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Partnership- Affiliates Deck

Baller Partnership Affiliates Deck

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Page 1: Baller Partnership Affiliates Deck

Partnership-Affiliates Deck

Page 2: Baller Partnership Affiliates Deck

Introduction: About Baller

Baller magazine is the Asian Pacific poker lifestyle magazine. A revolutionary new concept in poker media and seeks to bring the glitz of Vegas to the pulsating heart of Asia, in all its hedonistic glory.

A departure from the dry, technical content that has traditionally been the mainstay of publications within the industry, Baller is centred around the edgy, glamorous lifestyle aspects of poker, and encapsulates the dreams, desires and aspirations of the real people who make up the poker community.

The magazine is distributed in the region, in retail & casino gaming outlets. Online distribution & access is via www.ballermagazine.com

For more details, please see enclosed media kit or click here

Page 3: Baller Partnership Affiliates Deck

Ballermagazine online

Print.

Page 4: Baller Partnership Affiliates Deck

Overview: Partnership

The aim of this document is to serve as a basis of reference in which a lucrative & mutually beneficial strategic partnership can be forged.

Page 5: Baller Partnership Affiliates Deck

Relationship Summary

Channel Reasons Proposition

Partners

Key Priority

Strategic partnership•Key relevance in TA region•Substantial Traffic following

•Content Partnership•% Revenue Share

Affiliates

Sec. Priority

Generic websites•Generic TA •Substantial Traffic following

Groups

Sec. Priority

•Indirect/ third degree reach to TA •Campaign level efforts•% Revenue Share

eMail Campaigns

Leverage:•Email database•Marketing Tools for Affiliates

Refer a Friend

Page 6: Baller Partnership Affiliates Deck

Strategic Partnership Summary

Exclusive partners enjoy:

1. Premium discounted pricing to members

2. Revenue share of signups

3. Content Feed

Page 7: Baller Partnership Affiliates Deck

Pricing & Commission

1) Exclusive Partner pricing

To member base as below: (Prices in USD)

• $13.44 (6mths + 1 Trial issue)       Retail: $20.94

• $26.88 (12 mths + 1 Trial issue)    Retail: $35.88

2) Partner Commission

• 30% of every sale, Partner Pricing or Retail Pricing

• 4.03USD / 8.06USD for each member signup 

• 6.28USD/ 10.76USD each signup for generic visitor referred

Page 8: Baller Partnership Affiliates Deck

Content Feed

To further our relationship in the long run, we'd like to do it via the means of providing beneficial content to partners:

1) Symbiotic relationship, rather passive “stick-on” banner marketing/ one-time marketing announcement attempt

2) Updated & highly relevant content can be used by partner to gain traction with readers on site,

Partner may choose a selection of article content/excerpts from Baller (up to 4 choice of preferences)

Page 9: Baller Partnership Affiliates Deck

Content Selection

Categories Summary

1 Poker - Strategy • Cash game strategy by Andy Moseley. • Tournament strategy by Kyu Hoon Hwang• Column by Bryan Huang, PokerStars Team Pro Asia

2 Poker - News & Events • Latest news from international poker scene including online scene

• Exclusive coverage of APAC reegion tournaments

3 Poker - Personalities Exclusive interviews with high-profile players around the Asia-Pacific region

4 Poker - Humour Unique, tongue-in-cheek satirical column on relevant poker topics

5 Lifestyle - Retail Retail features focusing on style, latest trends, grooming, electronic gadgetry and the coolest toys

6 Lifestyle - Travel Monthly destination guide on various APAC cities - on shopping, accomodation, sightseeing and nightlife.

7 Lifestyle - Food Reviews of highlights of restaurants and cuisines from around the region

8 Lifestyle - Dating Content on dating, from professional "Pick-Up" artists targeted at the average male urbanite

Page 10: Baller Partnership Affiliates Deck

Marketing Assets

We will send out the marketing assets/tools for traffic referral/promo use in the form of:

• banners, text ads, email blast copy

• announcements on forum 

• generic affiliate link included (for mainstream traffic)

• partner-affiliate signup page (for members, exclusive rates)

Page 11: Baller Partnership Affiliates Deck

Why Baller?

High quality content Asia Pacific related poker news & lifestyle – a mainstream readership appeal rather than just a

poker/ gambling interest

Regular Content Feed to boost traction with readersContent is appealing to male interests, a sticky site content – travel, women, lifestyle, pokerThis boosts traction of readers/ audience on your site, especially the emerging mainstream appeal

of poker in the Asia Pacific region/

New revenue stream at zero costRevenue share from signups can be derived at zero costs, just from using relevant content,

marketing assets & remnant ad inventories on your side.

Discounted pricing exclusive to members of partner sitesDiscounted price that partners can offer to their members as an incentive, and additional revenue

stream at the same time.

Print - Regional reach of Target AudiencePrint distribution to Asia Pacific region cities – HK, Macau, Taiwan, Seoul, Shanghai, Australia,

Philippines, Indonesia, Malaysia, singapore

Page 12: Baller Partnership Affiliates Deck

Thank you!

Page 13: Baller Partnership Affiliates Deck

Information Needed

Web Analytics & Traffic Stats Information

• Analytics software, deck, screenshots etc.

• Unique Visitors & Total Visitors/ Month

• Time Spent

• Visitors - Map Overlay (Geography)

• Traffic Sources - Overview

Page 14: Baller Partnership Affiliates Deck

Appendix

Page 15: Baller Partnership Affiliates Deck

Content: Details

Baller offers content/ resources:

• Content excerpts from magazine/current event news every fortnight (article will be summarized for concise reads)

• Max.of four articles per submission, indicate which content columns are of interest 

• Section will be credited as contribution by Baller magazine, by way of link back and/or specially named section

• Articles/news will be current and made available to you before the actual/related article is released in print and as such, is time-exclusive