Outdoor Creative ReviewDecember 2014

Creative Review Full-bleed cameo with no pack

shot allows a sense of indulgence and illustrates quality

The branding colour is present, yet not over powering the template

Creative Review Quality is again illustrated a full-

bleed cameo Storage logo doesn’t take away

from the quality template

The pricing message is slightly lost within this template

Creative Review The stripped back template

allows for a prominent price message

The use of red and white provides strong stand out on a media which holds little dwell time

The absence of Cameo photography reduces the quality feel

Creative Review The three punch headline

illustrates the campaign clearly. The lifestyle photography and

copy is emotive and in line with the key message

The branding is not restricted and has been adapted to fit the festive season

There is little detail about the offer

Creative Review The simplistic headline and

pricing message illustrates the campaign clearly

Featuring a number of pack shots gives a messy and overwhelming creative, and loses impact for the campaign

Creative Review Full-bleed cameo with no pack

shot allows a sense of indulgence and illustrates quality

Branding is both present and

clear

Creative Review Cameo photography illustrates

quality Integrated with social media,

and engaging with customers Branding is present and clear,

yet not over powering the template

The pricing message could be lost on a media which holds little dwell time

Creative Review Lifestyle photography illustrates

quality and a provides a festive feel

Clear branding on a media which holds little dwell time

Simplistic headline which illustrates the campaign clearly

Creative Review Extra Special template allows for

a sense of quality and indulgence whilst maintaining clear branding

The pack shot and price point provides strong reference for customers when in-store

Wider Competitors

Specsavers

Creative review Stripped back template

provides a clear message on a media which holds little dwell time

Creative fits into the season and showcases products in a unique way

KFC

Creative review Warm and festive photography style

suggests quality Branding is clear and present

throughout the creative Integrated with social media and

engaging with customers

McDonalds

Creative review Photography illustrates both

quality and range Branding is clear yet not over

powering Copy is engaging and relatable

to consumer trends

Sky Movies

Creative review Branding is clear, festive

integrated with fully branded creative

The offer information is very small and unclear

Harveys

Creative Review The stripped back template

allows for a prominent price message

The use of red and white provides strong stand out on a media which holds little dwell time

Ford

Creative Review The colour of the template is

in-line with the product

There is a clear image of the product and pricing message