Outreach_BenCom Newsletter 2012

7/29/2019 Outreach_BenCom Newsletter 2012

1/4

www.ifrc.org

Saving lives, changing minds.

Sierra Leone mobile

cinema tours and radio

shows

Nepal TERA

developments

Pakistan 2013 BC plans

Sri Lanka training and

Radio Show

Haiti A pocket ull o

inormation

CountryUpdates

#01December 2012 Outreach

A newsletter of the International Federation of Red Cross and Red Crescent Societies

Benefciary Communication

News at a glance

Global benefciary

communication Forum

Google Events 2012

Media Tech Fair CDAC

GSMA disaster response

vendor catalogue

First year anniversary for theglobal and Asia Pacifc benefciarycommunication programmeWelcome to the frst editiono the Outreach newsletter o the IFRC global beneciarycommunication (BC) programme which is lead by the Asia Pacic zone oce.

The purpose o this newsletter is to provide updates on BC developments and capture ac-

tivities underway by ever growing BC colleagues rom around Asia Pacic and other regions.

This year has seen the IFRC global BC team participate at international networking events

with partners such as the Google and CDAC. The IFRC organized a Global Beneciary Com-

munication Forum in early July 2012 and towards the third quarter o 2012 two regional BC

positions were created or the South Asia and South East Asia regions.

In this edition, we highlight some o the ongoing country level BC activities and we encour-

age you to contribute to uture editions..

Benefciary communicationas defned by IFRC:The development and implementationo processes thatallow us to engage more eectively with the individuals and

communities we work with.

Beneciarycommunicationusesbothtraditionaland

high tech methods to open channels o communication.

Beneciarycommunicationprocessesensurethatinfor-

mation and eedback is analyzed, ed into our system

and acted upon to help the processes o building resil-

ient and autonomous communities.

Beneciarycommunicationisaboutinvolvingpeoplein

the decision making process and seeking the broadest

agreement and the best possible solution or the delivery

o aid.

GlobalBC Events

South-East Asia & South

Asia

BC Staannouncements

Networking


2/4

2/ Beneciary Communication Outreach Edition 1, December 2012International Federation of Red Cross and Red Crescent Societies

GlobalBC Events

Global beneciary communi-cation forum, 9th & 10th July

2012

The global benefciary communication orum heldin Geneva between 9 and 10 July 2012 attracted 61 par-

ticipants rom National Societies, IFRC and partner or-

ganizations such as InoasAid and the CDAC Network

Communicating with Disaster Aected CommunitiesNetwork (CDAC).

The purpose o the workshop was to build consensus

on how to mainstream BC in the Red Cross and Red

Crescent Movement.

The workshop reviewed outcomes o IFRC BC activities

globally, captured and analyzed lessons learned; and

identied strategies on how to position BC within IFRC

and National Society programming.

For urther inormation on the workshop and materi-

als please visit our page on FedNet page link below:

https://fednet.ifrc.org/en/resources/HD/

beneficiary-communication/

Google Events 2012

At a recent Google eventheld in Sendai, Japan,the IFRC was represented by Will Rogers on a panel

discussing the vital role technology plays in disaster

preparedness and relie. To ollow the discussion visit

this link:

http://big-tent.appspot.com/en/view-videos/4911008

Media Tech Fair CDAC

Keynote Speech by Pierre Kremer:

http://www.youtube.com/watch?v=bOXaOwBosrk&feature

=relmfu

Will Rogers Ignite Presentation:

http://www.youtube.com/watch?v=ORvbgf5sxkY&feature

=plcp

Robin Burtons presentation on TERA & mobile

operators:http://www.youtube.com/watch?v=ORvbgf5sxkY&feature

=plcp

GSMA disaster responsevendor catalogue

The Global Systems in Mobile Association (GSMA),recently launched its rst issue o the GSMA Disaster

Response vendor catalogue, under its disaster response

programme. This catalogue compiles a list o available

vendors who have products and services which may

be useul and are available or the mobile industry

prior and during disasters. Among the listed vendors

is the TERA (Trilogy Emergency Response Application)

system made available through the IFRC. For urther

inormation the catalogue is available through the

ollowing link.

http://www.gsma.com/mobileordevelopment/

disaster-response-vendor-catalogue/

Networking


3/4


CountryUpdates

Sierra Leone Red Cross

Society joins the ght against

cholera

Mobile cinema tours: The Sierra Leone Red CrossSociety utilized a creative mix o communication

channels and tools to develop awareness in com-

munities on hygienic practices to ght an outbreak

o cholera. The mobile cinema team which consists

o sta and volunteers visit the worst aected com-

munities to screen educational movies, and engagewith people in discussions to explain how cholera is

spread and how it can be can prevented.

The mobile cinema tour has reached more than 1,000

people and attracted crowds o 350 to 400 people per

night. Link to video:

h t t p : / /www . y o u t u b e . c om /wa t c h ? v= c d L j 0 8 c _

AYg&feature=youtu.be

Red Cross nar Salone takes to the airwaves: Aswell as the cinema tours, the society launched another

weapon in the ght against cholera. The National So-ciety has taken to the countrys airwaves in a bid to

provide people with inormation and advice on pre-

venting the deadly disease. The hour-long radio chat

show will broadcast live every week tackling a range

o dierent issues rom cholera to malaria and food

prevention.

Red Cross nar Salone, which means Red Cross in Si-

erra Leone in Krio language, is hosted each week by

communication ocer, Patrick Massaquoi, who said

This show will be crucial in reaching people with

practical and useul inormation which they can useto improve their health and well-being. The speed o

radio allows us to be closer to the population and the

act that they can call in on toll ree numbers and ask

questions makes it interactive and gives a voice to our

listeners.

TERA developments in NepalThe Nepal Red Cross Society, IFRC and two localtelecommunication operators, NTC and Ncell, have

agreed in principle to rollout the TERA system in

Nepal. The National Society has proposed that the

initial pilot will be embedded within the Koshi Basin

disaster preparedness programme. Contracts are cur-

rently being prepared or the national telecommuni-

cation operators and National Society.

2013 BC plans in Pakistan

The Pakistan Red Crescent Society (PRCS), IFRCcountry delegation and the IFRC global BC coor-

dinator recently met to discuss how to continue

the development o beneciary communication in

Pakistan. During the week, discussions were held

with both the society and IFRC sta to look at how BC

could become a sustainable part o their operations.

Discussions were also held with a local wireless car-

rier, Telenor to re-engage with the deployment o theTERA system.

Sri Lanka Hour of Humanity

Three years ater the civil war ended in northern

Sri Lanka, amilies have returned to their lands to

re-build their lives. The Sri Lanka Red Cross Societys

(SLRCS) Kilinochchi, Jana, Vavuniya, Mullativu and

Mannar branch sta and volunteers are supporting

these amilies to rebuild their houses, attend to lostlegal documentation such as birth or land papers as

well as providing livelihood assistance. These activi-

ties are part o the societys post confict recovery

programme (PCRP).

To enhance the dialogue with the amilies and to bet-

ter understand and respond to their needs, volunteers

and sta went through a BC workshop in mid-Sep-

tember that ocused on whatis BC, why we need

to engage with communities and equip volunteers

and sta on how to integrate BC into programme

activities. A simulation exercise and a number orole plays helped the participants to understand the

techniques on baseline assessment; dissemination o

inormation; dialogue with communities; analysis o

inormation gathered and nally delivering a com-


4/4


Pocket full of Statistics!

Withinrstweekreceived35,000calls

Withinsixweeks-received200,000

20,000callerscompletedsurveysonshelter,liveli-hoods and violence prevention

30,000listenedintosexualhealthadvice

25,000calledinoncholerapreventioninformation

www.ifrc.orgSaving lives, changing minds.

For more inormation, please contact:

Will Rogers

Global benefciary communication coordinator

Tel: +60 3 9207 5788 | Mobile: +60 19 323 2480 |

E-mail: [email protected] | Skype: willrogers-1

International Federation o

Red Cross and Red Crescent Societies

IFRC Asia Pacifc Zone

The Ampwalk, Suite 10.02 (North Block)

218 Jalan Ampang, 50450 Kuala Lumpur,

MALAYSIA. Tel: +60 3 9207 5700

munity driven programme. The workshop highlightedthe creative use o various communication channels

and tools.

24th October 2012 the National Society with IFRC sup-

port launched a talk back radio show called Hour o

Humanity.

This interactive talk back radio show is aired on Yarl

FM in Tamil language. The show eatures interviews

with Red Cross sta, volunteers and community mem-

bers, and a question and answer session on current

Red Cross activities. The response to the programme

has been positive with 15 listeners calling in with en-

quiries on general and technical inormation relatingto the Red Cross post confict recovery programme and

the new Indian housing project unded by the Indian

Government.

Haiti : A pocketful of information

The IFRC in partnership with the Haitian Red Cross

launched a ree call - automated telephone line provid-

ing much needed health and emergency preparedness

inormation to people nationwide across Haiti.

The interactive voice response (IVR) system, dubbed

Teleon KwaWouj in Haitian Creole, is also able to col-

lect inormation. Callers can register their experiences

and opinions through their telephone keypads.

Jean Ricardo Dur, a 22-year-old student, living in theBainet, a city in south-eastern Haiti, is one o the many

people who have dialled the 733 Teleon KwaWouj

number. My area is ar rom any big city or town so

getting inormation is not easy. With the IVR system,

all the inormation you need is right here in your pock-

et said Jean, holding his mobile phone.

CountryUpdates

BC Staannouncements

Two regional BC positions have been created within

the Asia Pacic region.

Caroline Austin, who managed the BC programme in

Pakistan in 2011 recently took up the position o re-

gional BC delegate based in Bangkok. Caroline will

work with IFRC country oces and National Socie-

ties in South-East Asia (SEA) to develop programming

across the region. Carolines email address is caroline.

[email protected]

Louise Talyor, a ormer BC delegate who managed the

Canadian Red Cross BC programme in Haiti, will soon

join the regional delegation in South Asia as the re-gional BC delegate. Louise will be based in Delhi and

will hold similar responsibilities as Caroline in sup-

porting the IFRC and National Societies within the re-

gion. Louises contact details will be shared once they

are available.

A warm welcome to both ladies on their new roles.

Documents

Outreach_BenCom Newsletter 2012