Embed Size (px)
Citation preview
OneNB—The One Nikkei Business—
The business magazine with the largest circulation and the business online media with the largest registered users in Japan.
6
OneNB
—The One Nikkei Business—Through Nikkei ID, taking advantage of their respective characteristics,
Nikkei Business and Nikkei Business Online Edition have been integrated into “One NB.” We provide rigorously selected information to a wide-ranging readership including top management,
managers, and young businesspersons and students who will shoulder the next generation.
2
190,000 copies
2.56 million users
2016 (Jan.–Dec)ABC Circulation: 190,918 copies
As of Oct. 20182,558,902 registered users
A “reliable source of information” that collects its information on-site to reach the core of management and work. The highest number of ongoing readers for a weekly business publication over 26 consecutive years.
Among online media operated by Japanese business magazine publishers, we have the largest number of registered users and, with the speed of online delivery, supply accurate information to managers and business leaders involved in decision making.
Aprox. 78,000person
Core users
65.2% 46.1%
3
Communicating information that includes both ON and OFF scenarios, regardless of age and position.
Managers
Business Leaders
Innovators
Next Generation Leaders
ON OFF50s to 60s Executives
Around 40Section/Division manager level
20s to 40sStart-up companies
New business development leaders
Job-seeking graduates and young people in their 20s
65.2% of executives at major companies (with over 1,000 employees), and 46.1% of division managers read either Nikkei Business or Nikkei Business Online Edition.
Employees at major companies (over 1,000 employees) executives
Employees at major companies (over 1,000 employees) division manager level
Percentage of readers within target zone
From BBMR (BtoB Marketing Report: Media Contact Survey) of Nikkei Research Inc.Survey time frame: August 2017; Survey target: Male and female employees aged 25 to 59, working in private companies with over 30 employees
Take the time to read thoroughly through Nikkei Business delivered to the office or home, as a tool for steering one’s own company
Investment activities, such as stocks
Collect information on hobbies such as cars or golf, as well as housing or electronics products
Collect information to improve skills as well as on business items such as watches or suits
Get the information needed for management and business at times of change by reading on smartphones or tablets while commuting
Get ideas and hints on new business development by grasping the latest technology and trends
Read before appointments and during free time as a way to improve skills and find discussion topics usable in the business scene
OneN
B U
ser Ranking
Extraction of places of employment from Nikkei ID information on subscribers to Nikkei Business and registered users of Nikkei Business Online Edition (Unit: persons)
* Based on OneNB registered users who select the job position in the left.CEOs/Directors/General Managers
Hitachi 223
NEC 168
Fujitsu 168
Toshiba 102
Panasonic 88
IBM Japan 77
DNP 59
Hitachi Systems 58
ABeam Consulting 47
Sony 47
OneNB total registered users (Nikkei Business + Nikkei Business Online Edition)
Fujitsu 6,704
Panasonic 6,204
NEC 5,317
Hitachi 4,952
Toshiba 4,196
Sony 3,702
Canon 3,465
Sharp 2,800
Mitsubishi Electric 2,777
NTT Data 2,554
Denso 2,434
Fuji Xerox 2,362
Honda R&D 2,152
NTT Communications 2,091
Nissan 2,059
Ricoh 1,958
IBM Japan 1,931
Toyota 1,836
Seiko Epson 1,784
NRI 1,684
84
We are supported by executives in top Japanese corporations and businesspersons employed in leading companies in various industrial circles.
One
NB
Use
r R
anki
ng
* Based on OneNB registered users who select the sector below.By sector
Electrical/Electronics equipmentPanasonic 5,454
Fujitsu 3,529
Sony 3,293
NEC 3,275
Mitsui Fudosan 163
Mori Building 161
Mitsubishi Estate 118
Nomura Real Estate 103
MHI 854
Fuji Xerox 623
IHI 599
Canon 510
Nippon Express 308
East Japan Railway 303
All Nippon Airways 267
Japan Airlines 244
Mitsui & Co. 1,127
Mitsubishi Corporation 897
Sumitomo Corporation 867
Canon Marketing Japan 606
Tokyo Gas 283
Kansai Electric Power 270
Tokyo Electric Power 266
Osaka Gas 205
Nomura Securities 906
SMBC 711
BTMU 607
SMBC Nikko Securities 557
METI* 403
Tokyo Metropolitan 222
MLIT* 190
MIC* 132
Kajima 749
Shimizu 688
Takenaka 657
Taisei 582
The University of Tokyo 558
Waseda University 316
Kyoto University 315
Osaka University 262
Toshiba 3,207
Canon 2,590
Hitachi 2,523
Sharp 2,506
Sumitomo Realty 90
Daikyo 72
Tokyu Land 65
Mitsui Fudosan Realty 65
Nikon 485
Komatsu 462
Ricoh 435
Hitachi 380
Yamato Transport 178
West Japan Railway 97
Tokyu 95
Japan Post 95
Itochu Corporation 538
Toyota Tsusho 514
Marubeni Corporation 509
Ricoh Japan 391
Chubu Electric Power 203
Idemitsu Kosan 201
Kyushu Electric Power 193
Tohoku Electric Power 130
Mizuho Bank 525
Tokio Marine & Nichido 435
Mizuho Securities 384
Sompo Japan Nipponkoa 347
Yokohama City 118
AIST* 115
Ministry of Foreign Affairs 111
MAFF* 96
Daiwa House 559
Obayashi 520
Sekisui House 332
JGC 295
Tohoku University 248
Keio University 209
Tokyo Institute of Technology 197
Kyushu University 189
Mitsubishi Electric 2,029
Seiko Epson 1,543
Ricoh 1,282
Fuji Xerox 1,224
Tokyu 64
AEON Mall 60
Leopalace21 59
Tokyo Tatemono 56
Kubota 378
Olympus 324
Daikin 290
NSK 262
NYK Line 87
Sankyu 82
Central Japan Railway 77
Hitachi Transport System 71
Sojitz Corporation 348
AEON Retail 274
Hitachi High-Technologies 206
Uchida Yoko 205
Chugoku Electric Power 123
J-Power 110
JXTG 96
Showa Shell Sekiyu 78
Mitsui Sumitomo Insurance 321
Daiwa Securities 313
Sumitomo Mitsui Trust Bank 305
Orix 287
MHLW* 83
Hokkaido 82
Ministry of Finance 81
Ministry of Defense 81
Toda 218
Fujita 203
Chiyoda 184
Nikken Sekkei 165
University of Tsukuba 188
Nagoya University 187
Nihon University 184
Hokkaido University 180
Government/MunicipalitiesFinance/Securities
Trading/Distribution Energy
Real Estate
Construction/Design University/Research facility
Transport/LogisticsMachinery/Heavy electrical
5
*METI: Ministry of Economy, Trade and Industry; MLIT: Ministry of Land, Infrastructure, Transport and Tourism; MIC: Ministry of Internal Affairs and Communications; AIST: National Institute of Advanced Industrial Science and Technology; MAFF: Ministry of Agriculture, Forestry and Fisheries; MHLW: Ministry of Health, Labour and Welfare
NIK
KEI B
USIN
ESS User P
rofile Data
▪ Gender ▪ ▪ Job position ▪
▪ Age ▪Provides information to forecast the future for approximately 200,000 readers including the top executives that sustain Japanese society. A general information magazine for economics and management that is trusted as an information source for making management decisions.
Weekly (published each week on Monday)Annual subscription: ¥24,500 (50 issues)Single issue: ¥690
Survey name: Nikkei Business Reader Profile Survey 2017Survey time frame: 7 to 17 November, 2017Responses received: 572
Male 93.9% Female 6.1%
29 and under1.9%
CEO/Director
22.4% Division Manager
20.1%Section Manager
25.3%
Section Chief8.9%
General staff12.8%
Other10.4%
8.9%
32.0%
40.1%
17.1%
30-39
40-49
60 and over
50-59
Management level at about 20%Division Manager and above at about 40%
Core business readers aged in their 40s and 50s
6
NIK
KEI
BU
SIN
ESS
Use
r P
rofil
e D
ata
▪ Number of employees ▪ Overall decision-making and execution level regarding products and services at the business
▪ Type of business ▪ ▪ Job category ▪
Manufacturing34.3%
Construction/Real estate 7.7%
IT/Telecommunications 11.1%
Management/ Corporate planning 29.4%
Decision maker
27.1%
Decision based on pre-selection
40.3%
Listing of selection
27.6%
Information-gathering
32.7%
No involvement
19.5%
General affairs/ Human resources/Finance/Accounting10.2%
Data Processing/ Information Systems 4.9%
PR/Advertising 0.5%Planning/Surveys/Marketing 6.7%
Sales 13.7%
Manufacturing/Production 4.8%
Technology/Design 4.8%
Research/Development 5.5%
Specialist job 8.6%
Other 11.0%Other 11.1%
Distribution 9.2%
Over 5,000 employees
1,000–4,999
500–999 9.9%
100–49918.8%
1–9925.8%
Service 20.2%
Finance/Insurance 6.3%
Readership covers
a wide range of industries and sectors
45.6% of readers work for major companies
with over 1,000 employees
About 30% are in corporate management
About 80% are involved in selection and
decision-making
* Multiple responses
27.3%
18.3%
▪ ▪
7
NIK
KEI B
USIN
ESS User P
rofile Data
▪ Overall assets ▪
▪ Household income ▪ ▪ The image of main business publications ▪
Over 40% have assets of over ¥30 million
Over 40% earn more than ¥10 million per annum
Average income is ¥11.62 million per annum
Highly rated for
specialization and trustworthiness
No answer10.0%
Is specialized
Has information I want
Is quick with information
Each and every article has depth
Has a unique perspective
Presents subjects and topics that are very
much in the news
The contents are trustworthy
No answer20.1%
Less than ¥6 million
12.8%
Less than ¥5 million
9.6%
¥6–10 million32.9%
¥5–30 million32.1%
¥10–15 million
28.1%
¥30–100 million
30.2%
¥15–20 million
9.4%
¥100–200 million
6.0%
More than ¥20 million
6.8%
More than ¥200 million
2.0%
* Multiple responses * Tabulated based on people who read the various publications regularly
Nikkei Business (477 sample)Magazine A (119 sample)
Magazine B (110 sample)
Magazine C (83 sample)
8
50%
40%
30%
20%
10%
60%
NIK
KEI
BU
SIN
ESS
Use
r P
rofil
e D
ata
▪ Scenarios in which articles are useful ▪ Scenarios in which Nikkei Business advertising is useful
Many readers
used articles for business ideasAbout 50% found advertisements useful
when purchasing products and services
* Multiple responses * Multiple responses
Got ideas and hints relevant to my own job
69.1%
Information resource for private purchase of product or service
47.7%
Gained general knowledge
47.7%
Gained general knowledge
34.8%
Will use to help in decision-making as a
manager44.4%
Used as discussion topics either with clients
or in the company22.7%
Information resource for private purchase of product or service
15.6%
Useful in investment activities such as stocks
5.9%
Useful when developing a new plan or project
26.9%
Useful in some other work scenario
17.2%
Useful in investment activities such as stocks
12.9%
Will use to help in decision-making as a
manager8.0%
Useful in some other work scenario
22.7%
Useful when developing a new plan or project
9.3%
Used as internal or meeting document
15.7%Used as internal or meeting document
3.4%
Used as discussion topics either with clients
or in the company
48.3%
Got ideas and hints relevant to my own job
27.8%
▪ ▪
9
NIK
KEI B
USIN
ESS ON
LINE ED
ITION
User P
rofile Data
▪ Gender ▪ ▪ Job position ▪
▪ Age ▪With the partnership of contents with Nikkei Business magazine, the provided information by Nikkei Business Online Edition is both high in quality and up-to-date. In response to the great trust shown by the 2.56 million registered users, there are high levels of satisfaction regarding accurate information that is useful in management.
Free user registration
Survey time frame: August 3 to 18, 2017Response sample number: 1,038
About 15% are females
Male 85.4% Female 14.6%
29 and under2.0%
12.8%
35.5%33.5%
16.2%
30–39
40–49
60 and over
50–59
Slightly less than 60% have titles
Average age is about 50 with about half in their 40s or under
CEO/Director
8.4% Division Manager
12.4%Section Manager
21.3%Section Chief
15.8%
General staff21.5%
Other20.7%
10
NIK
KEI
BU
SIN
ESS
ON
LIN
E ED
ITIO
N U
ser
Pro
file
Dat
a
▪ Type of business ▪ ▪ Job category ▪
Decision maker
15.2%
Decision based on pre-selection
32.8%
Listing of selection
31.5%
Information-gathering
42.9%
No involvement
23.9%
Readership covers
a wide range of industries and sectors
Over 40% of readers work for major companies with
over 1,000 employees
People in management and planning make up about 15%
About three quarters are involved
in decision-making and recruiting
Construction/Real estate 6.3%
IT/Telecommunications 15.0%
Manufacturing35.5%
Finance/Insurance 4.7%
Distribution 7.5%
Other 14.1%
Service 17.0%
Management/ Corporate planning 14.5%Other 13.4%
Over 5,000 employees
1,000–4,999
500–999 11.1%
100–49920.9%
1–9926.0%
23.1%
18.9%
▪ Number of employees ▪
General affairs/ Human resources/Finance/Accounting10.3%
Data Processing/ Information Systems 8.8%
PR/Advertising 0.6%
Planning/Surveys/Marketing 7.2%
Sales 10.2%Manufacturing/Production 3.6%
Technology/Design 10.8%
Research/Development 10.2%
Specialist job 10.4%
Overall decision-making and execution level regarding products and services at the business▪ ▪
* Multiple responses
11
NIK
KEI B
USIN
ESS ON
LINE ED
ITION
User P
rofile Data
▪ Overall assets ▪
▪ Household income ▪ ▪ Office location ▪
Over 30% have assets greater than ¥30 million
No answer6.6%
No answer15.0%
Less than ¥6 million26.7%
Less than ¥5 million15.4%
¥6–10 million38.8%
¥5–30 million39.2%
¥10–15 million
19.9%
¥30–100 million
25.6%
¥15–20 million
6.1%
¥100–200 million
3.8%
Hokkaido2.8%
Abroad1.4%
Tohoku2.5%
Chubu12.0%
Chugoku/Shikoku4.2%
Kyushu/Okinawa6.5%
Tokyo and 3 prefectures
53.2% Kinki
14.4%
North Kanto3.0%
More than ¥20 million
1.9%
More than ¥200 million
1.1%
Slightly less than 30% earn more than ¥10 million per annum
Average income is ¥8.41 million per annum
12
NIK
KEI
BU
SIN
ESS
ON
LIN
E ED
ITIO
N U
ser
Pro
file
Dat
a
Frequency of access to Nikkei Business Online Edition
About 70% use it as an information tool to grasp business trends.
Also, they utilize the information on the latest technologies as well as people and companies featured in the news for their work.
More than half access almost every day
Over 80% read the mail magazine
Almost every day
54.6%
Read almost every day
48.3%
2–3 times a week
29.4%
Read occasionally
37.6%
About once a week 7.7%
Almost never read
8.1%
2–3 times a month 4.6%
Used to read, but don’t read at the
moment 2.3%
About once a month 1.9%
Have never read 2.5%
Less than that 1.7%
Do not read mail magazines, whether
Nikkei Business Online or others
1.3%
The latest move in business trends
70.6%
Information that contributes to improving skills and self-learning
36.1%
Information useful for managers’ decision
19.0%
Reading without anything particular in mind
4.9%
Performance, trends, and corporate strategy for companies of note
42.3%
The opinion of the editorial staff and journalists
19.7%
Information relevant to products and services purchased and used at work
8.6%
Detailed commentary on the latest technologies
50.7%
Thoughts from well-known key persons or famous managers
47.8%
Information that contributes to business strategy and strategic thinking
26.2%
Information useful for new plans and projects
15.8%
What kind of information do you obtain from Nikkei Business Online Edition?▪ ▪ ▪ ▪
* Multiple responses
Frequency of perusal of Nikkei Business Online Edition email▪ ▪
13
Advertising R
eport
Nikkei Business prepares ad awareness rate reports to all advertisers in the magazine. Through these reports, advertisers can see clearly what sort of impression their ads have made on readers.
14
サンプル数
広告主名スペ
ー
ス
【Ａ】 広告接触 【Ｂ】 理解度 【Ｃ】インパクト 【Ｄ】 興味 【Ｅ】 探索接触率ランキング
接触率（％）
注目率（％）
精読率（％） 順位
内容がよく
わかる（％）
順位インパク
トがある（％）
順位
広告内容に興
味を持った（％）
順位
より詳しく
知りたくなった（％）
全体１ページ以上／
部分広告全体→ 52.4 22.5 4.6 10.7 9.1 12.1 4.9 カラー３ページ以上 54.2 22.5 4.2 16.2 3.5 11.3 7.0 カラー２ページ 49.1 21.2 5.3 11.6 6.4 13.9 4.7 カラー１ページ 54.8 23.3 3.8 9.5 12.5 8.8 4.2 カラー部分広告 36.0 9.2 ‐ 3.5 3.5 5.6 2.1 表 紙 55.8 24.8 3.7 11.5 10.4 11.3 4.5 準特殊面 58.8 26.7 5.6 10.3 12.5 14.6 6.7 １ページ以上 53.1 23.1 4.8 11.0 9.3 12.3 5.0
部分広告 36.0 9.2 ‐ 3.5 3.5 5.6 2.1
純広告 54.3 23.6 4.0 9.2 12.1 11.2 4.9
記事体広告 48.5 20.3 5.6 13.7 3.3 13.7 4.9
記事対向 56.6 24.8 4.6 9.2 13.6 11.2 5.5
71 AZコーポレーション 4C2 7 7 69.1 38.1 8.5 15 14.1 8 18.3 3 23.9 5 8.5
順位 広告主名 広告種別広告
接触率（％）
広告注目率（％）
詳しく読んだ（％）
確かに見た
（％）
見たような気がする
（％）
見た覚えがない
（％）
内容がよくわかる（％）
インパクトがある（％）
広告内容に興味を
持った（％）
より詳しく知りたくなった（％）
1 AB交通 純広告 81.0 54.4 21.5 32.9 26.6 19.0 48.1 11.4 29.1 10.1
1 CD商事 純広告 81.0 44.3 12.7 31.6 36.7 19.0 32.9 35.4 17.7 3.8
3 E建設 記事体広告 79.7 46.8 11.4 35.4 32.9 20.3 25.3 40.5 15.2 1.3
4 FGHコーポレーション 純広告 72.2 45.6 21.5 24.1 26.6 27.8 34.2 24.1 17.7 2.5
4 IJ飲料 純広告 72.2 35.5 8.9 26.6 36.7 27.8 20.3 20.3 25.3 2.5
6 K商事 純広告 70.9 49.4 15.2 34.2 21.5 29.1 34.2 21.5 25.3 6.3
6 Lホールディングス 記事体広告 70.9 27.9 3.8 24.1 43.0 29.1 15.2 39.2 7.6 2.5
8 MNカード 純広告 69.7 39.3 5.1 34.2 30.4 30.4 20.3 34.2 7.6 1.3
9 O重工業 純広告 69.6 30.4 1.3 29.1 39.2 30.4 11.4 34.2 12.7 3.8
10 PQR保険 純広告 69.6 39.2 6.3 32.9 30.4 30.4 11.4 32.9 16.5 7.6
Nikkei Business Ad Awareness Rate Survey
<Definition of terms>Of replies, “Definitely saw the ad” rate = Ad attention rate“Definitely saw the ad” rate + “Think I saw the ad” rate = Ad awareness rate*The above definitions correspond to those of the Japan Newspaper Publishers and Editors Association.[Survey subjects] Subscribers (random sampling)[Survey methodology] Postal survey[Details] The survey sheet and a sample magazine were sent, with a request to return the survey sheet[Implementation timing] Mailed out 4–5 days after put on sale[Survey content] Survey content: Selection of one from “Definitely saw,” “Think I saw,” and “Don’t recall seeing” Evaluation of understand of, interest in, and impact of ad regardless of recollection [Average response sampling] 70-80[Issue surveyed] All issues
[Individual] Example of evaluation by advertisement[Ranking list] Example of overall ranking list
[Individual] Example of reasons why advertisement left an impression (free comments)
Survey outline
Report images for advertisement insertion
Report items
1 Overall survey outline • Survey outline • Respondent info (age, sector, title, job occupation)2 Ranking list • Overall ranking list3 Awareness rate ranking • Average (%) • Ranking Top 10 companies
4 Products by type • Top rankings (to third place for each)5 Creative ranking • Average (%) • Top 10 companies6 Individual• Evaluation by advertisement• Reasons why advertisement left an
impression (free comments)
Actual examples of normally hard to understand approaches
were interesting
Conversation-type contents are easy to
understand
Good fit between corporate recognition
level and contentsGood visualsClarification of
appeal points
Rat
e P
lan
▪Nikkei Business▪
15
Rate (excluding tax) * Insertion rate comes with volume
reduction
▪Nikkei Business Online Edition▪ Menu Size Rate Estimated CTR
Smartphone
Smartphone rectangle W 300 × H 250 pixels* Video aspect ratio: 10:9
￥2.0/imp* Video: ￥4.0/imp
0.07%
Smartphone header panel W 320 × H 180 pixels ￥3.0/imp 0.1%
Smartphone In-Feed (Image + text)
Image: W 240 × H 180 pixels*2
Subtitle: Up to 13 characters per line (either in full width or in half width)
+Title: Up to 24 characters per line
(either in full width or in half width) (no line feed)
￥1.0/imp 0.04%
Smartphone inRead banner*3 W 320 × H 100 pixels ￥2.0/imp 0.04%
PC
InRead video*4 Aspect ratio: 16:9 (incompatible for 4:3) ￥5.0/imp 0.05%
In-Feed (Image + text)
Image: W 240 × H 180 pixels*2
Subtitle: Up to 13 characters per line (either in full width or in half width)
+Title: Up to 24 characters per line
(either in full width or in half width) (no line feed)
￥1.0/imp 0.02%
1st rectangle W 320 × H 250 pixels ￥2.0/imp 0.06%
1st double rectangle W 320 × H 600 pixels ￥3.5/imp 0.2%
Billboard*5 W 970 × H 250 pixels ￥6.0/imp 0.2%
Pushdown*4, 5 Expanded state: W 970 x H 400 (250) pixelsContracted state: W 970 x H 90 pixels
￥6.0/imp* Video: ￥8.0/imp 0.2%
Premium bannern W 1,280 × H 250 pixels ￥10.0/imp 0.2%
In-read mega banner*3 W 1,280 × H 250 pixels ￥6.0/imp 0.05%
*1 DMP use possible for specified audience segments (http://web-cache.stream.ne.jp/www11/nikkeibpw/adweb/BP_DMP2018.pdf)*2 Please note that smartphone in-feed and PC in-feed images (W240 x H180 pixels) are displayed in contracted state.*3 Please note that smartphone In-read banners and PC In-read mega banners appear only on top pages.*4 The length of a video should be no longer than 30 seconds.*5 A CLOSE (X) button must be included.
*Numbers of impressions and deliveries are estimates and are not guaranteed. *The consumption tax will be added to all rates.*Rates, frame volume, specifications and other parameters are subject to change without notice. *Please refer to separate documents regarding application and material submission.
NEW!
Nikkei Business/Nikkei Business Online Edition List of Rates
NEW!
NEW!
・4c1p Advertising
Insertion rate: ¥2,520,000・4c2p Advertorial
Insertion rate: ¥5,040,000Production fee: From ¥600,000
Tie-Up P
ackage
For Nikkei Business, a special rate is available for ongoing projects regarding interview-style tie-ups for which there is strong demand.
Insertion image Insertion image
▪ Rate (excluding tax)
16
Nikkei Business & Nikkei Business Online Edition Tie-Up Package (Advertorial/set format)
This is a special plan limited to interviews with top corporate executives
This is a special plan limited to interviews with key corporate persons
▪Plan ANikkei Business advertorial 2P+Nikkei Business Online tie-up site (Insertion period: 4 weeks)
¥5,000,000(Standard rate: ¥5, 640,000 + ¥2,500,000)
▪Plan BNikkei Business advertorial 1P+Nikkei Business Online tie-up site (Insertion period: 4 weeks)
¥3,000,000(Standard rate: ¥2,820,000 + ¥2,500,000)
▪Plan CNikkei Business advertorial 2P
¥4,000,000(Standard rate: ¥5,640,000)
▪Plan DNikkei Business advertorial 1P
¥2,000,000(Standard rate: ¥2,820,000)
* A set format is used for magazine space and web design. * A set format is used for magazine space and web design.
NIK
KEI
BU
SIN
ESS
ON
LIN
E ED
ITIO
N T
ie-U
p Sp
ecia
l Pac
kage
Smartphone rectangles in article and below article
① ② ④ ⑤⑥
③
1st rectangle & 2nd rectangle & 3rd rectangle Billboard
In-Feed (Image + Text)
Recommendedinformation
Nikkei Business Online Editionemail (HTML email)
Smartphone In-Feed (image + text)
Tie-up advertising is offered to readers among users who are corporate decision-makers and high earners. Please take advantage of this for your company’s corporate advertorial promotion.
Tie-up site A4 size 2P (about 3,000 Japanese characters)
PCtie-up page
Smartphone tie-up page
Report items-No. of PVs, UBs-Staying time-Comparison with rivals-Lead performance-No. of visitors to external sites Etc.
2117
③
③
Nikkei Business Online Edition Special (Tie-up advertising, insertion for 4 weeks, including standard lead)
Smartphone Lead PC Lead
Lead menu No. Appears on Appearance Estimated imp. Estimated CTR Size
Smartphone Lead
Smartphone rectangle in article and below article ① Almost all pages
except the top pageRotation 500,000imp 0.02% W 300 × H 250 pixels
Smartphone In-Feed (Image + Text) ② Almost all pages Rotation 200,000imp 0.04%
Image: W 240 × H 180 pixelsSubtitle: Up to 13 characters per line (either in full width or in half width)
+Title: Up to 24 characters per line (either in full width or in half width) (no line feed)
PC Lead
1st rectangle 2nd rectangle3rd rectangle
③ Almost all pages Rotation 1,000,000imp 0.03% W 300 × H 250 pixels
Billboard ④ Almost all pages Rotation 100,000imp 0.2% W 970 × H 250 pixels
In-Feed (Image + Text)
⑤
Below article in the article page
Rotation 2,000,000imp 0.01%
Image: W 240 × H 180 pixelsSubtitle: Up to 13 characters per line (either in full width or in half width)
+Title: Up to 24 characters per line (either in full width or in half width) (no line feed)
Recommendedinformation
Right column in the article page
Image: W 240 × H 180 pixels+
Title: Up to 28 characters per line (either in full width or in half width)
EmailMagazine
Nikkei Business Online Editionemail (HTML email) ⑥ Daily delivery on weekdays
800,000 × 8 notices
0.02%
Image: W 240 × H 180 pixelsSubtitle: Up to 13 characters per line (either in full width or in half width)
+Title: Up to 24 characters per line (either in full width or in half width) (no line feed)
* Depending on the level of inventory and native ad content, we may provide an appropriate native ad link.* Each native content may be allowed for secondary use with ¥2.5 million (excluding tax). For details, please contact us. * Actual expenses will be separately charged in the event of the involvement of prominent figures or interviews in remote areas.
Gross Rate: ¥3,500,000 (excluding tax) Insertion for 4 weeks
Management Media Advertising Dept.Nikkei Business Publications, Inc.
Tel: 81-3-6811-8311 [email protected]
