ONLINE ADVERTISING Lec: Assoc. Prof. Dr. Aykan CANDEMR
Drafters: Hazal AIK 15-10-322 Duygu UUR 15-10-176
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What is online advertising ? Online advertising is a marketing
strategy that involves the use of the Internet as a medium to
obtain website traffic and target and deliver marketing messages to
the right customers. Online advertising is geared toward defining
markets through unique and useful applications.
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Advantages of online advertising Extensive coverage
Large-capacity information Strong interaction with sensory Real
time and long lasting unity Accurate delivery goals Non compulsory
transfer information
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Disadvantages of online advertising Visitors to their online
advertsing filtered Network technology to filter the ads Lack of
skills and marketing skills
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Basic form online advertising Banner Ads : also known as Banner
and is the most common way of advertising.Usually positioned to
Flash,JPG and other formats on the page and Java. Button Ad :
Another form of online advertising is button ads which is too small
as compared to banner ads.
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Big Triangle: Social Media-Online Marketing-Online Advertising:
In those days, rate of social media users increase day by day.New
consumer profile use the online application for lots of needs such
as shopping, communication and video games. August 2010 August 2011
August 2012
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HABITS and SOCIAL MARKETING EFFECT for ONLINE ADVERTISING :
Rate of Internet Usage-Interval Rate
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TYPES OF ONLINE MARKETING EMAIL MARKETING BLOGGING PAY PER
CLICK (PPC) MARKET SOCIAL MEDIA MARKETING DIGITAL MARKETING VIRAL
MARKETING
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SOCIAL MEDIA MARKETING Social media is very popular right now
and its only getting more popular. You can tap into that popularity
by using social media to sell your products.
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BLOGGING Yet another but important and crucial marketing trend
that has brought a huge aberration in our society Blogger was
launched in 1999 by three friends.Blogging as an ardent marketing
tool has really blossomed in the last some years
Businesses,companies and even superstar now use blogging system for
huge promotion
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Best way for announce brand name: SOCIAL MEDIA!
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Types of Online Advertising:
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Online advertising types: Pre-roll
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Seeding :
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Extended Pre-roll vs Content Branding:
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E-mail Advertising : These are another form of online
advertising in which mailers with promotional material and send to
targeted users. Advertising and promotional contests:these ads are
contest ads which covers the major page of site which delivers
message like win something or sign up for some contest
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Pop-up:
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POP UPS: To block or allow pop-ups on your computer: In the
top-right corner of Chrome, click the Chrome menu Chrome menu.
Select Settings. Click Show advanced settings. Under "Privacy,"
click the Content settings button. Under "Pop-ups," select Do not
allow any site to show pop-ups (recommended) or Allow all sites to
show pop-ups.
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9 Result for Use Online Advertising: 1)ACCESS: Accessing to
online advertising has become easier due to the increasing number
of internet users. 2)BRANDING: Internet advertising is not just
about clicking the ads, but it also has a very positive effect in
terms of brand recognition and product awareness in long term.
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3)CREATIVITY: All you need to do is to send your customers a
message like Guinness iAd application by determining where and how
to reach your customers. Its going to be real-time, surprising and
adventurous. 4)LOYALTY: Internet does not only provides short time
interaction, but it also establishes a connection between the brand
and the customer. It draws attention to the product/brand and the
customer becomes a part of the ongoing debates/evaluations.
Therefore the product/brand is favored when a choice needs to be
made among other alternatives.
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5)ACCOUNTIBILITY: Every elements in online advertising can be
traced, for example sales data, newsfeed subscriptions,
advertisement impression etc. In an internet campaign for Cadbury
Dairy Milk, it is calculated that for every single British Pound
spent in that campaign, the company made 3 British Pound.
6)SUITABILITY: Thanks to the advances in technology, a prospect is
able to purchase an item later on, even if he wasnt interested in
the first place.
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7)INTERACTIVITY: One of the greatest advantages of brand
advertising is interactivity which can be used to introduce your
products and services to the people, creating a brand, getting
feedback, determining 8)REAL-TIMELY: Internet makes it possible to
obtain, arrange and evaluate real-time data. This incredible
feature is unique and very easy to use. You can see every single
detail about your campaign such as search histories, e-mails and
reactions in social media. Therefore it is extremely flexible, you
can change or edit your current campaign, make use of different
creative materials to obtain the best possible performance.
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9) Mobile-only internet user: Everyday more and more people
explore the potential of internet. According to a study done by
IAB/PwC, expenditure for mobile advertising increased by 116%
between the years 2009 to 2010. The number of people who use mobile
internet is increasing as the big companies operating especially in
finance and consumer goods industries invest more in online
advertising.
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Online Advertising with Turkey: Online advertising increase in
Turkey day by day.Online advertising rate 40 million dollar in
2006,but now this rate increase 200 million dollar.
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Online Advertising and Ad Recall: RESEARCH of HONDA CIVIC SEDAN
: Lots of experts research the Hondas new advertising and want to
determining new Honda Sedan remember rate and they askDid you see
Honda civic sedan advertisement recenty?
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HONDA CIVIC REMAMBER RATE 1 DAYS LATER 3 DAYS LATER 5 DAYS
LATER 7 DAYS LATER 14 DAYS LATER According to this examination 1
days later many people remember this advertising.3 and 5 days later
some people remember this,but 7 and 14 days later rate of remember
decreases day by day.
