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Or Eluk, COO - October 2014
Topics
▪ ZEFO - The Leading Israeli SEO Software
▪ Winning the PR war
▪ The Project – Twitter Automation
ZEFO The Leading Israeli SEO Software
Nir Adar – Founder and CEO
▪ BSc in Computer Science, The Technion Israel Institute of Technology
▪ One of the first SEOs in Israel (2004). Our company name, Kidum Atarim, was registered before it was a common term.
▪ Founded Kidum Atarim as an SEO agency on 2005. Between the agency’s customers: Yad2, Shufersal, Tamir Fishman, Alljobs and hundreds more.
▪ Since late 2010, Kidum Atarim stopped its consulting services and focus only on ZEFO.
▪ Publishing since 1997 computer-science related articles at www.underwar.co.il
▪ Publishing since 2009 monthly security & technology online magazine at www.digitalwhisper.co.il
About ZEFO
▪ ZEFO is an all-in-one SEO software.
▪ Dominant in Israel: 190 out of 300 SEO agencies in Israel use ZEFO.
▪ Self-funded
Some of our customers
Collages Teaches ZEFO
▪ Many SEO Courses in Israel teaches ZEFO as the way to do SEO:
Winning the PR war
False Claims
http://www.hrw.org/news/2014/07/17/dispatches-explaining-four-dead-boys-gaza-beach
And Responses
http://www.thomaswictor.com/idf-did-not-kill-boys-on-gaza-beach/
Facebook Group
▪ Depends on volunteers.
▪ Slow reaction to events.
Facebook Group
Facebook Group
The Project – Twitter Automation
Identify claims and automatically respond
▪ Identify:
▪ Images
▪ URLs
▪ Keywords
▪ Response:
▪ Auto response
▪ Manual review
Track Twitter profiles
▪ Track Twitter profiles
▪ Tweets
▪ Following
▪ Followers
▪ Retweets
▪ Understand the changes over time.
▪ Identify popular / important tweets.
▪ Identify key-players.
Scheduled tweets
▪ Scheduled tweets
▪ Repeating tweets
▪ Overcome tweeter limitation
▪ Tweets length
Much more
▪ The project can be extended as desire:
▪ Analyzing what kind of content will achieve goals
▪ Retweet automation
▪ …
Who will use the system
▪ Government offices
▪ Non-profit organizations
▪ Internet marketers
Thank you for listening