Ond 10 Nl-final

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P&G employees participate enthusiastically in the Companys communityprograms enabling Pakistani children to Live, Learn and Thrive.

Investing to Improve LivesWith the inauguration o its Ariel Plant at Port Qasim, P&G strengthensits commitment to touch and improve lives o more Pakistanis, in more

parts o the country, more completely.

Oct-Dec 10

Newsletter


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Assalam o Alaikum,

For almost two decades, P&Ghas worked towards improv-ing the quality o lie o Paki-

stani consumers. This quartermarked a signicant milestonein P&Gs history in Pakistan

as we recently inaugurateda state-o-the-art Ariel Plantat Port Qasim. P&Gs globally

acclaimed laundry detergentAriel, serving Pakistani con-

sumers since 1998, will nowbe manuactured in Pakistan.P&Gs global leaders, Vice

Chairman Global Operations,Werner Geissler and Vice

Chairman Global HouseholdCare, Dimitri Panayotopoulos

together with the Acting Gov-ernor o Sindh, Nisar AhmedKhuhro and US Ambassador

to Pakistan, Cameron Muntergraced the inaugurationceremony to celebrate this

momentous occasion.

P&G recently also inauguratedthe P&G-HELP pre-primary

school in the Port Qasim area,in partnership with the NGO,

Health Education LiteracyProgram (HELP). Similarly, onthe global ront, at the ClintonGlobal Initiative (CGI), P&G

announced its new goal osaving one lie every hour.

Our brands have continued

to remain close to Pakistaniconsumers through variousinitiatives such as the Sae-

guard Global Handwashing

Day celebrations, Pantene-sponsored Bridal Couture

Week and participation inthe Dawn All About Lie-styles exhibition.

With the start o the newyear, I am pleased to intro-duce my successor, Mr. Faisal

Sabzwari, the new CountryManager o P&G Pakistan.Faisal has worked in sev-

eral P&G locations includingPakistan and is a shiningexample o our promote-

rom-within culture. I amcondent that under hisleadership, the talented

team o P&G Pakistan will

continue to live its purposeo touching and improving

lives o Pakistanis.

My warm regards to you anda very Happy New Year!

Qaisar Sharee

Country ManagerP&G Pakistan

This quarter P&G was among eight leading companies recognizedby Diversity-Inc a publication aimed at celebrating and recognizingbest-in-class companies which lead diversity eorts globally. P&Gs

Chairman o the Board, President and Chie Executive Ocer, BobMcDonald attended the gala awards dinner held in Washington,D.C. to receive the award.

P&G also received a perect rating in the 2010 edition o theCorporate Equality Index by the Human Rights CampaignFoundation. The Index report released each all provides an

in-depth analysis and rating o large U.S. employers and theirpolicies regarding diversity.

Additionally, Working Mother Media (WMM) magazine namedP&G as one o the 2010 Working Mother 100 Best Companies

in view o its training and development programs, fexibility andimproved work-lie eectiveness, commitment to health andwellness and the companys continued commitment to diversity

and inclusion.

Bob McDonald, P&G Chairman o the Board, President and Chie

Executive Ocer, joined ormer US President Bill Clinton or theopening o the Clinton Global Initiative (CGI) this quarter, toannounce P&Gs goal o saving one lie every hour. In attendance

at this non-partisan event were 67 heads o state and more than athousand world leaders. In order to reach this goal, P&G ChildrensSae Drinking Water (CSDW) program will have to provide 2

billion liters o clean water every year which is equal to 200 millionpackets o PUR, P&Gs water puriying sachets. President Clintonannounced the commitment and praised the cost eciency o the

CSDW program stating that a dime a day to stay alive was not abad deal. Bob McDonald explained the waysin which the goal could be achieved. He

said, We think its good business as wellas good philanthropy. He explainedthat its good business because o the

motivating impact on P&G employeesand the opportunity to grow ourrelationships with so many important

stakeholders.

P&G recognized or Diversityand Excellence

P&G announces itscommitment to Save One LieEvery Hour

Assalam o Alaikum,

I am absolutely delighted to beleading the P&G business inPakistan. Our well-established

brands are being relied uponby Pakistanis, thus ullling ourpurpose to touch and improve

more consumers lives morecompletely. We have developedan outstanding organization

here which is increasinglysetting new standards o excel-lence not just in Pakistan, but

across the globe. I convey myspecial thanks to Qaisar or hisinspiring leadership.

We are posed or recordgrowth and I am looking or-ward to the coming years in

Pakistan.

Best Regards,

Faisal Sabzwari

Being recognized or global culturalcompetence is very exciting because cultural

diversity is an important part o our Purpose.Our employee population must reect thediversity o our markets and consumers. Bob McDonald, Chairman o the Board, President andChie Executive Ofcer, P&G


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Pantene was the main sponsor o the rstever Bridal Couture Week (BCW) held in

Lahore. Spearheaded by Style 360, the

event brought together leading designers

o the country on a single platorm. The

initiative provided international as well

as local designers with an opportunity

to display their latest collections. Bridal

Couture Week aimed at creating awareness

o the latest trends and providing the much

needed visibility to the booming bridal

couture industry in Pakistan.

The Bridal Couture Week eaturedcollections rom seasoned designers and

several local celebrities participated in the

event. The nal day oBridal Couture Week

began with Shahzad

Raza, renowned stylist

and Pantene brand

ambassador, displaying

the latest hair trends

or the season. Shahzad

Raza has played a pivotal role in taking

styling to a new level in the country.

Pantene has a long standing partnership

with Shahzad Raza and is committed to

bringing to consumers not only the latest in

hair-care but also in ashion and style. Thenew Pantene, an upgraded ormula with

improved packaging, is the latest must-

have or superior hair-care.

Leading media personalities, journalists,

celebrities and buyers rom across the

country attended Bridal Couture Week.

Due to the overwhelming responsereceived, a second edition is being

scheduled in Karachi in 2011.

Living up to its purpose o spreading

hygiene awareness across the country,

Saeguard launched a new initiative as

part o its mission to enable the healthy

development o Pakistani children.

According to experts, learning in children

is aster through hands-on experience

versus listening. Children are able to

retain 75% o all learning while doing

things themselves which means that their

hands are exposed to various germs

during these activities. Keeping

children away rom such

activities or ear o germs

is not suitable or their

development. Thereore,

Saeguard has embarked

on a mission to enable

Pakistani children to

live lie to its ullest by

inculcating regular hand

washing habits into their

liestyle.

In celebration o the

Global Handwashing

Day this year, Saeguard

partnered with Metro

Cash & Carry to create the worlds largest

Saeguard Soap display. The display,

weighing over 46 tons, stood

29 eet tall and 47.5 eet in

length and width. It was

set up in a carnival setting,

where children participated

in various learning

activities.

Through such initiatives Saeguard aims

to drive the importance o handwashing

with soap in order to lead a healthy lie.

This year Saeguards School Education

Program with Inectious Diseases Society

o Pakistan (IDSP) and Pakistan Medical

Association (PMA), has educated 2.7

million school children in over 90 cities o

Pakistan about the importance o regular

handwashing.

Pantene joins Bridal CoutureWeek to spread glitz and glamour

Saeguard fghts germs or ahealthy Pakistan

Participation in BCW was a frst-o-its-kind initiative by Pantene inrecognition o the important role weddings play in Pakistani girls lives.This platorm allowed Pantene to showcase its commitment to thewedding industry in Pakistan it brought together top wedding dressdesigners, jewellery makers and hairstylists rom across Pakistan to helpPakistani girls bring their dream weddings to lie.

Bushra Iqbal, Brand Manager Pantene, P&G Pakistan


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P&G hosted the second edition o its

University Challenge this quarter at leadinguniversities across Pakistan. The initiativeaimed at providing university students with

a unique opportunity to learn how P&Gtouches and improves the lives o consum-ers through its brands. The program has

become a key initiative in P&Gs eorts to

reach out to university students in order tohelp in their transition into the proessional

world.

The campaign was divided into threedistinct competitions, each o which

catered to a diverse set o skills. The Busi-ness Launch Competition (BLC) providedstudents with a direct insight into the chal-

lenging world o business management,

as they worked in teams to launch globalP&G brands in Pakistan. The Battle o the

Bands (BoB) provided a platorm or musi-cians to showcase their talent while the

University Champions League (UCL) wasan adrenaline packed ootball competi-tion that brought together some o the

best university level teams rom across thecountry.

The P&G University Challenge concluded

successully. The nale o the BusinessLaunch Competition eatured senior P&Gleadership as part o the judging panel

while Entity Paradigm (EP) judged theBattle o the Bands. Through engaginginitiatives such as the University Challenge,

P&G continues to encourage and supportthe development o talent in Pakistan.

All About Liestyles is one o Pakistansleading exhibitions. This year close to200 brands participated in the exhibitionheld at Expo Center in Karachi. Like past

years, P&G brands participated, providingeducation as well as entertainment toconsumers at its stalls. Saeguard engaged

its consumers with legendary CommanderSaeguard animations and games. Panteneoered visitors ree hair checks and hair

washes and Ariel, P&Gs detergent brand,hosted its one-wash challenge. Pampersprovided ree check-ups or babies and

highlighted important acts aboutmaternal and neo-natal health. Thehighlights o the event involvedmega lucky draws with items such

as washing machines, baby cots andcricket kits being awarded to thewinners.

The event attracted approximately300,000 people and provided animportant platorm or consumersto interact with P&G brands in an

engaging manner.

With the second edition o the P&G University Challenge, P&G continues toprovide a platorm or students to discover the opportunities that await them intheir proessional lives.

- Shehzeen Rehman,Country Human Resource Manager, P&G Pakistan

P&G University Challenge returns to campuses

P&G brands shine at All AboutLiestyles


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P&G inaugurated its state-o-the-artplant at Port Qasim in December tomanuacture its premium detergent

brand, Ariel, in Pakistan. Theinauguration ceremony was held in thepresence o Acting Governor Sindh, Nisar

Ahmed Khuhro and US Ambassador toPakistan, Cameron Munter.

The ceremony was also attended byglobal and regional P&G executives,

including Werner Geissler, ViceChairman, P&G Global Operations;

Dimitri Panayotopoulos, Vice Chairman,P&G Global Household Care; LaurentPhilippe, Group President, Central EasternEurope, Middle East & Arica and senior

management rom the P&G regional andPakistan oces.

This new investment in Pakistan stems

rom P&Gs purpose-inspired growthstrategy to touch and improve lives omore consumers in more parts o the

world, more completely. P&G has beenin Pakistan or only two decades and inthis short time, it has launched several

premium quality brands to serve Pakistaniconsumers. This landmark investmentis expected to create about 3,500 direct

and indirect jobs in the country inaddition to opportunities or local value

addition, resulting in

signicant supplierbase development overthe next ten years. It

has realized extensivelocal skill developmentwith over 70 Pakistanisgiven more than 4,000

hours o international training in severalP&G locations and technical centers.The plant had invested in developing

local supplier base capability even beorestartup; currently 40% o the raw and

packing material cost is sourced withinPakistan.

The Ariel plant is based on cutting edge

technology comparable to the best

P&G plants in the world to ensure highquality local production o Ariel. Sinceits launch in Pakistan in 1998, Ariel has

been touching and improving the lives oPakistani consumers through premiumquality product oerings and social cause

projects. The new Ariel plant will produceAriel ormulation called Prozim - cleaningclothes better in one wash versus two

washes o ordinary detergent.

This milestone investment by P&G is arefection o the Companys long-termcommitment to Pakistan, now and or

generations to come.

To celebrate the opening o the plant andthe launch o locally produced Ariel in the

market, the worlds largest Ariel display

was also setup at Metro Cash and Carryin Karachi. The display comprised 50,000

packs o Ariel and stood 65 eet highwith a total display area o 6,500 squareeet, attracting many visitors.

P&G inaugurates ArielPlant at Port Qasim

The establishment o this state-o-the-art Ariel plant in Pakistan is indeeda landmark event. It is a moment o great pride or us that P&Gs globallyrenowned, premier laundry brand Ariel will now be manuactured in Pakistan. Nisar Ahmed Khuhro, Acting Governor Sindh, Pakistan

P&Gs purpose-inspired growth strategy enables us to reach the underservedand unserved consumers with increased presence in emerging and developingmarkets. We are hopeul that in times to come Pakistan will oer us an evenstronger platorm to live our Company purpose o touching and improvinglives o consumers, now and or generations to come.- Werner Geissler, Vice Chairman, Global Operations, P&G

This plant has been designed to integrate the latest sustainabilityinnovations, technological equipment and e-systems to minimizeimpact on environment. The Ariel plant is a zero euent acility,completely recycling waste water or industrial use.- Dimitri Panayotopoulos, Vice Chairman, Global Household Care, P&G


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To learn more about P&G:Visit us online at: www.pg.com.pk

E-mail us at: [email protected] our Annual Report: www.pg.com/investors/annualreports.html

Hub Plant & CSDW strengthen eorts tosave more lives

P&G invests in a brighter utureor Port Qasim children

Concept&DesignbyCMC

The P&G PUR Plant at HUB, Balochistan,in collaboration with the Childrens

Sae Drinking Water (CSDW) program

continues to save lives in Pakistan and

all over the world. PUR is P&Gs water

puriying technology and a single sachet

o PUR can provide up to 10 liters o

clean drinking water.

Given the growing demand or PUR, the

company has expanded the production

capacity o the plant at Hub and as a

result, tripled its production rom last

year. The increased production hasenhanced the program or emergencies

and natural disasters around the world.

Earlier this year, P&G distributed more

than 350 million liters o sae drinking

water worldwide and more than 200

million liters to the food aected people

in Pakistan.

P&G remains on track to meet the goal

o providing 1 billion liters o clean

drinking water this year and 4 billion

liters by 2012. To date, P&G has provided

2.5 billion liters o clean drinking water,

helping avert an estimated 101 million

days o illness and saving over 13,000

lives. The P&G Hub plant, through its

PUR production acility, is enabling

new CSDW programs in Namibia and

Rwanda, in addition to providing relie to

the food aected people in Pakistan.

P&G Port Qasim Plant, in collaboration

with its NGO partner Health Education

Literacy Programme (HELP), established its

rst school in the vicinity o Port Qasim,

enrolling 100 children rom the

community. The inaugurationceremony o the school,

held in November 2010,

was graced by Mir Asar

Din Talpur, Director

General Planning and

Development, Port Qasim

Authority (PQA), senior P&G

Port Qasim Plant management

and HELP ocials.

The P&G-HELP school aims to

provide pre-primary education to the

underprivileged children o the local

community. The inauguration o the

school received a very warm welcome

rom the residents who are keento give their children quality

education.

The opening o the school is

another step in the series o

social community eorts by P&G

under its Live, Learn and Thrive (LLT)

corporate cause. P&G LLT programs

aim to serve local communities where

P&G operates with opportunities or a

better quality o lie. Keeping in view the

countrys needs in the areas o health

and education, P&G Pakistan over the

past two decades, has been involved in

many community projects in the eld o

education, health and hygiene awareness.

To date P&G community development

programs have helped improve the lives o

over 19 million Pakistani mothers, children

and young girls.

P&G prides itsel in being a socially responsible company which ocuses on

improving lives wherever it operates. Our frst P&G-HELP school in the area willprovide education to the deserving children o the community and also create jobopportunities.

Sheri Gomaa, Port Qasim Plant Manager, P&G Pakistan

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