On Selfless Service - Yoga Living Magazineyogalivingmagazine.com/wp-content/issues/2008/yoga_sept...Beiler is a Certi-fied Holis tic Health Counsel or, 1:1 nutritio nal and lifestyle

Volume X, Issue II

www.yogalivingmagazine.comSeptember/October 2008

Selfless ServiceOn

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South Jersey58| Letter to the Readers

By Scott Rosen

60| New Jersey Yoga Directory

Directories40| Holistic Shop

Directory

50| Health Food Store Directory

52| Green Business DirectoryLook up businesses that support the environment

63| Yoga Directory: Local places by county for study/classes

66| Holistic Resource Directory

Our listings help you find holistic practitioners for all your needs.

Events69| Events Listings

Join holistic events, retreats and on-going groups

Psychology& Health28| Dreamer Dan, Karma

Yoga Man By Ji

30| Responsible Releasing of KarmaBy Rusty Stewart, PhD

32| What? I’m a Soccer Mom?By Randi Coen-Gilbert

34| Self Care is Your WorkBy Susie Beiler

36| The CSI of Health Care:Holistic MedicineBy Michael Cheiken, MD

HealthyFamily44| The Power of Shame

By Jane Shure, PhD, LCSW

47| RecipesBy Kristen Butera

54| It’s Easy to Be Green!By Martine Bloquiaux

56| Non-Violent Pet Buying& Animal RescuesBy Gwen Soffer

Yoga Living Online! www.yogalivingmagazine.com

September/October 2008Local Resources for Healthy Living!

8| Contributors

10| EditorialBy Dr. Bob Butera

12| Yoga Living Networking Events

YogaTheory14| Cybersense: Karma Yoga

& Media HygieneBy Michael Reddy, PhD (Cougar)

16| At Last... A Job I Can Live With! By Angela Nevius

18| Can Marketing Be Selfless?By Jenn Givler

20| Who is Doing What?By Linda Lyng

22| Meditation & the ServingMoment By Anthony Michael Rubbo, MHS

24| Suspended Between Heaven& Earth: A Spiritual Vacationto the Temples of Bali By Lee Arnold

27| What is Karma? By Bob Butera

YOGA = SELF-TRANSFORMATION

ADVERTISERS ISSUE DEADLINE:

November/December 2008OCTOBER 8 DEADLINE

Martine >>Bloquiaux, Empowering Energies, special-izes in commercial and resi-dential Feng Shui. She is alsoa Medical Intuitive Healer.She can be reached atwww.empoweringenergies.com.

It’s Easy to Be Green, page 54

Ji >>aids others inprocess throughthe vehicles ofDream & Spirit Sessions. These interactive sessionsallow participants to integrate New Energy, cleardiscomfort, and embrace newdirections. Contact Ji at [email protected].

Dreamer Dan, Karma Yoga Manpage 28

<< Scott Rosen,founder of Transformations

Holistic Learning Center inVoorhees, NJ, together withYoga Living, is helping organ-ize the holistic community ofSouth Jersey. He resides withhis wife and twins in CherryHill, NJ, and can be reachedat scott@readytotransform -.com.

South Jersey Letter to Readerspage 54

Doers | Player | Teacher | Representat ive | A Voice | Impetus | Ref lect ion | Learn ing | Imagine


Anthony >>MichaelRubbo | MHS

is a consultant toeduca tion and industry, and the author of books onperson al leadership and medi-tation. He is current ly writinga novel and collabor ating on aproduction that pro motes thespiritual life style. If you havequestions or comments, youcan contact him at anthony -michael133@ gmail.com.

Meditation & the Serving Momentpage 22

Michael >> Cheikin | MD

is a holisticphysician, BoardCertified in Physical Medicineand Rehabilitation (Physiatry),Pain Management, SpinalCord Medicine and Electro-diagnostic Medicine. Contacthim at [email protected].

The CSI of Health Care: Holistic Medicine, page 36

Inside YogaLiving | Contributors

<< Rusty Stewart | PH.D

See Rusty’s website for information at personal-growthalternatives.com.Responsible Releasing of Karmapage 30

Susie >>Beiler is a Certi-fied Holis tic HealthCounsel or, 1:1nutritio nal and lifestyle coun-sel ing classes and work shops,speak ing engage ments, as wellas pre ven ta tive wellness incor por a tions. Reach her atsusiebeiler @ hot mail .com, orwww.spectrum health consult -ing .com.

Self Care is Your Work, page 34

Michael >>Reddy | PH.D(Cougar), is theelder of a shamanic practition-ers group, the Shamans Web.A former Columbia UniversityProfessor, he is an author, spiri-tual teacher, and musician,who has also spent over twodecades managing informationtechnologies for business.

See www.makecybersense.org.

CyberSense: Karma Yoga &Media Hygiene, page 14

<< Lynda Lynglives, writes, and

teaches in Kimberton, andmay be reached atllyng@luna yoga pa.com.

Who is Doing What?page 20

Jenn Givler >>is an IntuitiveBusiness Coach.She teaches spiritually con-scious business owners tobuild a thriving practicethrough her Mindful Mar-keting process. For moreinfo: www.CreateAThriving -Busi ness.com.

Can Marketing Be Selfless?page 18

<< Randi Coen-Gilbert is amother and yoga

teacher who specializes in preand post natal yoga. Reach herat [email protected].

What? I’m a Soccer Mom?page 32

<< Kristen Butera,

Yoga Living editor, yoga instruc-tor, and gourmand, shares afew recipes. Reach her at yoga -lifeinstitute@verizon .net.

Recipes, page 47

Gwen >>Soffer co-ownsEnso Studio inMedia. She teaches yoga,Budokon, martial arts,women’s and teen self-defense, and organizes theAhimsa Project, raisingmoney for animal rescue.Gwen is the jewelry designerand owner of Gwen SofferJewelry.

See www.experience enso.comand www.gwen sof fer .com.

Non-Violent Pet Buying & AnimalRescues, page 56

Lee Arnold >>regularly reviewstravel literaturefor Library Journaland is an avid traveler. Hisown travel writing hasappeared in various publica-tions. He is a graduate of theYogaLife Institute’s teachertraining program. When nottraveling, Lee is a mild man-nered librarian.

Suspended Between Heaven & Earth: A Spiritual Vacation tothe Temples of Bali, page 24

Angela >>Nevius | RYT

serves as Yoga Liv-ing’s Advertising Coordinator,frequent contributor andoverall “Gal Friday” (accord-ing to her!). She teaches Yoga,gardens, raises two sons andtwo dogs. Reach her at yogal-ifeinstitute @verizon.net.

At Last... A Job I Can Live Withpage 16

Jane Shure | PH.D, LCSW

co-foundered www.SelfMat ters -.org, dedicated to strengtheningself-esteem. She is on the facul-ty at the Kripalu Center inStockbridge, MA, and Transfor-mations Holistic Learning Cen-ter in Voorhees, NJ.

The Power of Shame, page 44


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Yoga LivingYour Healthy Lifestyle Guide

ON

SELFLESSSERVICE

September/October 2008Volume X, Issue II

��

PublisherROBERT BUTERA, PhD

EditorKRISTEN BUTERA

Art DirectorAMIE HANNAH

Partners Press, Oaks, PA

Graphic ArtistMARIE KOZLOWSKI

Partners Press, Oaks, PA

AdvertisingANGELA NEVIUS

Published by:YOGALIFE INSTITUTE, INC.

821 W. Lancaster AvenueWayne, PA 19087

610-688-7030 www.yogalivingmagazine.com

Yoga Living, Your Healthy LifestyleGuide, promotes the field of Yoga asa healthy lifestyle. The practice of aTraditional Yoga program includeseach facet of life. This magazine in -tro duces readers to resources forheal thy living. Please share yourcopy of Yoga Living with your friends.Con tact us at 610-688-7030 or [email protected] go to www.yoga living -maga zine.com for a media kit.


Inside YogaLiving | Editor’s Note

Selfless ServiceIN MAY, YOGA LIVING COVERED THE TOPIC OF DHARMA, OR LIFE PURPOSE. We got

such an overwhelming response of positive feedback, that we decided to focus the

September/October issue on Karma Yoga, or Selfless Service. The concepts of Dharma and

Karma are closely related; once you know your purpose in life (Dharma), it is expressed while you

perform selfless service (Karma Yoga or the Yoga of Action). Nearly all the readers of Yoga Livingwould be considered “Karma Yogis” in the sense that they are at work in the world and/or raising fam-

ilies. Yet, few people who study Yoga know much about Yoga’s in-depth approach to work. Since most

of us do some form of work from sunrise to sundown, our lives can be greatly transformed by apply-

ing Yogic principles to our everyday living.

One lesson is to see the larger picture in whatever we are doing. If you are watching over a baby, you

are actually saving the child’s life – the baby would die if left unattended. Changing that diaper is per-

formed in line with the thought that you are greatly impacting that child’s life. By remaining connect-

ed to the higher purpose, changing a diaper becomes less of a discouraging activity, and you don’t care

if you are not getting paid for doing it.

If you just changed a car tire, you too may be saving lives. If you make breakfast, if you perform sur-

gery, if you sell insurance: each action can be viewed from a larger perspective that brings meaning

to what may appear to be a mundane task.

Many of us know this already when we are practicing our higher values. We know that everything in

our lives can be accomplished with love, faith, and compassion.

One thing we don’t know is that there is one “I” in selfless service. Normally, selfless service means that

the giver is devoid of a ‘self ’ for a short time, and therefore is a special person. But, in reality, when doing

a good deed we know we are doing the good deed. It is very difficult to avoid feeling a secret level of

pride when doing a good deed. When this happens, we end up creating resentment, and eventually it

leads to burn-out because our self is ignored. Each person has only so much energy to give before the

energy runs out.

The solution lies in being honest that it is impossible for the self (or ego) to be removed from an action

that we accomplish. My recommendation is to think about what you as the giver are gaining while

performing your selfless service. As I write this, I am thinking that I am gaining clarity about selfless

service. My actions throughout the day are going to feed my need to re-learn a new lesson about

being kind without feeling burned out. As you give, you can receive. When the giver receives, they

can keep giving within their power – both nourishing and being nourished.

At work, you get paid for giving, but you can always do kind things that are of your own volition.

Bringing your true self to your workplace or home can mean offering encouraging words and uplift-

ing energy to those around you – being a stable and positive force in stressful situations. Life is one

big circle, and when you contribute good energy into the circle, you receive that same good flowing

through you.

“Ask not what your country can do for you, but ask what can you

do for your country,” is a famous quote from the late President

Kennedy. I believe that he understood the concept of selfless service

well. As we approach election season, remember the good you do

is for all, including your self. Vote with your conscience, and reach

into the depths of your skillful heart, and discover how you can be

selfless and empowered at the same time!

Your Editor,

BOB BUTERA, PHD, YOGA LIVING PUBLISHER, DIRECTOR OF THE YOGALIFE

INSTITUTE IN DEVON, PA, WRITER, AND NATIONAL TRAINER OF YOGA TEACHERS


Meditation for Your Typewith Bob Butera, PhD

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Any business person who practices yoga or healthy living is welcome. RSVP to [email protected].

Holistic Networking EventsYoga Living delivers its message of uniting the holistic community at these networking events where holistic practition-ers meet in order to discuss ways that they may help one another reach out into the community. Yoga Living invites thecommunity to Partnered events. Let us know about your existing events so that we may help expand awareness ofhealthy living to show that a stress-free lifestyle can be a reality. Get in touch with us today at 610-688-7030.

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Yoga Theory | by Michael Reddy, PhD

KARMA YOGA—THE YOGA OF WORK

AND SERVICE. In an increasingly sit-down, keyboard-focused, stare-at-

the-screen workplace, good cybersense canhelp you stay whole and healthy. So I couldwrite about ergonomic chairs, good monitorplacement, frequent stand-up-and-stretchbreaks. Those are all important. Care foryour body. Do your asanas. But you can lookup ergonomics easily elsewhere. Let’s talkhere about what you are exposed to on allthose screens, and in print as well.

In his book, Karma-Yoga, Vivekananda says,“The aim of all work is to bring out thepower of the mind... to wake up the soul.”My last CyberSense essay (in the previousissue, or at www.makecybersense.org) con-trasted reading with video. Too much video,especially with the prevalence of “eye-candy,”actually dulls the “power of your mind.”Attention span, and imaginative focus on themythic journey of your own soul—these aremore likely strengthened by reading.

But with all the material your mind con-sumes, via whatever media, at work or play—there is this other, deeper issue. What kind ofmessages are pouring in? And what are youdoing with those messages? Even if, or espe-cially if, most of what you consume is “enter-tainment,” Vivekananda’s statement sug-gests that there is work, and service, to bedone around that consumption. Are the pre-dominant messages you receive these dayshelping to “wake up” your soul and the soulsof your loved ones? If they are not, what canyou do about it?

Most of us are immersed these days, like it ornot, in a sea of “content.” That’s the modernword for stories, lessons, ads, what-have-you.Technology helps content, especially advertis-ing, creep onto every available space. Videoscreens now blare at us from the tops of gaspumps and come installed in new cars. Ani-mated promotions dance annoyingly acrossTV programs you watch, or splash across thetext you’re reading on web pages. All this goesdouble for the younger ones—plugged intotheir iPods, trading text messages and videos.And the outpouring of paper junk mail is justsimply an ecological crime.

Now, in fact, it is both very easy and pro-foundly distressing to distill out the mainmessages carried along in this flood. Message

one is: consumption of manufac-tured products, including morecontent, is what beautiful, suc-cessful, fulfilled people do in life.Doing this well—acquiring morewealth to buy more, spendingmore time plugged in so that youknow more sooner than yourneighbor—these things willmake you like the ghostly iconsof happiness dancing so seduc-tively on those screens. Messagetwo is: disease and mood disor-ders lurk everywhere, and thesooner you accept your need forthe latest drugs and the finest hospitals, thesafer you will be. Your body does not haveprofound healing powers. Big science and bigpharma are now your best hope.

And message three, conveyed mostly by theselective choice of what is newsworthy, is: donot trust your fellow humans—other races,other nations, criminals, crazies, splintergroups, even people right there in your owncommunity—they are a constant threat toyou. We might broaden this one slightly andjust say—fear. Fear earth catastrophes, infra-structure breakdowns, failed political systems,and your own dying, disease-prone body.

I could add another two themes around sexand violence—but there’s not space and youget the picture. All these themes are alldreadful, dead-end, self-fulfilling lies.Joseph Campbell says Western culture is infree-fall and you can see it here very clearly.How would it feel to be surrounded by aflood of artistically beautiful content imply-ing the opposite of these messages. “Remem-ber—wholeness lies within, on the uniquepath of your own heart.” “Always trust yourown body first.” “Learn and teach others totrust humanity.”

Of course I am sketching here with a verybroad brush. There are many exceptions (thismagazine, for instance; the Christian mediaperhaps). But many of the exceptions aresmall and under siege. “I don’t pay attentionto the negative stuff,” you may say, “It does-n’t affect me.” Excellent. But be very awareof how much harder avoiding it gets everyyear. That brings us to our candidates forniyama (yogic observance) and yama (yogicrestriction) in this area. There is mental worknecessary to stay aware of what kind of mes-

sages are being pumped at you, and how theyare affecting you and your loved ones. Theniyama is: do that work, cultivate messageawareness. The yama is: find ways to limityour exposure to toxic messages and replacethem with honest and healthy ones. Theservice here is: help your loved ones do thisalso. Think of these as “media hygiene.”

There is so much that could be said hereabout HOW to do this. I can only hint hereat a few possibilities. If you don’t have tech-nology to remove commercials from whatyou watch, shut the sound off. Stand up andstretch, maybe, during those moments. Ingeneral, make up anti-commercials, whereinyou use your own imaginative powers to sella positive truth that is being denied by thead you are exposed to. Instead of, “beerbrings me beauty and friends,” make theaffirmation, “yoga, meditation, and reallyhonest communication bring me beauty andfriends.” Be aware that “product placement”(writing brand name products into thescripts themselves) is becoming a preferredform of advertising. If it fits your taste, watchJohn Stewart and Stephen Colbert skewerwith humor the absurdities of the newsmedia.

Finally, I would remind you of somethingthat Dion Fortune explains in her book, Psy-chic Self-Defense. An incantation is an artisti-cally powerful affirmation that works bestwhen experienced over and over again, enter-ing the sub-conscious most easily as the con-scious mind stops paying attention to it.Whether you think of it as magic, or simplyhypnosis, today’s media creates extremelypowerful, really toxic incantations. Lettingthem run on, as background noise, is nothealthy. ▲


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IN MY FIFTY-EIGHT YEARS I HAVE HAD A BUNCH

OF DIFFERENT JOBS. Did I love them all? No!What was it about some of the jobs that made

them more satisfying and fun? Perhaps my attitude hadsomething to do with it. I do work for money, and I dowork out of necessity, as most of us do I suppose, butwhat is it that changes the level of joy I get from a job?Could it have something to do with the level of love Iput into the job? Where does my attitude towards workcome from? Hmmm…

The Bhagavad Gita teaches me that I should always workor take action, but not to focus or attach myself to the“fruits” or outcome of that action. Selfless action is theunderlying concept of Karma Yoga (cause and effect),and is one path to the eventual release from all karma.Krishna tells Arjuna that every selfless act is born fromthe Self, and that all life is affected by this. He says,“Whoever violates it, indulging his senses for his ownpleasure and ignoring the needs of others, has wastedhis life. But those who realize the Self are always satis-fied. Having found the source of joy and fulfillment,they no longer seek happiness from the external world.They have nothing to gain or lose by any action; neitherpeople nor things can affect their security.”(3:16,17,18) Yes, I say... I can do this!

Oops, but then along comes my Ego lodged in my thirdchakra, telling me that my work is importantbecause it is proof of who I am and how greatI am. The more “fruits” I can gather andshow for myself, the happier I will be.My self-worth is based on how success-ful I am in the eyes of others in allthings, not only work but in sports orappearance or fame or wealth. Right?The more I satisfy mysenses and indulgemy desires the happi-er I will be. And if I amnot really quite happyenough right now,I can fix that sim-ply by gatheringmore stuff! Maybe anew car will do it!

Whew! Now it feels like I amcaught in a vicious cycle, and that noamount of peddling can bring me

peace of mind, happiness, satisfaction, balance, or joy. Iam tired and overwhelmed and lost. I am also unhappyin my work, because the goals of that work are to estab-lish myself as “perfect” in the eyes of others, to gainapproval or acknowledgment. How long can I keep thisup? I am not bringing love to my work or finding satis-faction simply in the doing. I am seeking rewards.Rewards that do not bring joy, but constantly kindle theego. Yikes!

So, now I can look back and ask myself, “What weremy motives by taking jobs in the past, and how didthose motives effect how I felt about the job?” It turnsout that the jobs I took to seek approval and acceptanceby others were the jobs that were the least satisfyingand joyful. They were also the jobs that were morelucrative in the compensation department, but whatdid I give up in return for money? I gave up balance,peace of mind, joy, and knowing that my self-worth isbased simply on the fact that I exist and nothing cantake that away now or in my passing. As Horton said(Horton Hears A Who), “I am here, I am here, I amhere.” And in the end, that is all that matters.

Today, I often tell people that I have to be one of theluckiest people around. I have two jobs, one is at a yogastudio teaching yoga (and working on Yoga Living Mag-azine!) and welcoming people, and the other is workingwith an autistic child in a special program to help him

join our world. And the best part is I get tobe barefoot at both! I earn less now, but

am happier than I have ever been. I amgiving more today because I

choose to give more, andI am finding that themore I give the more Iactually get in return. Ino longer value “sta-tus,” but seek onlypeace of mind in know-

ing that I am helpingothers. I am at peace withmy third chakra, knowingthat my value to theworld is not governed byhow much I get, but byhow much I can givefor the sheer joy ofgiving. ▲

At Last... A Job I Can Live With!Yoga Theory | by Angela Nevius


Acupuncture & Holistic TherapiesPeyton Theodore, L.Ac.

www.enlighteningsouls.com

110 Pugh RoadWayne, PA 19087610.293.3603


OFTEN, WHEN WE THINK OF

MARKETING, WE THINK OF

IT AS THE MEANS BY

WHICH BUSINESSES SELL THEIR

PRODUCTS AND SERVICES. In theholistic community, sales and sellingoften feel intrusive.

The act of selling isn’t very pleasant; itentails trying to persuade someone topurchase your products and services.We often conjure up images of snakeoil salesmen, or trying to manipulatesomeone into spending money with us.

Of course we don’t want to come intoprosperity by manipulating someone,or being aggressive. But we do need tobe supported if we are to continue todo our wonderful healing work in theworld.

A balance must be struck. We must besupported in our business, and in orderto grow a truly thriving business, wemust conduct marketing activities.What if I told you that truly, the act ofmarketing was selfless? Hard to believe?

Marketing is selfless when it is createdto be supportive and nurturing. And, itis selfless when we use it as a means totell people what we do in the worldand how we can help them.

Marketing itself has very little to dowith selling. Truly effective marketingmakes a connection with the peoplewho need you, it provides value to thosepeople even before they come to you forproducts or services, and it helps peopleunderstand exactly how you can help

them. So, the true purpose of marketingis to support and nurture the peoplethat need you, so that they can feel safeinside your business.

When people feel connected to yourwork, they can see themselves insideyour business. For example, when youmeet someone new, and you tell themwhat you do, it’s better to tell themhow you serve. So if you’re a massagetherapist, rather than say, “I’m a mas-sage therapist,” you can make a con-nection by saying, “I’m a massage ther-apist, and I help athletes with chronicmuscle pain.”

Being very specific about what kind ofpeople you help and how you helpthem, allows people to feel connectionwith you. Once that connection isestablished, you can continue the rela-tionship by having a way for people tostay in touch with you. And that canbe done through a newsletter.

Your newsletter should take yourclients needs into account by providinginformative articles, or inspiration.Really nurture your relationships byproviding information and insight thatyour potential clients and clients findvaluable.

Through the connection you’ve estab-lished, and the relationship that youcontinue to build through yournewsletter, people truly get to knowyou and they understand exactly howyour business fits into their lives.

Making connections and developingrelationships are things that you must

take an active role in for your business.You must physically tell people thatyou are here, and what you can do tohelp them. Without this physicalpiece, your work goes unnoticed in theworld.

The truth is, we all lead such busylives. We are bombarded with informa-tion, and we are immersed in every-thing we have to do. Think about howmuch you filter out in a day just tokeep a clear mind. Your clients andpotential clients do the same thing.Marketing is necessary. You must takesteps to get the word out about yourpractice. If you don’t tell anyone aboutyour practice, you are keeping yourwork hidden, and that doesn’t serveanyone.

Not only is marketing necessary, butit’s something that must be a primaryactivity in your business. It’s notenough to take out one ad, or attendone networking event. You must con-sistently get yourself out in the worldwith the intention of connecting withmore and more people that need you.Marketing can be frustrating when itseems like your efforts aren’t working.It’s important to keep getting yourmessage out there. Don’t give up!

Marketing is selfless when it supportsand nurtures the people that need you.People want to work with you, theyneed your services. Marketing alsohelps your business grow and supportyou so that you can continue to dowonderful work in the world. ▲

CanMarketing

Be Selfless?

Yoga Theory | by Jenn Givler


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On Selfless Service - Yoga Living Magazineyogalivingmagazine.com/wp-content/issues/2008/yoga_sept...Beiler is a Certi-fied Holis tic Health Counsel or, 1:1 nutritio nal and lifestyle