFWA AP 2016
CONTENTS
What’s
inside
14
24
FEATURES
Industry sales hit US$60 billion in 2013 14
Online experience with Dufry 68
London Supply’s retail play
70
Taking travel retailing to the next level 78
Guest writer: Sarah Branquinho 84
ARI North America is in the loop 86
Taking the next step
92
An exciting show in store
98
Viewing 2015 with positive anticipation 100
Tackling global challenges head-on 102
The sun is shining
104
Essence Corp. tackles
Caribbean challenges
109
Extreme targeting
114
LEAD STORIES
18 Top Story
READY FOR GROWTH
Santiago’s Comodoro Arturo Merino Benítez
International Airport will more than triple its
passengers in the next 30 years. Under a
new consortium, this airport will be ready
for them
22 Airport Report: JFK
STEP BY STEP
JFKIAT, which manages JFK International
Airport’s Terminal 4, has been taking its
time fully developing its new airside com-
mercial space
36 Panama Report
WHERE THE AMERICAS MEET
Three big names in the industry—Motta In-
ternacional, ASUTIL and Grupo Wisa—weigh
in on what makes Panama a great place to
do business
EL LUGAR DE ENCUENTRO
DE LAS AMÉRICAS
Tres nombres prestigiosos de la industria—
Motta Internacional, ASUTIL y Grupo Wisa—
analizan los motivos por los que Panamá es
un sitio ideal para hacer negocios
40 Latin Americas Report
SOMETHING FOR EVERYONE
Four Latin American duty free operators walk
Americas Duty Free through their varying
strategies for ensuring success in an increas-
ingly competitive industry
ALGO PARA TODOS
Cuatro operadores duty free de Latinoaméri-
ca revelan a Americas Duty Free sus cambi-
antes estrategias para garantizar el éxito en
una industria cada vez más competitiva
58 Association Report: ASUTIL
WHAT’S TO COME
ASUTIL’s José Luis Donagaray discusses
the organization’s upcoming conference
in Panama and what big changes in Brazil
could mean for the industry
LO QUE TRAERÁ EL FUTURO
José Luis Donagaray, de ASUTIL, habla so-
bre la próxima conferencia de la organización
en Panamá, y lo que podrían significar para la
industria los grandes cambios en Brasil
CONFECTIONERYJUNE 2016 · SPECIAL ISSUE
Category update: Confectionery p. 6 Perfetti’s local flavor, global appeal p. 12
DDF’s Saba Tahir talks confectionery p. 18
DUTYFREEMAGAZINE.CA
72 AMERICAS DUTY FREE & TRAVEL RETAILING JUNE 2016
COMPANY REPORT: MONARQ
This year MONARQ celebrates
its 10th anniversary, and the
celebrations are about much
more than just longevity; each
passing year has brought more growth
to the company’s sales. Despite South
America’s economic difficulties, 2015
brought much of the same, though 2016’s
sales have leveled off somewhat. “We
saw modest growth in South America
duty free channel during 2015, which has
stabilized during the first quarter of 2016,”
says CEO Robert De Monchy. “The most
heavily impacted area is duty free on the
Brazilian borders. Argentina continued
to do well throughout 2015 but has also
started to suffer in 2016.”
Brazil and Argentina have traditionally
been the collective economic engine in
the region, but in recent years that power
has diffused somewhat to other countries.
“Other parts of Latin America continue to
do quite well,” says De Monchy. “Colom-
bia and Mexico are facing some chal-
lenges due to exchange rate issues, but
the remaining socio-economic indicators
remain positive for these markets.”
While LATAM has had a difficult year,
the same cannot be said for the
Caribbean and US markets,
which were both strong, and
MONARQ definitely benefited
from this strength. “The year
2015 has been another year of
double-digit top-line growth,
mostly coming from the Carib-
bean and US duty free,” he says.
This year has been positive
so far in those areas and also
in Central America, whereas
large swaths of South America
remain challenging. “To my
understanding, we will have
a few more challenging years
ahead of us in Brazil, since the
country will need to undergo
some serious restructuring,”
he says.
But sales are not the only
things growing for MONARQ;
the company’s portfolio is also
expanding. “We presented a
number of new premium and
super premium brands dur-
ing IAADFS,” says De Mon-
chy. “Most notably, Tamdhu
Speyside Single Malt Whisky,
Tomatin Highland Single
Malt Whisky, Del Maguey Mezcal, St
Germain liqueur and Cognac D’Ussé.
During ASUTIL we will be presenting our
newest exciting premium spirit brands
Leblon Cachaça, Benromach Speyside
Single Malt Whisky and Kilchoman Islay
Single Malt Whisky.” The company is also
offering some new travel retail-exclusive
packaging, including a 4x5cl pack for
Crystal Head Vodka, and is introducing 1
liter bottles for Opihr Oriental Spiced Gin
and Bloom London Dry Gin.
According to De Monchy, MONARQ’s
main focus over the coming year is: “to
continue on the same steep growth path
as for the last 10 years, maintaining our
investment level in our organization and
our brands.” How does he intend to do
that? “This business is about brands and
people, so it’s clear where our focus is.
We have recently been strengthening our
organization in the Caribbean, Mexico
and US duty free to better serve our cli-
ents and brand owners.” The importance
of a strong portfolio in this equation has
not escaped him. “We have also strength-
ened our portfolio with, above all, a
number of really exciting Single Malt
Whisky brands.”
Tenacious
A strong and growing portfolio, relentless determination
and amiability have combined to make MONARQ
a true force in the western hemisphere
MONARQ has added a number of single malts to its portfolio,
including Tamdhu, which was presented at IAADFS
for 10by WENDY MORLEY
Leblon Cachaça is one
of the brands MONARQ
is presenting in ASUTIL
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MARCH 2016 · SPECIAL ISSUE
China’s future potential p. 10 Dufry’s state of readiness p. 24
DFS always one step ahead p. 28
DUTYFREEMAGAZINE.CA
TRAVELER When Fred Vandermarliere, CEO
of family-owned J. Cortès met
José Oliva, CEO of family-owned
Oliva cigars, they felt an immediate
connection. Four years later J.
Cortès’ acquisition of the American-
Nicaraguan company has created
a perfect working arrangement
48 SPIRITS & CIGARS JULY 2016
Belgian cigar specialist J. Cortès
has acquired US-based Oliva
Cigars, with branches in
Miami and Nicaragua. The
deal was effective on July 1, 2016.With
this acquisition, J. Cortès aims to diversify
its product portfolio and further establish
its position in the worldwide market.
Their combined annual turnover equals
US$100 million. “A family business
firmly branching out in two continents
is unprecedented in the cigar industry,”
said J. Cortès in a statement.
The two companies are family owned
but are run differently: J. Cortès cigars are
manufactured on a production line, while
Oliva cigars are rolled by hand. Where J.
Cortès is mainly active in Europe, Oliva
plays an important role in the American
market. J. Cortès CEO Fred Vandermarl-
iere said he had chosen to continue to
manage Oliva as a business, including the
brands it owns and its current manage-
ment team.
“Oliva Cigars is a fantastic, well-
run business with strong brands and
plenty of future opportunities. This acqui-
sition allows us to further strengthen
both businesses’ strategy and to stay
focused on brands, people and dedication
to great products for cigar lovers,”
said Vandermarliere.
Oliva Cigars CEO José Oliva described
the deal as an “all-in win-win,” He will
continue running the firm, with guaran-
teed continuity in both brands and the
workforce of 1,115 people.
“As a family, it was important to us to
be part of a company whose spirit and
culture is much like our own, a company
that appreciates and wants to continue
working with our entire team. It is a
new and exciting chapter for our com-
pany,” said Oliva.
J. Cortès Cigars has been in the hands
of the Vandermarliere family since 1926.
The company holds a strong position in
the European market, producing 100%
machine-made cigars, and is active in
80 countries worldwide. Core activities
are brands such as J. Cortès, Neos and
Amigos. It has 2,250 employees world-
wide and a total annual production of
500 million cigars.
Thanks to solid growth over the past 10
years, Oliva Cigars, based in Miami and
Nicaragua, has a strong position in the
American market for premium hand-
rolled cigars, branded Oliva, NUB and
Kaïn. Total annual production is 15
million handmade cigars.
A wonderful film about the partner-
ship can be found here: http://www.
jcortes.com/news or here: https://
www.youtube.com/watch?time_
continue=85&v=h0_MJoxBPLQ
Two families
unite
While J. Cortès has
acquired Oliva Cigars, the
company will continue to
be run as it always has
Whereas J. Cortès produces machine-made cigars, Oliva Cigars are rolled by hand
Together with José
Oliva, Gilberto Oliva
Fred Vandermarliere
have created an “all-in
win-win” deal
TOBACCO NEWS
The multi-brand Junction store was designed
and executed by Qatar Duty Free’s in-house
team, and is performing extremely well
20 LIFESTYLE ISSUE OCTOBER 2015
RETAILER NEWS: QATAR DUTY FREE
In just over a year, Qatar Duty Free has shot to the top of
the fashion retail charts with its impressive assortment of
mid-range and high-end brands targeting the diverse pas-
senger mix at Hamad International Airport (HIA) in Doha.
From the understated Italian chic of Giorgio Armani to the
vibrant Arabia-inspired T-shirt designs from local brand Fanilla
Couture, the retailer is going after both the dedicated fashionista
and the casual shopper.
Keith Hunter, Senior Vice President, Qatar Duty Free, is keen
to stress the retailer’s distinctive approach to the fashion category,
choosing to work with both established and niche brands that are
new to the airport environment.
“We are delighted with the reaction that we have had to our
unique mix of mid-range and high-end fashion and lifestyle
brands which we have brought to HIA,” he enthuses. “Most
notably our own concept multi-brand stores that were designed
and executed entirely by our in-house team have been perform-
ing extremely well. We took a risk by introducing brands and
concepts that are not traditionally associated with travel retail or
airports and it has really paid off.
“Our bespoke boutiques such as Esquire, a one-stop shop
for every man’s sartorial needs, or The Boulevard, which was
designed to meet the requirements of today’s fashion-conscious
travelers, have found an appreciative audience at HIA. Junction,
with its trendy mix of male and female urban brands such as
Desigual and Diesel, has also been a big hit with travelers.”
At the upper end of the market, Qatar Duty Free has an
avenue of luxury boutiques, which includes brands such as
Hermès, Ferragamo, Giorgio Armani, Tiffany & Co, Rolex, Hugo
Boss, Coach, Burberry and Michael Kors, which is also a popular
destination for fashion-savvy travelers.
A fashion
Qatar Duty Free has experienced a
fashion renaissance since the opening
of Hamad International Airport in 2014
lover’s oasis
Keith Hunter,
Senior Vice President,
Qatar Duty Free
by HIBAH NOOR
124 AMERICAS DUTY FREE & TRAVEL RETAILING OCTOBER 2015
sales were fairly flat in 2013 but in 2014 they fell. The crackdown
on conspicuous consumption affected sales in China, and sales
fell drastically throughout that region. Despite the industry’s
reputation as being “recession proof,” sales dropped drastically in
the economically troubled Venezuela.
Brazil is one of the biggest global markets for spirits, a strong
market for Scotch whisky, and its coastal city of Recife is believed
to have the highest per capita consumption of Scotch whisky in
the world. According to the Scotch Whisky Association, whisky
is now the UK’s sixth largest export to Brazil. In 2014, however,
while volumes remained the same, value dropped, suggesting
that the economic situation there, too, has affected consumer
purchasing. Despite positive economic conditions, sales of Scotch
whisky in the US, which had increased 8% in 2013, dropped
back down 9% in 2014, bringing figures back approximately to
the same levels as in 2012. Mexico showed the one shining light
in the region. The volume of Scotch whisky sold in the country
increased 5% in 2014 after increasing 20% in 2013. However,
value still dropped 10%.
Vodka remains flat
Despite being the largest global category, vodka sales have been
quite flat for the past few years. In 2013 the category’s growth
barely reached above zero. Until recently flavored vodka was
leading what growth there was, but flavored vodka sales have
now also dropped; some companies have begun to narrow their
flavor range or commit to offering more traditional, natural
flavors.
An example of this is La Martiniquaise’s Poliakov vodka. The
brand underwent a flavor makeover last year, upgrading its clas-
sic flavors using exclusively natural ingredients. Nadege Perrot,
Poliakov Brand Manager, says “flavor fatigue” was the reason for
the change in the brand’s range, which now includes Strawberry,
Caramel, Peach, Cranberry, Green Apple, Mandarin and Lemon.
Perrot has big expectations for the coming year. While this top-
selling brand’s main strongholds are in Europe, Oceania and the
Middle East, it is looking for expansion in the Americas.
All is not lost, however. Sales of unflavored vodka picked up
last year, and the spirit is still becoming more popular in Brazil.
That country’s vodka sales are expected to continue growing over
the next few years, according to IWSR.
in the double digits, and often high double digits. For example,
the Woodford Reserve family grew 32%.
American whiskey is not the only winner in the brown spirits
category. Irish whiskey has been on a massive upswing, with sales
in America quadrupling since 2002 and increasing by 22.5% last
year alone. High-end Canadian whiskies such as Brown-For-
man’s Collingwood are also on a growth trajectory.
Scotch whisky has not had the same good fortune. Global
Brown-Forman has seen great
success globally with its Jack
Daniel’s Tennessee Honey,
with net sales jumping 55%
globally outside the US
Poliakov, one of the world’s biggest vodka brands, upgraded its
flavor range last year, citing “flavor fatigue” as the reason
SPIRITS TRENDS: THE FUTURE OF SPIRITS
THE DUTY FREE INDUSTRY’S REGIONAL SPECIALISTMEDIA KIT 2017 WWW.DUTYFREEMAGAZINE.CA
DUTYFREEMAGAZINE.CA
TFWA AP 2016 MAY 2015 · TFWA AP · VOL 19 · NO 2
The World’s
Top 5 Airports
for Shopping
p. 14
p. 26
p. 40QATAR DUTY FREE PERFUMES AND COSMETICS
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Smooth sailing for Bhatia Traders p. 6 Dan Cappell talks strength of ADDF p. 10
Chinese travelers around the world p. 12
TFWA AP 2016 MAY 2016 · TFWA AP · VOL 26 · NO 1
DUTYFREEMAGAZINE.CA
Key points
■ Total distribution of 11,850 targeted readers
■ Established and respected; published for over 25 years
■ Truly unique and relevant regional perspectives
■ All issues distributed at events and to regional database
■ Strong internet exposure: Our website receives ~ 3 million hits per year
■ Weekly enewsletters with high open and click rates
■ Coverage of all major duty free exhibitions
■ Bilingual issues: Spanish/English in Americas and Mandarin/English in Asia
■ Continuously updated design and editorial content, to stay current
PARENT COMPANY OF AMERICAS, ASIA AND GULF-AFRICA DUTY FREE & TRAVEL RETAILING MAGAZINES, GLOBAL MARKETING, IS THE ONLY PUBLISHING HOUSE THAT PRODUCES REGULAR MAGAZINES AND NEWSLETTERS TARGETED SPECIFICALLY AT DUTY FREE & TRAVEL RETAIL EXEC-UTIVES WORKING IN THESE SPECIFIC MARKETS. AS SUCH IT PROVIDES AN INVALUABLE SOURCE OF INFORMATION AND EXPERT OPINION ABOUT MATTERS PERTAINING TO EACH OF THOSE SPE-CIFIC REGIONS. AT TFWA WE CONSIDER THESE PUBLICATIONS TO BE PILLARS OF THE INFRA-STRUCTURE THROUGH WHICH THE INDUSTRY IS DEVELOPING NOW AND IN THE FUTURE.
– ERIK-JUUL MORTENSEN, PRESIDENT, TFWA’’
Global MarketingCompany Ltd.
Launched over 25 years ago, Americas, Asia and Gulf-Africa Duty Free maga-zines cover all three regions of the world that are on a growth trend in
the global travel retail industry. Our high-quality, glossy magazines are
the perfect choice to showcase global brands. While we have a clear regional focus, offering especially relevant informa-tion and allowing for targeted marketing, we have the look and feel of a high-end con-sumer publication.
While issues are produced for – and distributed at – specific industry events such as TFWA China Conference, IAADFS, TFWA Asia Pacific, ASUTIL, TFWA World Exhibi-tion, MEADFA and FDFA, each issue is also distributed to the entire regional database to ensure we reach all possible industry profes-sionals regardless of their attendance at any particular event.
Industry insiders know Americas, Asia and Gulf-Africa Duty Free magazines are must-read titles; we uncover the news that matters and, most importantly, get it into the hands of travel-retail industry decision makers.
Kindest Regards,
Hibah Noor, Editor-in-ChiefAmericas, Gulf-Africa and AsiaDuty Free & Travel Retailing
BEST OF BOTH WORLDS
■ Elevate your profile
■ Reach industry leaders and decision makers
■ Well-respected industry magazine published for over 25 years
■ Strong relationships and partnerships with TFWA, ASUTIL, IAADFS, MEADFA, FDFA, research groups like m1nd-set, and duty free operators
■ Full-service, turnkey media planning to make the very most of your marketing spend
■ Targeted, cost-effective media solutions. Regionally, thematically: Adapt your messaging and creative to your target audience
■ Multiple media touch points: Print, digital, experiential
■ Regionally based writers, an authentic voice and especially relevant information
■ Copy in English-Spanish in Americas and in English-Mandarin in Asia
WHY ADVERTISE?
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Wonderful fragrancesCollectaable cosmeticsExquisite jewelleryOne way to have it all
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DUTYFREEMAGAZINE.CAOCTOBER 2016 · TFWA WE · VOL 25 · NO 2TFWA WE 2016
■ In addition to special features relevant to the specific region and timely topics, each issue offers:
■ Ample operator news and information
■ In-depth articles about major airport projects and renovations
■ Company profiles
■ Exhibitor coverage
■ New and exciting offerings crossing all categories
■ Luxury goods
■ Wine & spirits news and reports, including information on trends, promotions and activa-tions specific to regions and categories
■ Tobacco news, from cigars and cigarillos to cigarettes and e-cigarettes
■ Fragrance, cosmetics and skincare news and reports, including new launches, promotions, GWPs and celebrity endorsements
■ Fashion, jewelry and accessories, seasonal trends, designer profiles, celebrity endorse-ments and in-store events
■ Technology and travel accessories
■ Confectionery and fine foods
■ Beauty beat
■ Gifting, exclusive packaging and seasonally focused items
■ Guest writers from the most influential companies
EDITORIAL COMPONENTS
DUTYFREEMAGAZINE.CA
DFS chooses Cambodia for downtown store p. 10 John Garner takes DFASS to new heights p. 14 Teo Chew Hoon: New at Changi Airport p. 36
Asia DF di Maggio.indd 1 25/03/16 18:21
MAY 2016 · TFWA AP· VOL 20 · NO 1TFWA AP 2016
DUTYFREEMAGAZINE.CA
Dufry’s Rene Riedi discusses changes in LATAM p. 18 Neutral Duty Free update on Melancia Mall p. 32 What to expect at ASUTIL 2016 p. 52
IAADFS 2016 APRIL 2016 · IAADFS· VOL 26 · NO 1
Inglés y español
AMERICAS CIRCULATIONNorth America 34%South America 37%Central America 12%Caribbean 11%Other 6%Total Copies 3,850
GULF-AFRICA CIRCULATION Middle East 74%Northern Africa 9%Southern Africa 5%Central Africa 2%Other 10%Total Copies 3,600
ASIA CIRCULATION Southeast Asia 38%Northern Asia 30%Pacific Rim 9%Indian Subcontinent 8%Other 15%Total Copies 4,400
OUR READERS
Buyer
33%
President/CEO
21%
Retail Manager
41%
Other
4%
I AM PARTICULARLY IMPRESSED BY THE ARTI-CLES IN THE AMERICAS, ASIA AND GULF-AFRICA DUTY FREE MAGAZINES BEING DISSIMILAR TO WHAT I READ IN THE OTHER TRAVEL RETAIL MEDIA. THE ARTICLES HAVE GOOD DEPTH AND I HAVE THE FEELING OF ALWAYS HAVING LEARN-ING SOMETHING NEW. ADDITIONALLY, THE DUTY FREE MAGAZINES’ TEAM SEEMS TO KNOW VERY WELL WHAT IS IMPORTANT AND RELEVANT TO THE INDUSTRY.
–DR. PETER MOHN, OWNER & CEO, M1ND-SET’’’’
I ALWAYS FEEL THAT ON TOP OF WELL-RESEARCHED, INSIGHTFUL AND RELEVANT ARTICLES WE HAVE A DIA-LOGUE THROUGH THESE PUBLICATIONS. THIS PROVIDES VALUABLE GUIDANCE TO ALL PARTIES INVOLVED IN THIS INDUSTRY IN THE DYNAMIC REGIONS THEY COVER.
–JAYA SINGH, PRESIDENT, APTRA
EDITORIAL CALENDAR 2017
Magazine Focus or Event Month
Americas, Asia and Gulf Duty Free China February
Americas Duty Free IAADFS March
Asia Duty Free TFWA AP May
Gulf-Africa Duty Free TFWA AP May
Americas Duty Free ASUTIL June
Americas, Asia and Gulf Duty Free Confectionery June
Americas, Asia and Gulf Duty Free Spirits July
Americas, Asia and Gulf Duty Free Lifestyle October
Americas Duty Free TFWA WE October
Asia Duty Free TFWA WE October
Gulf-Africa Duty Free TFWA WE October
Gulf-Africa Duty Free MEADFA November
Americas Duty Free FDFA November
■AMERICAS ■ASIA ■GULF-AFRICA ■GLOBAL
ASIA CIRCULATION Southeast Asia 38%Northern Asia 30%Pacific Rim 9%Indian Subcontinent 8%Other 15%Total Copies 4,400
DIGITAL
Because travel retail professionals are always on the go
Nothing has changed the way we get information like the proliferation of laptops, tablets and smartphones. As more lounges, airports and even airplanes offer wifi, it becomes easier and easier to get information while traveling, which is exactly where the travel retail decision makers often are.
Americas, Asia and Gulf-Africa Duty Free magazines have made it easy for their readers to get information whenever and wherever they prefer, with an array of digital options.
WEBSITESOur website hits total close to 3 million per year
Each regional magazine has its own dedicated website, bringing constant news updates and important industry information. Easy-to-navigate pages direct you to categorized news stories, event updates, embedded video and product news, again separated by category.
Each website contains links to every magazine issue pro-duced in the previous years for that region, giving easy access to information with a simple click.
The interactive environment helps inspire readers to click on advertisements, navigating directly to the brand’s webpage, causing an increase in web traffic and a greater potential to receive exceptional statistics on engagement.
AVERAGE MONTHLY STATISTICS (July 2015-July 2016)
Total pageviews:
12,200Visits:
6,561
TOP LANDING PAGESAMERICAS main page
ASIA main page
ASIA tobacco news section
GULF-AFRICA main page
ASIA industry news section
GULF-AFRICA spirits news section
AMERICAS industry news section
NEW VERSUS RETURNING VISITORS
New
26.8%
Returning
73.2%
TOP REFERRAL SITES
Other
16%
Direct
29%Google
55%
DEVICE BREAKDOWN
65%
Desktop
21%
Smartphone
14%
Tablet
Unique visitors:
5,301Average
time on site:
1:45Pages
per visit:
2.3
QUICK STATISTICS
E-NEWSLETTEROur popular weekly newsletters bring timely information from all three regions, focusing on:
■ Retailer news
■ Airport and airline news
■ Industry news
■ Association news
■ Brand news
These newsletters go out to all 11,850 people in our database on a weekly basis, so travel retail professionals can keep abreast of current happenings, launches and promotions throughout the year.
DIGITAL EDITIONSEach of our magazine issues is also produced digitally and distributed to our global database.
While our printed magazines have an event focus and go out to those travel retail professionals most likely to attend that event (whether or not they do), our new strictly digital editions are focused on a topic that is relevant to all regions, and go out to everyone within those regions.
2017 digital editions:
■ Confectionery, going out in June
■ Spirits, going out in July
Global enewsletter combines Americas, Asia and Gulf-Africa Duty Free & Travel Retailing readerships
Mailing score: CONTACT SALES CONSULTANT
FOR THESE NUMBERS
Open rate: CONTACT SALES CONSULTANT
FOR THESE NUMBERS
Click through rate: CONTACT SALES CONSULTANT
FOR THESE NUMBERS
DEVICE BREAKDOWN
ADVERTISING RATES & SPECIFICATIONSADVERTORIAL REQUIREMENTSAll Advertorial copy must be supplied by the client in high-res-olution digital format (PDF, JPG, TIF) no later than 30 days prior to publication deadline to accommodate editing and design.
Artwork: All artwork must be provided to Global Marketing Company Ltd. in digital format (high-resolution – 300 dpi minimum) on CD or via e-mail/ftp site. A matchprint is recommended to guarantee color.
PRINT AD RATES ELECTRONIC AD SPECSPIXELS INCHES
A SUPER BANNER 650 X 150 9.028 X 2.083
B SIDE BANNER 166 X 300 2.306 X 4.167
C BUTTON AD 166 X 122 2.306 X 1.694
Files: JPG or GIF (animated accepted) file. We can assist you in designing your web banner
ELECTRONIC AD RATES
C O N D I T I O N S F O R A D V E R T I S I N GOnce the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment to Global Marketing within 30 days after the publication of the magazine.
Materials must be sent to Global Market-ing by the determined deadline. If the client company fails to have materials delivered
on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the ma-terial by the deadline and the advertisement therefore does not run in the issue.
Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of
the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed.
Furthermore, cancellations will void dis-counted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.
B C
PLEASE CONSULT YOUR ACCOUNT
MANAGERFOR DETAILS
PLEASE CONSULT YOUR ACCOUNT MANAGER FOR DETAILS
Aijaz Khan, Publisher T: +1 905 821 3344 x. 22 F: +1 905 821 2777 E: [email protected]
A
PRINT AD SPECS millimeters inches millimeters inches
FRONT COVERTRIM SIZE 210 x 203 8 5⁄16“ x 8” HALF-PAGE HORIZONTALBLEED SIZE 223 x 210 8 ¾” x 8 ¼” TRIM SIZE 188 x 134 7 3⁄8“ x 5 5⁄16”TYPE AREA 184 x 184 7 ½” x 7 ½”FULL PAGETRIM SIZE 210 x 297 8 5⁄16“ x 11 5⁄8” QUARTER-PAGEBLEED SIZE 223 x 310 8 ¾” x 12 ¼” TRIM SIZE 94 x 134 3 ¾“ x 5 5⁄16”TYPE AREA 184 x 272 7 ½” x 10 11⁄16”DOUBLE-PAGE SPREADTRIM SIZE 420 x 297 16 ½“ x 11 5⁄8” THIRD OF A PAGEBLEED SIZE 433 x 310 17 1⁄16” x 12 ¼” TRIM SIZE 75 x 275 3“ x 11”TYPE AREA 395 x 272 15 ½” x 10 11⁄16”
HALF-PAGE VERTICAL STRIPTRIM SIZE 94 x 275 3 ¾“ x 11” TRIM SIZE 214 x 55 8 ¾“ x 2 1⁄8”