Open Source Economic Development: Workforce Innovation in Merced

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Open Source Economic

Development: Workforce

Innovation in Merced

Ed Morrison

Purdue Center for Regional Development

September 23, 2009


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Ed Morrison presented this material

to the Merced, California Workforce Investment Board

in Merced, CA on September 23, 2009

This material is copyright Ed Morrison and distributed under a

Creative Commons 3.0 attribution license. That means you are

free to modify, copy and use this material for commercial

purposes provided that you attribute it as follows:

Source: Ed Morrison, Distributed under a Creative Commons

3.0 license.

You can learn more about the Creative Commons license at

www.creativecommons.org
http://www.cretivecommons.org/http://www.cretivecommons.org/http://www.cretivecommons.org/


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Two new business cards

A plan to close a triangle with an e-

mail introduction

A longer conversation based on what

you have learned today and tomorrow

My goals for today


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Where we are

Where we are heading

How we will get there

What you can do


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Innovation in our Grandfathers economy


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6

Grandfathers

economy

created a lot of

wealth


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Collapsing costs undercut our Grandfathers economy


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The Internet exploded and opened new doors to

prosperity


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The S-Curve caught up to our grandfathers economy


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What happened in my home town


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Where we are



What you can do


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Now we must shift to a path for creating prosperity

Every few hundred years in Western history,

there occurs a sharp transformation.

Peter Drucker, The New Realities (1989)


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We now live in a networked world

A global map of Internet connections


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The iPhone

production

network

Who makes the iPhone? A network led by Apple


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How many companies

made Spider Man 3?

Answer:

56 working in a

network


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By now, we have all caught a glimpse of our

Grandchildrens economy


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Grandfathers

Economy

Grandchildrens

Economy

Hierarchies Networks

Command and

controlLink and leverage

Vertically integrate Horizontally connect

Transactions Relationships

Mass ProductionManufacturing

CustomizationStrategic Planning Strategic Doing


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Time

Prosperity

Grandfather's Economy:Wealth

created by hierarchies

Grandchildren's Economy:Wealth

createdby networks

We are here


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Our jobs is to find the pathways to our

Grandchildrens economy

Connecting our manyassets with link and

leverage strategies


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As we connect assets, something funny

happens...Our opportunities actually expand


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So, what kind of networks?


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Prosperous regions will focus on five

overlapping types of networks

Brainpower

21 Century Talent

Innovation

Entrepreneurship

Networks

Branding

Stories

Quality,

Connected

Places

Civic

Collaboration


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Where we are



What you can do


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We will find our pathways with Strategic Doing


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Strategic Doing

Plan and action together

Strategic Planning

Plan but no action

No Strategy

Action but no plan


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Strategic Planning evolved to handle large

hierarchical organizations

A small group at the top

did the thinking

A larger group at thebottom did the doing


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Strategic planning doesnt work because networks

have no tops or bottoms


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With Strategic Doing, theres no separation between

thinking and doing


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Strategic Doing guides conversations...People

move in the directions of their conversations

What Could

We Do?

What Should

We Do?

What Will

We Do?


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Strategic Planning Strategic Doing

Slow, deliberate Fast, experimental

Linear Cyclical

Expensive Inexpensive

Long time horizon Short time horizon

Annual revisions Monthly revisions


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Strategic Doing is simple, but not easy...It takes

discipline, focus and practice


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Strategic Doingproduces

alignments, linksand leverage

Strategic Doing quickly generates link and

leverage strategies


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Strategic Doing keeps us focused on the Big Ideas


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Strategic Doing generates swarm innovation


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In North Central Indiana, we have over 50

initiatives in four focus areas

Core

GroupFocus

1

Focus

2

Focus

3

Focus

4

Initiatives Initiatives


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Where we are



What you can do


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K through12

4 Years ofCollege

Career

Lets take a step back...Ask yourself...How do

you think about education and careers?

Many of us have a simple model in our heads...


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In reality, our world is far more complex...


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Heres the problem...

70% to 80% of

the emerging

jobs are here...

60% to 70% of

young people

are here...


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How did regions deal with challenges in our

Grandfathers economy?

Cities

Counties

K-12

EconomicDevelopment

Workforce

Social

Service

StateAgencies

FederalAgencies Chambers

Post-Secondary

State

AgenciesState

Agencies

FederalAgencies

FederalAgencies

Federal

Agencies

Libraries

CountiesCounties

CitiesCities

Post-

Secondary

Post-

Secondary

ChambersChambersSocial

ServiceSocial

Service

LibrariesLibraries

K-12K-12

EconomicDevelopment

EconomicDevelopment

WorkforceWorkforce


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Cities

Counties

K-12

EconomicDevelopment

Workforce

Social

Service

StateAgencies

FederalAgencies Chambers

Post-Secondary

State

AgenciesState

Agencies

FederalAgencies

FederalAgencies

Federal

Agencies

Libraries

CountiesCounties

CitiesCities

Post-

Secondary

Post-

Secondary

ChambersChambersSocial

ServiceSocial

Service

LibrariesLibraries

K-12K-12

EconomicDevelopment

EconomicDevelopment

WorkforceWorkforce

How are most regions dealing with these challenges in

todays networked world?


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Purdue guitar video

Heres the opportunity: Innovate...


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We used Strategic Doing a core strategy for North

Central Indiana

Kokomo, IN


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Milwaukee, WI

The Milwaukee 7 region used link and leverage

strategies to build its water cluster

The Center for Education Innovation and Regional


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Milwaukee, WI

The Center for Education Innovation and Regional

Economic Development used Strategic Doing to define

new collaborations for disadvantaged youth

h h


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Boise, ID

Idaho used Strategic Doing in their Governors

Workforce Development Summit


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Twin Falls, ID

North Idaho and South Central Idaho used Strategic

Doing in follow-up workshops


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Winona, MN

A region across MN, WI and IA used Strategic Doing to

launch their new strategy

h h


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Cape Girardeau, MO

Southeast Missouri used Strategic Doing to shape

a strategy for its P-20 Council


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Denver, CO

Colorado used Strategic Doing to explore new

connections in its workforce system

These regions are learning that moving to our


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These regions are learning that moving to our

Grandchildrens economy requires a new approach

to leadership

Traditional Leadership Network Leadership

Centralized Distributed, Shared

Single Leader Many Leaders

Command and control Link and leverage

Lead from the front Lead from front and rear

We are the leaders we have been waiting for


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We need leaders capable of walking past the

invisible fences...(dont worry, theyre broken)


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We need leaders who can take the

Shanghai perspective

Our View Their View


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Technical Skills

New Basic Skills

Life Skills

We need leaders who can explain that everyone

needs three sets of skills in todays world


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We need leaders to promote civility as a strategic

asset...(we need civility to think together)


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We need leaders with the skills to guide

conversations...


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We need leaders who understand the power of

sharing and networks...


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Sam

Linda

Carol

We need leaders who build networks by closing

triangles

100 people

3 triangles a week per person

equals

15,600 new links per year


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We need leaders willing to move from Strategic

Planning to Strategic Doing


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If your actions inspire others to dream more,learn more, do more and become more, youare a leader.

John Quincy Adams

We need leaders willing to step up...now


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Where we are: In a major economic transformation


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Where we are heading: To our Grandchildrenseconomy and a world of open networks


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Where we are heading: To our Grandchildrenseconomy and a world of open networks

How we will get there: Building action-orientednetworks with Strategic Doing

What you can do: Become a leader


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Thank you!

Ed Morrison

[email protected]

Purdue Center for Regional Developmentwww.purdue.edu/pcrd

I-Open

http://i-open.org
http://i-open.org/http://i-open.org/http://www.purdue.edu/pcrdhttp://www.purdue.edu/pcrdmailto:[email protected]:[email protected]

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Open Source Economic Development: Workforce Innovation in Merced