Optimism and butter: 4 ways tech will transform how you
fundraise in 2013 Keynote Sponsored by:
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The Wildly Optimistic 2
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Great for us
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The Deeply Troubled 4
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Not good for us 5
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The Amusingly Cynical 6
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Meh for us 7
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Who are you? 8
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All of the above 9
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Four ideas and what they mean to you 10
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The fall of the mothership & the rise of the peer 11
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Technology changes all that. Its hard to lie online. 12
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Peers keep score and people listen. 13
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Peers keep score and people listen. 14
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Goodbye mass communication. 15
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Hello masses of communicators. 16 * Greg Verdino, Brian
Solis
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Takeaway: Your three peers 17 -WITNESSES: People on the front
lines of your work (front lines staff, volunteers, beneficiaries)
who can speak authentically about the change they see -FANS: Fans
who will champion your work within their circles of influence
-AUTHORITIES: People with credibility and authority who can attest
to the quality of you and your work (ratings agencies, thought
leaders who offer endorsement)
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Peers in action as fundraisers 18
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Technology makes everything easier 19
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So its easy to do anything 20
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Rise of the slacktivist 21
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But wait easy is a good step 22
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Embrace and use the lowered bar 23
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Takeaway: Lowering the bar for action 25 -Enable and celebrate
slacktivism through technology -Lower the bar for engagement
especially on social media -Use the social proof of those
collective actions to get momentum behind your cause - Remember its
about relationships, not transactions -Build off the baby steps of
slacktivists by cultivating them specifically and encouraging more
action over time
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Supporter as participant 26
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Planyourstory.org
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Takeaway: Raising the bar for engagement 31 -Mine your data
-Segment your supporters -Relate your cause to their values -Use
technology to put the donor at the center of your story - Invite
donors to shape you and your cause
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The toast is changing 32 1B
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We must react 33
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times per day According to a report by CNN, the average person
checks their smartphone: In 2012 more emails were read on
smartphones than on computers or webmail!
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You must be in their pocket 35
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Takeaway: Raising the bar for engagement 37 -You absolutely,
positively must make it easy for your cause to be experienced on a
smartphone. No matter how great your content, if it cant be
delivered in this way, you will be left behind. -Take inventory of
how bad or good it is -Recognize the opportunity (the chance to
reach people more immediately) and the constraint (mobile
experiences need to be simple and easy) -Optimize for giving and
pledging
