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2 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/digital/online-adrelevance.html OR CALL 1-800-423-4511
GUIDE: QUICK STARTGUIDE: QUICK START
ONLINE ADRELEVANCE
A Nielsen Ad Solutions tool that provides a comprehensive view of the online advertising landscape (Display and Search)
and understand who is advertising, where they are advertising, and what they are advertising.
HOW DOES IT COMPARE TO OTHER PRODUCTS?
KEY KEY DATA PRODUCT DESCRIPTION METHODOLOGY APPLICATIONS METRICS RELEASES
Online @Plan
Online AdRelevance
Online NetView
Online Video Census
A leading target marketing
vehicle for online media
planning, buying and selling
A Nielsen Ad Solutions tool
that measures online display
and search advertising
A representative online panel
with over 200,000 individuals
that offers a comprehensive
perspective on the
online consumer
A comprehensive perspective
on audience consumption
and engagement of online
streaming media
Panel
+
Survey
Probing
Panel
+
Tag
Panel
+
Tag
Profiling of
ad supported
sites
Understand the
online advertising
landscape –
who, where,
what, how
Analysis of
consumer
behavior, trends
and detailed
demographics
Online video
audience size,
demographic
composition,
engagement and
competitive activity
Unique Audience
Reach
Index
Ad Impressions
Ad Spend (Display only)
Unique Audience
Active Reach % Sessions
Time Spent
Page Views
Demographics
Unique Viewers,
Active Reach %,
Total Streams,
Time Spent
Viewing
Quarterly
Weekly
Monthly
Quarterly
Weekly
Monthly
Monthly
3Copyright © 2013 The Nielsen Company
GUIDE: QUICK START
METHODOLOGY
TRAFFIC ANALYSIS & SITE SELECTION
Based on NetView traffic figures, specific client requests and from tracking industry developments
CLOUD PROBING
Sites are probed for advertising activity
AD DETECTION
A “snapshot” of the advertising activity is taken
CLASSIFICATION
Campaigns are then classified into Companies, Industries, Strategies etc.
DATA QUALITY ASSURANCE (QA)
INTERFACE REPORTING
GUIDE: QUICK START
4 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/digital/online-adrelevance.html OR CALL 1-800-423-4511
REPORT TYPES
QUICK REPORTS A brief snapshot of the online advertising space
WHO ARE THE BIGGEST ADVERTISERS IN THE MOST RECENT MONTH?
REPORT BUILDER Using Filters and Groups to uncover valuable insights
ON WHICH SITES ARE THE LARGEST ENTERTAINMENT ADVERTISERS RUNNING
THEIR CAMPAIGNS AND WHAT STRATEGIES DID THEY EMPLOY?
HOT 100 Identify new Advertisers by Industry and amount of ad spend
WHO ARE THE TOP TEN ADVERTISERS WHO SPENT MORE THAN $20K ON ONLINE ADVERTISING?
AD ACROSS Understanding an Advertiser’s marketing mix
HOW MUCH OF AN ADVERTISER’S ADVERTISING WAS SPENT ONLINE, VS. TELEVISION,
NEWSPAPER, RADIO, ETC.?
GUIDE: QUICK START GUIDE: QUICK START
5Copyright © 2013 The Nielsen Company
GUIDE: QUICK START
PRODUCT HIERARCHY
Nielsen AdRelevance utilizes the hierarchy listed below with these reporting levels:
COMPANY (C) Example: Procter & Gamble
Any entity controlling at least 51% (or the controlling majority) ownership of the units included under its corporate
umbrella, including Divisions, Brands, or Products. Every ad in the database is associated with a Company.
DIVISION (D) Example: Healthcare
Formal or informal names for businesses or units owned and operated by a specific Company. When no trademarked
names are available, generic labels from the Company organization chart may be used. When no clear and consistent
distinction is made by the parent organization, the division is not specified. Divisions are always held by Company
in the hierarchy and are prefixed by the Company name. For example, Kraft Foods,Inc. is a Division of Altria Group Inc.
BRAND (B) Example: Crest
A trademark or distinctive name identifying a product line or bundle of services. Brand implies that a Company
manufactures a group of products or offers multiple services under one trade name. For example, Yoplait™ is a
brand of the Company, General Mills, Inc.
PRODUCT (P) Example: 3D White Toothpaste
Goods or services offered for sale or consumption. Products may reside under a Brand name or have a direct
relationship to their Company. Brand prefixes Product in the hierarchy unless there is no Brand associated.
In this case, Company and Division will prefix the Product.
GUIDE: QUICK START
6 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/digital/online-adrelevance.html OR CALL 1-800-423-4511
METRICS GLOSSARY
ESTIMATED IMPRESSIONS The number of times an ad is displayed; calculation of Traffic x Ad Rotation.
ESTIMATED SPENDING The estimated dollar value for a given campaign, site, etc. Calculated using an estimated
Cost Per Thousand (CPM) that varies by site genre, ad dimension, ad technology, and ad delivery.
GUIDE: QUICK START GUIDE: QUICK START
7Copyright © 2013 The Nielsen Company
GUIDE: QUICK START
PRODUCT LOGIN
1.) Visit http://www.nielsen-online.com/login.jsp
2.) Select AdRelevance from the left.
3.) Enter your username and password, then click the Submit button.
If you do not know your password, click link to request or reset your password.
Type in your email address and follow the instructions in the email you receive.
GUIDE: QUICK START
8 VISIT http://en-us.nielsen.com/sitelets/cls/digital/online-adrelevance.html OR CALL 1-800-423-4511
ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing
and consumer information, television and other media measurement,
online intelligence, mobile measurement, trade shows and related
properties. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and
the Nielsen logo are trademarks or registered trademarks of CZT/ACN
Trademarks, L.L.C. Other product and service names are trademarks or
registered trademarks of their respective companies.