Parfumeria Misterio

8/12/2019 Parfumeria Misterio

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9

Misterio

Perfumery

Project made by:

Cătălin Bogdan

Alexandra Vîrvea

Andrei Baltag

Ștefana Chelaru

Ects 3, grupa 4



Misterio perfumery

1. Introduction and motivation

SC.Misterio.SRL was founded in the beginning of 2013 by the collaboration of five

people, located in Iași, on Tudor Vladimirescu street, no. 13, where also is the headquarter. The

company also has a store located in Union Square street. The company is registered at the

County Trade Register with the number J22/572/12012013 and the main activity is the sale of

perfumes.

We chose this field because we consider it a successful business, perfumes are

indispensable to anyone. We address both men and women, surprising them with the most

elegant and mysterious flavors. A permanent and quality fragrance gives the wearer confidence

while also being the one that impress and leave a memory to others.

It is a business that maintains desire to expand both nationally and internationally by

opening new stores.

2. Barriers to entry / to exit in the business

Barriers to entry on the market is any factor that prevents the entry of a new company on

the market stopping it to compete, equally, with other existing companies.

The main barriers that encountered “Misterio” were:

Competition and the degree of concentration

Fees of starting the business

Function authorizations

Import tax

The exit barriers are those that prevents or discourage disinvestments, in our case, in a

trade business. These are:



Training staff and stock costs

Unrecovered fixed costs

Risk of not recovering the remained unamortized value

3. Market segmentation

A priority in the development of our business is knowing our target market, but it all

depends on our promotion, our communication strategies which we apply to get attention and

gain customer loyalty. The market is a conglomerate composed of clients with different

revenues, age, family size, type of personality and also attitude towards the product. This is why

customers are different, with different needs and demands.

For market segmentation we used the following criteria:

geographical:

- local: stores from Iași

- local and national: online store

socio-demographic:

- gender: male/female

- age: more than 16 years

- revenue: more than 1000 lei

- environment: urban/rural

behavior:

- medium and high frequency of purchase

psychographic:

- tastes of each client are depending on their personality



advantages:

- quality

- persistence

- tastes

- quantity

- design

- brand

- economic

4. Objectives

Our principal objective is to achieve a sales growth of 20% for a period of one year

starting from 1 December 2013.

Secondary objectives:

We want to expand our range of products by selling beauty products

Attract a minimum number of 700 customers in the next month

Opening two new stores next year in Bacău and Piatra Neamț

Increase notoriety on the perfumes market.

Improving the advertising

5. Total costs/ marginal cost – examples

Total cost of the sale of a quantity of 8 000 perfumes, on the internal market:

Variable cost of purchase: 1 200 000 Ron

Cost of the perfume: 150 Ron

The fixed cost of purchasing: 150 Ron x 8 000 : 1 200 000 Ron

Fixed trade costs on the internal market: 150 000 Ron

Total intern cost:1 200 000 + 150 000 = 1 350 000 Ron

Unit cost of returning at intern:1 350 000 Ron/ 8 000 = 168,75 Ron



Marginal cost for a bigger order of 1 000 units:

1 350 000 *9 000 + 150 000 = 1 668 750 Ron

Total marginal cost: 1 668 750 – 1 350 000 = 318 750 Ron

Marginal cost per unit: 318 750 / 1000 = 318,75 Ron

6. SWOT analyze

Off-line store

Strengths:

- Possibility to test the quality of the perfumes

- Purchase in that moment the products

- Sales consultants can personally handle each

client so to determine them to buy

Weaknesses:

- Customers can view only the products

available in the store

- Customers can’t compare our prices with

those of competitors

- The location of the store may be unknown

for some customers

Opportunities:

- Expanding the store nationally

- Creating a pleasant atmosphere to persuade

the customer easily to purchase at least one

perfume

Threats:

- Competition

- Customer orientation to online stores

- Increase the prices for renting space



On-line store

Strengths:

- Customers can order products at home

enjoying freedom in any city

- Possibility to compare prices

- The client can benefit of the unlimited access

to information about the products

- Time saving

- Possibility to order in any moment of the day.

Weaknesses:

- Customers doesn’t have the possibility to

touch, smell or test the perfumes

- Shipping takes at least 24 hours

- The client doesn’t benefits of the advices of our

consultants in choosing the perfume

- The purchase can be influenced by the product

image

- Uncertainty about product quality

Opportunities:

- Quickly feed-back

- Possibility to increase range because virtual

space is unlimited

- Upgrading and updating of the website

- Purchasing our products through the Internet

can give us the opportunity to reduce costs and

increase the turnover of the company and also

to attract potential business partners who can

help us grow on the market

Threats:

- Competition

- Virus

- Problems with Internet network

- Power up

- Hackers

- Non-seriousness of some customers



7. Purchase of fixed resources (store 1/ store 2/ store 3/ warehouse/ headquarter)

Situation of the fixed resources at “Misterio” stores: store 1- Union Square, no.22, store

2- Tudor Vladimirescu street, no.13, store 3- Copou street, no.5. These 3 stores have the same

fixed costs.

Nr. Category of fixed resources Quantity Price/unit (Ron) Price (Ron)

1. Buildings 3 70.000 210.000

2Machinery, measuring, control

and adjustment equipment

46.200

- Air conditioning 3 1.900 5.700

- Thermic central 3 2.500 7.500

- Video cameras 12 1.800 21.600

- Fire protection systems 3 2.000 6.000

- Alarm systems 3 1.800 5.400

3.Tools, devices, furniture,

instruments, office equipment:

34.200

- Gondolas 30 500 15.000

- Office set + chairs 3 1.800 5.400

- Computers 3 2.100 6.300

- Computer + cash

register with scanner

3 2.500 7.500

Total fixed resources 290.400



Warehouse


1. Buildings 1 50.000 50.000

2. Machinery, measuring, control


9.200

- Video cameras 3 1.800 5.400



3. Tools, devices, furniture,


16.400

- Gondolas 8 1.800 14.400



Headquarter


1. Buildings 1 40.000 40.000

2. Machinery, measuring, control


11.700

- Air conditioning 2 1.800 3.600

- Thermic central 1 2.500 2.500



- Video camera 1 1.900 1.900



3. Tools, devices, furniture,


11.800


- Computers 2 2.000 4.000

- Printer 1 1.800 1.800

- Telephone + fax 1 2.000 2.000




9

8. Fixed resources amortization in the first year (linear)

Nr. Category of fixed

resources

Dn

(year)

Entr

valueS1 (lei)

Entr

valueS2 (lei)

Entr

valueS3 (lei)

Entr

valueWh (lei)

Entr

valueHq (lei)

Entr value

total fixedresource

Aan

S1(lei)

Aan

S2(lei)

Aan

S3(lei)

Aan

Wh(lei)

Aan

Hq(lei)

1. Building 50 70.000 70.000 70.000 50.000 40.000 300.000 1.400 1.400 1.400 1.000 800

2. Machinery, measuring, control and adjustment equipment

Air conditioning 5 1.900 1.900 1.900 - 1.800 7500 380 380 380 - 360

Thermic central 5 2.500 2.500 2.500 - 2.400 10.000 500 500 500 - 500

Video cameras 5 7.200 7.200 7.200 5.400 1.800 28.800 1.440 1.440 1.440 1.080 360

Fire protection

systems

5 2.000 2.000 2.000 2.000 1.900 9.900 400 400 400 400 380

Alarm systems 5 1.800 1.800 1.800 1.800 1.800 9.000 360 360 360 360 360

3. Tools, devices, furniture, instruments, office equipment:

Gondolas 10 5.000 5.000 5.000 14.400 - 29.400 500 500 500 1.440 -

Office set + chairs 10 1.800 1.800 1.800 2.000 4.000 11.400 180 180 180 200 400

Computers 10 2.100 2.100 2.100 - 4.000 10300 210 210 210 - 400

Computers + cash

register with scanner

10 2.500 2.500 2.500 - - 7500 250 250 250 - -

Total fixed resources 96.800 96.800 96.800 75.600 57.800 423.800 5.620 5.620 5.620 4.480 10.760



10

9. Stores plan (store 1, store 2, store 3)

Caption:

New range

Gondolas for each brand

Gondole pentru produsele la

Window

Cash register

Entrance



10. Tangible/ intangible atmosphere

Tangible atmosphere

From the moment of the entry into the perfumery, customers will be welcome by a

smiling person who will be available for any advice or concern.

Regarding the design of the store, we chose the front wall (at the entrance) to be made of

glass to enable people that are walking in front of the store to view the products , so the

possibility that the number of people coming into our store to grow is quite high.

When entering the store, customers will walk on a polished floor made of porcelain hone,

and ceiling will be painted in a shade of beige, which in the middle will be a chandelier that will

give the store a bright and elegant ambiance, at the same time offering a fabulous image.

Each brand will have its own window, of middle height, which will be made of glass,

each of them lighted with dominant colors of each perfume, which will be the newest collection

and beside these, will be posters that will reflect every brand of perfume.

The light in the store will be diffuse, all will be focus on windows that are showing the

perfumes. New collections will be more intense lighted to stand out.

Intangible atmosphere

In order to provide a quiet and warm atmosphere for customers we thought to put a kind

of slow music.

The smell met in our store is created from the test of the perfumes. We can’t have an

specific odor because in the store has to be a fresh air in order to help customer in choosing their

favorite flavor.

As the temperature inside the store will be maintained a constant temperature of 20degrees in order to facilitate the proper purchase.



11. Digital signage

To be available for customers after the store will be closed, we plan to buy a touch screen

that will be placed on the window of the store. In this case, the interested customers can see our

offers and products in every moment of the day. Through this communication channel we can

influence the customer behavior, in this way we capture their attention and also will grow the

number of clients that will visit our store.

Also, in the center of the store we will put a device that will allow customers to see,

according to their pH, what perfume suites better.

Beside this, we will have a plasma placed on one of the walls, that will show ads with our

products and our brand, and also the available promotions and offers.

12. Stocks at 31.12.2013 ( in all three stores)

Store 1 – Union Square



10

Nr.

Product name Assortment Quantity Purchase price -

TVA RON

Product value Deduced TVA

Bvulgari

- Omnia

40 ml 5 130 650 123,5

65 ml 5 190 950 180,5

- Au de Blanc

40 ml 5 125 625 118,75

50 ml 5 145 725 137,7575 ml 5 185 925 175,75

- Extreme EDT

50 ml 5 125 625 118,75

100 ml 5 180 900 171

- Aqva EDT

50 ml 5 125 625 118,75

100 ml 5 167 835 158,65

TOTAL 45 1372 6860 1303,4

Calvin Klein

- Eternity Moment EDP

50 ml 5 142 710 134,9

100 ml 5 185 925 175,75

- Euphoria

50 ml 5 175 875 166,25

100 ml 5 220 1100 209

- CK In 2 U Pop 100 ml 4 174 696 132,24

- Escape

50 ml 5 137 685 130,15

100 ml 5 170 850 161,5

- CK In 2 U

100 5 165 825 156,75

150 3 198 594 112,86

TOTAL 42 1566 7260 1379,4

Chanel



- Allure

50 ml 5 175 875 166,25

100 ml 5 215 1075 204,25

- Coco Mademoiselle

50 ml 5 170 850 161,5

100 ml 5 230 1150 218,5

- Chanel No. 5

50 ml 5 180 900 171

100 ml 5 245 1225 232,75

- Pour Monsieur75 ml 5 160 800 152100 ml 5 215 1075 204,25

- Platinum Egoiste

50 ml 5 140 700 133

75 ml 5 185 925 175,75

TOTAL 50 1915 9575 1819,25

Christian D ior

-Hypnotic poison

50 ml 5 140 700 133

75 ml 5 195 975 185,25

- J’adore

70 ml 5 180 900 171

100 ml 4 235 940 178,6

- Dune pour homme 100 ml 3 240 720 136,8

TOTAL 22 990 4235 804,65

Hugo Boss

-Orange Woman

50 ml 4 160 640 121,6

75 ml 3 235 705 133,95

- Energise

75 ml 3 145 435 82,65

125 ml 5 200 1000 190

TOTAL 15 596 2780 528,2

Creed

- Spring Flower 75 ml 1 800 800 152



- Love in Black 75 ml 1 900 900 171

- Tubereuse Indiana 50 ml 1 465 465 88,35

TOTAL 3 2165 2165 411.35

Annick Goutal

- Eau d’Hadrien 100 ml 1 675 675 128,25

Clive Christian

- No. 1 50 ml 1 1900 1900 361

Vioris-Trace woman 50 ml 6 32 192 36,48

-Trendy 50 ml 6 35 210 39,9

-New Wave 50 ml 7 34 238 45,22

- Vioris for men Etui 50 ml 4 33 132 25,08

TOTAL 23 134 772 146,68

Disney

- Spiderman 50 ml 4 40 160 30,4

- Mickey Mouse Rubber 180 34,2

- High School Musical 50 ml 6 50 300 57

TOTAL 14 135 640 121,6

TOTAL STORE 216 11448 36862 7003,78



Store 2 – Tudor Vladimirescu

Nr.


TVA RON


Bvulgari

- Omnia

40 ml 5 130 650 123,5

65 ml 5 190 950 180,5

- Au de Blanc

40 ml 5 125 625 118,75

50 ml 5 145 725 137,75

75 ml 5 185 925 175,75

- Extreme EDT

50 ml 5 125 625 118,75

100 ml 5 180 900 171

- Aqva EDT

50 ml 5 125 625 118,75

100 ml 5 167 835 158,65

TOTAL 45 1372 6860 1303,4

Calvin Klein


50 ml 5 142 710 134,9

100 ml 5 185 925 175,75

- Euphoria50 ml 5 175 875 166,25100 ml 5 220 1100 209

- CK In 2 U Pop 100 ml 4 174 696 132,24

- Escape

50 ml 5 137 685 130,15

100 ml 5 170 850 161,5

- CK In 2 U

100 5 165 825 156,75

150 3 198 594 112,86

TOTAL 42 1566 7260 1379,4

Chanel



- Allure

50 ml 5 175 875 166,25

100 ml 5 215 1075 204,25

- Coco Mademoiselle

50 ml 5 170 850 161,5

100 ml 5 230 1150 218,5

- Chanel No. 5

50 ml 5 180 900 171

100 ml 5 245 1225 232,75

- Pour Monsieur

75 ml 5 160 800 152

100 ml 5 215 1075 204,25

- Platinum Egoiste

50 ml 5 140 700 133

75 ml 5 185 925 175,75

TOTAL 50 1915 9575 1819,25

Christian Dior

- Hypnotic poison

50 ml 5 140 700 133

75 ml 5 195 975 185,25

- J’adore

70 ml 5 180 900 171

100 ml 4 235 940 178,6


TOTAL 22 990 4235 804,65

Hugo Boss

- Orange Woman

50 ml 4 160 640 121,6

75 ml 3 235 705 133,95

- Energise

75 ml 3 145 435 82,65

125 ml 5 200 1000 190

TOTAL 15 596 2780 528,2

Vioris

- Trace woman 50 ml 6 32 192 36,48

- Trendy 50 ml 6 35 210 39,9



TOTAL 23 134 772 146,68

D i sn ey - Spiderman 50 ml 4 40 160 30,4

- Mickey Mouse RubberColection

50 ml 4 45180 34,2


TOTAL 14 135 640 121,6

TOTAL STORE 211 6708 32122 6103,18

Store 3 – Copou

Nr.


TVA RON


Bvulgari

- Omnia

40 ml 5 130 650 123,5

65 ml 5 190 950 180,5

- Au de Blanc

40 ml 5 125 625 118,75

50 ml 5 145 725 137,75

75 ml 5 185 925 175,75

-Extreme EDT 50 ml 5 125 625 118,75

- Aqva EDT 50 ml 5 125 625 118,75

100 ml 5 167 835 158,65

TOTAL 45 1372 6860 1303,4

Calvin Klein

- New Wave 50 ml 7 34 238 45,22





50 ml 5 142 710 134,9

100 ml 5 185 925 175,75

- Euphoria 50 ml 5 175 875 166,25

100 ml 5 220 1100 209

- CK In 2 U Pop 100 ml 4 174 696 132,24

- Escape 50 ml 5 137 685 130,15

100 ml 5 170 850 161,5

- CK In 2 U100 5 165 825 156,75

150 3 198 594 112,86TOTAL 42 1566 7260 1379,4

C han el - Allure 50 ml 5 175 875 166,25

100 ml 5 215 1075 204,25

- Coco Mademoiselle50 ml 5 170 850 161,5

100 ml 5 230 1150 218,5

- Chanel No. 550 ml 5 180 900 171

100 ml 5 245 1225 232,75

- Pour Monsieur75 ml 5 160 800 152

100 ml 5 215 1075 204,25

- Platinum Egoiste50 ml 5 140 700 133

75 ml 5 185 925 175,75

TOTAL 50 1915 9575 1819,25

Christian Dior

- Hypnotic poison50 ml 5 140 700 133

75 ml 5 195 975 185,25

- J’adore 70 ml 5 180 900 171

100 ml 4 235 940 178,6


TOTAL 22 990 4235 804,65



Hugo Boss

- Orange Woman

50 ml 4 160 640 121,6

75 ml 3 235 705 133,95

- Energise

75 ml 3 145 435 82,65

125 ml 5 200 1000 190

TOTAL 15 596 2780 528,2

Vioris

- Trace woman 50 ml 10 32 320 60,8

- Trendy 50 ml 8 35 280 53,2

- New Wave 50 ml 7 34 238 45,22


TOTAL 30 134 1003 190,57

Disney

- Spiderman 50 ml 5 40 200 38

- Mickey Mouse Rubber

Colection 50 ml 5 45

225 42,75


TOTAL 18 135 825 156,75

TOTAL STORE 177 6708 32538 6182,22



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13. Advertising/ Promotional technique/ PR

Advertising

To achieve one of our goals, that to increase notoriety, we chose to promote our company

on various social networks and various known sites and also with billboards and flyers.

We chose this method to promote our company because the costs are lower compared to

television publicity and because our perfumery is at the beginning it operates the activity locally

through offline stores located in Iasi. The budget estimated for promotion on internet will be only

500 lei / month, because on some sites the ads are free, and the budget for billboards and flyers

will be 900 lei.

Promo technique

As a promotion technique we used temporary price discounts of all our products, between

5-20%, in the period 1-31 December 2013.

We will also organize a tombola. Customers that will buy products above 250 Ron will

fill a coupon to participate at our tombola. For the first coupon extracted we will give a Hugo

Boss perfume prize, for the second coupon we will give a prize consisting in a number of

services offered by Donna Karen, and for the third coupon the prize will be a weekend at Brașov,

for 2 persons.



PR

Public interest activities

From the desire to achieve a good image on the market we will realize an advertising

campaign Pro-Causa and we will donate 2% from the company profit for children who want to

go to school and have no opportunities. The donation will take place on 1September 2014 at the

beginning of a new school year.

Events

Our company will offer this year for Buds Ball prizes for 3 high schools. We will give for

Miss and Mister Bud a perfume from Adidas collection. With this we want to implicate young

people in the developing process and also to make us known.

Materials and publications of the company

We will make billboards that will be placed in populated areas of Iași but also the big

shopping centers. We will also print flyers and information brochures for our potential customers

to know about our offers.

Our purpose is that our company be known on the perfumery market.

News, press releases

Every time our company will have news will public them so that the public and the

potentials buyers know about them.



14. Sales digitalization – staff strategies (motivation)

To be prepared to respond to any kind of question from our clients, our employees will

benefit from courses and trainings to update their knowledge in the perfumery area.

Another strategy we adopt is to motivate them by giving bonuses: we will give bonuses

of 4% for sales over 10.000 Ron.

Another way to motivate our employees is to give them the opportunity to buy their

preferred perfumes with 10% discount. Also, during the holidays or birthdays, employees will

receive gifts from the company.

15. Website: http://tomybaby.webgarden.com/sections/order-online

16. Promoting the company through web 2.0 & web 3.0 techniques

Techniques 2.0/ 3.0

A first step in promoting our products and stores is to create a Facebook page where customers

can share their opinions about the quality of our services.

With sites that our stores have, loyal customers and those who want to discover our products for

the first time, they can find new deals, or place orders, can address various questions, they even provide a chat to not be forced to move, losing time and money.

Still using the website we can create a database that will be included both loyal customers and

potential ones, with the possibility that we can subsequently send most often online (for example

e- mail) various catalogs, flyers or brochures, which will contain the latest news, or attractive

discount price.

A concept that we want to use in promoting our products are spaces or virtual windows. In other

words, customers can view the products in real size, this is possible only with the aid of 3D

glasses.

Other promotional ideas could be appearing in magazines online, that refer to areas such as

fashion and beauty, for example, some commercials in video format, or written classic

advertising.

.

http://tomybaby.webgarden.com/sections/order-online






17. Annual situation of sales

Annual situation of sales for M1- Union Square



Annual situation of sales for M2 – COPOU



Annual situation of sales for M3 – Tudor Vladimirescu





Total annual situation of sales





Egoiste 75 ml 5 925 18 3330 20 3700 3 555

Total 50 9575 190 36445 210 40210 30 5810

Christian

Dior

Hypnotic

poison

50 ml 5 700 13 1820 15 2100 3 420

75 ml 5 975 13 2535 15 2925 3 585J’adore 70 ml 5 900 10 1800 13 2340 2 360

100 ml 4 940 12 2820 13 3055 3 705

Dune pour

homme

100 ml 3 720 6 1440 8 1920 1 240

Total 22 4235 54 10415 90 12340 12 2310

Hugo Boss

Orange woman 50 ml 4 640 6 960 8 1280 2 320

75 ml 3 705 5 1175 6 1410 2 470

Energise 75 ml 3 435 6 870 6 870 3 435

125 ml 5 1000 5 1000 6 1200 4 800

Total 15 2780 22 4005 26 4760 11 2025

Creed

Spring Flower 75 ml 1 800 3 2400 3 2400 1 800

Love in Black 75 ml 1 900 4 3600 4 3600 1 900

Tubereuse

Indiana

50 ml 1 465 5 2325 5 2325 0 0

Total 3 2165 12 8325 12 8325 2 1700

Annick

Goutal

Eau d’Hadrien 100 ml 1 675 1 675 2 1350 0 0

Total 1 675 1 675 2 1350 0 0

Clive

Christian

No. 1 50 ml 1 1900 2 3800 2 3800 1 1900

Total 1 1900 2 3800 2 3800 1 1900

Vioris

Trace woman 50 ml 6 192 4 128 8 256 2 64

Trendy 50 ml 6 210 4 140 8 280 1 35

New Wave 50 ml 7 238 2 68 7 238 2 68

Vioris for men

Etui

50 ml 4 132 6 198 8 264 2 66

Total 23 772 16 534 31 1038 7 233

Disney



Spiderman 50 ml 4 160 5 200 8 320 1 40

Mickey Mouse

Rubber

50 ml 5 180 5 200 8 320 2 80

Hight School

Musical

50 ml 6 640 4 200 8 400 2 100

Total 15 380 14 600 24 1040 5 220

Movement goods store M2- Tudor Vladimirescu

Name Assort. Initial stock Inputs Outputs Final stock

quantity value quantity value quantity value quantity valu

Bvulgari

Omnia 40 ml 5 650 12 1560 15 1950 2 260

60 ml 5 950 10 1900 13 2470 2 380

Au de Blanc 40 ml 5 625 12 1500 15 1875 2 250

50 ml 5 725 12 1740 15 2175 2 290

75 ml 5 925 10 1850 12 2220 3 555

Extreme EDT 50 ml 5 625 9 1125 10 1250 4 500

100 ml 5 900 10 1800 11 1980 4 720

Aqva EDT 50 ml 5 625 12 1500 15 1875 2 250

100 ml 5 835 10 2004 11 1837 4 668

Total 45 6860 193 14979 117 17632 25 3873

Calvin Klein Eternity

Moment

50 ml 5 710 10 1420 13 1846 2 284

100 ml 5 925 14 2590 15 2775 4 740

Euphoria 50 ml 5 875 16 2800 17 2975 4 700

100 ml 5 1100 14 3080 16 3520 3 660

CK in 2U Pop 100 ml 4 696 14 2436 14 2436 4 696

Escape 50 ml 5 685 14 1918 16 2192 3 411

100 ml 5 850 16 2720 18 3060 3 510

CK in 2U 100 ml 5 825 10 1650 12 1980 3 495

150 ml 3 594 10 1980 12 2376 1 198

Total 42 7260 118 20594 133 23160 27 4694

Chanel

Allure 50 ml 5 875 20 3500 22 3850 3 525

100 ml 5 1075 18 3870 19 4085 4 860

Coco

Mademoiselle

50 ml 5 850 20 3400 22 3740 3 510

100 ml 5 1150 20 4600 21 4830 4 920



Chanel No. 5 50 ml 5 900 16 2880 18 3240 3 540

100 ml 5 1225 19 4655 21 5145 3 735

Pour Monsieur 75 ml 5 800 20 3200 23 3680 2 320

100 ml 5 1075 19 3040 23 4945 1 160

PlatinumEgoiste

50 ml 5 700 18 2520 20 2800 3 42075 ml 5 925 18 3330 20 3700 3 555

Total 50 9575 188 34995 209 40015 29 5545

Christian

Dior

Hypnotic

poison

50 ml 5 700 20 2800 20 2800 5 700

75 ml 5 975 13 2535 15 2925 3 585

J’adore 70 ml 5 900 10 1800 13 2340 2 360

100 ml 4 940 10 2350 13 3055 1 235

Dune pourhomme

100 ml 3 720 6 1440 8 1920 1 240

Total 22 4235 59 8125 69 13040 12 2120

Hugo Boss

Orange woman 50 ml 4 640 6 960 8 1280 2 320

75 ml 3 705 5 1175 6 1410 2 470

Energise 75 ml 3 435 6 870 6 870 3 435

125 ml 5 1000 5 1000 6 1200 4 800

Total 15 2780 22 4005 26 4760 11 2025

Vioris

Trace woman 50 ml 6 192 4 128 8 256 2 64Trendy 50 ml 6 210 4 140 8 280 1 35

New Wave 50 ml 7 238 2 68 7 238 2 68

Vioris for men

Etui

50 ml 4 132 6 198 8 264 2 66

Total 23 772 16 534 31 1038 7 233

Disney

Spiderman 50 ml 4 160 5 200 8 320 1 40

Mickey Mouse

Rubber

50 ml 4 160 5 200 8 320 1 40

Hight School

Musical

50 ml 6 640 4 200 8 400 2 100

Total 14 380 14 600 24 1040 5 180

Movement goods store M3- Copou



Name Assort. Initial stock Inputs Outputs Final stock

quantity value quantity value quantity value quantity valu

Bvulgari

Omnia 40 ml 5 650 12 1560 15 1950 2 260

60 ml 5 950 10 1900 13 2470 2 380

Au de Blanc 40 ml 5 625 12 1500 15 1875 2 25050 ml 5 725 12 1740 15 2175 2 290

75 ml 5 925 10 1850 12 2220 3 555

Extreme EDT 50 ml 5 625 9 1125 10 1250 4 500

100 ml 5 900 10 1800 11 1980 4 720

Aqva EDT 50 ml 5 625 12 1500 15 1875 2 250

100 ml 5 835 10 2004 11 1837 4 668

Total 45 6860 193 14979 117 17632 25 3873

Calvin Klein

Eternity

Moment

50 ml 5 710 10 1420 13 1846 2 284

100 ml 5 925 14 2590 15 2775 4 740

Euphoria 50 ml 5 875 16 2800 17 2975 4 700

100 ml 5 1100 14 3080 16 3520 3 660

CK in 2U Pop 100 ml 4 696 14 2436 14 2436 4 696

Escape 50 ml 5 685 14 1918 16 2192 3 411

100 ml 5 850 16 2720 18 3060 3 510

CK in 2U 100 ml 5 825 10 1650 12 1980 3 495

150 ml 3 594 10 1980 12 2376 1 198

Total 42 7260 118 20594 133 23160 27 4694

Chanel

Allure 50 ml 5 875 20 3500 22 3850 3 525

100 ml 5 1075 18 3870 19 4085 4 860

Coco

Mademoiselle

50 ml 5 850 20 3400 22 3740 3 510

100 ml 5 1150 20 4600 21 4830 4 920

Chanel No. 5 50 ml 5 900 16 2880 18 3240 3 540

100 ml 5 1225 19 4655 21 5145 3 735

Pour Monsieur 75 ml 5 800 20 3200 23 3680 2 320

100 ml 5 1075 19 3040 23 4945 1 160Platinum

Egoiste

50 ml 5 700 18 2520 20 2800 3 420

75 ml 5 925 18 3330 20 3700 3 555

Total 50 9575 188 34995 209 40015 29 5545

Christian

Dior

Hypnotic 50 ml 5 700 20 2800 20 2800 5 700



poison 75 ml 5 975 13 2535 15 2925 3 585

J’adore 70 ml 5 900 10 1800 13 2340 2 360

100 ml 4 940 10 2350 13 3055 1 235

Dune pour

home

100 ml 3 720 6 1440 8 1920 1 240

Total 22 4235 59 8125 69 13040 12 2120Hugo Boss

Orange woman 50 ml 4 640 6 960 8 1280 2 320

75 ml 3 705 5 1175 6 1410 2 470

Energise 75 ml 3 435 6 870 6 870 3 435

125 ml 5 1000 5 1000 6 1200 4 800

Total 15 2780 22 4005 26 4760 11 2025

Vioris

Trace woman 50 ml 10 320 4 128 12 256 2 64

Trendy 50 ml 8 280 4 140 10 350 2 70

New Wave 50 ml 7 238 2 68 7 238 0 0

Vioris for menEtui

50 ml 5 165 6 198 10 330 1 33

Total 30 1003 16 534 31 1174 7 167

Disney

Spiderman 50 ml 5 160 5 200 8 320 2 80

Mickey MouseRubber

50 ml 5 160 5 200 8 320 2 80

Hight SchoolMusical

50 ml 8 640 4 200 10 500 2 100

Total 18 380 14 600 24 1140 5 260

20. Human Resources – account taxes and social contributions

Ideal candidate for the position of sales consultant

Sales Consultant for our stores should have the following qualities:

- Must have minimum one year experience in sales of fragrances to satisfy customerrequirements

- Communication skills are very important in terms of an ideal candidate

- Courtesy, speed and appearance but are other strengths

- Knowing at least one foreign language





• Total employer: 26,9%*1200 = 322.8 RON

II. Social contributions for the employee:

• Health insurance: 5.5% * 1200 = 66 RON

• Social security (pensions CAS) for normal working conditions: 10.5% * 1200 = 126

RON

• Unemployment insurance: 0.5% * 1200 = 6 RON

• Total employed: 16.5% * 1900 = 198 RON

Calculating social contributions and taxes paid to the State for a salary 1200 RON, in normal

working conditions

For a gross salary worth 1200 RON , paid by the employer , it will pay social contributions of

26.9 % , amounting to 322.8 RON. Therefore, the total cost of employer, with salary offered is

1522.8 RON.

As an employee, the person shall pay social contributions of 16.5%, which means 198 RON. In

this way, the employee's salary after payment of social security contributions, but before tax is

1.002 RON. On this amount applicable income tax of 16%, 160.32 RON. Consequently, the net

salary received by the employee will be 1002-160.32 = 841.68 RON.

Motivating employees

Our store employees will receive incentives such as:

Employees who will be distinguished by special interests for their work will receive various gifts

such as books, hats, shirts, vouchers for beauty salons, spas, etc., samples or perfumes etc.

At the end of the year, or during various holidays, whether it's the holidays or birthdays of

employees will organize various parties.

Will be offered various premiums in money and gifts, both at Easter or Christmas, and on their

birthdays.

21. Indicators of economic performance

Administrative expenses



Nr. Crt. Expenses

Group B(RON)

M1

UnionSquare

M2

TudorVladimirescu

M3

Copou TOTAL

1.

Expenses formaintenance

and repairs buildingsand

cars

-current

repairs

(spaces)

100 500 660 1260

-current

repairs (cars) 200 1000 0 1200

2. Land

Charges 0 0 0 0

3.

Wear,maintenance

and repair

inventory

items

500 600 1200 2300

4. Expenses

heating unit 5000 4500 2500 12000

5. Electricity

cost 11000 9000 8500 28500

6.

Expenditure

on water, gas

andsanitation

3000 2500 2500 8000

7. Others

expenses 500 100 700 1300

TOTAL 20300 18200 16060 54560

Company expenses (general)

Nr. Crt.Company expenses (general)

Value

1. Expenditure on



administrative staff

remuneration

2. Depreciation on fixed assets 96800

3. Energy expenditure 28500

4.Administrative space heating

expenses

12000

5.Communications and fax

expenses

700

6.Transport costs for business

personnel

1000

7.Wear, maintenance and

repair inventory items

2300

8.Expenditure on water, gas

and sanitation

800

9.Tax on buildings and

vehicles

1200

10. Expenditure on advertisingand sales promotion

400

11. Others expenses 1300

Economic - financial indicators

Nr. Crt. Indicators TOTAL M1 M2 M3

1.

Sales of

goods at theselling price

(with TVA)

8.987.487 2.877.428 3.109.722 3.000.337

2.

Sales of

goods at the

selling price

(withoutTVA)

7.247.974 2.320.507 2.507.841 2.419.626

3.

Sales of

goods to the

purchase price

(without

TVA)

3.963.263 1.278.714 1.361.050 1.323.499

4.Deduced

TVA95.118,56 30.689,36 32.665,2 31.764,0

5.Collected

TVA1.739.584 556.992 601.882 580.710

6.TVA

(Budget)768.331 250.030 255.230 263.071

7. ADD. COM. 3.284.711 1.041.793 1.146.791 1.096.127



Documents

Parfumeria Misterio