SOULTREE PRODUCT AD REPORTMARCH 18TH TO JUNE 15TH(90 DAYS)

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Month-on-Month Sales and Expenditure (cumulative)

First Month Second Month Third Month First month expenditure Second month expenditure Third month expenditure

Comparison of Sales and Expenditure on a month-on-month basis

The three month period shown here is indicative of the fact that the sales have risen drastically in the third month owing to an increase in the ad expenditure. Closer inspection of the data reveals that mild deviations in the expenditure is reflected in the sales figure.

The sales figure in the second period of 30 days is seen to flatten out initially but quickly gains pace towards the end when COD is introduced. The ad spend around this period is seen to rise because of the introduction of google ads.

These two new additions led to a massive growth in sales leading into the third period with sales more than twice the amount seen in the first and second periods.

COD introduced

Google ads introduced

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Expenditure and ROI

7 per. Mov. Avg. (expenditure) 7 per. Mov. Avg. (ROI)

Comarison of ROI and Expenditure

This graph gives a very clear picture that ROI is correlated to the amount spent on ads.

A dip in ad expenditure leads to a deep fall in ROI, where as once expenditure is increased, we see ROI rise.

Ads were paused in the interval where one sees a sharp fall in expenditure leading to a sharp fall inb ROI as expected. Once the ads are resumed, the ROI shoots up again.

DIp in expenditure leads to a fall in ROI

Once Expenditure is boosted again, the ROI

increases again.

Ads paused

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Expenditure and Sales based on day of week(Normalised graph for camparison)

Expenditure Sales Items Sold

Expenditure and sales based on day of week

We plot day wise sales and expenditure over a course of 90 days.

The graph is normalised to bring all the 3 figures on the same level and should NOT be mistaken for the actual values.

This plot shows a very strong trend wherein customers mostly buy the products towards the end of the week with maximum on saturday.

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Google Expenditure

Sales compared to Facebook and Google ad expenditureFacebook and Google ad expenditure compared to Sales

We plot day wise facebook and google ad expenditures and campare it to the daily sales. Bubble sizes indicate sales.

This plot shows to impact of Facebook and Google ads on the sales. The plot shows when google and facebook ad expenditures are both high, the sales are the highest. Even either one is at a low and the other is high, still, the outcome isnt that high when compared to a balanced approach to both.