2014 Woodland Holiday

Parade“The Parade To Attend”

A Proud Tradition

As a Successful Event Running for 50 Years

Strong Regional and West Coast Reach Solid Foundation with an Ability to Reach New Heights

As a Quality of Life Family Event

Opportunity to Showcase Our Community Touches All Segments of Our Community Platform for Young and Old to Participate & View Strong Generational Aspects

Provides Economic Value to Our Community

Monetary return to Hotels/Motels, Restaurants, Retailers, Service Stations, etc…..Increased tax revenue and the “Exposure Factor” associated with showcasing our City to others including current and future financial benefits to our business community

Visualizing the Parade

On the next several slides we provide

a snapshoot of

some of the entries that participate in the parade

Parade BandsImportance of Bands

Parade FloatsImportance of Floats

Parade HorsesImportance of Horses

Parade NoveltyImportance of Novelty

Drill Teams & Color GuardsImportance of Drill Teams

Parade Marching & Dance GroupsImportance of Local Entries

Santa ClausAlways a Grand Entrance

Truly a Family Quality of Life Event

Generational Involvement• Grandparents• Parents• Children (From babies to teens)

Brings out participation from all aspects of our community

• Private Business Sector• City & Other Municipal governments• Schools• Civic & Non Profit Organizations• Churches• Individual Citizens

Brings value from outside participation both from entries and visitors that view the parade

Brings out an atmosphere of goodness, harmony, and happiness

Sets the stage & tone for goodwill during the Holidays in our Community

Quality of LifeIt’s at the Heart of Our Parade

FLOAT ASSISTANCE

Float Assistance Tools

• Design Concepts

• Construction Workshops

• Truck/Trailer Contacts

• Construction/Storage Locations

City of Woodland

Welcome to Our Town

Individuals on the float are made up of adults and children representing the ethnic backgrounds of our community and it’s global diversity

Potential City FloatChristmas Around The Globe

Potential Church FloatChurch Choir

Reaching out to our community reminding them of the true message of

Christmas through the spirit of music

Business Recognition Opportunity

Balloons

Have established relationships with major companies such as:

Big Events, Inc.• Provides turn-key solution, including

on site support on the day of the parade

Example of Parade Balloons

Band Outreach Program

Aspects of Program

• Preparing & mailing an invitational package to targeted bands

• Providing transportation/music funding assistance to select units

• Expanding our accredited judges

• Linking or posting on association web sites

Communications Awareness Program

We wish to acknowledge outstanding coverage received each year from our local newspapers:

Daily Democrat & Davis Enterprise

• Television– Expanded WAVE coverage plus addition of Comcast Sacramento

»Live with Rebroadcasts»New format coverage changes

– Public/Major network coverage»Channel 31,KVIE 6 Sacramento»Potential new fiber optics feed to major Sacramento Stations

– Video Productions »Parade Highlights Video- 2 minute»Promotional Video – 1 minute commercial (Comcast Sacramento)

• Publications (Print/Online)

– VIA (Triple A)

– California Events

– California Outdoors

– California State Horsemen’s Association– Western Bands Association (In discussions)

– BulletinsBoard.Com

– Marching.Com

– Links to various Websites

• Business/Civic Outreach– Targeted Business Groups (Major/Local)– Civic Organizations (Rotary, Lions, etc.)

– Float Builders Workshops

Where / How Can You Help Becoming a Sponsor

Entering a Float or Novelty unit

Entering a Balloon

Sponsoring a Band

Sponsoring Pre Parade Events

Sponsoring Post Parade Awards Ceremony

Providing Trucks/Trailers to float entries

Providing construction & storage facilities to float entries

Providing individuals to assist with the many organizational aspects, such as marshalling & judging/review area set up and tear down, etc

“Our success in the past and in the future is

driven by your gracious support”

Sponsorships

Every Sponsor is a winner in the Woodland Holiday Parade!

The Chamber Parade Committee places special emphasis on enhancing Sponsor visibility & benefits. It can also be a great way to involve employees and at the same time support our great Community plus bring current and future financial benefits to

your business!

Sponsorship Levels can bring a diverse value opportunity from the Exposure Factor:

Pre and Post Television Coverage • Cable - The Wave (Woodland, West Sacramento, Winters & Dixon)• Wave Broadband to 9 cities • Major Stations – Channel 31 (Good Day Sacramento) and more

Print• Name recognition in Press Releases and News Articles (Such as Daily Democrat & Davis Enterprise)• Name recognition in Pre and Post articles in the Chamber Newsletter• Participation in discount coupons mailed to event participates (We have 150 to 200 entries with 3,000 to 4,500 participates in the Parade)

Web Coverage• Name/Logo listing on Chamber web site• Discount coupons will be available for public download • Expanded reach from links to numerous web sites

Parade Day (Reaching 20,000 to 40,000 parade watchers)

• Entry Visibility• Banner Signage• Various Public Announcements by Parade announcers

Web InformationCheck Us Out

Information Available

• Key Information: theme, date, time, etc.

• 2013 Photos

• 2014 Application & Releases

• Entry Categories

• Rules & Regulations

• 2014 Brochure & Poster

• Parade Route/Staging Maps

• Float Builders Manual

• Weather Information –

Daily/Hourly Updates

• And More

Click on Event Tab Page down to Holiday Parade Click for more information

www.woodlandchamber.org

Sample Comments

“An outstanding parade...the best managed and organized parade I have attended”….from Daily Democrat crowd interview of a mother of a band student from a visiting band

“Great parade and big… like a Norman Rockwell Parade….don’t see this size parade in Southern California outside of the Rose Parade”…from Daily Democrat crowd interview of a visitor from Los Angeles

  “I need to bring our City Council here next year to show them how a parade should be run”….from visiting band director to

parade committee members

  “Our first year attending this parade but we will be back….well organized and

great crowd”….from horse entry to parade committee members

2014 Theme

“Fantasy On Main Street”

Key Information

Date: December 06, 2014 (Saturday)

Time: 10am to 1:00pm

Location: Main Street (California to 6th St.)

Awards: Yolo County Courthouse Office, at approximately 2:30pm

Application Deadline: November 24th

Could Not End Without Acknowledging Some Key Supporters

Thank You

For your time and we look forward to your support for one of this

Communities outstanding events

2014

“Fantasy On Main Street”