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MEDIA KIT 2014trc.daily-beat.com/
PASSION UNITES US ALL
ELECTRONIC
OF THE
IS THE
MILLENNIALGENERATION
ROCK AND ROLLDANCE MUSIC
trc.daily-beat.com 2
EDM FANS
LOVETALKINGABOUT EDM
30%EDM fans talk aboutevents and concerts
more than othermusic fans
11X/DAYEDM fans Tweet
compared to 1.85x/dayfor an average user
52%EDM fans tweet
about music
more than othermusic fans
LOVE THE LIFESTYLE,NOT JUST THE TALENT
Unlike other music fans,EDM fan conversation is more
about the lifestyle than thespecific artist
trc.daily-beat.com 3Stats via Eventbrite and Mashwork: "The Social DNA of EDM Fans"
THE TRUTH ABOUT TODAY’S FANS:
THE ONLINE EXPERIENCE
THE OFFLINE EXPERIENCE=
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TORONTO RAVECOMMUNITY
www.daily-beat.com 5
TORONTO’S #1ONLINE EDMEXPERIENCE
THE TRC UNITES TORONTO EDM FANS
trc.daily-beat.com 6
SHARE IN THEEXCITEMENT
THE SHOWBEFORE
INTERACT WITHTHE CROWD
THE SHOWDURING AFTER
SHARE THE MEMORIES GREATER AUDIENCE
THE SHOW
WITH A
DANCE MUSIC
YOU+TRC =
POWERFULAMONG THE
FASTESTDEMOGRAPHIC INYOUTH CULTURE
ASSOCIATION
GROWING
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COMING WINTER 2014
trc.daily-beat.com 8
TRC WEBSITE ENHANCEDSOCIAL MEDIA
INFLUENTIAL EDM MINDSEDITORIAL FEATURING TORONTO’S MOST
ALL EDITORIALINTEGRATED FACEBOOK POSTS ON
BANNER ADSUPCOMING EVENTS, VIP PACKAGES, BRAND PARTNERS, ETC.
FULL SITE TAKEOVER
EMBEDDED FACEBOOK FEEDON THE HOMEPAGE (INCLUDING BRANDED/SPONSORED CONTENT)
AGGREGATE TWITTER FEEDWITH @TORONTORC, #TORONTORC, PINNED SPONSORED TWEETS, ETC
INSTAGRAM FEEDAGGREGATING TRC’S FEED WITH UPLOADEDIMAGES VIA RELEVANT HASHTAGS
(BRANDED EVENT POSTERS)
COMING WINTER 2014
trc.daily-beat.com 9
WEEKLY PODCASTS GLOBAL REACHBEST AND UPCOMING TALENTTO FEATURE TORONTO’S
BRAND MESSAGINGCONTAINED IN THE INTRODUCTIONOF THE SHOW
FULL SITE TAKEOVER
SYNDICATED STREAMOF WORLDWIDE EDMNEWS FROM
INTEGRATED PODCASTARTWORK
AND INBOUND TOURING ARTISTS
A LOCAL COMMUNITY WITH GLOBAL REACH
trc.daily-beat.com 4
THE FOREFRONTOF BREAKING EDM NEWS & THE CULTURAL REVOLUTION
40,000+ FACEBOOK FANS
825,450 visitors/month(Q2 average between April and June)
30,000 MEMBERS
HIGHLY ENGAGED & CONVERSATIONAL
OF TORONTO’S EDM COMMUNITYTHE HEART AND SOUL
trc.daily-beat.com 11
THE TRC IS: ENGAGEDUNIFIEDINTEGRATED
trc.daily-beat.com 12MILLENNIAL
APPLICABLETRC-SYNDICATED CONTENT ON DAILY BEAT
OF MAJOR EVENTS
PRE, DURING,& POST COVERAGE
ON THE PODCAST
FEATUREDGUEST MIXES SONG
PREMIERES
trc.daily-beat.com 13
- FIRST PREMIERE-ONLY PLATFORM FOR ARTISTS.- CUSTOM DESIGNS/BRANDING- SOUNDCLOUD INTEGRATION
FIRST
TRC/DB + YOU =GLOBAL REACH
trc.daily-beat.com 15MILLENNIAL
APPLICABLEDAILY BEAT - A TRUSTED SOURCE IN TORONTOWEB STATS FOR PAST 30 DAYS
26,342SESSIONS
16,007NEW USERS
BOTH RANK 2NDAMONGST ENGAGED CITIES
(behind NYC andahead of LA)
WEB METRICS
trc.daily-beat.com 16
NEW YORKTORONTOLOS ANGELES
SESSIONS % NEW SESSIONS NEW USERS
30,71326,342
10,891
21,31816,007
7,664
69.41%60.77%
70.37%
KEY TAKEAWAYSTORONTO IS THE SECOND MOST ENGAGED CITY ON DAILY BEATDAILY BEAT RETAINS MORE READERS FROM TORONTO THAN NY OR LA
COMPETITIVE ANALYSIS by Alexa Rank
trc.daily-beat.com 17
DJMAG.CA DAILY-BEAT.COM BUNKINTHETRUNK.COM
10,891 7,664
23,580 48,985 2,126,909(Canadian rank) (Canadian rank) (worldwide rank)
20% OF DJ MAG CANADA’S WEB TRAFFIC IS CANADIAN
16.9% OF DAILY BEAT’S WEB TRAFFICIS CANADIAN(no Canadian targeting implemented)
Bunk In The Trunk does not acquire enough traffic to provide these metrics
With emphasis on
we expect our traffic to overtake DJ Mag Canada
Toronto-focusedcoverage and editorial,
GET THE COMMUNITY INVOLVED!
