Organic Takes Fast Casual2:00 – 3:15 p.m.

Nancy Coulter-Parker | Founder, NCP Content & Consulting

Seth Goldman | Co-Founder and TeaEO, Honest Tea

Michael Berger | Founding Partner & VP Supply Chain, Elevation Burger

Susan Grelock | Sr. Manager Communications Planning, Amy’s Kitchen

Democratizing Organics Through Food ServiceSeth Goldman: Co-Founder &TeaEO, Honest Tea

REFRESHINGLY HONEST3

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1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

World’s 1st

organic certified bottled tea

World’s 1st Fair Trade bottled tea

Honest Kids

Honest Kids sweetened only with fruit juice

Honest Fizz & Fresh Brew

Convert Honest Fizz to organic

Mission-Driven Innovation & Growth

REFRESHINGLY HONEST4

Our Fast Casual Partners (Freshly Brewed Iced Tea, Honest Kids, PET)

REFRESHINGLY HONEST5

“Someday, if the organic food movement wants to point to a moment in time when organic became mainstream,

this may be it.”

Wendy’s Brings in Organics!

April 29, 2015--

REFRESHINGLY HONEST6

Taking Mission to Scale

• Founded in 2005 (Falls Church, VA)

• Franchise driven growth beginning in 2008

• 55+ restaurants open currently

• 70+ restaurants projected by end of 2016

• Operating in 7 countries (USA, Mexico, Bahrain, Kuwait, Qatar, Saudi Arabia & UAE)

History

• Exclusively Serving Organic Proteins:

100% Grass-Fed, Free-Range Beef

Grilled Chicken (Sandwiches, Salads & Tenders)

Hardwood Smoked Pork Bacon

• Vegetarian and Vegan Burgers

• Fresh-Cut Fries Cooked in 100% Olive Oil

• Honest Tea (Bottled & Fresh), Honest Kids, Cane Sugar Sodas, Organic Kids Milks

Menu Offerings

Fast Food Fast Casual Gourmet/Casual

Organic/Healthy

• McDonalds• Burger King• Wendy’s• Sonic Drive-In• Jack in the Box• Hardee’s• Carl’s Jr. • Whataburger

• Five Guys• Smashburger• Shake Shack• BurgerFi• Jake’s Wayback• Mooyah

• Counter Burger• Red Robin

Gourmet Burgers

• Burger 21

• Elevation Burger

Burger Segment Positioning

Environment Antibiotics Hormones Diet Pesticides

EB's 100% USDA-Certified Organic

Beef

Entirely Free-Range-, Grass-Pasture-Raised for Entire Life.

No Antibiotics. No Hormones.

Diet of 100% Diverse,

Wild Grasses for Entire Life.

No synthetic

Pesticides.

BEEF QUALITY COMPARISON

Natural Beef

Organic Beef

MEDI

UM

Factory Farmed Beef

Large feed lots with cramped

conditions. Illness

common.

Antibiotics to stop

illness and increase weight.

Hormones typically given to dairy cows (may be slaughtered

for beef).

Corn and Soy fed, high in

caloriesensuring

quick weight gain.

Feedalmost always

contains pesticides

and herbicides.

Natural Beef Varies greatly. No antibiotics? No hormones?

Mixture of grain &

grasses; often grain

will be corn & soy.

Grain/grass diet often contains

pesticides & herbicides.

Organic Beef

Largely grass-pasture raised for most of life,

sheltered at times.

No antibiotics. No hormones.

Can be a mixture of

grass & organic grain.

No synthetic

pesticides.

#runsonloveThoughtful Fast Food

Amy’s set out to rethink American fast food–to createclassic American fast food that serves new American values.

@amysdrivethru#runsonlove

Organic Takes Fast Casual2:00 – 3:15 p.m.

Nancy Coulter-Parker | Founder, NCP Content & Consulting

Seth Goldman | Co-Founder and TeaEO, Honest Tea

Michael Berger | Founding Partner & VP Supply Chain, Elevation Burger

Susan Grelock | Sr. Manager Communications Planning, Amy’s Kitchen