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This is an example PPC report we use for clients.
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Pay Per Click Ad ReportHere's the latest on your ad campaign's performance!
Example
example.com
Google AdWords
AdWords Key Metrics Report1/10/2014 - 1/16/2014
Clicks
7
5.25
3.5
1.75
1/10 1/11 1/12 1/13 1/14 1/15 1/16
66
55
66
55 55
66
55
Conversions
1
0.75
0.5
0.25
1/10 1/11 1/12 1/13 1/14 1/15 1/16
Impressions
2000
1500
1000
500
1/10 1/11 1/12 1/13 1/14 1/15 1/16
712712 757757
998998
13931393
929929 955955 906906
Cost
OutFirstDigital.com Page 2 of 8
example.com
Google AdWords
(continued)8
6
4
2
1/10 1/11 1/12 1/13 1/14 1/15 1/16
5.735.735.305.30
6.776.77
5.645.64 5.645.646.206.20
5.665.66
Impressions
6,650Cost
$40.94Clicks
38
Avg. CPC
$1.08Avg. CPM
$6.16CTR
0.57%
Conversions
0Conv. Rate
--Total Conv. Value
$0.00
CPA
--ROAS
--RPC
$0.00
Campaign Impressions
Clicks CTR Cost Avg. CPC Conversions (1/click)
Conv. Rate(1/click)
Conv.Value
3,464 6 0.17% $2.35 $0.39 0 0.00% $0.00Remarketing
Search 3,186 32 1.00% $38.59 $1.21 0 0.00% $0.00
OutFirstDigital.com Page 3 of 8
example.com
AdWords Top Ads Report
Top Ads1/10/2014 - 1/16/2014
Ads Impr. Clicks Cost CTR Avg.CPC
Conv. Conv.Rate
Total Conv.Value
AD COPY 242 17 $17.49 7.02% $1.03 0 -- $0.00
AD COPY 2,632 13 $19.30 0.49% $1.48 0 -- $0.00
Ad name:300x250.jpg; 300x 250
328 3 $1.50 0.91% $0.50 0 -- $0.00
OutFirstDigital.com Page 4 of 8
example.com
AdWords Top Ads Report
(continued)
Ads Impr. Clicks Cost CTR Avg.CPC
Conv. Conv.Rate
Total Conv.Value
AD COPY 16 1 $1.20 6.25% $1.20 0 -- $0.00
AD COPY 2,248 1 $0.04 0.04% $0.04 0 -- $0.00
AD COPY 12 1 $0.60 8.33% $0.60 0 -- $0.00
OutFirstDigital.com Page 5 of 8
example.com
AdWords Top Ads Report
(continued)
Ads Impr. Clicks Cost CTR Avg.CPC
Conv. Conv.Rate
Total Conv.Value
Ad name:Inline-Rectangle-300x250.jpg; 300x 250
381 1 $0.50 0.26% $0.50 0 -- $0.00
Ad name:728x90.jpg; 728x 90
449 1 $0.31 0.22% $0.31 0 -- $0.00
Ad name:250x250.jpg; 250x 250
15 0 $0.00 -- $0.00 0 -- $0.00
OutFirstDigital.com Page 6 of 8
example.com
AdWords Top Ads Report
(continued)
Ads Impr. Clicks Cost CTR Avg.CPC
Conv. Conv.Rate
Total Conv.Value
AD COPY 74 0 $0.00 -- $0.00 0 -- $0.00
OutFirstDigital.com Page 7 of 8
example.com
AdWords Top Keywords Report
Top Keywords1/10/2014 - 1/16/2014
Keyword Impr. Clicks Cost CTR Avg.CPC
Conv. Conv.Rate
Total Conv.Value
258 18 $18.69 6.98% $1.04 0 -- $0.00
1,039 8 $12.25 0.77% $1.53 0 -- $0.00
431 2 $3.73 0.46% $1.86 0 -- $0.00
11 1 $0.60 9.09% $0.60 0 -- $0.00
427 1 $0.62 0.23% $0.62 0 -- $0.00
791 1 $1.63 0.13% $1.63 0 -- $0.00
83 1 $1.07 1.20% $1.07 0 -- $0.00
118 0 $0.00 -- $0.00 0 -- $0.00
22 0 $0.00 -- $0.00 0 -- $0.00
2 0 $0.00 -- $0.00 0 -- $0.00
4 0 $0.00 -- $0.00 0 -- $0.00
OutFirstDigital.com Page 8 of 8
