Partner Presentation

Copyright ©2014 Hygenia Inc. Proprietary and confidential information. All Rights Reserved.1

Partner PresentationPREPARED FOR STARBUCKS COFFEE02.11.14


It takes 20 seconds to appropriately wash your hands—getting in between your fingers, getting on top of your knuckles, getting under your nail bed with at least one swoop each time with a lot of soap on, and then rinsing. ”

“…researchers pointed out that bacteria levels on the [shopping] carts were greater than what is typically found in public restrooms and other public places.1

The Larger Problem

1According to a study that swabbed the handles and seats of 85 shopping carts randomly selected from parking lots of grocery stores in San Francisco... Los Angeles...Atlanta...Portland, Oregon...and Sioux City, Iowa, and tested the samples they had gathered.


Current OptionsFoam Sanitizer & Hand Wipe Stations


Introducing the UV Hand Sanitizer from Hygenia


The Benefits of Working with Hygenia’s UV Sanitizer

Easier to Maintain

Clean & Tidy

SIMPLERState of the Art Technology

Green Solution

Simple & Effective

Retailer Receives Revenue Share Opportunity on Ads

Commitment to Quality & Service

Multiple Ad Spaces Push More Products Faster

COOLER PARTNER

Reduces the spread of infectious diseases

Lowers Doctor/health costs

Clean and Tidy Store

Quick, Convenient and Effective

Offering of New Products and Promotions Through Ads

CONSUMERFOCUSED


How Do We Compare?

Clean Store NO Retailer Maintenance Cleaner Hands


How Do We Compare?Less Maintenance

1 Bulb=20,000 HoursAnnual Replacement

Quick, safe & effective

Chemical free

Air Shower timer - tactile

Cost effective & hassle free

Multimedia platform for multiple advertisers

Engagement and retention model with store patrons

Tray provided to sanitize mobile devices

More Maintenance1 Bottle=6,000 SquirtsReplace Every 10 Days

Many contain Triclosan (a hormonal irritant) Some contain fragrance & alcohol that irritate skin

Messy & can take up to several minutes to work1

3Daily Health news, June 2011


Our Technology

3-5 Seconds Germs, bacteria &

viruses are eliminated in 5 second sessions

99.9%of bacteria, germs

and viruses eliminated

Indirect UV Light

Hygenia is the ONLY sanitizing unit to use

safe and effective, reflected UV-C light

GreenHygenia is

chemical-free and generates no

waste

Air ShowerTimer

Air shower timer signals the start

and stop by blowing air

during sanitization


”

Throughout the last 100 years, scientific work and real life experiences have brought forth an enormous array of UV-C applications. Since the 1800s UV-C has helped to disinfect and heal wounds, aseptically

package military K-Rations, and has kept medical and dental instruments sterile. UV-C is used in pharmaceutical applications, the military, and NASA, and has a large presence in our Homeland Security. UV-C rids harmful microbes that affect human health! It can bring sanitation and cleanliness to the most contaminated of things. It's been used very successfully in HVACR equipment now for over a decade.

“

Quote found and supplied byJeffrey Gralnick, PhD Micro BiologyUNIVERSITY OF MINNESOTA

10 Copyright ©2014 Hygenia Inc. Proprietary and confidential information. All Rights Reserved.

The Perfect Equation

Green & Natural MovementConsumers’ strong preference to natural and organic products.

High Hygiene StandardsConsumers desire to shop in a clean and safe environment.

Mobile MarketingRevolution65% of smartphone owners are open to receiving offers on their mobile phones.1

1 YouGov, 2011

Additional RevenueOpportunityWhile offering a complimentary service to your customer you will gain additional revenue through Advertising revenue share.


Advertising Opportunities

Revenue share opportunity

Interface design allow MULTIPLE advertisers equal exposure

Retailers can have dedicated advertising slots for their own use

Direct link to Retailer coupons & promotions


Revenue Model

20 100 500 10000

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

50,000,000

Stage 1

Stage 2

Stage 3

$

# Stores

$100,000s

$ Millions


Conducive to Placement in Multiple Locations


Next Steps

Initiate a 1-3 store test plan consisting of:

Discuss store locations

Discuss installation and setup cooperation

Discuss ad strategy use of branded vendors content

Discuss use of SMS integration for redemption of coupons and promotions

Define test results expectations


Executive Staff

George’s background is in finance. As an Investment Advisor, George has helped several startups develop seed funding. George has also created many startups of his own, including a digital photography website whose customers include: Microsoft, Fuji and Milton Bradley. George is very adept at developing start up marketing strategies and revenue models.

GEORGE SCRITCHFIELDco-founder

E [email protected]

Nigel brings a wealth of product development experience in a broad range of consumer electronics categories. Before coming to Hygenia, Nigel was CTO for the Best Buy private label group managing all technology. Nigel has held positions heading up engineering groups in the development of Wireless technology, Web based services and multimedia display technologies. In addition he has worked at leading high technology companies such as Apple Computer, Polycom, and National Instruments. He holds an MS in Computer Engineering from Rice University. Nigel holds 21 US patents.

E [email protected]

NIGEL WAITESco-founder


Contact Us

HYGENIA INC.605 Twinbridge Ct.Pleasant Hill, CA 94523United StatesP +1 (925) 338-2450C +1 (925) 216-0181E [email protected]

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