Page 86 • June 11, 2014 • www.constructionequipmentguide.com • CONSTRUCTION EQUIPMENT GUIDE

LiuGong Shares Experienceson Globalized Operations The World Economic Forum (Davos

Forum) and Booz & Company held a jointpress conference on April 16 in Beijing toissue their research report of “Best Practicesof Chinese Enterprises’ Globalization.” Asthe sole representative of China’s construc-tion machinery industry, LiuGong wasincluded as one of the best-practice cases inthe report. (Michael) Huang Jianbing, vicepresident of LiuGong, was invited to attendthe conference and shared the experiences ofLiuGong’s globalized operation.As one of the earliest Chinese machinery

companies to expand globally from theground up, LiuGong has more than 320dealers across 130 countries, seven partsdepots, and two manufacturing plants over-seas. During the past 11 years of globaliza-tion, LiuGong’s global business has grownfrom sales to overseas manufacturing, theninvestment and acquisitions. LiuGong nowcan deliver its products and service to everycorner of the world.“We are not just focusing on the trading

level, but also paying attention on globalizedoperations by planting roots in the target

markets,” said Huang. “Our goal is to breaknational and cultural barriers with a corpo-rate culture of ‘adapting to local conditionsand being open and inclusive’ to attract morehigh-end talent with international vision andexperiences.”“Best Practice of Chinese Enterprises’

Globalization-Globalized Operation Model”is a program jointly launched by the WorldEconomic Forum and Booz & Company, itaims at identifying the challenges of theChinese enterprises’ globalization, to sum-marize best practices, and help to create aplatform for them to share and learn fromeach other. As the outstanding representativefrom construction machinery industry, ZengGuang’an, chairman of LiuGong MachineryCo. Ltd. and president of LiuGong GroupCo. Ltd., has been elected to join the steeringcommittee and the industry advisory com-mittee of the program.For more information, visit www.liu-

gong.com or www.weforum.org.(This story also can be found on

Construction Equipment Guide’s Web site atwww.constructionequipmentguide.com.)

CONSIGNMENT AUCTION CONSTRUCTION EQUIPMENT - TRUCkS & TRAILERS

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