Over 100 years in the making - Lion Match · Over 100 years in the making The Lion Match Company (PTY) LTD

Over 100 years in the making

The Lion Match Company

(PTY) LTD


(PTY) LTD

Established in 1905, The Lion Match Company enjoys a

proud heritage steeped in tradition and driven by constant

innovation. From their hero brand, Lion Safety Matches, to

an impressive Personal Grooming division that accounts for

10% of the South African shaving market, The Lion Match

Company is a brand force to be reckoned with.

With a strong philosophy centred around research

and development, The Lion Match Company strives to

continually improve both product formulations and product

technology. This forward-thinking attitude has allowed

many of the company’s brands to enjoy household status

across South Africa.

Heritage

Brand Ownership

Lion Match Products

(PTY) LTD

For well over a century, The Lion Match Company has been

home to some of South Africa’s favourite brands. From their

iconic Lion Safety Matches, trusted and loved by families

across the country, to their growing range of personal

grooming products, the company has amassed an impressive

family of brand names that have become segment contenders

and leaders in their own right.

The Lion Match Company’s extensive history has seen brand

innovation with the likes of Lion Strikers Firelighters, range

extensions within the Personal Grooming category and the

birth of new brands in Lion Quality Shoe Polish. Each new

adventure, whether into existing or new territory, has been

carefully planned and executed, resulting in the successful

integration and acceptance of these future brand leaders.

A range of industry professionals support each brand that

proudly stands under The Lion Match Company umbrella. From

a committed manufacturing team to a dynamic sales force,

The Lion Match Company family of brands consistently supplies

the South African market with quality, reliable products.

With some exciting new prospects on the horizon,

The Lion Match Company will continue to innovate,

always ready and eager to meet the growing needs of

the South African consumer.

Description Quantity per Pack Product Code Unit Barcode Outer Case Barcode

Regular PacksLion Matches Full Barcode 20 x 10 x 10 100188 1 600 1064 100119Lion Matches Half Barcode 10 x 10 x 10 100177 1 600 1064 100171Lion Match Full Pallet Shrink 20 x 10 x 10 100143 1 600 1064 100144

Individual Regular BoxesIndividual Box 6006 979510 Pack 600 1064 100112Shrinkwrap 10 Pack 600 1064 100136

Jumbo PacksJumbo Box 10 x 20 140015 1 600 1064 140030 Jumbo Box (Shrink) 10 x 20 140031 1 600 1064 140030

Individual Jumbo BoxesJumbo Box 600 1064 140019

Welcomed in households across South Africa,

Lion Safety Matches enjoy a reputation founded on quality

and reliability that has made them a “box of friends” to

families for over a hundred years. Produced from sustainably

grown pine, Lion Safety Matches continue to deliver a

professionally manufactured product with the foresight to

innovate within the bounds of conservation.

• First choice in the market.

• Adhere to stringent quality controls and standards.

• SABS approved.

• ISO 9001 accredited.

• Lion quality product guarantee.

• Grown from sustainable pine.

• Strong splints that do not splinter or become brittle.

• Slow burning, steady fl ame.

• No afterglow once extinguished.

A national treasure amongst braai-lovers, Lion Firelighters are

as commonplace at a Sunday afternoon braai as boerewors

and potato salad. Braai fanatics love this competitively priced

favourite that delivers a long burning, quality fl ame every time.


Lion FirelightersLion Firelighters Standard 24 x 1 130206 600 1064 130201 1 600 1064 130208 Lion Firelighters Shrink 4 x 6 130214 600 1064 130218 1 600 1064 130215

Supplied in a convenient box of 20, Lion Strikers provide a new

approach to fi re lighting with a unique product that strikes like

a match and burns like a fi relighter. These clever Strikers offer

consumers a cleaner, simpler fi re and braai lighting experience

with no mess and no fuss. It’s a strike of genius.


Strikers FirelightersStrikers Firelighters 40 x 1 130045 600 1064 130003 1 600 1064 130048Strikers Firelighters Shrink 6 x 10 130017 1 600 1064 130000 2 600 1064 130014

Available in regular and citronella, ClearLite’s range of

lamps and disposable candles are smokeless and ideal

for use both indoors and out to keep mosquitoes and

other bugs away.

ClearLite CandleCitronella Candle (245g tin) 12 x 1 350119 600 9648 230248 600 9648 230255

ClearLite Oil LampsCitronella Econo-Pack 12 x 1 350116 600 9648 230095 600 9648 230194Citronella Original Pack 12 x 1 350117 600 9648 230088 600 9648 230125

ClearLite Lamp Oil 2 Litre Citronella Oil 6 x 2 350113 600 964 8230170 600 9648 2301871 Litre Lamp Oil (The Original) 12 x 1 350147 600 106 4000122 1 600 1064 000129

Description Carton Pack Product Code Unit Barcode Outer Case Barcode

Lion Lighters boast a range of quality, value for money lighters

that deliver a strong and consistent fl ame. Manufactured

under stringent safety standards, the proud Lion name ensures

a reliable lighter that can be trusted to perform.

Registered in the Department of Agriculture Act 36 of 1947.

Electronic - The premium standard size

lighter with an electronic switch. Now

available with child resistant mechanism.

Fireboy - An exciting child

resistant, multi-purpose refi llable

lighter, featuring an electronic

switch, safety lock and adjustable

fl ame height. Ideal for lighting

braais, candles and gas ovens.

Classic - The ever-popular

standard size lighter.

Firefl y - The range

champion. An entry-level

standard size fl int lighter.

Mini - A compact,

nifty little lighter.

Now consumers can shine and protect their shoes with

Lion Quality Shoe Polish. This exciting new product is well

positioned to provide South African consumers with a quality

polish that is backed by the same powerhouse that boasts

the proud brand name of Lion Safety Matches. Available in a

range of colours, Lion Quality Shoe Polish is excited about a

bright, shiny future.

Key benefi ts:

Shines leather.

Protects from water and scuffi ng.

All colours available in 50ml tins.

Black available in both 50ml and 100ml tins.

Description Quantity per Pack Product Code Barcode

Black 1 x 100ml 261361 600 1064 261363 6 x 100ml 1 600 1064 261360 12 x 6 x 100ml 2 600 1064 261367Black 1 x 50ml 261300 600 1064 261301 12 x 50ml 1 600 1064 261308 6 x 12 x 50ml 2 600 1064 261305Dark Brown 1 x 50ml 261312 600 1064 261318 12 x 50ml 1 600 1064 261315 6 x 12 x 50ml 2 600 1064 261312 Light Brown 1 x 50ml 261325 6001064 261325 12 x 50ml 1 600 1064 261322 6 x 12 x 50ml 2 600 1064 261329Toney Red 1 x 50ml 261338 600 1064 261332 12 x 50ml 1 600 1064 261339 6 x 12 x 50ml 2 600 1064 261336

Masculine, fresh and slick, the Duel brand is centred

on quality-manufactured products that deliver a close,

smooth shave for the confi dent male. From shaving

foams and gels to razors and blades, men can rest

assured that a market innovator is meeting all their

shaving needs. Duel, it’s an attitude.

BladesDuel Fixed Plus Blades 12 x 5 340045 600 1064 310719 2 600 1064 310713Duel Swivel Plus Blades 12 x 5 340057 600 1064 310733 2 600 1064 310737 Duel Matrix3 Blades 10 x 4 310762 600 1064 310764 1 600 1064 310761

DisposablesDuel Swivel Disposables 20 x 5 310852 600 1064 310801 1 600 1064 310853Duel Comfort Touch Disposables 20 x 5 310775 600 1064 310771 1 600 1064 310778Duel Speed3 Disposables 20 x 3 310781 600 1064 310788 1 600 1064 310785

Razor HandlesDuel Fixed Plus Metal Razor 5 x R+1 310901 600 1064 310900 1 600 1064 310907Duel Swivel Plus Metal Razor 5 x R+1 310913 600 1064 310917 1 600 1064 310914Duel Matrix3 Razor 10 x R+1 310962 600 1064 310962 1 600 1064 310969

FoamsDuel Lemon/Lime Foam 6 x 1 321001 600 1064 321005 1 600 1064 321002Duel Sport Foam 6 x 1 321013 600 1064 321012 1 600 1064 321019Duel Ice Cool Foam 6 x 1 321025 600 1064 321029 1 600 1064 321026Duel Sensitive Skin Foam 6 x 1 321037 600 1064 321036 1 600 1064 321033

GelsDuel Sensitive Skin Gel 6 x 1 322002 600 1064 322002 1 600 1064 322009Duel Sport Gel 6 x 1 322014 600 1064 322019 1 600 1064 322016


The Loving Touch brand has become a household name

among women seeking a feminine and vibrant personal

grooming product. After two decades in a competitive

market segment, Loving Touch has entrenched itself as a

value for money offering that delivers a soft and smooth

shaving experience that is gentle on skin.


BladesLoving Touch Mystique3 Blades 10 x 4 310529 600 1064 310528 1 600 1064 310525

DisposablesLoving Touch Crystals 20 x 4 311970 600 1064 311976 1 600 1064 311973Loving Touch Softgrip Disposables 20 x 4 311961 600 1064 311969 1 600 1064 311966Loving Touch Speed 3 Disposables 20 x 2 310551 600 1064 310559 1 600 1064 310556Loving Touch Mystique3 Disposables 10 x 4 310537 600 1064 310535 1 600 1064 310532

Razor HandlesLoving Touch Mystique3 Razor 10 x R+1 310514 600 1064 310511 1 600 1064 310518

FoamsLoving Touch Crème 6 x 1 320416 600 1064 320411 1 600 1064 320418

GelsLoving Touch Sensitive Gel 6 x 1 322038 600 1064 322033 1 600 1064 322030Loving Touch Active Gel 6 x 1 322059 600 1064 322057 1 600 1064 322054

The reliability of a Lion Match in a Lion Razor.

Trusted by generations of South Africans, the Lion Shaving

range of products meet the everyday needs of the man

who want a close shave with an affordable product that

still delivers on quality. From a single blade to their iconic

double-edge razor, Lion Shaving constantly delivers

hard-working razors and blades that are dependable

and functional.

Private Label Private Label – Personalise your own Shaving Brand.

As a supplier to some of South Africa’s most-loved

supermarket chains, The Lion Match Company has developed

a well-run, professional Private Label offering that

incorporates a range of needs. From blades to razor handles,

production, branding and distribution is handled in-house by

an experienced Lion Match Company team.


DisposablesLion Single Edge Disposable Razor Bag 1’S 25 x 1 312020 600 1064 312027 1 600 1064 312024 Lion Single Edge Disposable Razor Bag 3’S 40 x 3 312328 600 1064 312324 1 600 1064 312321 Lion Single Edge Disposable Razor Bag 5’S 20 x 5 312331 600 1064 312331 1 600 1064 312338 Lion Single Edge Disposable Razor Wholesale Card 12 x 1 312032 600 1064 312034 1 600 1064 312031 Lion Twin+ Lube Disposable Razor Bag 5’S 20 x 5 311985 600 1064 311983 1 600 1064 311980 Lion Twin+ Lube Disposable Razor Wholesale Card 12 x 1 312311 600 1064 312317 1 600 1064 312314

BladesLion Retail 24 x 5 311863 600 1064 311891 1 600 1004 311898Lion Wholesale 10 x 5 311799 600 1064 311792 1 600 1064 311799Lion Wholesale 10 x 3 311856 600 1064 311853 1 600 1064 311850

Metal RazorsLion Retail 10 x 1 311944 600 1064 311945 1 600 1064 311942Lion Wholesale 5 x 1 311925 600 1064 311921 1 600 1064 311928

Especially designed to meet the sensitive skin care needs

of men, Bump Fighter helps prevent skin irritation caused

from ingrown hairs or when shaving too close with a regular

blade. Designed with an innovative Bump Guard, Bump

Fighter Razors provide a more comfortable shave. With the

blade angled away from the skin, the unique razor design

allows men a close shave that doesn’t irritate sensitive skin.

Bump Fighter Handle Pack 3 x R+2 450031 0 24500460904 0 0024500462212with Cartridge Bump Fighter Cartridge 6 x 5 450044 0 24500460935 0 0024500462229Bump Fighter Disposable 5’s Bag 12 x 5 450025 7502214738593 27502214738597Bump Fighter Wholesale Card 1 x 12 450012 0 24500461758 7502214732652


HELPS PREVENT SKIN IRRITATION

Lion Match Forestry

(PTY) LTD

Since inception, the Lion Match Company has understood the

need for diversifi cation and innovation – character traits that

are evident in the company’s forestry division.

Even at the company’s birth, they realised that developing

their own forests and harvesting their own trees would be an

integral part in their success. By 1927 they had purchased their

fi rst farm in the Piet Retief region where they successfully grew

poplar trees – at the time the preferred species for matches.

By 1993, poplar gave way to pine; a more sustainable option

that is still the company’s choice today.

Ingenuity and conservation practices form part of the

forestry divisions everyday operations. Chief forester, Eugene

Kraamwinkel and his team implemented a remarkably simple

yet effective approach to managing fi rebreaks – they use a

herd of eager Nguni cattle that happily clear the areas, eating

up to 6 hectares per animal. Not only are these cattle more

cost-effective alternatives to clearing by tractor, they’ve also

inspired Eugene to look for non-toxic, cattle-friendly herbicides.

Although the company is saving costs and improving on

their sustainability targets, they’re also benefi ting from

unforeseen extras:

“Perhaps a non-quantifi able bonus of this method is to

watch new-born calves arriving and to see well-stocked

herds meandering through our plantations, appreciating

the sustainable cycle inherent in that.”

- Eugene Kraamwinkel

The forestry division is also actively involved in their

communities having contributed gardens and soccer fi elds to

the local schools, helping to reinforce the proud Lion brand’s

commitment to community upliftment.

Forestry

The National Match Company, a division of Lion Match Products

(Pty) Limited and based in South Africa, is dedicated to

providing a specialist export service for a range of high quality,

fast moving consumer products that are manufactured by Lion

Match Products (Pty) Limited and its subsidiaries.

Products include matches, shaving products and fi relighters.

Export


(PTY) LTD

Durban Head Offi ce 892 Umgeni Road, Durban, 4001

Tel +27 (0)31 308 1711 | Fax +27 (0)31 312 9681

Gauteng Offi ce A1, Isando Industrial Park, Gewel Street, Isando, 1609

Tel +27 (0)11 392 4340 | Fax +27 (0)11 392 4549

Cape Town Unit 1, Tygerberg Business Park, 52 Junction Road, Parow, 7493

Tel +27 (0)21 951 2646 | Fax +27 (0)21 951 8315

Pretoria 78 Gaigher Street, Rosslyn, Pretoria, 0200

Tel +27 (0)12 541 3124 | Fax +27 (0)12 541 3265

www.lionmatch.co.za

Lion Match

Products

(pty) ltd

Lion Match

Forestry

(pty) ltd

Documents

Over 100 years in the making - Lion Match · Over 100 years in the making The Lion Match Company (PTY) LTD