Embed Size (px)
Citation preview
Online Creative that Goes Beyond the Norm
Prepared by Wade ForstCreative Director
October 5, 2006
© 2006 Spunlogic | Proprietary & Confidential | 2
Introduction Creating an Experience Techniques & Technology Examples Overview & Analysis Tips Q&A
Menu
© 2006 Spunlogic | Proprietary & Confidential | 3
Overview
Spunlogic Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers.
Sample Solutions: User Experience Strategy Interactive Design Web Development Email Marketing Online Advertising E-commerce Applications
© 2006 Spunlogic | Proprietary & Confidential | 4
Creating an Experience
What Are The Three Most Important Things For Experience-Based, Engaging Websites.
© 2006 Spunlogic | Proprietary & Confidential | 5
Entertain!
© 2006 Spunlogic | Proprietary & Confidential | 6
Interact!
© 2006 Spunlogic | Proprietary & Confidential | 7
Be Different!
© 2006 Spunlogic | Proprietary & Confidential | 8
Creating an Experience
Uniqueness is not risky, it is remembered. The days of simply sponsoring an adver-game are over… to be remembered in this media age, we must stand apart and be unexpected.
Ways to be Remembered:HumorEdgyInteractive That EngagesPersonalized ExperienceUser ContentMultiple Touch Points (Email, Web, SMS, Etc.)
© 2006 Spunlogic | Proprietary & Confidential | 9
Techniques & Technologies
Rich in Media = Rich Experience 97% of browsers are Flash enabled. 44% have hi-speed at home.
Viral Techniques:SMSEmailSocial Sites (YouTube, MySpace, Etc.)Send to a Friend
Technologies:Flash Video and Database Driven ContentStreaming VideoGlue ConnectorsPodcasts, Vodcasts and Video BlogsRSS
© 2006 Spunlogic | Proprietary & Confidential | 10
Examples
Volkswagen
GTI Features Website
© 2006 Spunlogic | Proprietary & Confidential | 11
Examples
Volkswagen
GTI Features Website
© 2006 Spunlogic | Proprietary & Confidential | 12
Examples
Volkswagen
GTI Features Website
© 2006 Spunlogic | Proprietary & Confidential | 13
Examples
Jim Ellis
Automotive Website & Search Application
© 2006 Spunlogic | Proprietary & Confidential | 14
Examples
Coca-Cola
The Coke Show - Video Website
© 2006 Spunlogic | Proprietary & Confidential | 15
Examples
SeaWorld
Penguins Unite Website
© 2006 Spunlogic | Proprietary & Confidential | 16
Examples
California Milk Processor Board
Brittlelactica Website
© 2006 Spunlogic | Proprietary & Confidential | 17
Examples
IKEA
Swedish Organization Website
© 2006 Spunlogic | Proprietary & Confidential | 18
Examples
IKEA
Swedish Kitchen Website
© 2006 Spunlogic | Proprietary & Confidential | 19
Examples
MGM Grand
Maximum Vegas Website
© 2006 Spunlogic | Proprietary & Confidential | 20
Examples
Hilton
Hilton Journeys Website
© 2006 Spunlogic | Proprietary & Confidential | 21
Examples
Brawny
Brawny Academy Website
© 2006 Spunlogic | Proprietary & Confidential | 22
Examples
Royal Caribbean
Freedom of the Seas Website
© 2006 Spunlogic | Proprietary & Confidential | 23
Examples
Royal Caribbean
Video Newsletter
© 2006 Spunlogic | Proprietary & Confidential | 24
Overview & Analysis
Viral Campaign Goals – B2B & B2CBrand awareness and lead generation still top the charts for engaging viral campaigns.
© 2006 Spunlogic | Proprietary & Confidential | 25
Overview & Analysis
Viral Campaign – What WorksRich media microsites with video and interactive components are engaging the most and have the best results.
© 2006 Spunlogic | Proprietary & Confidential | 26
Tips
Tips for Success Apply business rules to everything… even viral sites.
Tips:End content with CTA and/or logo Always make it easy to spread (ie. Forward, SMS, Etc.)Engage viewers with multiple touch points Include user contentLook at building your campaign w/in social networking sitesCelebrity or talent placementRich media enriches the experience (Video, Flash, Etc.)Review metrics and adaptBe different – entertainPlan for interactive (Not A Stepchild Approach)
© 2006 Spunlogic | Proprietary & Confidential | 27
Wade ForstCreative Director
404-601-4321 main
Diane MyerDirector of Business Development
404-601-4343 direct
404-601-4321 main
Contact Information
© 2006 Spunlogic | Proprietary & Confidential | 28
Examples
PHILIPS
ShaveEverywhere.com - BodyGroom Website
