Executive Introduction

Oracle’s SemiconductorSolutions Portfolio

• Community

• Solution

• Customer Success

• Engagement

• Wrap Up

DISCUSSION

COMMUNITY DISCUSSION

Dedicated NorCal Semiconductor Team

Jon CornApplications Sales Manager, Semiconductor

SolutionsOracle Corporation

David MarinoCX Manager, High Tech

Oracle Corporation

Tom GreeneSemiconductor Industry Director

Oracle Corporation

 .“Oracle provides us with the capabilities and solutions that span our entire ERP, CRM , HCM, SCM and PLM processes. Being able to integrate these processes provides us 360 degree views and faster solution development across all platforms”

“Jon Corn has the knowledge and expertise to bring all elements together during the sales cycle which makes the buying process much easier. He goes above and beyond in helping his customers make timely and informed decisions. I am surprised to see how quickly he’s learnt the semi-con specific processes which also makes the experience much better.” – Shahab Muhammad, Silicon Image

Oracle Semiconductor Events – 2014 & 2015

Northern California Chapter

YEARLY GSA Summit• Once per year – Early December, 2014 in Santa Clara

• Event for members of Global Semiconductor Alliance Network

• Share Best Practice in the Industry - Industry Presentations, Networking, Dinner & Awards

QUARTERLY HIGH TECH ROUNDTABLE DINNERS

• 4 Times Per Year – LinkedIn Group – Fabless Semiconductor Oracle Users Group

• June 20th Santa Clara

• November 7th San Jose

• February 24th Santa Clara

Semiconductor SPECIFIC EVENTS•The American Experience – Semiconductor in Silicon Valley Event

• Santa Clara HQ – Sept 15th

•High Tech Agile PLM Networking Dinners /Presentations

• Feb 4th, Santa Clara

Semiconductor Marketing Events – Fall 2015

• Service Cloud Event

• Master Data ManagementEvent

The American Experience – Silicon ValleyOracle Santa Clara Office – Grand TheaterSeptember 10th 2014

In 1957, decades before Steve Jobs dreamed up Apple or Mark Zuckerberg created Facebook, a group of eight brilliant young men defected from the Shockley Semiconductor Company in order to start their own transistor business. Their leader was 29-year-old Robert Noyce, a physicist with a brilliant mind and the affability of a born salesman who would co-invent the microchip -- an essential component of nearly all modern electronics today, including computers, motor vehicles, cell phones and household appliances.

SOLUTION

DISCUSSION

9

Oracle provide an end to end business solution for the Semiconductor Industry

Marketing2

Product Lifecycle Management

1

Sales & Channel, Operations and Management

3

Supply Chain Planning, Order Management, and Execution

4

Manufacturing / Production Execution & Mgmt

5

Aftermarket Sales, Service and Support

1

3

4

Brand & Loyalty

Market requests

Demand

information

Order status

Delivery information

Demand sensing/ shaping/ POS

Warehouse, Transportation and Logistics Management

Integration & Analytics

Human Resources

Finance

Concept to Market

Campaign to Cash

Demand to Delivery

Corporate Services, Governance

Aftermarket & Customer Support, Services, & Sales

Enterprise Planning and Performance Management

Consumers &Customers

B2B

WebRetail

Channel

2

5

6

7

7

8

9

10

6

High Technology Manufacturers need solutions to enable rapid and continual innovation, and agility to provide the right product at the right quantity, location and time while achieving the lowest product and enterprise operational costs.

Fabless Semiconductor Demand to Delivery Process

Sales & Operations Planning

Supply Chain & Ops Planning

Outsourced Manufacturing Execution

Fulfillment, Distribution & Logistics

Demand Management

• Constrain Demand for supply & budgets

• Compare to fiscal plan & all business objectives

• Identify gaps and shape demand

- NPI• Perform What-If

scenario planning• Use predictive analytics

to project business KPIs per scenario

• Conduct S&OP review• Collaborate to generate

consensus shaped demand

• Generate forecast- Sales- Marketing

• Forecast Collection- Customer- Sales- Marketing

• Add comments to forecast for audit trail

• Measure forecast accuracy per source

• Collaborate to develop unconstrained consensus forecast

• Perform postponement optimization

• Generate supply chain plan

• Collaborate with vendors/suppliers

• Perform “What-If” scenario planning (if req’d)

• Review business KPIs using predictive analytics

• Release plan to execution (Foundries & SAT)

• Generate ATP• Adjust production plan

using event based planning as req’d

• Verify • Release of Weekly

PO Lists• Subcon commits• Subcon capacity, lead

time and yield values• Monitor execution of

production plan (WIP tracking)

• Provide ship to information for completed components

• Quarterly perform reconciliation of T&C with actuals

• Receiving & Put Away• Pick, Pack, & Ship• Warehousing & Storage• VMI / Hub

Replenishment

Oracle CRM Semiconductor Customers

12

Why Does Oracle Have A Cloud Platform Advantage?

1Modern User Experience

Reporting & Analytics

Business Collaboration

Scalable PlatformProfitable

Provider

Elegant Simplicity

Consistent User Experience

Employee“Modern”/consumer-like user experience with embedded collaboration

ManagerSimplified user experience with quick access to key information, tasks and alerts

Professional (or Executive)Contextual user experience tailored by role with graphical representation

Embrace the strengths of both for a complete perspective

Universal Reporting & Analytics

Financial Insight• What’s the total compensation picture, e.g. total base pay,

incentive pay, employer-paid healthcare cost, and taxes?

• What’s the current cost of contingent workers against budget?

• What’s the trend for accrued vacation?

• What’s the average cost of discretionary spend by employee?

Questions I can answer…Workforce Insight• How is my current headcount tracking to budget across the

organization?

• What’s the impact of this month’s payroll on cash?

• What’s the impact of the annual focal/comp process on the bottom-line?

• What’s the status of recruiting for current open positions?

Oracle Applications Cloud Platform

Custom Applications

Oracle Applications Cloud

Grow with confidence

One Industry-Standard Platform

CX HCMERP CustomerSCM

3rd Party Applications

Cloud Marketplace

Integrated Analytics & Social Mobile

Integration Framework

Unified Access Control

EPM

Common Data Model

Platform as a Service

Infrastructure as a Service

15

16

Person Definition Touch Points Across Cloud CRM and ERP

Single Data Model Example

Purchasing• Employees• Jobs/Positions• Locations

Quoting• Salesperson• Organization• Location• Territory

General Ledger• Ledger• Cost Centers

Receivables• Employees• Assignments• Roles• Salesperson• Organization• Territory

Fixed Assets• Employees• Assignments• Assets

Workflow• Employees• Jobs/Positions• Roles

Inventory• Employees• Assignments

Person Definition

CUSTOMER SUCCESS

DISCUSSION

You Will Keep Good Company!

Emerging Space Titans

You Will Keep Good Company!

Emerging Space Titans

ORACLE CONFIDENTIAL – INTERNAL USE ONLY

Silicon ImageOracle’s Co-Existence Strategy of Leveraging the Cloud!

Company Overview• Silicon Image is a leading provider of connectivity solutions that

enable the reliable distribution and presentation of high-definition content for mobile, consumer electronics, and PC markets.  The company delivers its technology via semiconductor and intellectual property products that are compliant with global industry standards and feature market leading Silicon Image.

• Public company with 650 EE Worldwide

Key Challenges/Opportunities• Had significant reporting challenges on the HCM side due to no

integration amongst disparate systems and several manual processes.

• Former CRM was hard to maintain & becoming technologically incompatible with modern standards

• Needed a mobile platform for both HCM and Sales due to global workforce and amount of travel amongst sales and operations

Solution Overview• Fusion HCM: All Modules along with TBE Onboarding

• Sales Cloud with Incentive Comp

• Global HR and CRM Platform provided a centralized database of employees and customers

• HR and CRM are no longer IT driven solutions

Customer Perspective “Oracle provides us with the capabilities and solutions

that span our entire ERP, CRM , HCM, SCM and PLM processes. Being able to integrate these processes provides us 360 degree views and faster solution development across all platforms.” – Shahab Muhammad, Director of IT

Why Oracle• Oracle has industry expertise that no other vendor could

match, a unique understanding of their business model built confidence that we understood their challenges & could provide a solution to match.  All while being integrated with CRM, HCM, Incentive Comp & ERP

• SI leverages Oracle for multiple lines of business including Operations, HR, Finance and IT.

• Native integration with existing Oracle ERP providing comprehensive reporting and visibility across all lines of business and global entities.

DISCUSSIONENGAGEMENT / NEXT STEPS

ENGAGEMENT MODEL

Meet with key executives to discuss value of potential solutions

2Detailed Assessment 3Recommendations & Roadmap1Executive Follow-up

Understand more detailed requirements and operational performance metrics

Map requirements to Oracle solutions, quantify benefitsand develop custom roadmap

Welcome to our LOCAL Community

Distance to Oracle HQ = 19.3 miles

San JoseAirport