Forever steelSteel is the most recycled packaging material in Europe

Recycling

• Steel is the most recycled packaging material in Europe and across the world

• Steel is a permanent material that can be infinitely recycled without any loss of quality

• Recycling saves resources (iron ore, coal, limestone) and reduces CO2 emissions

• Steel is a monomaterial and therefore easy to recycle

• Because steel is magnetic, it can be easily recovered from all efficient waste streams

Inherent recycling properties

• Steel packaging is 100% recyclable

• Steel is the most recycled packaging material

• Using recycled steel to make new steel saves energy and resources

• High production temperatures ensure recycled material is contamination-free

Steel is a monomaterial needing no complex material separation processes and is therefore simple to recycle.

Steel: the recycling champion

• 100% of all recycled steel packaging is reused to make new steel

• In Europe, recycling infrastructures have been in place for a long time so are well-established and highly efficient

• Over 74% of steel packaging is recycled in Europe

• The industry aims to achieve an average European recycling rate for metal packaging of 80% by 2020

Steel is the most recycled packaging material in Europe and across the world.

Sources: Industry experts - PlasticsEurope, ACE (Alliance for beverage cartons & the environment), FVE (European Container Glass Federation), APEAL (European Association of producers of steel for packaging). Based on 2011 data for steel and glass and on 2010 data for all others.

Updated 2011 European recycling map & New Eunomia certificate

Easy separation

• No need for separate waste collection means easier recycling

• Easy separation makes recycling of steel cost-effective

• Increased recycling means reduced landfill

• Even if steel packaging ends up being incinerated, the steel can be recovered from the bottom ash

Steel is easy to recover from any waste stream by using a magnet

Recycling saves resources

• Energy and raw materials (iron ore, coal and limestone) embedded in recycled cans are entirely reused

• Using recycled steel saves 30% energy

• Each item of recycled steel packaging saves over one and a half times its weight in CO2

• In 2011, 2.6 million tonnes of packaging steel was recycled in Europe, saving over 4 million tonnes of CO2

Recycling saves primary resources and reduces CO2 emissions.

Closed material loop,open product loop

• Once melted down, steel can be reused for a variety of applications thanks to its closed material, open product loop properties

• Steel is recycled into new steel, to be used for cars, trains, buildings, packaging etc.

• The steelmaking process needs scrap metal, so every steel plant is also a recycling plant

• The steelmaking process needs scrap metal, so every steel product has guaranteed recycled content

Steel is a “Permanent material” that can be infinitely recycled without any loss of quality.

Fresh at heart

Steel packaging is virtually unbreakable and preserves nutrients

Performance

• The mechanical strength of steel packaging guarantees its lasting durability

• Total barrier properties against light, gases and liquids, ensure product quality and brand performance

• Food packed in steel has equivalent vitamin content to freshly prepared, without needing preserving agents

• A wide range of dispensing options can be used to suit the function of the product

• From food to chemical products, steel for packaging offers unrivalled efficiency, safety and performance

Durable & unbreakable

• Steel is impact-resistant, puncture-resistant and unbreakable in the supply chain

• Steel packaging can withstand high external pressure during filling processes such as retort

• The inherent strength of steel for packaging provides optimal resistance to high-pressure filling of aerosol cans

The mechanical strength of steel packaging guarantees its lasting durability.

Total barrier, ensuring product integrity

• Steel is unbreakable and offers total product protection during transportation or storage

• Steel packaging is impermeable and protects contents from light, oxygen, gases, fragrances, flavourings, oils, fats and fluids

Total barrier properties against light, gases and liquids ensure product quality and brand performance.

Preserving nutrients and vitaminswithout additives

• No additional preservatives are required to protect canned food stored at ambient temperature

• All bacteria are eliminated by temperature during the filling process

• Fruit and vegetables canned within hours of harvesting retain their nutrients throughout their shelf life

Food packaged in steel has equivalent vitamin content to freshly prepared, without needing additives or preserving agents.

Variety of dispensing options,consistent performance

• Portion sized packaging limits product waste

• Steel aerosols allow efficient and sophisticated delivery of contents

• Steel aerosols are capable of holding reactive contents

A wide range of dispensing options can be used to suit the function of the product.

Consumer trust & reliability

• Cans are adapted to current lifestyles including eating or drinking on the move

• Individual consumer needs are met by convenient, quick to cook food packaged in a wide range of sizes and volumes

• Contents are safely preserved for long periods of time

• Consistent food quality reassures consumers

From food products to chemical products, steel for packaging offers unsurpassed efficiency, safety and performance.

More taste, less wastePortion sized packaging saves food and reduces spoilage

Use

• Food packaged in steel requires no refrigeration during transport and storage

• Steel offers unparallelled premium primary packaging solutions

• Steel packaging contributes to reducing food waste

• Food packaged in steel has equivalent vitamin contentto freshly prepared

Source: Scientific Certification Sysytem (scs)

Reduced energy need

• Food packaged in steel can be transported and stored at ambient temperature

• Energy consumption is reduced throughout the supply chain

• Transport and storage costs are lower

Food packaged in steel is energy efficient, from farm to fork,

Premium primary packagingSteel offers excellent supply chain advantages.

• Steel packaging requires virtually no outer (secondary)packaging to protect it during transport

• Food cans need only be shrink-wrapped and placed on a cardboard tray

• Steel delivers high efficiency, allowing multi-layer stacking

• Steel cans are able to resist high axial loads

Reduced food waste and spoilageSteel packaging contributes to reducing food waste and spoilage.

• Portion-sized packaging means consumers choose the size they need and throw less food away

• Food cans capture food in productive years and balance production with consumer demand

• Cans retain product freshness, flavour and nutritional value longer than any other packaging

• There is no spoilage and loss due to contamination by other products

More is lessLighter and thinner steel means less energy and raw materials

Manufacturing

• Innovation in production means that steel for packaging is up to 40% lighter today than 30 years ago

• The European steel industry is committed to continually reducing energy use and emissions

• Steel is produced with an average of over 57% of recycled content

• LCA (Life cycle analysis) considers the entire life cycle of tinplate, and shows significant recent environmental gains

Weight reduction

• Greater productivity, more cans are made with the same quantity of steel

• Increased industry resource efficiency

• Lighter and more efficient throughout the supply chain

Steel packaging is up to 40% lighter today than 30 years ago.

Reduced energy and emissions

• CO2 emissions from steel production are today 50% lower than 40 years ago

• CO2 emissions from a standard steel can are today 30% lower than 15 years ago

• Consumption of primary energy per tonne of crude steel is 40% lower than 40 years ago

Source: Stahlinstitut VdeH

European steel industry is committed to continually reducing energy use and emissions.

Recycled content

• Over 70% of steel packaging in Europe is recycled each year (74% in 2011)

• All steel, including steel for packaging, is made using ferrous scrap

• Primary and secondary steel have identical properties

• Using recycled material saves raw materials, energy, water and lowers CO2 emissions

Source: Worldsteel

High recycling rates and 100% recyclability mean that steel is produced with an average of over 57% of recycled material.

LCA performance

• Global Warming potential of tinplate production (mainly CO2 emissions) is reduced by 9% over two years

• Acidification (-6%) and eutrophication (-11%) both decrease over two years

• Primary energy demand decreases by 3% over two years

• Recycling brings 30% energy savings and 42% less CO2 emissions

Source: APEAL

LCA considers the entire life cycle of tinplate, from cradle to gate, and shows significant recent environmental gains.

Catch me if you canSteel cans are filled very fast with very little loss of product

Efficiency

• Steel packaging offers outstanding performance at all stages of the supply chain

• Steel packaging requires virtually no outer (secondary)packaging for transport

• Steel packaging is retail-ready packaging, needing no complex operations to stack

• The filling process of steel cans is fast and efficient

• High-speed can production and filling offer a competitive solution to the demands of the fast-moving consumer goods chain

Excellent supply chain performance

• Enables fast and efficient filling, without product wastage

• Easy transport, loading and handling at ambient and high temperatures

• Versatility for brands, offering a range of sizes and dispensing varieties

Steel packaging offers outstanding performance throughout the chain.

Retail-ready packaging

• Steel packaging offers easy, multi-layer stacking

• Steel cans retain their position during transport, even at high temperatures

• Food cans are shrink-wrapped and placed on a cardboard tray

Steel packaging is easy to transport, store and display

Fast & efficient filling

• Filling is done at high speeds of up to 1,500 food cans per minute

• High speed processes yield significant energy savings and economies of scale

• High speed processes minimise product spoilage

The inherent strength and magnetic properties of steel enable fast and efficient filling of steel cans.

Competitive

• Steel cans are produced efficiently in large volumes and filled at a higher speed than any other packaging material

• Steel packaging is easy to load, unload, stack and store, optimising warehouse space and saving time and costs of handling

• Steel packaging is easy to handle and impossible to spill or break, eliminating waste and spoilage

• No need for refrigeration saves up to 70% of energy consumption throughout the supply chain

Steel packaging offers a competitive solution to the demands of the fast-moving consumer goods chain.

Can doSteel packaging is tried, tested and trusted

Versatility

• Steel offers unique shaping, embossing and printing opportunities

• Steel packaging is available in a wide variety of shapes and sizes, offering brands a complete product range for every context (single household, families, etc)

• Steel packaging provides a wide range of opening and dispensing solutions to suit all product and consumer needs

Wide range of packaging sizes

• A diversity of volumes from 50ml to 40l delivers a complete product range for every target group

• More than 1,500 food items come in steel cans

• Thousands of non-food products are also packaged in steel, ranging from paint to shoe polish, waxes, aerosol sprays, finishes and lighter fluids

• Steel aerosols contain more than 1,500 different kinds of products from food and beverages to lubricants and paints, as well as personal, medical and household items

Steel packaging is available in a wide variety of shapes and sizes, offering brands a complete product range for every occasion.

Brand differentiation

• Steel packaging offers logistical robustness so that the product looks great and delivers brand promise to the consumer

• Steel packaging ensures product quality throughout shelf life

• Innovative illusory and tactile effects create unsurpassed on-shelf visual impact

Steel offers unique shaping, embossing and printing opportunities.

Convenience and on-the-go consumption

• Steel cans are both portable and offer individual portion sizes

• Steel offers convenient opening options such as Easy Open Ends (EOE)

• Because steel cans may be kept at ambient temperature, they can be stored anywhere, preserving contents safely over time

Steel packaging provides a wide range of opening and dispensing solutions to suit all product and consumer needs.

Steel barrierSteel packaging protects its content from the environment and vice versa

Safety

• Steel packaging offers 100% barrier protection against light, water and air

• Steel is, by design, the most tamper-evident of all packaging materials

• Steel packaging protects the environment from aggressive substances such as solvents and gases

• Steel packaging offers consumers a secure solution for volatile products

Product integrity & qualitySteel packaging offers 100% barrier protection against light, water and air.

• Steel is impermeable to light, gases and liquids

• The properties of steel ensure product quality and trusted brand performance

• Products packed in steel resist severe transport or storage conditions

• Products packed in steel stay fresh for longer even at ambient or high temperatures

The same sentence we use one side before („safety“)

Tamper-evidentSteel is, by design, the most tamper-evident of all packaging materials.

• Steel packaging ensures product quality throughout shelf life

• Steel offers consumers an unsurpassed measure of peace of mind

• Steel packaging offers brand-owners real brand integrity

Containment

Steel packaging protects the environment from aggressive substances such as solvents and gases

• Steel packaging provides the best solution for potentially hazardous goods

• Steel is impermeable and solvent-resistant

• Steel complies fully with national and local regulations on hazardous goods

Secure solution for volatile (flammable) productsSteel packaging offers consumers a secure solution for volatile products.

• Steel packaging does not burn as quickly as other packaging materials

• Steel is therefore the most appropriate solution for containment of paints, solvents and other flammable and combustible products

• Steel packaging offers fire resistance for extended periods of time