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PARTNERSHIP DECK 2017

Partnership deck 2017 - OBWFestival › ... › 01 › Partnership-deck-2017-Sept-9.pdfthat specialize in organic goods, organic beauty brands and wellness products and services to

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Page 1: Partnership deck 2017 - OBWFestival › ... › 01 › Partnership-deck-2017-Sept-9.pdfthat specialize in organic goods, organic beauty brands and wellness products and services to

PARTNERSHIP DECK 2017

Page 2: Partnership deck 2017 - OBWFestival › ... › 01 › Partnership-deck-2017-Sept-9.pdfthat specialize in organic goods, organic beauty brands and wellness products and services to

The Organic Beauty & Wellness Festival is a one day event held at the Boca Marriott Town Center on Saturday, September 9, 2017 from 10am-4pm. The festival brings together local and national companies that specialize in organic goods, organic beauty brands and wellness products and services to consumers interested in living a healthy lifestyle. The festival features eco-friendly products and natural health and wellness practices for the mind and body, offering a unique marketplace where consumers can learn about products, engage with health practitioners and enjoy a day of fun events for the entire family.

About Us✓ 1,000+ Attendees ✓ Over 100 Exhibitors

The first festival of its kind bringing together local and national organic, eco-conscious and chemical-free brands for a healthy skin and body.

Page 3: Partnership deck 2017 - OBWFestival › ... › 01 › Partnership-deck-2017-Sept-9.pdfthat specialize in organic goods, organic beauty brands and wellness products and services to

Choose your booth:

Single Booth $500.00 ($400.00 PRE-SALE SPECIAL BEFORE June 1, 2017)

6 feet long x 30 inches wide. Includes standard size banquet table, linen, two chairs. Includes two (2) general admission tickets

OR

Double Booth $850.00 ($750.00 PRE-SALE SPECIAL BEFORE June 1, 2017)

12 feet long x 30 inches wide. Includes standard size banquet table linen, two chairs. Includes three (3) general admission tickets

All booths come with Social Media Announcements, logo on website with link to your webpage, and announcements made by MC at festival

Exhibitor Booth Packages

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Health and Wellness Criteria Specialty products, household products, and health and wellness services or memberships that promote a healthy lifestyle and encourage physical wellness.

Criteria for Exhibitors

Food and Beverage Criteria

✓ Must be comprised of 50% or more organic ingredients, non-processed foods and non-genetically modified foods, vegan foods, organic creams, beauty products and chemical-free household products.

✓ Must align with promoting healthy lifestyle and the festival’s efforts

✓ Products, professionals or services that want to give back and educate, not just make revenue

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RECHARGE - $2,000.00 Branded Charging Station Complete with chargers for smartphones.

Reach out to attendees by offering them something unique! Everyone needs to charge their mobile devices. This is an excellent opportunity to have one of your on-site representatives engage in conversation and talk about your product or service.

✓ Dedicated Newsletter feature sent to over ✓ 8,000 subscribers in database $500.00 one-time submission

✓ VIP Tote Bag Logo Placement on eco-friendly bag $2,500.00 for 500 bags (single opportunity) ✓ Flyer or Product Insert in VIP Tote Bags $1,000.00 for 500 bags ✓ Attendee Wrist bands (logo on band) $500.00 for 1,000 wristbands

Branded Lounge Area 10 x 10 feet of space Furnished with love seats, table and chairs.

Everyone needs some Rest & Relaxation. Meet hundreds of people who will visit the lounge, relax, converse, and unwind.

PHOTO BOOTH - $5,000.00 (single opportunity) Branded Photo booth with attendant and props. This is a great way to create a memorable and fun experience for your guests. All guests will be able to take home a printed photo with your logo on each print and receive an email with the photo. Attendees will upload their photo with your logo and hashtag their experience on social media platforms like Instagram, Twitter and Facebook. Logo placed on curtain and photo booth.

Package Add-ons

R&R - $3,000.00

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Sponsor Add-ons Sponsor Select Package $1,500 each (single opportunity)

Be the Official Sponsor of the following:

Beauty Bar Complete with mirrors and vanity space for product display. Add your promotional items, brochures and signage here.

Organic Wine and Beer Garden Sampling area with unique organic beer and wine selections, drinking and eating lounge area included

Yoga and Fitness Outdoor Patio Sponsor our fitness area for increased exposure with logo display at entrance.

All Activity areas are fully customizable and fully branded with your products displayed

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Platinum Presenting Sponsor $13,500.00 (Single Opportunity) Venue Rights: The Organic Beauty and Wellness Festival” Becomes “Your company name Organic

Beauty and Wellness Festival”

Print Exposure ✓ Prominent logo display on all postcards (over 40,000 prints distributed across tri-county area)

✓ Company logo on all entrance posters displayed at festival

✓ Blurb and company information in press release and all media materials

✓ Logo on back drop of step and repeat entrance (includes photography and all pre and

post coverage material for media placement opportunities)

✓ Large Entrance Banner, prominent placement

Festival On-site Exposure ✓ Banner at entrance

✓ Tote Bag Inserts in all bags

✓ Up to 3 presenters as Brand Ambassadors wearing/using your products or services at festival

✓ Complimentary Double Booth

✓ 15 general admission tickets to Festival and 10 VIP tickets

✓ All booths come with Social Media Announcements, logo on website with link to your webpage, and announcements

made by MC at festival

Paid Media & Advertising ($8,000) value ✓ Dedicated Email Blast before and after event to 8,000 subscribers

✓ Inclusion in all Radio Spots across Palm Beach county (I HEART Radio Official Radio Partner)

✓ Prominent Logo on Full Print Ad to run in Boca Life Magazine, Goldcoast and Fort Lauderdale (over 30,000 circulation)

Premium Sponsorship Packages

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Gold Sponsor $10,500.00

Print Exposure ✓ Prominent logo display on all postcards (over 40,000 prints distributed across tri-county area)

✓ Company logo on all entrance posters displayed at festival

✓ Blurb and company information in press release and all media materials

✓ Logo on back drop of step and repeat entrance (includes photography and all pre and

✓ post coverage material for media placement opportunities)

Festival On-site Exposure ✓ Banner at entrance

✓ Tote Bag Inserts in all bags

✓ Up to 2 presenters as Brand Ambassadors wearing/using your products or services at festival

✓ Complimentary Double Booth

✓ 10 general admission tickets to Festival and 5 VIP tickets

✓ All booths come with Social Media Announcements, logo on website with link to your webpage, and announcements made by

MC at festival

Paid Media & Advertising ($5,000 value) ✓ Dedicated Email Blast before and after event to 8,000 subscribers

✓ Inclusion in all Radio Spots across Palm Beach county (I HEART Radio Official Radio Partner)

Premium Sponsorship Packages

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Silver Sponsor $7,500.00

Print Exposure ✓ Prominent logo display on all postcards (over 40,000 prints distributed across tri-county area)

✓ Company logo on all entrance posters displayed at festival

✓ Blurb and company information in press release and all media materials

✓ Logo on back drop of step and repeat entrance (includes photography and all pre and

✓ post coverage material for media placement opportunities)

Festival On-site Exposure ✓ Banner at entrance

✓ Tote Bag Inserts in all bags

✓ Complimentary Single Booth

✓ 5 general admission tickets to Festival and 1 VIP ticket

✓ All booths come with Social Media Announcements, logo on website with link to your webpage, and announcements

made by MC at festival

Paid Media & Advertising ($5,000 value) ✓ Dedicated Email Blast before and after event to 8,000 subscribers

✓ Inclusion in all Radio Spots across Palm Beach county (I HEART Radio Official Radio Partner)

Premium Sponsorship Packages

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PREMIUM SPONSOR PACKAGES COMPARISONDeliverables PlatinumPresenting Gold Silver

PrintExposure

NamingRights ✔

FestivalOn-site

ToteBagInserts ✔ ✔

Booth Double Double SingleBrandAmbassadors 3 2

Tickets 15GeneralAdmission 10GeneralAdmission

5GeneralAdmission

VIPtickets 10 5 1

PaidMediaandAdvertisingEmailBlast ✔ ✔ ✔

Radio ✔ ✔ ✔

PrintAdvertisement ✔

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The new natural look is dominating in major fashion and beauty magazines. The trends show women are becoming increasingly aware of what ingredients they are using on their face and body. After all, our skin absorbs 60% of all chemicals and creams we put on it. Natural and organic ingredients are the way to go.

According to the Environment Working Group, “One out of five products contain chemicals linked to cancer and they contain hazardous impurities.”

In 2014, Americans spent $33.9 billion in alternative medicine -Consumer Reports Americans spend $160 billion per year on beauty and cosmetic products, skin and hair care, health clubs, etc. This is more than Americans spend on education. -Economist.com

More than ever, millions of people are health conscious and prefer to eat organic foods vs. processed and chemically enhanced foods. They are also paying attention to what they put on their skin just as much as to what foods they consume.

The skin care and organic beauty industry is growing

A Growing Market

Page 12: Partnership deck 2017 - OBWFestival › ... › 01 › Partnership-deck-2017-Sept-9.pdfthat specialize in organic goods, organic beauty brands and wellness products and services to

• Local and National Health and Beauty companies • Cosmetic and Beauty Companies whose

products comprise of mostly organic ingredients • Cosmetic and Beauty Accessories • Raw, Vegan and Organic Food and Beverage

Companies • Health and Wellness Providers • Skincare and Dermatological Centers • Massage, Acupuncture and Chiropractic

Practices • Yoga, Gymnasium and Fitness Facilities • Salons & Spas • Retail & Apparel companies • Green Venues & Companies promoting

Sustainability • Local and National Health and Beauty companies • Cosmetic and Beauty Companies whose

products comprise of natural, organic and raw

ingredients

Who Attends?Who Exhibits?• Men and Women who use chemical-free

products in their households • Kids and teens of all ages • Eco-conscious consumers who want to make

smarter buying decisions when it comes to

food, beauty and health products • Health and Wellness Enthusiasts • Holistic Providers and Natural Medicine

Providers • Acupuncturists and Chiropractors • Massage Therapists • Yoga and Fitness trainers • Aestheticians and Dermatologists • Plastic and Cosmetic Surgery Centers aligned

with natural skin treatments • Vegan and Organic Food Consumers • Nutritionists • Non-GMO Food companies • Business Owners, Marketers, Managers • Farm to table restaurants • Organic, Natural and Raw food producers

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75% female 25% male

Age Profile

30 & Under: 36%

31-45: 44%

46-60: 15%

61+up: 5%

45% Bachelors or higher

33% Masters or higher

14% Associates

8% Other

Average household

2.7 peopleAverage household income

$90-120k annually

Miami Metropolitan area

including Miami,

Fort Lauderdale & West

Palm Beach

Population: 5,929,819

(largest population in

Florida)

8th largest population in the country

Attendee Demographics

Average time spent at festival

4.6 hours

Average amount spent at festival

$34.91