Sustainability

Revenue Donations $2000.00

Grants $5000.00

Prize Money $2000.00 Student Government $1952.00

Startup Earnings $2500.00

Total: $13,452.00

Expenditures

Projects $12,850.00

Travel $450.00

Total:$13,250.00

Balance Forward: $202.00

About us

Established on March 9th, 2005, the team has been named the 2005 SIFE Rookie of the Year, 2005 and

2006 SIFE Regional Second Runner Up, 2006 Entrepreneurship Program Finalist, the 2006 USF Best

New Student Organization, 2007 Regional Champion, and 2007 National Competition 2nd Runner Up in

the Opening Round.

The 2007-2008 USF SIFE Team consists of 10 active members with only 3 returning from last year.

Majors range from Biomedical Science, Pharmacy, International Studies, Engineering, Accounting, and

Finance. Team Members do not receive academic credit for their efforts.

Business Advisory Board

- Added 2 BAB members, which now totals 15.

- Alumni Advisory Board keeps top SIFE student leaders, now with 3 members.

Institutional/Administration Support

- Only student organization to present to the USF Board of Trustees.

Media

- Newspaper and TV coverage resulted in 10,174,025 Gross Impressions.

Funding

- Anticipating the arrival of our official 501(c)3 non profit classification.

- SIFE USF Consulting Services and USFTIES.COM startups provide additional income.

Comprehensive Data Chart

6 Other Projects Seeds of Success SIFE USF provided and implemented a lesson plan for a local 5th and 6th grade gardening class

to market and sell the fruits of their labor to local neighborhoods. We taught them the concepts of

supply and demand, creating a marketing plan, and the concepts of profit and loss.

Result: Business and Marketing plan in place; Harvest will begin in August of 2008.

Anti Piracy PSA The USF SIFE Team wrote, produced, and shot a 1 minute Anti-

Piracy Public Service Announcement that was submitted to the

SIFE-MPAA competition. Commercial was based around the

popular video game “Rockband” and “Guitar Hero” to target

the age groups that are most prevalent in pirating music.

Result: Over 500 views of Anti Piracy Video on You Tube as

well as impressions during our Ethics Awareness Week

Duel in the Swamp

The SIFE at USF Team competed in the Duel in The Swamp Personal Financial Case Study Com-

petition where 6 teams from the southeast region compete to solve a case study in a grueling 48

hour period of research and presentation.

Result: Second Place Finish, Top School in Florida; $1,500 Prize Money

USF at a Glance Financials

Third largest University in the Southeast

with a total enrollment of 45,000 students

and more than 500 student organizations.

The Carnegie Foundation ranks USF for its

research in the top national classification.

A Research I Institution, USF is one of the

nation’s top centers in conducting research

aimed at new treatments for Alzheimer’s,

Parkinson’s, and Huntington’s diseases.

Home of Moffitt Cancer Center and Re-

search Institute, American Cancer Society’s

Hope Lodge, and the Shriner’s Hospital for

Children.

The nation’s top location for transfer stu-

dents according to US News and World Re-

ports

USF’s Masters in Entrepreneurship Program

ranked #9 in the nation by Entrepreneur

Magazine.

USF’s football team was ranked as high as

#2 in the nation during the 2007-2008

football season.

_____________________________

Menocca Etienne

President, USF SIFE

2007-2008 Annual Report Market

Economics

Success

Skills Entrepreneurship

Financial

Literacy Business

Ethics 1 The World Village

Need

- Lack of knowledge of the

currency exchange system and

culture of different countries in

Tampa Bay area

Project Description

- Simulation of the world

currency system with nine coun-

tries represented

- Attendees were given US

Dollars and shopped in different

countries; which requires them

to exchange currency in the

“SIFE World Bank”

- Real exchange rates used

- Cultural entertainment

- Passports with country facts

and currency exchange rates.

6

Need

- Lack of professional attire worn

by students to job interviews and

business engagements

Project Description (4 projects) - Employer’s Institute: Hints and

tips for employers in recruiting

students

- Suit Collection and Distribution:

Over 300 suits were collected and

redistributed to USF students - Wal-Mart Fashion Show: Showed

students how to dress professionally

- USF Professional Attire Day:

Encouraged all students to dress

professionally and attend the Career

Fair to earn a chance to win an Iph-

one and a GPS system

Results

- 300 suits collected

- 94% increased awareness

- Increased professional attire

worn to Career Fair

Members Involved: 10

Total Hours: 520

Direct Impact: 3,000

Gross Impressions: 161,000

Suits of Success

Categories: Categories:

Results

- 96% increase in market

economics knowledge

Members Involved: 10

Total Hours: 795

Direct Impact: 300

Gross Impressions: 4,459,775

Ethics Awareness Week Tampa Riverwalk What’s In Your Pocket?

?

Orange Market Criteria met: 1,2, 3, 4

An interactive presentation on how Oranges

go from the tree to different distribution

channels and how they are transformed into

many different products such as juice, clean-

ers, and scents. OJ the Orange dropped by

to demonstrate and entertain the students.

Result: 95% Increase in learning

Beyond the Bull Criteria Met: 1,2,3,4

An interactive workshop specifically de-

signed for graduating seniors that addresses

the transition skills needed between college

life and the real world. Topics included ty-

ing financial loose ends on campus, how to

get into graduate schools, how to pay off

student loans, and also how to buy or invest

in their first house.

Result: DON’T KNOW YET

Anti-Piracy PSA Criteria Met: 5

Created two one-minute anti-piracy PSA as a

part of the national MPAA competition. The

two different commercials with different anti

-piracy messages were then posted online for

the public to vote on which PSA to submit

into the competition.

Results: More than 500 views of commercial

Project Description

- Strategic partnership with the

Friends of the Tampa Riverwalk

and the City of Tampa

- Provided activation plan to use

Tampa Riverwalk’s series of

parks

- Implement and manage the

Tampa Riverwalk Walking Tour

- Strategic donor research

- Private/Public partnership

research and recommendation

- Launch of mobile advertising

campaign

Result

- First events on Riverwalk have

taken place

- Riverwalk Walking Tour

ongoing weekly

Members Involved: 5

Total Hours: 550

Direct Impact: 500

Gross Impressions: 2,400,000

3 Categories:

1 2 4 5

Need

- Lack of support for the building

and activation of the Tampa

Riverwalk

Need

- Lack of financial literacy

among college students; shown

by increase in college students’

personal debt and credit cards

- USF students borrow 20%

more than national average

Project Description

- Interactive financial literacy

presentation on: Financial Aid,

Budgeting, and Credit

- 2 Case studies and budget

ledgers were provided

- Interactive game with trivia

- Permanent part of USF’s Uni-

versity Experience Program for

incoming freshmen students

Results

- Average increase in knowledge

of 23%

- 45% and 46% increase on

“How to Manage Debt” and

“How to Budget”

Members Involved: 10

Total Hours: 125

Direct Impact: 3,000

1 2 4 Categories:

1 2 4 5 Categories:

1 2 5 2 4

2 3 4 5

3

The Orange Market Beyond the Bull SIFE USF Startups Apprentice: Ethics

Need

- Lack of knowledge of market

economics in USF Area Com-

munity where income is 75%

below county’s median

Project Description

- Taught students how an orange

comes from the grove to their

homes as orange juice and other

products such as cleaners

- SIFE team member dressed up

as OJ the Orange and demon-

strated the distribution channels

of a local orange grower

- Follow up class challenged the

students to pick a different fruit

or item and present their distri-

bution channels.

Categories:

Results

- 100% success in challenge

Members Involved: 5

Total Hours: 250

Direct Impact: 100

1 2

Need

- Lack of knowledge by grad-

uating college seniors on what to

do financially after graduation.

Project Description

- Seminar on tying up financial

loose ends on campus, creating a

winning resume, interview tips,

how to be financially independ-

ent, getting into graduate school,

and how to get your first

mortgage

Results

- 99% of participants agreed that

topics covered were useful for life

after graduation

- Testimonial: “Excellent Speak-

ers! Made me feel more confident

with my life choices after gradua-

tion” ~ Veon Watson USF`08

Members Involved: 5

Total Hours: 75

Direct Impact: 55

Project Description

- SIFE USF Consulting Ser-

vices: Provide low cost business

plans, marketing plans, business

development, and strategic plan-

ning consultation services

- www.USFTIES.com: SIFE

Team members designed and im-

ported green and gold school col-

ored ties from China. Sold online

as well as to student organizations

as a fundraiser and in stores (dry

cleaners)

Results

- $2,500 in consulting fees

- $2,000 projected profit from one

design of ties with three more

designs on order

Members Involved: 7

Total Hours: 140

Direct Impact: 40

Revenue: $4,500

3

Categories:

1 2 4 5

Need

- Funding to sustain SIFE at

USF’s educational programs

Need

- Growing incidence of unethical

behavior among college students

e.g.. Cheating, pirating,

plagiarism

Project Description

- Week-long program creating

ethical awareness in: Business,

Media, Medical, and

Global Ethics.

- Daily awareness giveaways at

student center

- Anti-Piracy PSA creation and

viewing for USF students

- Guest speakers raised ethical

awareness in their areas of

expertise

Results

- 93% Increase in awareness of

ethical issues

- 500 views of Anti-Piracy PSA

Members Involved: 10

Total Hours: 345

Direct Impact: 460

Gross Impressions: 1,000

2 4

Categories:

1 2 4 Categories:

5 Categories:

1 2 5 3

Need

- Lack of awareness of ethical

behavior in middle school

students in a low income area

Project Description

- Semester long program filled

with challenges to raise aware-

ness on ethical behaviors and

good business/entrepreneurship

practices

- Challenges included: creating

an anti-piracy commercial, creat-

ing and rating a video game,

creating a marketing plan, and

selling of products

- Boardroom decided winner

and earned points towards prizes

- Losing team ran laps

Results

- 100% increase in Awareness

on ethics in the business world

Members Involved: 5

Total Hours: 72

Direct Impact: 25

I-Choose Mentorship

Project Description

- Funded by a $5,000 grant from

the Marcus Foundation

- Mentorship of 25 high school

students to become an entrepre-

neur and start their own business

- Step by step guidance to: creat-

ing a company, applying for li-

censes and permits, obtaining an

EIN, designing a logo, finding a

location, marketing products, im-

porting supplies, opening a bank

account, and finally start the sell-

ing of their products

Results - Corporation, permits, licenses,

EIN, and bank account has been

obtained

- Start selling products in mid-May

Members Involved: 4

Total Hours: 295

Direct Impact: 25

Need

- Lack of entrepreneurial skills in

the University Area Community,

where average incomes are 75%

less than county median

3

6