Sponsor Proposal 2013 *Featuring Live TV Broadcast on KTXA 21

6:30 PM Friday, Nov. 29!

John C. “Jay” Downie, CFEE, Producer 817.336.2787; jay@dfwi.org 777 Taylor Street, Ste. 100

Fort Worth, TX 76102

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Executive Summary 31st Ed i t ion Chesapeake Energy Parade of L ights The Metrop lex ’ Number One Fami ly Ho l iday Parade

DATES: November 29, 2013 (Friday after Thanksgiving) T IMES: 2:00 – 8:00 PM (Parade begins at 6:00 PM, Live Broadcast on TXA21 starts at 6:30 PM) ROUTE: Beginning at Belknap Street at Throckmorton Street, the parade makes its way east to Commerce Street,

south to 6th Street, west on 6th Street, to Houston Street then returns via Weatherford. FEATURES: 14 blocks, 100 parade entries, hundreds of thousands of lights. And, of course, Santa Claus! Holiday Fun

Zone presented by XTO Energy begins at 2:00 in the new, Sundance Square Plaza, and the Sundance Square Christmas Tree will be in full brilliance with over 5,000 lights. Parade features select front row seating and “Gold Seats” section along the route.

BROADCAST: Fu l l L IVE broadcast o f the comple te Parade on TXA 21 a t 6 :30 PM on Fr iday even ing ,

November 29 ! ACHIEVEMENTS: Known throughout Texas as a beautiful parade featuring the nighttime architecture of the City of Fort Worth,

and allows families, friends and businesses to participate together. This year marks our 31st Anniversary Celebration!

ATTENDANCE: 150,000 estimated with 12,000 reserved “Street Seats” sold along Parade route. PRESENTED BY: Downtown Fort Worth Initiatives, Inc., Fort Worth’s downtown marketing arm. We make it happen

downtown! COST: FREE to the public to view. Street Seats (reserved seating) are available for purchase and resale by non-

profit groups for a fundraiser, as well as to the general public. These include front row seats as well as special, “Gold Seats” Zones with upgraded amenities.

ATTRACT IONS: A free gift to the community, the Chesapeake Energy Parade of Lights is truly magical, with over 100

sparkling-themed entries parading through Fort Worth’s historic downtown. The spirit of the season is evident-from the marching bands playing traditional favorites and horse-drawn carriages awash in glowing lights to the lighting of the city’s tree and the much anticipated arrival of Santa Claus – a memorable holiday experience.

2010 SPONSORS: Chesapeake Energy, XTO Energy, Sundance Square, GM Financial, Coors Light, Star-Telegram, Courtyard

by Marriott/Blackstone Hotel

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The Event

THE PARADE A magical nighttime holiday parade illuminates the streets of downtown Fort Worth with thousands of dazzling lights and smiling faces. Holiday revelers of all ages line the spectacular one-mile parade route in historic downtown Fort Worth. Filled with over 100 sparkling themed entries including brilliantly colored floats, beautiful antique cars, giant balloons, marching bands, equestrian units, non-profit organizations, horse-drawn carriages and a cast of delightful Christmas characters, Fort Worth’s favorite parade is an annual tradition. SANTA CLAUS ARRIVES IN FORT WORTH! Nothing is more spellbinding than the appearance of Santa and his elves as they make their annual visit to Fort Worth. The sighting signals the start of the holiday season, set in a magical wonderland of color and lights. Santa then makes his way to the Sundance Square Christmas Tree for photos and visits with kids of all ages. SUNDANCE SQUARE CHRISTMAS TREE IN SUNDANCE SQUARE PLAZA Immediately following the parade, Santa will arrive at the breathtaking Sundance Square Christmas Tree in the brand new Plaza in the Square. This stunning, visual event brings a spectacular close to the night’s festivities and officially marks the beginning of the holiday season.

• 2012 - Over 150,000 attendees (largest attendance ever for this parade in its 29 year history)

• 1.2 mile parade route through the streets of historic downtown Fort Worth.

• Fu l l , comple te L IVE broadcast o f the parade on TXA-21 a t 6 :30 PM on Fr iday even ing !

• Live news coverage from three major television networks from parade staging area and parade route.

• Marketing and promotion valued at over $200,000 from CBS Radio, the Star-Telegram and CBS11/TXA21

• Over 100 parade entries

• Over 500,000 lights illuminating downtown Fort Worth

Downtown Fort Worth Initiatives, Inc. is responsible for the production. Working with a professional event management firm as well as a volunteer Event Management Team and over 300 parade volunteers, planning takes place year-round to insure a successful, annual holiday event. As a 501c (3) non-profit organization, DFWII seeks the support of corporate sponsors and partners to help maintain the quality of free events for the community. Funds are necessary to offset production costs-police barricades, volunteer recognition, advertising, float construction, etc.- and provide scholarships for other non-profit organizations wishing to participate in the magic of the Chesapeake Energy Parade of Lights

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Sponsorship Highlights Market ing H igh l igh ts

The Parade of Lights is advertised through extensive radio, TV and print media locally, regionally and throughout the state. It is also promoted in state tourism guides, event publications as well as area magazines and newspapers. 24 blocks of downtown Fort Worth, Texas come alive with thousands of dazzling lights, wonderful music and, most importantly, entire families during one of America’s most beloved nighttime parades. During this event, and for a full month prior, we give you the opportunity to put your image – and your product – directly into the hands of hundreds of thousands of potential customers. We’ve found that creating an experience around your product really hits home. Depending on your level of sponsorship, your company may benefit from many of the following event-related promotions: High visibility image around and within the route Sampling or couponing opportunities Corporate viewing in reviewing stand Use of event logo in product promotion

Retail/trade promotion Special parking Retail outlet cross promotions

Make an Impress ion

Depending upon your level of involvement, your advertising message will be seen during the parade’s promotional period. We’re targeting families and young people who are actively interested in Fort Worth – and that’s about everyone. This targeted audience will see your message in a dynamic, unique and attentive environment that will help sell your product or service. Print promotion TV spots Radio spots

Website Custom designed float with over 10,000 LED lights

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Sponsor Options T ITLE SPONSOR SOLD The Title Sponsorship opportunity for the Parade of Light provides the highest level of visibility throughout the event, and be prominently recognized for supporting Fort Worth’s annual holiday parade.

The Title Sponsor will be offered the highest level of visibility and exposure to the patrons who attend annually, in addition to the more than 1.5 million households reached through the advertising and public relations effort.

Your company will be featured as “Company Name Parade of Lights Presented by Chase” in all marketing and promotion. This includes your company’s logo on 250 specially designed street banners throughout Downtown for the month preceding the Parade of Lights. Also includes two :30 second spots on the TXA-21 live broadcast that evening, and guaranteed television exposure for your float in the broadcast.

PRESENTING SPONSOR (2013 on ly) $25,000 As the Presenting Sponsor of the Parade of Lights, your product name will be strongly associated with our marketing and promotional efforts.

Exclusive product association is granted at this cash sponsorship level, and your product or service will be mentioned in advertising as the “Presenting Sponsor.”.

Sponsors are also afforded the opportunity to include this “official” status in their own marketing and advertising efforts.

HOLIDAY FUN ZONE SPONSOR (2014) $25,000 Kids activities and holiday music abound from our specially-designed “Holiday Fun Zone” right in the heart of Downtown in the Chisholm Trail Parking Lot. Features hands-on crafts for the kids, a “holiday shopping experience for the young-at-heart,” entertainment from a professionally produced stage. Thousands of people enjoy a day of holiday celebration in the Sundance Square Plaza!

TXA-21 BROADCAST SPONSOR $15,000 The broadcast on TXA21 at 6:30 PM would be advertised as, “Tonight’s broadcast of the Chesapeake Energy Parade of Lights is sponsored by...”Your Company!” Elevates your firm to a prominent supporter of Downtown’s most beloved parade by helping to underwrite the television broadcast. Includes billboard recognition prior to the broadcast, :30 second spots within the broadcast and all of the event amenities provided to a major sponsor, including a professionally produced float with guaranteed airtime.

Friday, 11/29, LIVE BROADCAST, 6:30 PM, and rebroadcast on Saturday afternoon:

• Four :30 spots • Open and close billboards • Category Exclusivity • 15 tagged promos

Thanksgiving week, Thursday, November 28:

• CBS 11 News at 10pm; Two :30 spots • CBS 11 News at 6pm; Two :30 spots • CBS 11 News at 6am; Two :30 spots

Profile

Two minute segment airing CBS 11 morning news profiling sponsors’ commitment to DMA

MAJOR FLOAT SPONSOR $8,000 - $12,000 Enjoy the experience of being the center of attention riding on one of the classiest floats entered in the parade. This is a great opportunity for corporate and employee recognition.

A professional float with company signage or brand will be produced for your company, maintaining the theme of the parade itself. We’ll even put people on it for you, eliminating the need for you to recruit people to ride (optional).

Your float will also be guaranteed airtime on TXA-21’s broadcast later that evening at 9:00 PM, and will also include select commercial spot(s) on the broadcast specifically promoting your product or service.

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REVIEWING STAND SPONSOR - $4 ,000 investment View the illuminated holiday spectacular from the best seat in the house. Logo recognition and signage on one Parade of Lights review stand. Frequent company name recognition and scripted service announcements from the Review Stand’s announcer will be afforded to the participating company at the sponsored review stand.

SMALL FLOAT SPONSOR $4,500 inves tment

A professional “mini-float” with company signage or brand will be produced for your company, maintaining the theme of the parade itself. We’ll even put people on it for you, eliminating the need for you to recruit people to ride (optional). Perfect for mascots. TV time is not guaranteed, but optional TV spot upgrade would be available.

VOLUNTEER SPONSOR $2 ,500 investment 300 volunteers are needed for this wonderful family parade, and financial support is critical to our volunteer program’s success. Your investment helps us “feed and care for” our volunteers to make for a perfect holiday happening.

BAND/MUSICAL SPONSOR $1,000 inves tment

(per band – six bands). We need more music! Your investment at this level helps us provide stipends for participating bands. It’s what makes our holidays festive and entertaining!

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At a Glance Benefits

Benefit Title

Spon

sor S

OLD

Pres

entin

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013

- $25

,000

TXA

Broa

dcas

t Spo

nsor

- $1

5,00

0

Holid

ay F

un Z

one

Spon

sor

- $25

,000

, 201

4 st

art

Majo

r Flo

at S

pons

or, F

ull

Band

Spo

nsor

, $8,

000

- $1

2,00

0

Offic

ial R

eview

ing

Stan

d Sp

onso

r - $

4,00

0

Small

Flo

at S

pons

or -

$6,5

,00

Volu

ntee

r Pro

gram

Sp

onso

r - $

2.50

0

Sam

plin

g Sp

onso

r $2,

500

“Sponsor Name” Parade of… Logo

“Broadcast Sponsor” of the TXA-21 broadcast

Float Provided with airtime Yes Yes Yes Yes Yes A i r t ime not guaranteed

Pre-promotion Television Spots to feature… Logo Logo Logo Logo Logo Logo

:30 second spot(s) on TXA-21 broadcast

2 spots p lus

b i l lboard 1 spot 4 spots 1 spot

No Spot Guaranteed Coverage

Exclusivity Yes No

Yes (Broadcast

on ly) No No Yes Yes

Logo on Review Stand Banner Logo Logo Logo Logo Logo Logo

Naming Rights for Element Event Logo Logo Logo Logo

Logo on Rev iew Stand

Master of Ceremonies Announcements

On 8 rev iew S tands

On 8 rev iew S tands

On 8 rev iew S tands

On 8 rev iew S tands

On 8 rev iew S tands

On 8 rev iew S tands

On 8 rev iew S tands

On 8 rev iew S tands

Press Releases Yes Yes Yes Yes Yes Yes Yes Yes

Print Promotion Logo Logo Logo Logo Name Name Name Name

Advertising Poster Logo Logo Logo Logo Logo Logo Logo Name

Web Site Presence Logo Logo Logo Logo Logo Logo Logo Name

Review Stand Seats 20 10 10 10 10 20 6 6

“Street Seats” for employees 40 20 15 10 10 Discount D iscount D iscount D iscount

Sampling Booth in Fun Zone Yes Yes Yes Yes No No No No Yes

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Benefits Detail The following is a list of benefits available to PARADE OF LIGHTS Sponsors; to see what level you will receive as a sponsor, consult the Benefits at a Glance page. Adver t is ing

Rad io Broad cross-section of paid and promotional radio

support with Lite FM 103.5.

Te lev is ion/Cab le Te lev is ion Pre-promotion on CBS11 and TXA21

COMPLETE LIVE BROADCAST of full parade on TXA21 at 6:30 PM on Friday night

News coverage

Pr in t Six 1/4-page ads in the Star-Telegram promoting the

festival.

Web S i tes Listing on Official Parade of Lights web page, and

links at certain levels of sponsorship.

Press Re leases Sponsor mention in press releases relating to your

involvement. Pr in ted Mater ia l

F lyer and Poster 1,000 count flyer distributed throughout Fort Worth

area.

Pr in ted T icke t S tock

12,000 count tickets printed at home for street seat patrons.

On S i te Recogn i t ion

Banners (depend ing upon leve l ) At Reviewing Stands On Float At company booth

Booth Space/Product Sa les On-site booth space set aside for your product or

service. Product sales along the parade route.

Master o f Ceremon ies Announcements Recognition from Reviewing Stand MCs in between

parade entries and during introductions.

Add i t iona l Benef i ts

Exc lus iv i t y Your company may have exclusivity among

competitors at certain levels of sponsorship.

VIP Hosp i ta l i t y a t the Rev iew ing S tands A chance for business-to-business networking in the

Reviewing Stands with prime viewing location.

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Media Detail Key to the success of the $200,000+ marketing program has been the involvement of our dedicated media sponsors, as well as our official sponsors. This involvement results in a high level of incremental media exposure for the event through cross-promotion. From a public relations standpoint, the promotional value is substantial. The following media outlets are providing promotional airtime and space for 2010: Chesapeake Energy Parade o f L ights Presented by Chase Television $75,605 Radio $105,200 Newspaper (Star-Telegram) $12,600 Promotions $12,000 Internet $6,000

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For More Information For more information, please fill out the enclosed information and fax it back to us at (817) 335-3113, or simply email us and we’ll respond right away: Name: _________________________________________ Title: ___________________

Company Name: ________________________________Email: ______________________

Address: __________________________ City: ____________ State: _____ Zip: _________

___ Yes, I am interested in participation at the ________level. Please send a contract!

___ Yes, I would like further information about sponsorship opportunities with Fort Worth’s Favorite Parade!

___ No, I am not interested at this time, but please contact me next year before ________(Date)

___ No, I cannot participate, but I will pass on this information to someone else who may be interested in this opportunity.

Thank you! Sponsorship Jay Downie, CFEE, Producer

817 336 ARTS + 513 615 1474 (cell) + jay@dfwi.org(email) www.fortowrthparadeoflights.org