Page 1 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their

Page 1MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service

names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.

MOTOROLAHOTSPOT SOLUTIONS

JULY 2011

Page 2MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.

HOTSPOT MARKET DRIVERS

ENHANCED CUSTOMER

ENGAGMENT

RETAIL COMPETITIVE ADVANTAGE

• In-aisle mobile advertising• Lack of sufficient indoor cellular penetration • Smartphone users Highly desirable demographic• High speed internet enables shoppers to get to information

quickly to help in decision making processo Product reviewso Social mediao Manufacturer content

• Gain new insights into customer behavior: o Tie unique identity of a Smartphone to the individual shoppero Presence detection as the shopper enters or gets near a storeo Analytics on what web content is valuable to the shopper

• High expense of DAS solutions and Immature femtocell solutions • Economic Benefits of Offloading Mobile Data from Cellular to Wi-Fi

RETAIL WI-FI HOTSPOT DRIVERS


HOTSPOT SOLUTION REQUIREMENTS

• Captive Portal foro Explaining acceptable use policies o Authenticationo Brandingo Billing

• Security & Data privacy

• Walled Garden• Bandwidth Management• Reporting• Data Retention

o EU and LEAs require retention of key user statistics for 12 months

• Content Filtering


NATIVE WING 5 HOTSPOT FEATURES

FLEXIBLE FORWARDING

AND REDIRECTION

FLEXIBLE DEPLOYMENT

MODELS

FLEXIBLE AUTHENTICATIO

N METHODS

SECURITY

• Built-In AAA server on the AP

• Captive Portal Server on the AP

• Captive Portal Redirection on the AP

• Stateful Firewall on the AP

• Combination of Local and Distributed data Forwarding

• Centralized redirection for campuses.

• Distributed redirection for telecom operators

• Web browser based authentication

• User name and password using RADIUS

• Custom user information like mobile number etc.

AAA FEATURES

• Bandwidth management policies

• Dynamic VLAN assignments

• RADIUS authentication and accounting

• Time based access policies

• Time of day and day of week access policies

• Layer 2 and 3 stateful inspection firewall

• MAC address user pass-through

• Permit and deny MU to MU communications

• Secure web based administration

• Secure SSL based authentication

• Static and dynamic firewall policy assignment

• Walled garden support


HOTSPOT PARTNERSHIPS

For the successful deployment of Wi-Fi guest access services Motorola’s partner solutions offer the following key features:

• Customer Acquisition• Self Provisioning• Branding• Personalization• Multi-mode Authentication and Access Control• Walled Garden• Flexible Billing Models• Advanced Security• Policy Based Traffic Shaping• Content Filtering• Management


Capture & Own Valuable New In-Store Shopping

Analytics

Location Aware In-Store Mobile Commerce

• In-store maps and direction answer what is usually the #1 question from shoppers: “Where is it?”

• Concierge services help sales staff engage with your most important customers at the point of need

• Location-aware promotions bring manufacturer promotions to shoppers at the point of decision

mCommerce HOTSPOT

Motorola’s partnership with Nearbuy Systems is uniquely positioned to serve your mCommerce needs with a purpose built captive portal

• Track and authenticate users by MAC address across sites with cloud based system

• Report on the types of devices connecting to the network (Device & OS fingerprinting)

• User's accept terms & conditions and in future their MAC is recognized as they pass through

• Collect the list of sites people visit and forward it up to the cloud reporting engine.

• Deploy remotely at each store or centrally in the data center

• Retain analytics in the cloud for detailed reporting and compliance

Together, we empower mobile shoppers to remain connected to your brand


Head Quarters

Air Defense Management Platform

OPTION 1: DSL/CABLE MODEM PER STORE FOR GUEST ACCESS

Internet

Branch Office

AP650

• Firewall• QoS Enforcement• Bandwidth Mgt.

RFS6000

AP650

Edge Switch

DSL/CableModem

ISP

SSID: Guest

SSID: Associate

•DNS•DHCP

Pros•Offload internet traffic from store T1 circuit(s)•Avoid traffic policing configuration on the T1 to accommodate the additional traffic•Avoid configuration and maintenance of routes/firewall rules on the store router and the NOC/DMZ•Avoid having to deal with DHCP scopes and DNS services for the internet users•End user experience is unaffected when store T1 circuits are busy during peak hours

Cons•Cost of additional equipment and recurring ISP fees•Enforcing an SLA for this network with the ISP


OPTION 2: SHARE STORE T1 LINE FOR GUEST ACCESS

Internet

Head Quarters

Branch Office

Air Defense Management Platform

AP650

• Firewall• QoS Enforcement• Bandwidth Mgt.

RFS6000

AP650

Edge Switch

ISP

SSID: Guest

SSID: Associate

• DNS• DHCP

Pros•Cost effective as no additional infrastructure and monthly fees is required•SLAs could be enforced•Content Management/Web Filtering could be enforced

Cons•The store T1 circuit(s) will have to deal with the additional internet traffic, •Traffic policing configuration on the T1 is required to accommodate the additional traffic•Configuration and maintenance of routes/firewall rules on the store router and the NOC/DMZ•DHCP/DNS services required for this additional subnet•End user experience will suffer when store T1 circuits are busy during peak hours •With a T1 circuit will eventually need upgrade to accommodate the growing centralized applications and this Internet traffic


HOTSPOT CASE STUDY

Applications Guest internet access

Requirements

• WIPS - Rouge detection, Evil Twin..• Secure SSL based authentication• Prevent MU to MU communications• PCI Compliance

Solution

• Deployment Model: DSL/Cable Modem per store for Guest Access (Option1)

• Per store Wireless Infrastructure: 40-50 APs per Supercenter, 24-36 APs per Sam’s Club

• # of stores deployed: > 2,000

Carrier AT&T

Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Wal-Mart


HOTSPOT CASE STUDY

Applications Guest internet access

Requirements• WIPS - Rouge detection, Evil Twin..• Secure SSL based authentication• Prevent MU to MU communications

Solution

• Deployment Model – DSL/Cable Modem per store for Guest Access (Option1)

• Per store Wireless Infrastructure: WLAN 1-20 APs, Hotspot 1-2 APs (AP5131)

• # of stores deployed: 500-600

Carrier Managed Hotspot Solution by Wandering-Wi-Fi

Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Kroger


HOTSPOT CASE STUDY

Applications• mCommerce• Guest internet access

Requirements• WIPS - Rouge detection, Evil Twin..• Secure SSL based authentication• Prevent MU to MU communications

Solution

• Deployment Model – DSL/Cable Modem per store for Guest Access (Option1)

• Per store Wireless Infrastructure: WLAN 24-30 APs, Hotspot 60-70% of Aps

• # of stores deployed: 50-60

Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Meijer


HOTSPOT CASE STUDY

ApplicationsGuest internet access w/advertising for Bell Canada

Requirements

• WIPS - Rouge detection, Evil Twin..• Secure SSL based authentication• Prevent MU to MU communications• PCI Compliance

Solution

• Deployment Model – Store T1 line shared for Guest Access (Similar to Option2)

• Per store Wireless Infrastructure 1-2 Aps• # of stores deployed: >2,000 including

McDonalds inside Wal-Mart's

CarrierBell Canada with managed services by Data Valet

Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at McDonalds

Documents

Page 1 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their