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PACKAGING EUROPE IN 2017
Welcome to our new Media Pack! In the following pages you’ll find everything you need to know about Packaging Europe’s media titles, advertising opportunities and planned coverage. 2017 is set to be a transformational year for Packaging Europe, with the launch of a new-look website, some exciting editorial innovations and a commitment to deliver even more essential commentary on the key questions moving our industry forward.
Tim SykesEditor, Packaging Europe
Printed
Printed Magazine Printed Yearbook Printed Supplements
FAMILY OF PRODUCTS
PACKAGING EUROPE
packagingeurope.com
Online
Digital Magazine Buyers GuideVideos Packaging Newsletters
Packaging Europe is the market-leading information provider for and about the European packaging industry, reaching a large, specialised readership: online, in print, and in direct communication via email and social networks. An essential resource for buyers and manufacturers of packaging, our platforms deliver an informed, international view of the new developments and underlying trends across the supply chain.
Packaging Europe has achieved its status as the only packaging media title with a truly international mass audience thanks to a sustained commitment to provide specialist coverage of the packaging industry from a pan-European perspective. Underpinning this commitment is an investment in our team of 14 industry journalists, who are collectively conversant in over 20 European languages.
In 2017 we are expanding our range of media offerings, with the introduction of the Packaging Europe Yearbook and of profile videos.
Packaging Europe Magazine is the continent’s premium packaging publication, bringing authoritative comment on the driving trends and key areas of innovation in the supply chain of today and tomorrow. With a circulation of 30,000 packaging professionals and decision makers, Packaging Europe is the industry’s most recognised and influential magazine. In addition to the print edition, distributed widely across Europe, Packaging Europe is available throughout the world as a free, downloadable digital flipbook, which extends its reach to a further 120,000 readers.
In 2017 we will be covering more topics and technologies than ever before, with issues coming out in March, May, June, September and November, in addition to our Yearbook and special expo editions for interpack, LabelExpo Europe and drinktec. See our editorial calendar on page 8 for a full list of features.
Flexible Advertising Advertising in Packaging Europe’s flagship glossy magazine delivers impact and authority. Options range from traditional page advertisements to inserts, belly bands, sample cover material or lamination, and sponsored editorial.
PACKAGING EUROPE MAGAZINE
BonusDistribution
27,000 extra copies at 12 exposand conferences in 2017
Full page advertising
In-depth article
Advertisers Insert
Advertisers belly bandCover sponsorship
30,000 print readership
Subscribersby region
The Packaging Europe Yearbook is the essential reference book for packaging buyers in 2017. The definitive industry purchasing directory, the Yearbook will lie on the desks of purchasing directors and packaging executives at retailers and brand owners across Europe all year.
Featuring detailed listings of suppliers of packaging machinery, materials and services, the publication will also provide in-depth profiles of elite suppliers. The resource will additionally be available online in the form of Packaging Europe’s Buyer’s Guide.
2017 YEARBOOK
WHAT’S INCLUDED:
Suppliers directory
Company features
Comprehensive listings
Packaging Europe works closely with the leading international packaging exhibitions and conference organisers to ensure both that we provide the best available reporting and commentary on all the key events of the year, and that participants have access to Packaging Europe’s multimedia coverage.
As well as working in partnership with dozens of events in 2017, we will have a particular focus throughout the first half of the year on interpack, the world’s biggest packaging event, and on drinktec and LabelExpo Europe from the summer through the autumn. This means we’re affording multiple opportunities to amplify investment on exhibition stands – and maximise returns.
interpackAdvance coverage of interpack, in our printed first look preview, in newsletters, on our website and on Twitter, will drive stand visits and enquiries. Our dedicated print supplement will be the essential guide to interpack, and distributed in Düsseldorf and beyond. During the show our journalists will be busy reporting from the exhibition floor, updating the wider world in real time as well as filming exhibitor profiles and preparing material for the extended review of interpack, appearing in the June edition of Packaging Europe magazine.
PACKAGING EUROPE EVENTS
61,000 readers downloaded packaging europe’s interpack supplement
5,000 interpack 2017 supplement print-run
73% of surveyed visitors to interpack 2014 had seen Packaging Europe’s printed and/or digital coverage of the exhibition
PackagingEurope.com is the world’s most visited packaging media website, with a readership of 156,000 monthly unique visitors. The place to be for packaging news and opinion, our website will be unveiling a brand new design, along with a redoubled focus on bringing the sharpest and liveliest commentary on packaging trends. PackagingEurope.com will also be hosting our new line in video reports.
Advertisers on PackagingEurope.com expect and receive impressive results thanks to our large and specialised audience. In the first half of 2016 homepage adverts averaged 279 clicks-through and 84,000 impressions per month. We offer a range of options, from banners, sponsored editorial to rich content and takeovers.
PACKAGINGEUROPE.COM156,000 monthly unique visitors
4m 43s Average time per visit4.54
Average pagesviewed per visit
packagingeurope.comFor all your packaging newsand vibrant comment
digital magazineThe entire version of PackagingEurope magazine reaches an additional 121,000 readers
supplier directoryThe world’s biggest addressbook of packaging suppliers.Enhanced entries available.
of Packaging Europe readers visit the site to find and network with suppliers 43%
Visitors by region
New for 2017: Packaging Europe enters the movie business!
Having recruited an experienced film production and video editing team, Packaging Europe can now offer its high quality journalism in a new medium. Let us visit your exhibition booth or company premises to tell and illustrate your story more vividly than ever before.
Professionally designed and edited, Packaging Europe’s video reports will be hosted on both YouTube and PackagingEurope.com. In addition, the featured companies hold full copyright and possession of the high definition film for use in their own digital communications and live presentations.
PACKAGING EUROPE VIDEOS
70% of marketing professionalsreport that video converts better than any other medium
65% of executives have visited a vendors site after watching a video on packaging europe
Steps:
Packaging Europe works with you on
concept and content
The video isprofessionally
edited
Our journalist and camera team visits your premises or
expo booth
Share the film on your website, You Tube,
Packaging Europe and on the big screen
Communicating daily with companies across the supply chain, Packaging Europe has built up Europe’s largest subscriber base of packaging buyers and manufacturers. Banners and content in our popular newsletters are a proven way of reaching a large and targeted audience.
Advertise in• Packaging Europe’s popular weekly newsletter• Direct mail-shots to targeted, opt-in audiences
DATA
67,000 digital subscribers
85.7% Average open rate(first half of 2016)
0.95% Average clicks through-to-opens
Tuesday Thursday
Best days for sponsored communications
(average opened rate 85.7%)
ThursdayWednesday
Buyer Categories:
Baked products
Beverages
Canned & jarred food
Chemicals
Confectionery
Cosmetics
Dairy products
Fruit & vegetables
Household CPG
Loose, dry food
Meat & fish
Pharmaceuticals
Retail
Supplier Categories:
Cartonboard
Closures
Converting
Corrugated
End of line
Filling
Flexibles
Glass
Inspection
Labelling
Metal
Rigid plastics
Edition Features Events Copy deadline Online date Publish date January 2017 Packaging Yearbook Fruit Logistica; ICE; Logimat; 19th December 9th January 30th January Packaging Innovations Birmingham Cosmopack; Pro2Pac March Resealability; Inspection; Meeting the data challenges of Industry 4.0; Trade-offs between interpack 1st look; Metpack; 20th February 6th March 27th March cost, functionality and sustainability in packaging development; Private label; Innovations Gulf Print & Pack; in pouch technology; Innovations in prepress; Innovations in in-mould labelling; European Coatings Show Metal packaging & METPACK preview April Special interpack Edition interpack 24th March 7th April 28th April May Extending shelf life & cutting food waste; Shorter product runs; Supply chain collaborations; RosUpack; ProPak China 10th April 2nd May 22nd May Practicalities of realising the smart production line; Innovations in rigid plastics; Ovenable products; Innovations in end of line machinery; Innovations in filling July interpack review; Sustainability Awards; Greener materials; Recycling/recyclability; 12th June 26th June 17th July Mass-customisation; Augmented reality; Innovations in corrugated; Innovations in automation and product line efficiency; Innovations in coating August Special Edition: drinktec & Labelexpo Europe drinktec; Labelexpo Europe 28th July 11th August 1st September September On-the-go consumption; Impact of new store formats on packaging; Growth of co-packing Fakuma 7th August 21st August 11th September and implications for packaging development; Understanding the brand owner / retailer procurement process; Traceability / Track & Trace; Innovations in digital print; How traditional print technologies are responding to digital; Innovations in labelling; Innovations in blow moulding November Food contact / mineral inks; Personalisation; Retail ready packaging; Serialisation in pharma; drinktec review; 2nd October 16th October 6th Novemeber The impact of multi-channel retail on packaging; Innovations in barriers; Innovations in Pharmapack lightweighting; Innovations in plastics converting; Innovations in adhesives
Packaging Europe welcomes industry contributions to its editorial coverage. Please contact editor Tim Sykes to discuss any potential input, including sharing news announcements, offering insights that pertain to one of our scheduled features, or submitting thought leadership articles, opinion pieces and case studies.
EDITORIAL CALENDAR
Unless stated,
prices are per
month
Print Rates
number full double half quarter outside inside cover 2of issues page spread page page back cover cover spread
1 E4480 E6985 E2985 E2097 E5376 E6272 E8382
2 E8064 E12,573 E5373 E3774 E9677 E11,287 E15,070
3 E10,752 E16,764 E7164 E5033 E12,902 E15,053 E20,093
4 E12,554 E19,558 E8358 E5872 E15,053 E17,562 E23,442
6 E16,128 E25,146 E10,746 E7549 E19,357 E22,579 E30,139
Print Specifications
We accept the following file types:Photoshop files (saved at 300dpi)Illustrator files (saved as .eps)High resolution pdf files
We accept the following image formats:•psd •eps •tif •jpeg •jpg •png (saved at 300dpi)
Please send files at actual size or larger than you require us to use and ensure that all fonts and image files are included with your artwork.
full page double half quarter outside inside cover 2sizes in mm (incl. 3mm bleed) spread page page back cover cover spread
portrait 241 x 296 n/a 100 x 258 100 x 126 241 x 296 241 x 296 n/a
landscape n/a 476 x 296 206 x 126 206 x 60 n/a n/a 476 x 296
Reprinted article 100 500 1000
2 pages E385 E585 E785
4 pages E485 E985 E1285
6 pages E585 E1485 E1785
Inserts(loose or bound)
loose E6485
bound E7885
Belly band
Wrapped around the magazine, belly bands are high impact.
E6585
Digital Specifications
The highest available quality video file should be submitted. The video file will be optimized for delivery based on the device and the viewer’s available bandwidth.
Player size dimensions: 640px x 380pxRecommended video aspect ratio: 16:9 Recommended video frame rate: 24-30 fpsRecommended video length: 15-30 seconds
Digital Video Presentation
Video at exhibition3-5 minute video presentation
Video at exhibition6-8 minute video presentation
E4996
E6995
We accept the following file types for video content:•mov •avi •wmv •flv •mp4 •mpg
buyers guide(printed yearbook & online)
1 year
2 years
E895
E1385
newsletter advertising
1 newsletter
3 newsletters
5 newsletters
sizes in pixels:
horizontal banner
E325
E780
E1137
728 x 90
small square
E150
E360
E525
150 x 150
skyscraper option 1
E225
E540
E787
150 x 300
skyscraper option 2
E300
E720
E1050
150 x 600
sponsored link text ad
E150
E360
E525
728 x 150
We accept the following file types for newsletter content: •png •jpg •jpeg •gif
websiteadvertising
sizes in pixels:
Fold
wallpaper
E2595per week
160 x 600 (x 2)
leaderboard banner
above fold
E1195
Desktop: 978 x 90
Tablet: 728 x 90
Mobile: 300 x 50
leaderboard banner
below fold
E995
Desktop: 978 x 90
Tablet: 728 x 90
Mobile: 300 x 50
mid page unit (mpu)
small
E745
small: 300 x 250
mid page unit (mpu)
large
E895
large: 300 x 600
We accept the following file types for online content:•png •jpg •jpeg •gif •html •Rich Media •Third party tags
The initial file size for any advert should not be more than 50kb with a maximum overall filesize of no more than 100kb. Animated adverts should run for no longer than 30s and any audio must be user-initiated.
978 x 90 • 728 x 90 • 300 x 50
978 x 90 • 728 x 90 • 300 x 50
978 x 90 • 728 x 90 • 300 x 50
300 x 250
300 x 600
160
x 60
0
160
x 60
0
CONTACTS
Jesse Roberts+44 1603 885 [email protected]
Kevin Gambrill+44 1603 885 [email protected]
Dominic Kurkowski+44 1603 885 [email protected]
Colin Osbaldstone+44 1603 414 [email protected]
Ryan Camsey+44 1603 414 [email protected]
Tim Sykes+44 1603 885 [email protected]
Elisabeth Skoda+44 1603 885 [email protected]
Libby White+44 1603 885 [email protected]
Advertising managers Editorial
Packaging EuropeAlkmaar House | Norwich | NR66BF | United Kingdom
phone: +44 1603 414444 | fax: +44 1603 779850
www.packagingeurope.com
