Partnerships 2016

2 | AMSTERDAM MARKETING | PARTNERSHIPS 2016

Partnership packages

Amsterdam Marketing is the city marketing organisation of the Amsterdam Metropolitan Area active in promotion, providing information, promoting culture, conducting research and offering services - thereby putting this region on the map as one of the five most attractive cities of Europe for residents, visitors and businesses alike.

Amsterdam Marketing has created partnership packages for all parties that have an interest in corporate as well as leisure visitors. With aid of these packages, partners mutually benefit from the marketing and promotion of the Amsterdam Metropolitan Area as an (international) visitor destination, as a livable city for its residents and as an advantageous city for businesses.

The basic package is the entry-level package for collaboration, including: n Guaranteed admission to the NDTRC database: company profile listed on iamsterdam.com

and visibility in national VVV app; n A new partner welcoming message in our corporate newsletter (reaches 3,000 business partners); n Invitation to Amsterdam Marketing networking days and other events; n Attractive discounts on media purchases; n Attractive discounts on I amsterdam merchandise and in-house products; n Partner account on Visitor Insights; n SMART-updates on tourist trends; n I Amsterdam partner button on own website; n Possibility of admission to (international) press activities; and n Showcase possibilities.

Basic package

‘The Van Gogh Museum has been a proud partner for over 15 years.’ Axel Rüger, Van Gogh Museum Director

*A condition for purchasing the regional package is that the regional partner is affiliated with the local VVV.

Basic

pac

kage

€300 / €150

Large basic package The range of facilities on offer in the ‘large basic package’ is the same as in the ‘small basic package’.

Small basic packageFor B&Bs, hotels with less than 5 rooms, individual traders, small cultural institutions and festivals, and small entrepreneurs for whom tourist income is not essential but of secondary importance, such as small stores and individual entrepreneurs in the metropolitan area.*

Price large: €300 per year Price small: €150 per year

PARTNERSHIPS 2016 | AMSTERDAM MARKETING | 3

All cited rates are excluding tax. Terms and Conditions are applicable to all Stichting Amsterdam Marketing partnership packages: visit www.iamsterdam.com/corporate for more information.

Prem

ium

pac

kage

€300

Venu

e &

Serv

ice F

inde

r

€250 LMTS

-pac

kage

n Possibility of including a product or service in the online booking engine on iamsterdam.com and last-minute booking module of the I Amsterdam Visitor Centres;

n Possibility of inclusion in the Amsterdam Travel Trade online platform for the international travel industry and inclusion in the Travel Trade City Map;

n Extensive business profile with pictures, video and social-media plug-ins.

Price: €300 per year

n Admission in the Venue & Service Finder, the search engine with current information about the destination Amsterdam Metropolitan Area;

n Used by international meeting planners, tour operators and businesses.

Price: €250 a year

n The LMTS package offers ticket sales on behalf of its (cultural) partners. The LMTS is the only official sales channel in Amsterdam where consumers can buy tickets with 25% to 75% discount on the day of the event itself.

n Promotion and sales of last-minute ticket offers is done through lastminuteticketshop.nl and through the range of communication resources of Amsterdam Marketing.

Information on conditions and rates are available upon request

Venue & Service Finder Last Minute Ticket ShopPremium package

‘Amsterdam Marketing is a bridge between all tourist institutions in Amsterdam, allowing us to showcase ourselves and Amsterdam internationally in the best possible way.’

Benno Leeser, Chief Executive at Gassan Diamonds

4 | AMSTERDAM MARKETING | PARTNERSHIPS 2016

MICE package (Meetings, Incentives, Congresses and Events)MICE partners mutually benefit from the promotion of the Amsterdam Metropolitan Area as an (inter)national destination through these packages. Furthermore, MICE partners benefit from supporting and attracting more conventions.

The Events & Conventions team uses the contributions for: n Bidding for international congresses; n Representing the Metropolitan Region Amsterdam (MRA) at

international exchanges (including IMEX Frankfurt & IBTM Barcelona);

n Database processing (ICCA among other things); n Research on MRA as a destination for conventions; n Collaboration with the Dutch Bureau of Tourism &

Congresses (NBTC);* n Assistance with press trips (by means of presentations or

tailor-made solutions); n The Holland Congress Alliance (HCA);** n Facilitating the Amsterdam Ambassador Programme;*** and n Task Force for Citywide Congresses.****

The MICE package offers partners: n A business profile in the Service or Venue Finder; n Direct and indirect MICE leads; n Invitations to MICE partner events; n Support for personal MICE acquisitions (including access to the MICE toolkit and promotional

means); n The possibility to request the AMS, Amsterdam Marketing’s corporate magazine, and the

Amsterdam Magazine (A-mag), the Amsterdam city magazine (free). Both are in English and specifically designed for international visitors and residents;

n Mediation during site inspections and assistance with setting up site inspections; n Promotional support during congresses (customized); n Delegate boosting (at the conference prior to the one in Amsterdam, providing extra

promotion by means of a physical presence, newsletters and materials); n The possibility to participate in MICEdition (circulation: 4,000) and the MICE newsletter (24,000

addressees); and n The MICE-update (four annual updates on city developments).

* AM is affiliated with the NBTC and collaborates to put Amsterdam

on the map internationally. They strengthen the (inter)national

reputation and position of our country and encourage visits and ex-

penditures in the Netherlands. As a result we operate in exchanges

under the umbrella of the NBTC/Holland Stand.

** Under this form of cooperation, Amsterdam Marketing participates

in the Holland Congress Alliance (HCA); activities include setting

up joint candidacies, the annual ambassador lunch and participa-

tion in the annual International Associations Congress.

*** This initiative is a knowledge platform to strengthen international,

scientific congresses in Amsterdam, with the aim of promoting

Amsterdam as a city of knowledge. Meetings & Conventions are

excellent means of doing so, because knowledge exchange is the

first and foremost reason for organising such gatherings. Members

of the ambassador programme meet a couple of times a year to

discuss how this goal can be optimally achieved. The ambassadors

in the program have played an important substantive role in bring-

ing a scientific meetings or conferences to Amsterdam.

**** The Task Force for Citywide Congresses is a partnership consisting

of the Business Marketing Team, the Municipality of Amsterdam,

Amsterdam Airport Schiphol and other service providers, includ-

ing hotels, congress centres and the GVB. The goal of the Task

Force is to win bids for large conferences in an efficient manner.

This is accomplished via long-term strategies, city marketing and

exuding one communal face in the bidding procedure.

PARTNERSHIPS 2016 | AMSTERDAM MARKETING | 5

A MICE package can only be purchased in combination with a basic package.

MIC

E-pa

ckag

e €2,150 / €1,750

Large MICE packageFor accommodations with 250 rooms or more, meeting places with 250 chairs in theatre formation or more.

Small mice packageFor accommodations with less than 250 rooms and meeting places with less than 250 chairs in theatre formation. We also offer this package to our partners in the sectors of shipping companies, Professional Conference Organisers , Destination Management Companies and others.

Prijs large: €2,150 per year Prijs small: €1,750 per year

‘Because they know how to sell my beautiful city.’Michiel Kleiss, owner of Brasserie Harkema and Restaurant Anna

6 | AMSTERDAM MARKETING | PARTNERSHIPS 2016

40partner events per year

890,000social media contacts(Facebook/Twitter/Instagram)

iamsterdam.com

975,000unique visitors per month

4,375,500page views per month 2,388,000

residents in the Amsterdam Metropolitan Area

52,000international contacts in the travel industry

‘The Zaanse Schans is a popular destination for international visitors to Amsterdam. The partnership with Amsterdam Marketing allows optimal collaboration in the metropolitan region.’Peter-Jan van Steenbergen, director of Zaanse Schans

PARTNERSHIPS 2016 | AMSTERDAM MARKETING | 7

500,000Uitmarkt visitors

45,0

00A

-mag

.

60,0

00U

itkr

ant

26,0

00A

MS

Circulation

40,000international meetings and conventions contacts

18,200,000overnight stays in the AmsterdamMetropolitan Area per year

943,000visitors per year to the I amsterdam Visitor Centers

ContactAmsterdam MarketingRelations DepartmentDe Ruyterkade 5P.O. Box 3331 1001 AC AmsterdamThe Netherlands

T +31 (0)20 – 702 6180E partner@iamsterdam.comI www.iamsterdam.com/corporate

January 2016