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Oral Communication Assessment Committee
Melodie Philhours Terry RoachKelly Fish Stephen HornerPatricia Robertson James WashamDewayne Powell Ahmad SyamilDavid Kern Bill RoeJeff Pittman Stephen ReplogleTina Quinn Larry DaleCourtney White Mei Cao Gary Latanich Jerry Crawford
College of Business
Oral Communication Assessment
College of Business16 July 20083:00 p. – 4:30 p.
BU 426
Dr. Terry RoachDr. Sandra Bevill
Ms. Courtney BracyMs. Susan Glasgow
SCOM 1203 Oral Communication
Oral Communication Assumptions:
Students learn how to …
… choose topics… stand: body mechanics… gesture appropriately… dress: what to wear… develop points: build the presentation… give source credibility… draw conclusions… make recommendations
But there is hope:
BCOM 2563 Business Communication
College of Business
Oral Communication Assessment Rubric
Oral Communication Rubric ASU College of Business
Presenter’s Name: _______________________________ Time of Class: _____________ Points earned: _______ Topic: _________________________________________ Introduction:
+3 +2 +1 0 ___ Attention Getter. +3 +2 +1 0 ___ Creates a reason to listen. +3 +2 +1 0 ___ States Central Idea. +3 +2 +1 0 ___ Professional Attire.
Body:
+3 +2 +1 0 ___ Sources were quoted. Established credibility. +3 +2 +1 0 ___ Developed each point.
+3 +2 +1 0 ___ Used transition from point to point. +3 +2 +1 0 ___ Appropriate language. Spoke with
professionalism, confidence, and authority. +3 +2 +1 0 ___ Good sentence structure and grammar.
uhs, ums, ahs, and-uhs, ands. _________ +3 +2 +1 0 ___ Appropriate uses of PowerPoint.
Conclusion:
+3 +2 +1 0 ___ Alerted the audience to closing. +3 +2 +1 0 ___ Appropriate summary. +3 +2 +1 0 ___ Reviewed/re-listed the main points. +3 +2 +1 0 ___ Time limit is met. +3 +2 +1 0 ___ Effective Question/Answer portion.
General Delivery: +3 +2 +1 0 ___ Appropriate hand, eye, and other body
language. +3 +2 +1 0 ___ Maintained eye contact with audience.
Professor’s Comments:
Introduction:
First Part of the Formal Presentation
“Tell me what you’re going to tell me.”
√ Attention Getter
•Proverb or Anecdote•Statistics or Shocking Statement•Joke or Humor (appropriate)•Headline or Related Story•Reference to the Audience •Reference to the Occasion
Need or Purpose for PresentationEstablishes RapportTells the Order of the Presentation
√ Creates a Reason to Listen
Main IdeaWhat is to be ProvedAssigned Topic
√ States Central Idea
What Business ExpectsWhat the Professor RequiresFor the TopicFor the Workplace
√ Professional Attire
Want Examples for Dress?
Business Semiformal
Source: Bachrach
Business Casual
Source: Bachrach
Business Relaxed
Source: Bachrach, Dillards
Casual
Source: Bachrach, Dillards
Business
Source: Dillards
Business Casual
Source: Dillards
Business Relaxed
Source: Dillards
Casual
Source: J. C. Penny, Dillards
Body:
Second Part of the Formal Presentation
“Tell me what you’re going to tell me.”
•Sources were quoted. Source Credibility•Where (sources) did the information come
•Articles, Interviews, Personal Experiences•Television, Movies, Training Programs•Books, Magazines, Handouts, Class notes
√ Sources were quoted/ established credibility
Points to be made: 1, 2, 3, or more Points are related Points are supported with sources Points support the Purpose
√ Developed Each Point.
FANBOYS: for, and, nor, because, or, yet, so. Although Further Also Additionally In addition Furthermore Hence Thus Consequently However Nevertheless Therefore Nonetheless On the other hand
√ Used Transition between Points
Uses terms of the trade Knowledgeable Self-assured Has the support of the sources
√ Appropriate language. Spoke with professionalism, confidence, and authority.
No “ums, uhs, ahs, and uhs, ands” Complete thoughts called sentences
◦ Subject-verb agreement They was, he don’t, she seen
◦ Singular/plural subject-singular/plural possessive pronoun ‘each-their, his/her-their, employees-his/her’
√ Good sentence structure and grammar
No more than three colors. ◦ Exceptions: themes, graphics, photos.
No more than three fonts Seven Lines with seven words No red beside green Usually one slide for each minute Source credit on the slide Color families: orange/yellow, red/pink Uses blank screen to draw attention to self
√ Appropriate uses of PowerPoint (1 of 2)
High contrast colors over low contrast colors
√ Appropriate uses of PowerPoint(2 of 2)
High ContrastCOLOR FAMILIES
Low Contrast
Handouts◦ When needed
Boards and Flip Charts◦ Professionally written: Get someone who can
write for you Overhead Transparencies Electronic Presentations
◦ PowerPoint 35 mm Slides Models or Physical Objects
◦ Safety of items belongs with presenter
Other Visuals (not on the evaluation)
Closing:
Third part of the formal presentation
“Tell me what you told me.”
Makes a statement of summary or closing Begins the ending statements that draw
conclusions
√ Alert the audience toclosing.
The summary reflects the points made in the Introduction and Body of the presentation
Summary is a conclusion to the presentation with a course of intended action and or purpose
√ Appropriate summary
Review/relist the one, two, three, or more points made in the presentation and the brief reason(s) why these points were made.
√ Reviewed/re-listed the main points
What is the time limit? Five minutes, ten minutes.
√ Time limit is met
Appropriate hand, eye, and other body language.◦ Did the speaker look at his/her audience, use
hands, arms, eyes, and/or stance to make positive or negative emphasis?
Maintained eye contact with audience.◦ Did the speaker look more at his/her audience
than at his/her PowerPoint and notes?◦ Did the speaker read the presentation rather than
tell it?
√ General delivery
Positive statements about the presentation Points for further consideration or
investigation Points that should have been emphasized Points or statements that were useless or
meaningless Points to improve future presentations Praise where needed Suggestions for improvement
Professor’s Comments
Ideas you have Your thoughts Further discussion Closing the loop
Questions?
Closed the loop.
