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BUILDING PARTNERSHIPSSeptember 27th, 2016 // Recreation Summit
HELLO.
➤ Background
➤ Today
➤ What works
➤ What doesn’t
➤ Why
THE WHY
➤ Big Picture questions
➤ Why do you want to partner with ANY organization?
➤ Why do you want to partner with this specific organization?
➤ What do you hope to get out of this partnership
➤ What do you need to get out of this partnership?
MAPPY HOUR 2016: Partnership between monthly community meet up and
Recreation Department
➤ More millennials
➤ New perspectives on parks
➤ New sports in parks
➤ Local collaborations
➤ After work in parks
➤ Long term programming
➤ Highlight local resources
➤ Slacklining (community)
➤ Slacklining (sport)
➤ Outdoors event
SHARED MISSION: Encourage more New Yorkers to engage in recreation
OUR GOALS
Mappy Hour: April 2016
ELEMENTS TO GREAT PARTNERSHIPS: STEP 2 COLLABORATIVE OVERLAP
Assets Needs
Overlap
ELEMENTS TO GREAT PARTNERSHIPS: STEP 2 COLLABORATIVE OVERLAP
Assets Needs
Overlap
NEEDS & ASSETS
Space
Marketing Power
Infrastructure
Expertise
Fans / followers
Money
Technology
Brand/Affiliation
OUTDOORFEST 2014: YOGA IN CROTONA
Partnership between festival & park administrator, local staff
BREAKING DOWN NEEDS
➤ Needs: Crotona
➤ Expertise
➤ People
➤ Excitement
➤ Needs: OutdoorFest
➤ Local knowledge
➤ Space
➤ Local community
Challenges to execute
UTILIZING RESOURCES
➤ Needs: Crotona
➤ Expertise
➤ People
➤ Excitement
➤ Needs: OutdoorFest
➤ Local knowledge
➤ Space
➤ Local community
Mobilizing for mutual benefit
➤ Assets: OutdoorFest
➤ Yogi
➤ Broader NYC community
➤ Macro participation
➤ Assets: Crotona
➤ Space
➤ Knowledge of local needs
➤ Local community
LOCAL EVENT RESULTS
➤ 40 people
➤ Free event
➤ All levels
➤ Locals & non-residents
➤ Outdoor health and wellness
➤ positive utilization of NYC Parks space
AMPLIFICATION
➤ Crotona event publicized through OutdoorFest & Pop Up Yoga NYC
➤ Provided as designated Bronx Location for “Yoga in Five Boroughs” program
➤ Garnered hundreds of thousands of extra eyes
➤ Long term goal of highlighting Crotona’s location, beauty, and programming
TASK: CREATE THE LIST FOR YOUR ORGANIZATION
➤ STEP 1:
➤ What are your assets?
➤ What are your needs?
➤ STEP 2:
➤ Knowing that, what assets would you be looking for in another organization to support you?
➤ What needs of theirs would your program/facility/location fill?
BUILDING PARTNERSHIPS PART III
➤ Two key elements
➤ What information is communicated
➤ Rules, regulations, workflow
➤ How that information is communicated
➤ Telephone call? Meeting? .pdf
EXPECTATIONS & COMMUNICATION
SPECIFIC PARKS CHALLENGES
➤ What needs to be communicated?
➤ Permits
➤ Specific rules associated with permits
➤ Insurance
➤ Timelines
➤ Point of contact
➤ Communication channels
➤ How is this information presented?
➤ Are there ways it can be clearer?
How do you communicate?
ASSESSMENT & OBSERVATION
➤ Celebrate your achievements
➤ Achieve our goals?
➤ Measurements such as: Number of people? Specific impact (miles of trails cleaned up)? Long term relationships?
➤ Did we go beyond what we set out to do? What aided us in that?
➤ Align with our values? Help us share our values with our participants?
ASSESSMENT & OBSERVATION
➤ Identify your learnings
➤ What didn’t work?
➤ What challenges are there that need to be addressed?
➤ Think into the future
➤ Is this a a partner we want again?
➤ If so, how do we maintain this relationship?
SUMMARY
➤ 4 Steps to Successful Partnerships
➤ I. Why
➤ II. Collaborative Overlap
➤ III. Expectations & Communications
➤ IV. Assessment & Observation
➤ Contact
➤ [email protected] | outdoorfest.com | 646-543-9246