2017 Cathay Pacific International Chinese New Year Parade

Hotel Sponsorship Invitation

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2016 Parade

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13 brightly lit floats,

2,500 performers

around the world,

entertaining 150,000

spectators along the

Parade Route (49.4%

were visitors)

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TV Rating

13 brightly lit

floats, 2,500

performers around

the world,

entertaining

150,000 spectators

along the Parade

Route (49.4% were

visitors)

Live Broadcast on TVB Jade and HD Jade Channels received 20.5 TVR with a station

share 96.3%. The % represents average 1,330,600 population viewing the show and the

audience reach of the show is 1,976,200.

Successfully engaged 13 floats,

11 international groups, 11 local groups and

29 pre-show groups

Total of 2,500 international & local performers

participated

Total of 2,382 seats were built (2015: 2,736

seats; 354 seats were cut due to renovation

of Museum of Art)

1,513 tickets were sold to overseas agents/

local tour operators and HK citizens (14.8%

decreased from last year)

Appearance of popular and well known

cartoon character such as Snoopy and

Sanrio are invited for the world party of CNY.

With the theme “Playground of the World ‧ Party of the Year” the 21st staging of Chinese New Year Parade was held on 8 Feb 2016,

first day of Chinese New Year

The Event

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Parade Related Activities

Float Display (9-22 Feb 2016)

• 11 floats were displayed at Tai Po Lam Tsuen

Wishing Square as to support the Hong Kong

Well-Wishing Festival.

Performances by International Performing Groups

• 12 sessions of performances were arranged on

9 & 10 Feb, entertained over thousands of

audiences during the Hong Kong Well-Wishing

Festival.

• 6 additional sessions of exciting stage

performances were arranged to perform at

pentahotel, Lee Tung Avenue and Temple Mall

on 9 & 10 Feb.

Local and Overseas Publicity

Around HK$102m local publicity value was recorded for the 2016 Parade (Around HK$80m was recorded with 2015 parade)

Over 180 pcs of coverage mentioning/reporting 2016 ICNYP

Publicity value was contributed by press conference, media pitching, float preview, performing groups rehearsal and event day coverage

Electronic media: over HK$93m

Print media & major web news: over $9.4M

Over 41 reporters from 20 local media organizations have attended the parade on 8 Feb 2016

Free to air internationally through 3 satellite feeds, namely IS8C-Band, Aisasat 3S C-Band and Napa Teleport (IS9 KU-Band)

43 overseas journalists representing 17 media organizations from 7 countries and over 54 foreign correspondents attended the parade

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Media Exposure – Pre-event

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Media Exposure – Post-event

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Media Exposure – Post-event

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Sponsor 250 complimentary room nights (twin room) with breakfast arrangements and offer special rate for additional rooms with breakfast arrangements for ALL international performing groups during the period (tentatively 26-31 Jan 2017). A total of approx 150-160 rooms for 700-750 room nights (inclusive of complimentary room nights) are required. Sponsor a welcome lunch / reception for about 50-60 performers that will be held in your hotel on 28 Jan 2017.

Be Part of a High-value, Homegrown Event

Publications 14

Event Guide

Enjoy Wide-ranging Exposure

Souvenir Programme

Leading banners for each international performing group 15

Enjoy Wide-ranging Exposure

Leading banners for each international performing group 16

Enjoy Wide-ranging Exposure

Venue decoration with hotel logo 17

Enjoy Wide-ranging Exposure

Banners along the parade route

Canton Road Nathan Road

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Enjoy Wide-ranging Exposure

Official Hotel Sponsor Entitlement (all groups residing at same hotel / hotel group with breakfast)

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PR Publicity Invitation to media function as one of the on-stage guests

Invitation to the Parade

Invitation for up to 2 persons to attend the Parade at the VIP stand on 28 Jan 2017

Hospitality 20 complimentary admission tickets to grand stand (worth $8,000)

Complimentary Performance

One performance at sponsored hotel by International Performing Group ($100,000 up per each performance).

Marketing and Promotion at Printed Materials & Website

1 ROP ad space in the Event Guide for distribution from mid Jan to early Feb 2017 at HKTB’s channels such as Visitor Centres and Ports of Entry for promotion of Hong Kong Chinese New Year Celebrations (circulation: about 100,000cps)

1 ROP ad space in the Souvenir Programme (circulation: 5,000 cps)

Insertion of leaflets of official hotel sponsor into goodie bags (3,500 pcs)

Acknowledgement listing as Official Hotel Sponsor on event publication and website

Company logo and name on event website with hyperlink to Sponsor’s website

Onsite Exposure Name and hotel logo on the leading banner of ALL international performing groups during the Parade

5 complimentary greeting banners bearing hotel logo at the entrance of the grand stand

2 complimentary banners bearing hotel logo at Nathan Road and Canton Road (banners to be provided by hotel sponsor)

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Thank You!

Ms Mona Lee Ms Ivy Fang Senior Executive, Event Management Assistant Manager, Event Management Hong Kong Tourism Board Hong Kong Tourism Board Email: mona.lee@hktb.com Email: ivy.fang@hktb.com

Tel: 2807 6466 Tel: 2807 6569