The heart of retail and entertainment in Ludhiana

Welcome to Pavilion. Discover the heart of retail and entertainment that’s soon

going to be throbbing with action in the centre of one of the most affluent cities

in India: Ludhiana. Step into a beautiful, well-planned environment of premium

international, national and regional brands where you could hold pride of place.

Explore the world of business opportunities that are on offer only at Pavilion.

So, what are you waiting for?

Pavilion. The new world destination in Ludhiana.

LOCATIONis everything.The heart of Ludhiana is home to the most upwardly mobile global citizen. The high end consumer with a taste for the best that the world has to offer. There could hardly ever be a better location for a beautifully designed, well-planned high end retail and entertainment centre like Pavilion. Are you ready to hit bulls’ eye at such a prime business opportunity?

6.5 lakh

potential customers

within 3 km radius

9.5 lakh

potential customers

within 5 km radius

Primary market

the central business district (CBD) close to

the affluent residential neighbourhoods of

Civil Lines, Tagore Nagar, Kichlu Nagar,

Rakh Bagh and College Road

Secondary market major hotels and posh residential colonies

in the neighbourhood

The first mantra of good business is to be ‘in the right place at the right time’. Pavilion is a once-in-a-lifetime opportunity to be at such a prime location, and the time for you to be there is now.

Pavilion is a premium mall in Ludhiana’s central

business and retail district, flanked by five main

axis roads of the city. Located beautifully within

easy reach of almost half the population of the

city, Pavilion stands amid the posh neighbourhood

localities of Club Road, Rani Jhansi Road, Rakh

Bagh, Civil Lines, Tagore Nagar, Kichlu Nagar,

Dandi Swami Road, Sarabha Nagar, Gurdev Nagar,

Model Town and Mall Enclave. Ready to serve the

well-heeled, well-travelled and well-endowed elite

of the city. In fact, the perfect place to showcase

your leading international, national, and regional

brands, and profit from the ever growing needs

and aspirations of Ludhiana’s crème de la crème.

Prime development in the heart of the city

Well-connected to the railway station, Inter state bus Terminal and Mall Road

Located within a well-established commercial district around Mall Road

Easy approachability through five main axis roads

2.47acresnear Fountain Chowk at the Old Sessions Court site

MARKET POTENTIALirresistible.In Ludhiana, ‘the good life’ is the way of life - travelling the globe, living in palatial houses, swimming in personal pools and sporting the most expensive international brands. Unquestionable market indicators that give you a taste of the deliciously profitable business pie that is waiting to be enjoyed at Pavilion. Will you be there?

I change my car every three years

‘Know your market before you venture into it’ says the second mantra of good business. Ludhiana, among the 10 richest cities in India today, presents unbeatable market potential.

Ludhiana is Punjab’s most populated metropolitan city

Ludhiana has a large overseas diaspora settled in the US, Canada and UK

More BMWs are sold in Ludhiana every year than in Mumbai

Flourishing local economy leads to a boom in all sectors

I’m happy that I can buy the same things that my sister has in London

out of 1,500 Mercedes

Benz cars in Punjab run

on Ludhiana roads

Ludhiana is among India’s

10 richest cities and recently

rated as ‘best to do business

in India’ by the International

Finance Corporation (IFC) I love movies!

Everyone wants the latest now!

I love shopping!

A closer look at Ludhiana, the ‘Manchester of

India’, reveals there’s more to it than the thousands

of big and small scale industries. More Rado

watches, more Gucci bags, more Manish Malhotra

ensembles, more Bose systems, more Kohler

kitchens and baths, more Mercedes Benz’s per

person, and more BMWs sold in Ludhiana every

year than in Mumbai!

Quite simply, Ludhiana has more buying power

than most of the country and is now among the

biggest markets in India after Delhi and Mumbai.

One of the fastest growing in retail, entertainment

and hospitality markets, Ludhiana today offers you

a world of business opportunity.

THE DESIGNa perfect setting.Professionally planned, crafted with care and executed with expertise. In creating Pavilion, leading international planners, mall consultants and architects have brought their experience of developing some of the best malls around the world to the heart of Ludhiana. When each exhibit is like a jewel, can the setting be anything but perfect?

wheelchairfacilities

mobile charging stations

wi-fiaccess

valetparking

baby care way finding signage

key

feat

ures

Design highlights

3 frontages for increased visibility and access

3 level basement parking for 700 cars

Well-planned drop-off and pick-up zones

Designed around central atrium for easy circulation

Adequate ‘park and rest corners’ near family entertainment areas

Internal and external spaces interlinked with landscaping

Baby and infant care room

Elderly/disabled friendly access to all areas

Environmentally responsible features for energy conservation

Adheres to international standards earthquake and fire protection

High end materials and finishes

Pavilion has been created as a mall that is

exclusive, yet welcoming and interactive. The

compact design is built around a central well

that encourages easy circulation and offers an

unbroken view of all shop fronts on all floors,

with absolutely no dead ends. Well-designed

parking areas, meticulously planned drop-off and

pick-up zones, are among the other conveniences

guaranteed to encourage repeat visits.

Abundant natural light, incremental ceiling

heights, use of excellent materials and simple,

yet stylish graphics enhance the experience of

the internal spaces, while the external façade

of the mall has been designed for maximum

visual impact. Together, they make Pavilion the

centrepiece of beauty, in the heart of Ludhiana.

According to the third mantra of good business, design is art optimised to create better use of space, newer opportunities for business, greater objects of beauty, and consequently, more happiness for people.

Developer: Bharti Realty Limited

Architects: Rajinder Kumar Associates

Interior Designers: Bose International Planning and Architecture (USA, Poland, India)

Landscape architects: S. Bose - Architects

Mall management: Bharti Realty Limited

Green makes better business sense

Energy consumption reduced by at least 15%

Increased fresh air ventilation by 30% leads to better customer comfort

Very low VOC (Volatile organic compound), paints, adhesive leading to less irritation and a cleaner retail environment

Minimal breakdowns due to enhanced commissioning of equipment

Reduction of waste, pollution and environmental degradation

Green DesignThe only mall in India

to be conferred

LEED Pre-Gold Certification

$

informationdesk

first aid anddoctor on call

ATMkids play area

Designed for retail successMaximised shop fronts, with unbroken views

Easy access from escalators and lifts

Enhanced ceiling heights

Large column grid spacing for optimal space utilisation

Typical shop aspect ratios Ground level: 1:3 - 1:4

Ample provision of service lifts

Rooftop retail opportunities

Outer façade developed for maximum signage and branding

5,00,000sq ft of well planned retail and office space

4 floorsof premium retail

2 floorsof food and entertainment

1 floorof fitness and leisure

THE RETAIL MIXperfectly matched.What do you need to keep the footfalls running high in a mall like Pavilion? High fashion arcades and high end cuisine restaurants perfectly balanced with a high tech multiplex, high energy family centres and even a supermarket. And of course, exciting events through the year that keep bringing the most seasoned shoppers back for more.

Well zoned malls lead

to high conversion ratio

The retail balance at Pavilion is a perfect example of the fourth mantra of good business: The key to attracting the best customers is to attract the best brands.

When the elite shoppers of Ludhiana want

international fashion, appliances, or even state of

the art entertainment, they visit Delhi or Mumbai,

or simply go international. But now they will visit

Pavilion. The new retail and entertainment centre

that will bring leading global brands in retail,

fashion apparel, cosmetics, sports goods, music,

books, electronics, kids stuff and home décor

to the centre of Ludhiana. Inviting them to the

premium department store, vibrant food court,

fine dining experiences and entertainment zones

for children and the family. All, carefully zoned for

maximum comfort, pleasure and luxury for visitors,

and maximum footfalls for you!

Not just that, Pavilion will be a professionally

managed mall with a lease-only policy ensuring

that the mall will always remain in good hands

and the retailers will be well matched. Events and

promotions are planned for the whole calendar

year to keep the mall buzzing with exciting

activities and keep customers coming back.

A great mall offers

a range of exciting

shopping, leisure

activities and

attractions for the

whole family.

FITNESS + FUN

DINING + ENTERTAINMENT

FOOD + ENTERTAINMENT

INDIAN BOULEVARD + KIDS ZONE

LIFESTYLE + SPORTS

ELEGANCE + MODERNITY

MARKETPLACEATRIUM

G12345

850-1200 sq ft small format stores1000-1500 sq ft medium format stores

2500-5000 sq ft mini anchor stores Premium departmental store

High end supermarket

2 floors dedicated to a vibrant food court and fine dining restaurants

7 screen multiplex, the largest in Ludhiana

‘Members Only’ club with world class gymnasium, spa and swimming pool

Bar and Lounge

Kids entertainment area

Spacious banquet terrace and pool deck party area

Great mall attractions

Premium international, national and

regional brands

Well matched retail categories for women,

men and children

Hi-end fashion and apparel arcade

Well known sports and leisure brands

Jewellery, watches and accessories

Electronics, gizmos and gadgets

Homewares and interior products

Supermarket and convenience stores

Food courts and fine dining restaurants

Cinemas and children’s activity zones

Great mall management

Year round activities and events

to keep the mall buzzing

Weekly bazaars, special events,

special celebrations for Diwali, New Year,

Christmas, Valentines Day, etc

Events supported by electronic and

print media

World class security

Professionally managed parking

and traffic flow

Best in class housing keeping with

latest equipment

State of the art concierge and

help desk facility

Wifi enabled

Lease model only to ensure full control

at all levels

CORPORATE PLANS well charted.Pavilion comes to you from the company that is creating landmark developments in the premium retail, commercial and hi-end residential sectors. The name that is bringing trust and transparency to the real estate development business across the country. The partner who is offering you a world of opportunities like never before - Bharti Realty Limited.

Envisions to be among the top 3 most admired real estates companies

Special emphasis on GREEN developments

Focus on high end corporate office/IT-ITES spaces in CBD micro markets across metros

Premium retail projects in Tier 1 and Tier 2 cities

High end premium residential projects in Delhi-NCR, Mumbai and Bangalore

Experienced and dynamic professionals at every level

Impressive profile of associates, consultants and partners

Bharti Realty comes toyou from the Bharti Group, a multi-core, multi-sectorial group with operations in several countries across the globe.

The final mantra of good business emphasises that a company be measured not just by its balance sheet, but rather by the quality ofits people, the scale of its achievements, the size of its dreams.

Working with the best names in planning,

architecture and construction, tapping the best

global resources and empowering every operation

with the talents and experience of its in-house

team, Bharti Realty is today changing the landscape

of the real estate industry in India. With signature

buildings, guaranteed on-time deliveries, the use of

the best materials and resources and an adherence

to the highest international business practices.

In the investment-intensive business of real estate,

Bharti Realty is firmly grounded on the financial

solidity of one of India’s leading corporate houses

and the trust earned from millions of people in its

various areas of business. Few realty companies

can claim to match the technological edge of

Bharti Realty. Drawing on the power and reach

of Bharti Airtel, India’s leading telecom company,

and other group companies in the area of

telecom infrastructure, software operations, the

manufacturing and distribution of communication

and media devices, every project of Bharti Realty

is equipped and maintained by the best in the

business. With a corporate plan so well charted,

every horizon is within reach, every dream ready to

become a reality.

Existing portfolio of

3million sq ft Portfolio ready to stand at approx.

5 million sq ft

by end 2012

Capitalising on the approx

$15billionreal estate development market in India

Bharti Crescent, Vasant Kunj, New Delhi

Quantum Point, Gurgaon

Sigma Centre, Gurgaon

Airtel Centre, Gurgaon

DisclaimerThe details mentioned herein are only for the purpose of reference. The company makes no representation regarding the accuracy or completeness of such information and reserves the right to make changes at its sole discretion.

First Floor, Airtel Centre, 16, Phase IV, NH 8 Gurgaon 122015, IndiaT: +91 124 4984 000 F: +91 124 4984 001 E mail: info@bharti.in www.bhartirealty.com