NIELSENLOCALTV VIEWReport Guide

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

1 Report Layoutbull Create and save preferred report layouts

2 Characteristic Reportbull Examine stationrsquos characteristic profile

3 Geography Reportbull Examine stationrsquos audience by geography

4 Trend Reportbull Analyze stationrsquos performance over time

5 Time-shifted Reportbull Analyze stationrsquos viewership for time-shifting from Live to Live+7

6 Time-shifted Program Reportbull Analyze program viewership for time-shifting

7 Daypart Rankerbull Analyze dayparts by station

8 Station Ranker by Daypartbull Examine top stations per daypart

9 Program Rankerbull Analyze program viewership

10 Quarter Hour Flowbull Examine audience viewing across stations between quarter hours

11 Reach and Frequencybull Examine reach and frequency of schedules

12 Only-Only-Bothbull Compare schedules to evaluate audience exposure

NLTV REPORT GUIDE

2

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

1 Report Layoutbull Create and save preferred report layouts

2 Characteristic Reportbull Examine stationrsquos characteristic profile

3 Geography Reportbull Examine stationrsquos audience by geography

4 Trend Reportbull Analyze stationrsquos performance over time

5 Time-shifted Reportbull Analyze stationrsquos viewership for time-shifting from Live to Live+7

6 Time-shifted Program Reportbull Analyze program viewership for time-shifting

7 Daypart Rankerbull Analyze dayparts by station

8 Station Ranker by Daypartbull Examine top stations per daypart

9 Program Rankerbull Analyze program viewership

10 Quarter Hour Flowbull Examine audience viewing across stations between quarter hours

11 Reach and Frequencybull Examine reach and frequency of schedules

12 Only-Only-Bothbull Compare schedules to evaluate audience exposure

NLTV REPORT GUIDE

2

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

Layout Saving Options1 Save View to save the modified layout so when viewing or exporting that

individual report it will appear in the edited layout It does not affect the template it only maintains the current view for the report

2 Save Layout overwrites the existing saved layout to the current configuration of columns and rows It will affect all future use of the layout but it will not overwrite a Nielsen-defined layout

3 Save as Layout allows the saving of the modified layout under a separate name from the original and will keep the original layout for future use It will list the layout as an option for selection in the Report Layout step

Create Report LayoutSave time by creating custom layouts while building the report or after submitting the report

The Report Layout screen allows you to select the layout for your report Only one layout can be selected for a report Custom layouts can be created in the Report Builder or in the Report Viewer Once saved these layouts will be available for selection within

the Report Builder Use the star button to set a layout as the default

1 Every report has a set Nielsen Defined layout which is labeled under Permissions in the Report Layout step

2 Create custom layouts to design the preferred layout for a report3 Select custom layout after creation in the Report Layout step which is labeled under

Created By with name and additional users if layouts are shared amongst the team

Create custom layout while building1 On the Report Layout step choose the +

sign in the top right hand corner below the navigation panes to add a layout

2 A generic Nielsen Defined layout with no data will appear move rows and columns around and add report objects as necessary

Create custom layout after submitting1 In Report Manager once the report has

completed select the report and choose View Report

2 The Nielsen Defined layout with data will appear move rows and columns around and add report objects as necessary

1 2 3

REPORT LAYOUT

3

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

What could this report tell mebull Examine the stationrsquos characteristic profile

bull Determine characteristic strengths by dayparts

bull Understand the competitors viewers by characteristics

KAAArsquos late news performs well for a diverse audience It is strongest for households with a household income of $50k-$75k and households with children under 12

1 Click create report and choose Time Period Custom Analysis Rename the report

2 Select dates3 Select geography4 Click on the Characteristic category to view the

subcategory options and add selections5 Select demographics6 Select your station andor a competitorrsquos station

for comparison7 Choose dayparts8 Select metrics and a base for characteristic index

(typically TV households)9 Choose report options and select Nielsen Defined

Characteristic amp Demo Compare layout110 Submit

Characteristic

Viewing Source KAAA-TVDaypart M-F 1100 PM - 1130 PMDemo HH

Metrics RTG (XX)

Index RTG IMP Index IMP Intab

TV Households (Index) 25 100 25918 100 377ADS 32 130 6378 25 79Cable 24 97 18794 73 278Children lt 12 32 130 8730 34 90HOH 25-54 23 93 13600 52 212HOH 55+ 28 114 12318 48 159Hispanic 09 36 2308 9 94Less than $30K 20 79 3505 14 60HHI $50-75k 37 152 7941 31 79HHI $75k-100k 22 90 3063 12 53HH Size 1-2 25 102 14501 56 217

CHARACTERISTIC REPORT

4

To format reportTo build report1 In Report Manager click on the report once

completed and choose View Report2 Move Viewing Source to rows at the top3 Move Daypart to the rows below Viewing Source4 Move Characteristic to the left of Affiliate as a

column so all characteristics are visible5 Move Affiliate to the left into report objects to

remove it6 Move Time into the report objects to remove it

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

What could this report tell me bull Understand where your viewers reside across multiple geographic levels

bull Target prospects or clients with high viewership in select trade areas

bull Understand the competitorrsquos main geographic regions

bull Determine areas for promotion or place sponsorships in valuable areas

Majority of KAAArsquos late news A25-54 viewers are from County B but A25-54 in County A are more likely to watch KAAArsquos late news Households in the custom

Zip Code Group C are most likely to watch KBBBrsquos late news

1 Click create report and choose Time Period Custom Analysis Rename the report

2 Select dates3 Add Geographies by choosing the geographic level

for comparison4 Select characteristics5 Select demographics6 Select your station andor a competitorrsquos station

for comparison7 Choose dayparts8 Select metrics and add DMA Index to show the

percent more likely compared to the DMA 9 Choose report options and select Nielsen Defined

Geography Compare layout110 Submit

1 In Report Manager click on the report once completed and choose View Report

2 Move Daypart to rows at the top3 Move Demo into report to the left of Viewing

Source4 Move Time to the left into report objects to

remove it5 Move Affiliate into the report objects to

remove it6 Sort by Demo then by Rating descending

GEOGRAPHY REPORT

5

To format reportTo build report

Demo Viewing Source

Daypart M-F 1100 PM - 1130 PM

Geography DMA County A County B Zip Code Group C

Metrics RTG (XXX) IMP DMA

IndexRTG (XXX) IMP DMA

IndexRTG (XXX) IMP DMA

IndexRTG (XXX) IMP DMA

IndexHH KAAA-TV 574 62120 100 214 2287 37 575 20344 100 636 14206 111

KCCC-TV 254 27515 100 343 3656 135 227 8027 89 275 6151 108KBBB-TV 252 27270 100 029 314 12 362 12809 144 391 8726 155

P25-54 KAAA-TV 322 34311 100 406 5615 126 248 8809 77 247 4745 77KBBB-TV 164 17498 100 071 982 43 128 4533 78 396 7593 241KCCC-TV 073 7750 100 029 395 39 065 2317 90 068 1306 94

F25-54 KAAA-TV 327 17828 100 473 3378 144 193 3482 59 143 1243 44KBBB-TV 175 9547 100 086 612 49 105 1895 60 444 3853 253KCCC-TV 063 3407 100 055 395 88 066 1192 106 044 384 71

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

ViewingSource Daypart

Demo HHMetrics RTG (XX) IMP Intab

Dates FEB 15 MAY 15 JUL 15 FEB 15 MAY 15 JUL 15 FEB 15 MAY 15 JUL 15KAAA-TV M-F 1100 PM - 1130 PM 69 70 57 74684 75633 62120 391 384 382

M-F 0700 AM - 0900 AM 66 68 57 71838 73306 61322 391 384 382KBBB-TV M-F 1100 PM - 1130 PM 35 42 33 37541 45040 35979 391 384 382

M-F 0700 AM - 0900 AM 13 17 19 14228 18586 20543 391 384 382KCCC-TV M-F 1100 PM - 1130 PM 24 24 25 26172 25715 27270 391 384 382

M-F 0700 AM - 0900 AM 45 37 38 48750 40075 41647 391 384 382

1 Click create report and choose Time Period Custom Analysis Rename the report

2 Select dates For a sweep comparison choose sweep months and under Averaging Options select Local Measurement

3 Select geography4 Select characteristics5 Select demographics6 Select your station andor a competitorrsquos station

for comparison7 Choose dayparts8 Select metrics9 Choose report options and select Nielsen Defined

Geography Compare layout110 Submit

1 In Report Manager click on the report once completed and choose View Report

2 Move Dates into the report as the top row3 Move Demo into the report above Dates4 Move Metrics above Dates5 Move Geography to the top in the Page-By

Axis so it is removed from the data 6 Move Time to the left into report objects to

remove it7 Move Affiliate into the report objects to

remove it8 Move Viewing Source to the left of Daypart

KBBBrsquos early morning daypart increased each sweep period from February to July KAAA has the most viewers overtime during MF 11pm-1130pm and 7a-9a compared to KBBB and KCCC

What could this report tell mebull Analyze the stationrsquos performance over time

bull Understand viewership gains or losses by daypart demographic or geography

bull Evaluate the stationrsquos audience compared to the competitor across periods

TREND REPORT

6

To format reportTo build report

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

Demo

Data Stream Live Live+Same Day Live+1 Live+2 Live+3 Live+4 Live+5 Live+6 Live+7

Metrics RTG (XX) RTG (XX) RTG (XX) RTG (XX) RTG (XX) RTG (XX) RTG (XX) RTG (XX) RTG (XX)

39 39 39 39 39 39 39 39 3954 57 57 57 57 57 57 57 5748 51 51 51 51 51 51 51 5144 45 45 45 45 45 45 45 4531 33 33 33 33 33 33 33 3329 38 39 40 40 41 41 42 4267 69 69 69 69 69 69 69 6946 50 55 56 57 57 58 58 5855 57 58 58 58 58 58 58 58

MF 8p-11pMF 11p-1130p

KAAA-TV MF 5a-7aMF 7a-9aMF 9a-10aMF 10a-11aMF 11a-12pMF 1p-2pMF 5p-6p

Viewing Source Daypart

HH

What could this report tell mebull Analyze viewership involving time-shifting from live to live+7

bull Evaluate daypart and demographic time-shifting

bull Compare viewership time-shifting across stations

Most of KAAArsquos time-shifted viewing occurs within Live+Same Day Primetime and daytimedayparts tend to see higher time-shifted viewing whereas news is more stable

For LPM Set-Meter and Code Reader

1 Click create report and choose Time Period Custom Analysis Rename the report

2 Select dates 3 Select geography4 Select characteristics5 Select demographics6 Select your station andor a competitorrsquos station

for comparison7 Choose dayparts8 Select metrics 9 Select report options for data streams to compare 10 Select Nielsen Defined Characteristic amp Demo

Compare layout111 Submit

1 In Report Manager click on the report once completed and choose View Report

2 Move Characteristics to the top in the Page-By Axis so it is removed from the data

3 Move Viewing Source to the left of Daypart4 Move Data Stream into the report below Demo5 Move Time to the left into report objects to

remove it6 Move Affiliate into the report objects to

remove it

TIME-SHIFTED REPORT

7

To format reportTo build report

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

Demo

Data Stream Live Live+Same Day Live+3 Live+7

Metrics RTG (XX) RTG (XX) RTG (XX) RTG (XX)

KAAA-TV MF 5a-530a EYWT-SUNRS-500 25 25 25 25KAAA-TV MF 6a-7a EYWTNW SUNRISE 44 44 44 44KAAA-TV MF 7a-9a TODAY SHW 51 53 53 53KAAA-TV MF 9a-10a TODAY SHW2-NBC 46 48 48 48KAAA-TV MF 11a-12p MEREDTH VIEIRA 31 33 33 33KAAA-TV MF 1p-2p DAYS-OUR LIVES 27 38 39 39KAAA-TV MF 5p-530p EYWT NWS-500 61 62 62 62KAAA-TV MF 6p-630p EYWT NWS-600 89 91 91 91KAAA-TV MF 630p-7p NBC NITELY NWS 96 108 108 108KAAA-TV MF 8p-10p AM-TLNT-TU-NBC 79 86 98 100KAAA-TV MF 10p-11p DATELNE FR-NBC 30 36 53 56KAAA-TV MF 11p-1130p EYWT-NIGHTBEAT 53 54 54 54KAAA-TV MF 1130p-12a TONITE SHW-NBC 32 33 37 37

Viewing Source Daypart Program

HH

What could this report tell mebull Analyze viewership involving time-shifting

bull Evaluate program level and demographic time-shifting

bull Compare viewership time-shifting across multiple stationrsquos programs

Local news has less time-shifting compared to prime and syndicated programming which sees the greatest amount of time-shifting

For LPM Set-Meter and Code Reader

1 Click create report and choose Program Analysis Rename the report

2 Select dates 3 Select geography4 Select your station andor a competitorrsquos station

for comparison5 Select genres and programs if applicable6 Choose dayparts7 Select characteristics8 Select demographics9 Select metrics 10 Select report options for data streams to compare 11 Select Nielsen Defined Program Analysis Report

layout112 Submit

1 In Report Manager click on the report once completed and choose View Report

2 Move Characteristics to the top in the Page-By Axis so it is removed from the data

3 Move Dates to the top in the Page-By-Axis so it is removed from the data

4 Move Data Stream into the report below Demo5 Move Daypart to the left of Program6 Move Time to the left into report objects to

remove it

TIME-SHIFTED PROGRAM REPORT

8

To format reportTo build report

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

What could this report tell mebull Analyze daypart viewership

bull Find top dayparts for stations by demographic or geography

bull Determine effective schedules and costs

KAAArsquos most viewed daypart is MF 7a-9a for Adults 25-54 A spot during MF 7a-9a targeting A25-54 may cost more than a spot during MF 9a-4p on KAAA

The highest viewed daypart for households is MF 7p-8p on KAAA

Viewing Source Daypart

Demo P25-54 HH

Metrics RTG (XX) IMP HUTPUT

(XX)RTG (XX) IMP HUTPUT

(XX)KAAA-TV MF 5a-7a 27 28786 88 39 42489 249

MF 7a-9a 33 35491 114 57 61322 317MF 9a-4p 16 16988 106 39 41852 369MF 5p-6p 31 32612 173 69 74707 463MF 7p-8p 31 33029 219 95 103342 525MF 8p-11p 31 32951 285 50 54492 545MF 11p-1130p 32 34311 178 57 62120 451

1 In Report Manager click on the report once completed and choose View Report

2 Move Characteristics to the top in the Page-By Axis so it is removed from the data

3 Move Viewing Source to the left of Daypart4 Move Time to the left into report objects to

remove it5 Move Affiliate into the report objects to

remove it

DAYPART RANKER

9

1 Click create report and choose Time Period Custom Analysis Rename the report

2 Select dates 3 Select geography4 Select characteristics5 Select demographics 6 Select your station7 Choose dayparts to analyze8 Select metrics 9 Choose report options and select Nielsen Defined

Characteristic amp Demo Compare layout110 Submit

To format reportTo build report

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

Daypart Viewing Source

Demo P25-54 HH

Metrics RTG (XX) IMP RTG

(XX) IMP

MF 5a-7a KAAA-TV 27 28786 39 42489KCCC-TV 16 17193 23 25176KEEE-TV 10 10949 19 20784KDDD-TV 04 4308 13 13775KBBB-TV 02 2122 09 9561KFFF-TV 00 126 01 701

MF 5p-6p KAAA-TV 31 32612 69 74707KCCC-TV 24 25602 43 46997KBBB-TV 07 7433 28 30334KDDD-TV 06 6900 22 24339KEEE-TV 06 6730 28 30178KFFF-TV 01 612 02 1841

MF 11p-1130p

KAAA-TV 32 34311 57 62120KCCC-TV 16 17498 25 27270KDDD-TV 07 7750 25 27515KEEE-TV 07 7679 18 19700KBBB-TV 06 6007 33 35979KFFF-TV 01 619 03 3613

KAAA is the 1 station across the three dayparts of MF 5a-7a 5p-6p and 11p-1130p

1 Click create report and choose Time Period Custom Analysis Rename the report

2 Select dates 3 Select geography4 Select characteristics5 Select demographics 6 Select your station and competitors for

comparison7 Choose dayparts to analyze8 Select metrics 9 Choose report options and select Nielsen Defined

Characteristic amp Demo Compare layout110 Submit

1 In Report Manager click on the report once completed and choose View Report

2 Move Characteristics to the top in the Page-By Axis so it is removed from the data

3 Move Daypart to the left of Viewing Source4 Move Time to the left into report objects to

remove it5 Move Affiliate into the report objects to

remove it6 Sort by Daypart descending then by Rating

descending

STATION RANKER BY DAYPART

10

To format reportTo build report

What could this report tell mebull Evaluate the top station for each daypart

bull Create competitive selling pieces

bull Find top dayparts for stations by demographic or geography

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

1 Click create report and choose Program Analysis Rename the report

2 Select dates 3 Select geography4 Select your station andor a competitorrsquos station

for comparison5 Select genre6 Conduct program search7 Choose dayparts8 Select characteristics9 Select demographics10 Select metrics 11 Choose report options and select Nielsen Defined

Program Analysis Report layout112 Submit

What could this report tell mebull Analyze program viewership

bull Find top programs for each station by demographic or geography

bull Create competitive selling pieces

bull Create program averages across stations and demographics

EYWT News-6p is the 1 program for KAAA with a 96 household rating There were 19 telecasts of EYWT News aired during the July sweep Monday-Friday at 6p for a duration of thirty minutes

To format report1 In Report Manager click on the report once

completed and choose View Report2 Move Characteristics to the top in the Page-By

Axis so it is removed from the data3 Move Daypart to the top in the Page-By Axis so

it is removed from the data4 Move Viewing Source above Demo5 Move Dates above Viewing Source as the top

row6 Sort by Rating7 Add an average option by clicking on Edit Totals

or the Sigma icon and choose level

PROGRAM RANKER

11

To build report

Dates July Viewing SourceDemo HH

Metrics RTG (XX) IMP SHR HUTPUT

(XX) Days of WK Start Time End Time TC

EYWT NWS-600 96 103575 20 486 M-F 600 PM 630 PM 19EYWT NWS-530 75 80998 16 472 M-F 530 PM 600 PM 19EYWT NWS-500 66 71322 14 456 M-F 500 PM 530 PM 19EYWT-SPCL RPT 65 70436 15 435 F 430 PM 500 PM 1EYWT NW-600 H 60 65257 13 482 F 600 PM 630 PM 1EYWT-NIGHTBEAT 58 62917 13 451 M-F 1100 PM 1130 PM 19EYWTN NW 1230 54 58739 14 391 M-F 1230 PM 100 PM 19EYWT NWS-NOON 50 54275 14 369 M-F 1200 PM 1230 PM 19DR PHIL 50 53865 12 423 M-F 400 PM 500 PM 19EYWTN-1230 H 50 53607 12 417 F 1230 PM 100 PM 1EYWT NW NN H 48 52432 12 408 F 1200 PM 1230 PM 1EYWTNW SUNRISE 48 51945 18 265 M-F 600 AM 700 AM 19Avg 60 64947 14 421 M-F 156

ProgramKAAA-TV

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

What could this report tell mebull Analyze audience viewing across stations from one quarter-hour to the next

bull Determine where your audience came from and where it went

bull Evaluate where to place promotional spots to increase viewership

1 Click create report and choose Quarter Hour Flow Rename the report

2 Select dates 3 Select geography4 Select characteristics 5 Select demographics6 Select your station and competitors7 Select source and destination quarter hours8 Select metrics 9 Choose unification Typically keep default of unify

exact days selected with 75 percent10 Submit

Report is only exportable reformatting is unavailable Viewership is counted as five minutes of viewing so totals may not add up

QUARTER HOUR FLOW

12

To build report

Source Quarter Hour

Destination Quarter Hour Characteristic Demo Metric Viewing

SourceDestination

Source KAAA-TV KBBB-TV KCCC-TV KDDD-TV OTHER OFFM-F 545a-6a M-F 6a-615a TV Households HH IMP Total 46884 10595 20452 12047M-F 545a-6a M-F 6a-615a TV Households HH IMP KAAA-TV 41948 37499 148 426 126 7341 2099M-F 545a-6a M-F 6a-615a TV Households HH IMP KBBB-TV 8832 0 8512 0 0 576 173M-F 545a-6a M-F 6a-615a TV Households HH IMP KCCC-TV 16513 295 152 13116 260 5883 1194M-F 545a-6a M-F 6a-615a TV Households HH IMP KDDD-TV 10716 296 124 0 9173 2650 144M-F 545a-6a M-F 6a-615a TV Households HH IMP OTHER 9141 1440 6866 2579M-F 545a-6a M-F 6a-615a TV Households HH IMP TUNE-IN 6039 1074 4440 1791M-F 545a-6a M-F 6a-615a TV Households HH RATING Total 43 10 19 11M-F 545a-6a M-F 6a-615a TV Households HH RATING KAAA-TV 39 35 00 00 00 07 02M-F 545a-6a M-F 6a-615a TV Households HH RATING KBBB-TV 08 00 08 00 00 01 00M-F 545a-6a M-F 6a-615a TV Households HH RATING KCCC-TV 15 00 00 12 00 05 01M-F 545a-6a M-F 6a-615a TV Households HH RATING KDDD-TV 10 00 00 00 08 02 00M-F 545a-6a M-F 6a-615a TV Households HH RATING OTHER 08 01 06 02M-F 545a-6a M-F 6a-615a TV Households HH RATING TUNE-IN 06 01 04 02M-F 545a-6a M-F 6a-615a TV Households HH of Source Audience KAAA-TV 1000 894 04 10 03 175 50M-F 545a-6a M-F 6a-615a TV Households HH of Source Audience KBBB-TV 1000 00 964 00 00 65 20M-F 545a-6a M-F 6a-615a TV Households HH of Source Audience KCCC-TV 1000 18 09 794 16 356 72M-F 545a-6a M-F 6a-615a TV Households HH of Source Audience KDDD-TV 1000 28 12 00 856 247 13M-F 545a-6a M-F 6a-615a TV Households HH of Destination Audience Total 1000 1000 1000 1000M-F 545a-6a M-F 6a-615a TV Households HH of Destination Audience KAAA-TV 800 14 21 10M-F 545a-6a M-F 6a-615a TV Households HH of Destination Audience KBBB-TV 00 803 00 00M-F 545a-6a M-F 6a-615a TV Households HH of Destination Audience KCCC-TV 06 14 641 22M-F 545a-6a M-F 6a-615a TV Households HH of Destination Audience KDDD-TV 06 12 00 761M-F 545a-6a M-F 6a-615a TV Households HH of Destination Audience OTHER 195 136 336 214M-F 545a-6a M-F 6a-615a TV Households HH of Destination Audience TUNE-IN 129 101 217 149

KAAA retains a majority of its audience from MF 545a-6a quarter hour to MF 6a-615a quarter hour 37499 TV households continued to watch the 6a news from the 545a news on KAAA so KAAA retained

894 of their audience 6039 TV households turned the TV on to watch KAAA 6a-615a

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

What could this report tell mebull Examine a schedulersquos reach and frequency

bull Analyze the total households or persons exposed to a schedule

bull Understand the average frequency for a schedule

bull Determine best spot placement and frequency for a schedule

An estimated 335 of all households were exposed to the schedule at least one timeAn estimated 363127 households were exposed to the schedule at least one time

On average households were exposed to the schedule 103 timesSchedule 1 delivered a total of 3443 GRPs

Schedule 1 contains a total of 280 spots (quarter hours)

1 Click create report and choose Reach amp Frequency

2 Rename the report and the label the schedule3 Select dates 4 Select geography5 Select station6 Choose dayparts Add to the selected pane7 Select characteristics 8 Select demographics9 Select Reach and Frequency layout (default) 10 Select metrics11 Select data stream Choose unification Typically

keep default of unify exact days selected with 75 percent Choose reach type (total or average weekly reach) Submit

REACH AND FREQUENCY

13

To build report

REACH TYPE SCHEDULE GEOGRAPHY CHARACTERISTIC DEMOGRAPHIC REACH REACH () AVG FREQ GRP SPOTS

AVG WK Schedule 1 DMA (TV Households) HH 335 363127 103 3443 280

AVG WK Schedule 1 DMA (TV Households) P25-54 166 176752 87 1435 280

Report is only exportable reformatting is unavailable

VISIT httpen-usnielsencomsiteletsclsnltvhtml OR CALL 1-800-423-4511

What could this report tell mebull Compare two or more schedules to evaluate audience exposure

bull Find the exclusive audience of one schedule

bull Analyze the audience overlap between schedules

KAAA or Schedule A reaches 422 of TV households or 457234 TV households An estimated 559 of TV households were exposed to at least one spot in at least one of the schedules

CHART SCHEDULE NAME REACH REACH ()

A Reach KAAA-TV MF Local News Dayparts 422 457234

B Reach KBBB-TV MF Local News Dayparts 292 315712

A+B Reach SCHEDULE A amp SCHEDULE B 559 605648

Only A 268 289936

Only B 137 148414

Both A+B 155 167298

ONLY-ONLY-BOTH

14

To build report1 Click create report and choose Reach amp

Frequency2 Rename the report and the label the schedule3 Select dates 4 Select geography5 Select station6 Choose dayparts 7 Create schedules as desired (build single multiple

or import schedule) Only-Only-Both reports must have two schedules

8 Select characteristics 9 Select demographics10 Sort by Rating

11 Select Only-Only-Both layout 12 Select metrics13 Select data stream Choose unification Typically

keep default of unify exact days selected with 75 percent Choose reach type (total or average weekly reach) Submit

Report is only exportable reformatting is unavailable

NIELSENLOCALTV VIEWReport Guide

• Slide Number 1
• Slide Number 2
• Slide Number 3
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• Slide Number 13
• Slide Number 14
• Slide Number 15