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ONE VOICE

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WELCOME TO MODERE!

WE’RE GLAD YOU’RE NOW PART OF THE MODERE FAMILY.

We’re a social retail brand that is built for everyday entrepreneurs. We’re committed to the success of our

social marketers and a vibrant opportunity. Use this document to guide your first steps and goals as a social

marketer. If you’ll follow these, you’ll find this is not only doable but fun and rewarding as well.

GETTING STARTED

A) Enroll as a Social Marketer

B) Join the Social Marketer Loyalty Program

C) Follow the Three Steps on the 90-Day Path to Escape

So what are you waiting for? As a trusted member of the Modere team, you’re ready to enjoy our world-class

products and work your way to a modern life—styled by Modere.

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ESCAPE

Get your own Escape!

EXP ERIENCE

Which experience will you choose?

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JOIN THE SOCIAL MARKETER LOYALTY PROGRAM

HOW IT WORKS*:

Join the Loyalty Program by adding one of the Essentials Collections to your monthly Smartship within 7 days of enrollment.

Each month you will receive the Essentials Collection of your choice at a discounted price. When you get 3 new customers to try and purchase the Beauty Box, or have 150 new customer points in a month, you will receive $99.99 off your next Essentials Collection SmartShip.

Your membership will automatically meet the Revenue Sharing Pool and Modere Career Path qualifications (if you’re not a member you must have 150 Activity points).

WHY JOIN?

1. Worry-free Delivery 2. Qualify to get your Essentials Collection Free 3. Earn Free Shipping on orders over $100 4. Auto-qualify for all Modere Bonuses 5. Save Money on your Monthly Essentials Order 6. Free Shipping on the Social Marketer Collection at enrollment 7. Other Exclusive, member-only promotions

The Women’s Essentials Collection $99.99 / 75

Laundry Pods, Lavender w/Vanilla 32ct

Dishwasher Pods, Red Pear w/Magnolia 32ct

Mouth Rinse 380ml

Toothpaste 125ml

Shampoo Dry/Color Treated Hair 280ml

Conditionor Dry/Color Treated Hair 280ml

Shower Gel 280ml

Cleanser Combination Skin 125ml

The Men’s Essentials Collection $99.99 / 75:

Laundry Pods, Lavender w/Vanilla 32ct

Dishwasher Pods, Red Pear w/Magnolia 32ct

Mouth Rinse 380ml

Toothpaste 125ml

Men’s Hair Styling Cream 100ml

Men’s Shave Cream 125ml

Shower Gel 280ml

Men’s Shampoo 350ml

The Complete Essentials Collection$149.99 / 100

Laundry Pods, Lavender w/Vanilla 32ct

Dishwasher Pods, Red Pear w/Magnolia 32ct

Mouth Rinse 380ml

Toothpaste 125ml

Shampoo Dry/Color Treated Hair 280ml

Conditioner Dry/Color Treated Hair 125ml

2 Shower Gel 280ml

Cleanser Combination Skin 125ml

Men’s Hair Styling Cream 100ml

Men’s Shave Cream 125ml

Men’s Shampoo 350mlThe Nutrition Essentials Collection$99.99 / 75-Mineral Supplement 500ml

-Omega 3 60ct

-Antioxidant 60ct

-Adult -Multivitamin 90ct

-Probiotic 60ct

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FIRST THINGS FIRSTTo get off on the right foot as a Modere team member, we recommend you take the following steps:

Join Modere as a Social Marketer

Enroll on your sponsor’s personal webpage.

Join Social Marketer Loyalty Program:

It’s free to join the Social Marketer Loyalty Program. You’re automatically a member when you purchase the

Social Marketer Collection and have your Essentials Collection SmartShip setup at enrollment. The offer to

join the loyalty program is only available at the time of sign up. If you choose not to become a member of

the Loyalty Program within 7 days of enrolling, you may not get another chance to receive all of the great

benefits including being automatically qualified to earn all the possible commission and bonuses as a Social

Marketer. More details on page 4.

Download the Social Marketer App:

Get access to videos, business reports, newsletters and much more by downloading the Social Marketer App.

Login at shiftingretail.com on your mobile device and find the Social Marketer App in the Social Marketer

Tools section in the back office.

Decide what you want

What is your end game? What gets you excited? What is your goal? Write it down.

Make a commitment

Make a decision to show up for one year at least. Show up means going to and participating in Modere events,

virutal meetups, and conference calls. Showing up willl put you ahead of the game and on a solid path to success.

Create a list of 150+ prospects

Create a list of people who want to shop or promote the brand. See page 10.

Find Your Welcome Email:

Your welcome email will help you login to the back office, download the Shifting Retail app, set up your

personalized website, get your social invite links, and give you the latest on upcoming events.

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FIRST THINGS FIRST CONTINUED

Connect with Us:

Getting on the Modere calls and webinars each week will keep you on top of what’s going on with Modere.

You’ll get the latest in company and product info, training, promotions, and much more. Be sure to link to

our facebook and twitter sites for up-to-the-minute information and updates.

Modere Team Calls are held on Mondays and Thursdays at 7 pm, MST, and Saturdays at 9 am, MST. To access

the calls, please dial 1-805-399-1000 and use the passcode 558184#. Commit now to join the calls each week.

facebook.com/shiftingretail facebook.com/modereus twitter.com/shiftingretail twitter.com/modereus

Register for the Next Event:

Every successful Modere consultant would agree that Modere events deliver the insight, training, support and

motivation to continue on your path to success. Commit now to attend the next event—and every future event!

You can register for events by logging in to the back office and clicking on events at the top of the page.

Win a trip to the next Modere escape.

Get on the Path to Escape and help others to do the same to win your personal Modere Escape. See details

on pages 7-9.

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MODERE PATH TO ESCAPEThe Path to Escape is 3 step fast-track to Escape for new social marketers. Learn the steps, earn yours, and

then teach your team.

STEP 1: GET ON THE PATH

Step 1 is to get “On the Path”. You do this by earning 2 shares in the Revenue Sharing Pool within your first 4

weeks. How do you earn shares? Once you have at least 8 customers with at least $500 in combined orders,

you earn your first customer share. To earn your second share build a team by signing up 3 Social Marketers

who purchase the Social Marketer Collection. You’ll earn over $600 during this period.

Social MarketerCustomer

2 SHARES IN 4 WEEKS =YOU’RE ON THE PATH AND

YOU’VE EARNED AT LEAST $600P

SOCIAL MARKETER SHARE

Be sure your first 3 Social Marketers are placed

direct to you.

CUSTOMER SHARE

Customer becomes part of your personal

customer pod.

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STEP 2: EARN A MODERE EXPERIENCE

Step 2 is to Win your Modere Experience by earning another share and helping your 3 team members “Get

on the Path.” Once those 3 achieve Step 1 (Get On the Path) within your second qualifying month, you’ll win a

Modere Experience—everything from VIP concert tickets to professional house cleaning to a GoPro SkyDive!

SPA

ENTERTAINMENT

HOME

FASHION

TECHNOLOGY

FITNESS

FOOD & BEV

YOU WIN EXPERIENCE

PATH PATH

ON THE PATH

PATH

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STEP 3: WIN THE MODERE ESCAPE

Now you’re close to enjoying the the Escape of a lifetime as you continue to build your team and

encourage the promotion of the Modere Brand. It’s simple—earn another share and help 3 team members

win their Modere Experiences by your third quantifying month. Then you’re off to some of the world’s

most luxurious destinations.

YOU WIN ESCAPE

ESCAPE

EXPERIENCE

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FINDING CUSTOMERS AND SOCIAL MARKETERS

MAKE A LIST

Now that you understand the path, it’s time to start promoting the Modere brand to others. The best way

to start is by identifying those in your “circle of influence” and to start sharing Modere with them. Use the

Memory Jogger below and the List Template on page 11 to help you decide who you will talk to about

Discovering Modere as a customer with the Beauty Box and who you will expose the opportunity to Promote

Modere as a social marketer.

MEMORY JOGGER

The members of your own family:

• Father and Mother

• Father-In-Law/Mother-In-

Law

• Grandparents

• Children

• Brothers & Sisters

• Aunts & Uncles

• Nieces & Nephews

• Cousins

List you already have:

• Current address book/

online contact manager

• Email addresses list

• Cell phone contacts

• Holidays cards list

• Wedding invite list

• Child’s birthday

invitee list

• Business cards list

• Social media:

- Facebook

- LinkedIn

- Plaxo

- Twitter

- Skype

-Other

Your closest friends and those whom you associate regularly:

• Friends & Neighbors

• People you work with

• Church members

• Hobby buddies:

- Camping friends

- Dancing class

associates

- Drawing class

- Fantasy Football

league friends

- Fishing buddies

- Hunting friends

- Karate class

buddies

- Singing class

- Sculpting

- Woodworking

friends

- Workout friends

• People with whom

you play:

- Bowling

- Football

- Golf

- Racquetball

- Tennis

- Volleyball

- Any other game

Those you do business with:

• Auto mechanic

• Accountant

• Banker

• Babysitter/Child care

provider

• Car dealer

• Dentist (your kids too)

• Doctor (your kids too)

• Dry cleaner

• Grocer/Gas station

attendant

• Hair stylist/barber

• Housekeeper

• Insurance agent

• Lawyer

• Merchants

• Pharmacist

• Real Estate Agent

• Travel Agent

Who are my …?

• Architect

• Associations members

• Bus driver

• Butcher/Baker

• Computer Tech

• Children’s friends parents

• Chiropractor

• Club members

• Delivery person

• FedEx/UPS Driver

• Fireman

• Florist

• Jeweler

• Leasing Agent

• Mailman

• Minister/Pastor &

their wife

• Pet Groomer

• Photographer

• Police

• Property Manager

• Sports Team members

(your kids too &

their parents)

• Tailor

• Veterinarian

• Waitresses/Waiter

(my favorite)

• Water Supplier

Those you have been associatedwith in the past:

• Former Coach

• Former Co-workers

• Former Roommates

• Former Teacher

• People in your Home Town

• Previous Neighbors

• Military Cohorts

• Retired Co-workers

• Schoolmates

• Was Your Boss

Who Sold me my …

• Air conditioner

• Boat

• Business cards

• Camper

• Car/Truck

• Computer

• Cell phone

• Dishwasher/Laundry

machine

• Equipment/Supplies

• Fishing license

• Furniture

• Glasses/Contacts

• House

• Hunting license

• Refrigerator

• Tires and Auto parts

• TV/Stereo

• Vacuum cleaner

• Wedding items

I know individuals who:

• Are Actively looking for

part-time job

• Are Ambitious

• Are Enthusiastic

• Are Entrepreneurial

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• Are Caring People

• Are Champions

• Are Fun & Friendly

• Are Fund -Raisers

• Are Goal Oriented

• Are Natural Leaders

• Are Organized

• Are Positive Thinking

• Are Self-Motivated

• Are Single Mom/Dad

• Are Team Players

• Are Your Children’s

Friends Parents

• May be interested in your

product or service?

• Don’t like their Job

• Has Been in Network

Marketing

• Has Character & Integrity

• Has Children in College

• Has Computer &

Internet skills

• Has Dangerous Job

• Has Desire & Drive

• Has a Great Smile

• Has to Pay down their

Credit Card Debt

• Has Public Speaking skills

• Just Got Married

• Just Graduated

• Just Had a Baby

• Just Quit their Job or is

Out of Work

• Love a Challenge

• Love to Learn New Things

• Want to Help their Spouse

Retire Early

• Want to Make More Money

• Want More Time with

their Families

• Want to Work for

Themselves

• Who Attends Self–

Improvement Seminars

• Who Bought New

Home/Car

• Who Enjoys being

around High

Energy people

• Who Needs a New

Car/Home

• Who Reads Self-

Development Books/

Books on Success

• Who You Like the Most

• Who You’ve met while

on Vacation

• Who You’ve met on

the Plane

• Who Your Friends Know

• Who Wants Freedom

• Who Wants to Go

on Vacation

• Who Works Too Hard

• Who Works at

Night/Weekends

I know Someone Who Is …

• Accountant

• Actor

• Advertiser

• Architect

• Airline Attendant

• Alarm Systems Agent

• Army Officer

• Acupuncturist

• Baker

• Banking Professional

• Barber

• Builder

• Computer Engineer

• Cook

• Dancer/Dance Teacher

• Dentist

• Dermatologist

• Designer

• Driver Bus/Cab/Truck

• Environmental Scientist

• Farmer

• Film Industry Professional

• Fireman

• Fitness Instructor

• Florist

• Government worker

• Graphic Artist

• Gymnast

• Hairdresser

• Handyperson

• Health Practitioner

• Hiker

• Hospital staff

• Investor

• Jeweler

• Karate Master/Classmate

• Kickboxing Master/

Classmate

• Kitchen Renovator

• Lawyer

• Leasing Manager

• Lab Technician

• Loan Officer

• Lifeguard

• Makeup Artist

• Manager

• Manicurist

• Massage Therapist

• Mechanic

• Medical Professional

• Midwife

• Navy Officer

• Nonprofit Organization

Associate

• Nurse

• Nutritionist

• Office Manager

• Optometrist

• Orthodontist

• Property Manager

• Public Relations

Professional

• Psychiatrist

• Psychologist

• Rental Office agent

• Recruiter

• Rehabilitation Specialist

• Reporter

• Repairman

• Restaurant Owner/

Manager

• Salesman

• Scientist

• Shoe repair people

• Satellite Provider

• Swimmer

• Sport Team classmates

• Tailor

• Tanning Salon worker

• Teacher

• Telecommunications

worker

• Tennis Instructor

• Therapist

SEGMENT YOUR LIST

After writing down the names of your likely contacts, the next step is to write “SM” next to those who you

think would be good at Promoting, or becoming a Social Marketer. Here are some guidelines to help you

decide who fits that description:

Then write “C” next to those names that are left. These will be your future customers.

Those want to make additional income.

Those who love to be around others.

Those who are very social and love talking to people.

Those who may have a large following on social media.

Those who seem to have done well in other businesses

Those who are ambitious.

Those who are looking to improve their life situation.

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FINALIZE YOUR LIST

Transfer the top 10 names of those with “C” next to their name to the Customer Tracking Sheet on page

12 and the top 10 of those with the “SM” next to their name to the Social Marketer Tracking Sheet on page

13.

Finally, use the process and scripts in the Social Marketer section on page 13 to share with those on your list

who have the SM next to their name. Use the Discover Modere Section on page 16 to share the beauty box with

your potential customers.

C/SM NAME

LIST OF NAMES

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C/SM NAME

LIST OF NAMES

14

C/SM NAME

LIST OF NAMES

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CUSTOMER TRACKING SHEET

NAME Phone/ Email Date Result

Comments about them, tools, etc.

Next Exposure

How do i know this person

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SOCIAL MARKETER TRACKING SHEET

NAME Phone/ Email Date Result

Comments about them, tools, etc.

Next Exposure

How do i know this person

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INVITING SOCIAL MARKETERS: TIPS & SAMPLE SCRIPTS

Methodology: Your goal when inviting people to look at Social Retail is to invite them to get education and

information from the proper 3rd party tools. Your goal is not to convince or sell but use 3rd party tools to

inform and educate. The more informed and educated people are on any subject the more empowered they

are to make a good decision.

Think of these tips as guide rails. The most important thing you can do when inviting someone to look at

Social Retail is have the conviction, confidence, enthusiasm, passion, authenticity and sincerity in what you

say. 93% of communication is non-verbal. It is important to remember you are the one with the gift. People

are looking for what you have. You do not need to bug, beg, or chase people. You can have them become

informed and educated on how Social Retail can be a part of their lives in a professional manner that both

you and they feel great about.

Here are a few reminders:

• This is an invitation not a presentation.

• You are a professional inviter, not a professional explainer.

• You are the messenger not the message.

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USE YOUR RELATIONSHIPS TO CONNECT PEOPLE TO THE MESSAGE

Simply put, use your trust to connect your prospect to the expert and let the expert build the respect.

Trust: When all things are equal people buy from people who they like and trust. Use the trust you have with

your prospect to connect them with an expert.

Expert: Your experts are the 3rd party tools. The 3rd party tools can be everything from a person in Modere

you work with, to a video presentation, a catalog, a webinar, a virtual meet up, etc. Use the tools as your

expert instead of trying to be an expert to your own people.

Respect: The expert’s job is to build the respect into what you are doing. The expert’s job is to inform and

educate your prospect.

THE SCRIPT AND STEPS FOR INVITING SOCIAL MARKETERS (MULTIPLE EXPOSURE PROCESS)

Methodology: Studies show that most people need at least 5 exposures to a new concept or product before

they buy. Your goal is to lead people down a multiple exposure process in a short period of time.

A simple acronym to help you remember it is BAM FAM, Book A Meeting From A Meeting. When your

prospect reviews a 3rd party tool you will want to set up the next tool for them to review so that they can

make an informed and educated decision.

1. KEEP IT SHORT Your invitation is not a presentation and should only last 45 to 90 seconds.

Example: “Hey John, is this a good time? I only have a minute.”

2. CONNECT INVITE TO PROSPECTS REASONS“John, yesterday when we were talking, you mentioned that _______ (you wish you could quit one of

your jobs and have more time with your family). I am just curious, are you open to a potential solution?

I might have one..”

“We have talked about doing something together I have found something that I think has a ton of

potential. Are you open to a conversation?”

TRUST EXPERT RESPECT

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3. SETUP THE INVITATION Pick one of these options to setup the invitation.

TIP: Use terms like; venture or project instead of business. (ex: “I am launching a new venture” or “I am

working on a new project”

“Have you ever heard of Modere? It is a new online retail brand that I am helping to (promote, launch,

market) and I want you to take a look at it.”

“I found something you really need to see.”

“Are you still looking for a job or a different job, I found a way for us both to start a great business

without most the risk.”

“I’ve found something exciting and you’re one of the very first people I’ve called.”

“When I thought of people that I’d really enjoy working with I thought of you. Would you be open to

hearing what I’m doing?”

3. GIVE A SINCERE COMPLIMENT

Give a sincere compliment by saying:

I thought about you because..

“you are well connected.”

“you are entrepreneurial.”

“you’re one of the most connected people I know and I’ve always admired that about you.”

“you’ve always been supportive of me and I appreciate that so much.”

“you have an amazing mind for business and can see things other people don’t see.”

4. RELIEVE THE PRESSUREPick an example from the:

“It may or may not be for you, but…”

“This may be a fit and it may not, but…”

“This may resonate with you and it may not, but…”

“You may have an interest or you may not, but…“

“If you have an interest that is great if not that is fine, but…”

Then say:

“but…

If you see what I see I think we could make a lot of money together.”

If you see what I see I think we could have a lot of fun together.”

If you see what I see I think we could help a lot of people with this.”

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5. USE IF I...WOULD YOU...? “If I send you over a link that explained everything will you click on it and watch it?”

“If I dropped off a catalog at your house would you look at it?”

“If I invite you to an event will you come with me?”

6. SET UP YOUR FOLLOW UP Set a specific time for follow-up and schedule next exposure:

“How soon would you have a chance to watch it?”

7. SET YOUR NEXT APPOINTMENT “I know when you hear this you will have some great questions and I want to get you some answers

while they are fresh in your mind. I know we are both busy so out of respect for your schedule how

about we set a time to talk after you have watched it? Would today or tomorrow be best to talk?”

8. CONFIRM YOUR APPOINTMENT“Great. Really look forward to getting your feedback. I will call you tomorrow at (scheduled time). You

will for sure have had a chance to watch it by then right?”

9. SEND A LINK TO SHIFTINGRETAIL.COM/SOCIALRETAILGo to your personal shiftingretail.com page. Copy and paste the URL link and send it to your friend via

text, email, or Facebook message.

EXAMPLE:

“Hey John. Here is the link I told you I would send.”

www.shiftingretail.com/socialretail

FOLLOW UP TIPS AND SCRIPTSCall the person at the time you had set in steps 6-8 and say:

“Hey (name), is this still a good time for a moment? Looking forward to hearing your feedback (on

whatever tool they just reviewed). Share with me your thoughts? (Listen as they talk. Listen to there

positive and even not positive.) Then say, “Thank you for sharing that with me. It sounds like you may have

a couple more questions. The best next step would be (choose the next exposure).”

Share with them the next exposure, catalog, Beauty Box video, compensation plan video, compensation plan

pdf, Story of Social video, modere.com, shiftingretail.com, etc.

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If it goes to voicemail, either leave a voicemail or send a text and say,

“Hey _________, was calling you at (your set time) like I said I would. Sorry we missed each other. Let

me know a good time to talk. I know you are busy so if I don’t hear from you I will call you again. Look

forward to catching up.”

Getting Started Questions:

When your follow up leads to positive comments about Modere and Social reatail you can use this script to

lead the conversation to enrollment:

“Just so I can best help you give me a feel for where you are at on a scale of 1 to 10 with 10 being that

you are so excited you cant see straight and are ready to go and 1 being that you basically have zero

interest?” Let them answer and if they answer 5 or higher than say, “Cool, thanks for letting me know

where you are at. What do we need to do to get you from (whatever number they said) to 10?”

YOUR PERSONAL SHIFTING RETAIL WEBSITE (PWP)

Follow the steps below to setup or find your personal web page (PWP) address. You will use this website

as not only as an expousre to Social Retail, but also to enroll future team members. After you setup your

shiftingretail.com sit note the JOIN link in the upper-right hand corner of the page.

STEP 1: Log in at Shiftingretail.com.

STEP 2: Click “MY ACCOUNT” under the human sillhouette icon in the upper-right hand corner of the

page.

STEP 3: If your personal web page is setup you can see the address in the PERSONAL PROFILE section

on the left-hand side of the page. If not please set up your site by following the instructions in the EDIT

MY PWP” section on the righ-hand side of the page.

Your site will be:

customname.shiftingretail.com

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MANAGING QUESTIONS AND CONCERNSWelcome all objections! View them as a request for more information, and an opportunity to continue the

conversation and help people move forward. If there are concerns and issues, you want to know about them

so you can help your potential new Social Marketer or customer navigate through them. Never become

defensive or adversarial. Always maintain rapport and camaraderie (you are on the same team). Objections

are an opportunity to show your confidence, mentorship, and to build belief. Ask clarifying questions. Seek to

understand.

What is it?

“It is an online retail brand called Modere. I can’t wait for you to check it out.“

“Well remember yesterday how you were saying that you want ________ (more time with the kids/less

stress/to quit one of your jobs) that’s what it is about.”

Just tell me about it.

“If I believed I could do it justice, I would. But I can’t. I want you to see it how I saw it, so you get the

full picture. I am going to send you a link to a video that explains it perfectly, OK? I can’t wait for you

to check it out.”

I am too busy.

“I know how busy you are. If I didn’t think this had incredible value, I wouldn’t be bringing it to you. I

can’t wait for you to check it out.“

Is this a pyramid?

“No. Pyramids are illegal. This is an online retail brand, and the cool part is that we get paid to promote

it. I can’t wait for you to check it out.”

Is this MLM?

“This is social retail. It is like nothing you have ever seen before! It is the perfect marriage between

direct sales, and online retail. I can’t wait for you to check it out.”

I don’t have enough time.

This is designed for busy people to do in their part time. With careful planning, you can find pockets of

time throughout your day for focused, strategic actions and create significant income.

Tell stories about people who work full time, have families, etc. and are making great money as SM’s

with Modere.

Do you hear the irony in what you are saying? If you don’t do something different, nothing will change.

By being a Social Marketer for Modere, and finding these pockets of time throughout your day, you can

create passive income and ultimately have time freedom.

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Because we work as a team, we can cover more bases. You don’t have to do it all yourself.

I don’t have the money.

Establish the value of the Social Marketer collection in and of itself. These are products they are using

every day anyway. Nearly $500 in products for $399.

We can help you get a return on this initial investment very quickly. The Social Marketer Collection

positions you to qualify for weekly revenue sharing bonuses. This is how we help people make great

income quickly.

Tell stories about people who struggled to get the start up cash, and made their initial investment back

very quickly.

Do you hear the irony in what you are saying? If you don’t do something different, nothing will change.

By being a Social Marketer for Modere, you can create an abundant passive income.

Establish the value of mentorship. Mentorship is a huge part of wealth creation. Because we work as a

team, you literally have access to millionaire mentors. That is extremely valuable to you!

I can’t sell.

Great! In fact, that’s perfect! Very few of our Social Marketers are professional salespeople. Because

this is a lifestyle brand, you can share it easily and authentically by simply sharing your experience/

story.

With the online tools that the company provides, it is a piece of cake to promote the brand. Anyone

can send a link and invite people to “take a look”.

If you find yourself in a situation where someone is particularly combative, and you don’t want to

engage or debate.

Wow. I don’t know about all that, all I know is ___________. (Anything you say here will stop the

negativity).

Examples: I am making a ton of money. I love the products, they are making a big difference in my life.

I love what I am doing. I am having fun and helping a lot of people.

If these products are so safe and natural, why do they have such long chemical names?

At Modere we provide full transparency on all of our labels. We use the INCI naming standard, which

means International Nomenclature of Cosmetic Ingredients. By using INCI, we specifically define the

compound we are using to the most minute detail. For example, if Vitamin C is listed on a label, the

consumer has no idea what type of Vitamin C it is- ascorbic acid, alascorbic acid? On our label we list

tetrahexyldecyl ascorbate, which gives consumers the exact type of ingredients and its benefits in the

formula. We believe in full disclosure and transparency at Modere, hence the long and highly specific

INCI labeling.

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4 LEGITIMATE BUSINESS REASONS WHY ANYONE SHOULD LISTEN TO WHAT YOU SAY

How to navigate when it doesn’t all go according to plan.

1. Knowledge is never a disadvantage.

2. All good business is referral business. Even if you are not interested you may know someone who is

and I would appreciate the referral.

3. Always makes sense for good people to meet.

4. Life timing: If your life timing ever changes I want to be the first person.

As you are inviting someone to review a 3rd party tool they say, “I am not interested”. You then say,“

“You may not be interested and that is totally fine. My goal is just to get you the information so

that you can make an educated decision. I am sure you would agree that knowledge is never a

disadvantage and even if this is not the right fit for you I believe that all good business is referral

business. This is a business I am committed to so even if it is not the right fit for you you may know

someone who this is the right fit for and I would appreciate the referral.”

As you are inviting someone to review a 3rd party tool they say, “right now is not the right time for me to

do something new.” Or they say, “I am too busy.”

You say, “I totally understand. I know busy you are. When you review this information you may have an

interest and you may not and either way is completely fine. My goal is to get you the information you

need to make an educated decision. I know how important life timing is. Even if right now is not the

right time for you to do something I would love for you to review some quick information so that you

at least know what I am up to. And, if your situation were to change at some point I want to be the first

phone call you make.”

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INVITING CUSTOMERS TO DISCOVER MODERE Share the Beauty Box

We’ve created Discover Modere as a super-simple way to promote our brand with others. In this straight-

forward program, you’ll refer potential customers to try out our Beauty Box for free. You’ll earn commissions

on products purchased by your customer—a minimum of $150 per share! Additionally, your customers can

earn big money as they refer others to use Modere products.

PROVEN SCRIPTS & STRATEGIES FOR SHARING THE BEAUTY BOX

Opening (by text, email, Facebook or other written form):

[Subject Line]: quick question…

“Hey Susan! [Insert a couple of chatty sentences]

Quick question...I am working on launching what I think is a REALLY cool new concept. It isn’t public

yet, but we are looking for some people that might want to “demo” it and give us their feedback.

I’m working with a company that has created a fun way for people to try a few of their non-toxic,

premium hair and skin products.

They send them to you at no cost. You demo them. Purchase them if you love them or send them back

(for free) if you don’t...super fun & easy!

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This program is not public yet. Our goal is to create an incredible customer experience, so we are

looking for people’s feedback on the website, the products and the program itself...it helps us make it

even better!

So anyway, I thought you might enjoy trying it and giving us your feedback! Let me know if you are open to

it! :)” [include a picture of the Beauty Box if you wish]

Methodology: This is not supposed to be an explanation of how the program works. This is a “probe” to

see who might have some interest or be open to it. If you go into too much detail, it sounds like an ad, not a

personal message. We will get them the details later but there is no point if the above message isn’t appealing

to them. Also, never ask people if they are “interested.” Always ask if they are “open to it.”

IF you don’t hear back after a day or two, send another message that simply says:

“Just checking...did you get my message from a few days ago?”

IF they still don’t respond, you might try a different medium. For example, if your first message was sent on

Facebook, you might try email this time and say something like this:

“Hey Susan! I sent this message to you on Facebook but I’m not sure how often you check that, so I

thought I’d send it via email…[Copy and paste your first message here]”

IF they STILL don’t respond back, just move on. You don’t want to come off as pushy or bug people.

As soon as they respond something positive like “Sure, sounds good!”

“Great! I really appreciate it! Your feedback will be really helpful to us. It’ll just take a minute for me to

get the info I need to get you in the program. When can I call you and what number should I call you

on?”

Signing them up! (Over the phone):

Tip: Before you call, text to see if they have a “quick second” to chat. Texts are a good way to find out if

people are available. If you call when people respond, you can save yourself a ton of time otherwise spent on

voicemails and phone tag.

Methodology: People are a lot more likely to sign up over the phone with you than online. If your next step

is a phone call instead of sending them a link, you will save yourself a TON of time that you would otherwise

spend on follow-up. Additionally, you’ll make the whole thing much easier on your prospect by getting to

“yes” or “no” quickly without you having to follow up over and over.

[Before you call, have your Beauty Box page pulled up and ready to sign them up. Your page is located at the

following link: https://www.modere.com/discovery/beautybox/?referralCode=XXXXXX but be sure to insert

YOUR code where is says XXXXXX] You can find this link by logging in to the back office and clicking on My

Account in the upper-right.

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“Hey Susan! [Chat for a minute and catch up as needed]

Well, like I said, I really appreciate you trying out our products and our program. We are looking for people’s

feedback on the whole process...the website, the ordering process, the products (of course), and any other

feedback you may have.

I think the products are awesome. The [insert your favorite product] is my favorite because [insert your

reason]. So, I think you’ll really like them, however, if you don’t, that is great feedback for us as well!

So, like I said, we will be sending you 5 of our non-toxic, hair and skin products. If you love them

and decide you want to keep them, we give you 40% off as a “thank you” for trying the program.

Otherwise, just slip them back in the box they came in and the company pays for the return shipping,

so its really easy! Plus, there is a free gift and samples that you get to keep either way!

“Okay, so I just need to get some basic info from you...what is your address?”

“Okay, so we just need to enter some basic info.

Help your customer through the Beauty Box checkout process.

POSSIBLE OBJECTIONS:

“What exactly comes in the box?”

[Be sure to review this video on the key selling points of the Beauty Box so you can confidently answer this

question: http://modere.wistia.com/medias/ukcujng4ho]

“There are 4 really high-end skin products and one really awesome hair product. All of the products are non-

toxic and there is literature included that tells you exactly what the products are and how to use them. We’re

looking for feedback on the products, the literature and the whole program, so we would love your feedback if

you are open to trying it!”

“I already use X product and I’m very happy with it.”

“Awesome! Yeah, I hear those products are really good. Actually, we are really looking for some people

that really like that brand and might be open to doing a brand comparison with that brand and give us

their honest thoughts on how we compare. Do you think you’d be open to that?”

“I’m worried about trying new products because I have really sensitive skin.”

“Awesome! Actually, our products are non-toxic and designed for people with really sensitive skin, so,

we are looking for a few people with SUPER sensitive skin to try out the products and give us their

feedback. It sounds like your feedback would be really valuable if you are open to it!”

“I’m really busy and not looking for another business or something to promote.”

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“Of course! Sorry if it sounded like I was asking you to look at a business. Actually, we are just looking for

people to demo a few products and give us their feedback from a customer perspective. Would you be

open to that?”

“7-days isn’t long enough to try the products.”

“Yeah, for many hair and skin products, you would be exactly right and most companies don’t give you

ANY days to try their products for free...that’s one reason we think this is really unique. However, we

specifically chose these products for this program because most people see the benefits with just a

couple of uses. But, again, we’re are looking for feedback so we’d love to hear if you thought the trial

was too short after you have a chance to try the products! Sound good?”

“I don’t have a credit card.”

“Really?? Do you ever buy anything online with a pre-paid card or or a bank card, because that will work

just fine.”

SIGNING THEM UP! (Not over the phone)

WARNING: This is going to take a LOT more time. It seems like it will take less, but it won’t. You are going to have

to diligently follow-up with people every 2 or 3 days until they order...which could be weeks. People are going to

procrastinate, ignore your messages, and you might feel like you are pestering them with your diligent follow-up!

FOLLOW UP #1

“I really appreciate you trying out our products and our new program. We are looking for your feedback

on the whole process...the website, the ordering process, the products (of course), and any other feedback

you may have.

This in not public yet, so you are one of the 1st to get to try it out...I apologize if you find a glitch!

Like I said, we will be sending you 5 of our non-toxic, premium hair and skin products to demo for free.

If you love them, you can choose to keep them at almost 50% off. If you choose not to keep them, we

pay for you to send them back. Either way, you get to keep the free gift and samples included in the

box! (Be careful...you might really like them a lot!) :)

The system will ask you for your credit card up-front but you WILL NOT be charged unless you decide

that you really love the products and want to keep them all. Again, either way, you get to keep the free

gift and samples in the box...it’s really cool.

Here is the link to register: [insert your link here. See above for your link]

It will only take 10-seconds. Please message me back as soon as you are done so I can make sure it

showed up okay on my end. Thanks!!”

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FOLLOW UP #2

“Hey Susan! Just wanted to check to see if you had a chance to register. Let me know if you have so I

can find you in the system and confirm your order.

If you haven’t, it’ll just take 10-seconds. Here is the link again: [Insert your link here]

Much appreciated!!”

FOLLOW UP #3

[Try sending via something else like Facebook, text message, email, etc..]

“Hey Susan! I know you’re super busy so I thought it might be easier if I sent you the registration link

this way. Here it is when you have 10-seconds: [Insert your link here]

Thanks again! Excited to get your feedback on everything!”

Follow up #4

“Hey Susan! So sorry...I feel like I’m bugging you. I want to follow up because I know you’re busy, but I

don’t want you to feel like I’m pestering you! :)

If you have 10-seconds when you see this, just knock it out. Here is the link again: [Insert your link here]

Also, no worries if you don’t want to for any reason. I’d love to have you try the program and get your

feedback so we can improve it, but no pressure! Just let me know if you don’t want to so I can mark you

off my list.”

FOLLOW UP #5, #6, #7 AND #8

You get the point... You’re going to have to keep coming up with friendly ways to touch base with this person

until the finally sign up or tell you they aren’t interested.

FINAL NOTE

Verbiage matters. The words in this document have been carefully chosen to improve your chances of

getting the desired outcome...a new customer! You want to “make it yours,” especially on the phone, so that

you sound natural when communicating with people that know you. However, don’t stray too far from the

recommended verbiage! Follow the script...it works!

If you are running into any challenges, contact a Team Leader and ask for help or advice!

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QUICK REFERENCE Modere Contact Info and Communications

CORPORATE ADDRESS 588 S 2000 W SPRINGVILLE, UT 84663

CUSTOMER SERVICE 877 663 3731

CUSTOMER SERVICE HOURS 7 AM - 6 PM MON - FRI

SOCIAL MARKETER SUPPORT 855 663 3731

FAX 1 800 998 7260

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MODERN LIFE. STYLED.