On Cape Codpawpaloozacapecod.com/wp-content/uploads/sites/2/... · Effective Marketing Campaign How Attendees Heard About the Event 29% Newspaper, Magazine or Flyer 19% Social Media

On Cape Cod

Cape Cod’s

Be Part of the Largest Family-Friendly Dog Festival in Massachusetts!

Paw Palooza is “paws down” Cape Cod’s biggest, wildest and most entertaining annual dog festival! Held each July in Yarmouth, Mass the two-day extravaganza hosted by the Agway of Cape Cod Charitable Foundation, features entertainment, activities and food for dogs and their people! And best of all, it raises some serious dough for animal welfare organizations on the Cape.

July 14 & 15, 2018Yarmouth, Mass.

Featured Attraction: The High-flying action of DockDogs, with competitors and spectators coming from New England and beyond to compete and watch.

Entertainment: A packed schedule of family/dog/kid-friendly activities include frisbee dog shows, police K9 demos, agility shows, seminars, face painting, kids games, doggie facials and massages, a puppy pool pavilion, doggie playground, food trucks and much, much more.

Local & National Vendors: More than 70 companies, from large national pet product manufacturers to craftsmen of handmade collars and leads.

Robust Marketing Campaign: Our comprehensive campaign to promote Paw Palooza covers Boston to Providence, RI and includes radio, TV, newspapers, magazines, PR initiatives, online/social media, and of course significant grass roots outreach in high-traffic businesses across the Cape. The event also draws significant editorial coverage from local, regional, and Boston newspapers.

Wide Reach: Expected attendance of at least 10,000 dog owners, enthusiasts, and DockDogs competitors – from Cape residents, tourists, second homeowners, and weekend visitors.

Event HighlightsPOWERED BY

Sponsored in part by the Town of Yarmouth’s Tourism Fund

10,000 Attendees Expected!

Paw Palooza | Questions? Contact Amy @ 774.994.3623 or [email protected] | www.PawPaloozaCapeCod.com

Paws-itive Results $40,000

Donation to MSPCA Cape Cod Branch & Animal Rescue League of Boston - Brewster Shelter

10,000 Attendees & Several Hundred Dogs!

57% Cape Cod Based | 25% Off-Cape | 12% Out of State

75Vendor Booths

Local businesses and national brands serving pets and their owners

Effective Marketing CampaignHow Attendees Heard About the Event29% Newspaper, Magazine or Flyer19% Social Media14% Word of Mouth12% Radio15% Other

I just wanted to congratulate you and your whole crew on an amazing event! It was an honor to sponsor and be a part of it. I would love to sponsor again next year!! The amount of exposure for us was huge.

Kirsten Davis, Nauset Pet ServicesBest in Show Sponsor

“

”


Best in ShowPremium Exposure

$3,500 (limit 5)

Top DogNational Brands

$1,350

Sandy PawCape Cod Businesses

$1,000

Go Fetch!Activity Sponsor

$750

Vendor Booth

$150-500

EVENT BENEFITSBooth 20’x10’ 10’x10’ 10’x10’ 3’x5’ Banner 10’x10’

PlacementPremium High Traffic High Traffic @ Named Activity

High Traffic Zone $500Vendor Zone $350One Day Only $150

Emcee Shout-Outs 10 Dedicated 10 Shared 10 Shared 6 Dedicated

Logo on T-shirt

Logo in Program Cover Sponsor Page Sponsor Page Sponsor Page + Map

Logo on Prize Passport (sends traffic to your booth)

Services Box Lunch (4); Tent & Table Rental;

Break Coverage; Periodic Trash

Removal

Box Lunch (2); Tent & Table Rental; Sample Processing;

Break Coverage; Periodic Trash

Removal

Complimentary Merchandise 2 T-shirts 1 T-shirt 1 T-shirt

MARKETING BENEFITSLogo on Posters - 500

Logo on Rack Cards - 50,000Ad placement in Agway July

2018 Sales FlyerLogo on Banners -

6 hung 3 weeks priorRadio Ad Inclusion - 8 stations

Print Ad Inclusion- 6 publications

Movie Theater Ad InclusionLogo in e-newsletter -

10,000 recipientsPaw Palooza website listing Logo & Link Logo & Link Logo & Link Logo & Link Business Name Only

Social Media Tags 20 15 10 5

Raffle Prize (sponsor contribution)

Required $250 value Encouraged $50-$100 value

Cape Cod’sJuly 14 & 15, 2018Dennis-Yarmouth High School

Yarmouth, Mass.

The Cape's Largest Dog Festival

Sign-up online at PawPaloozaCapeCod.com/sponsor-app

Proceeds Benefit

Contributor$250 Cash Sponsor

Name on website; Acknowledgment at event; 4 guest passes

Food & Non-Profit Vendors

See website for details

Sponsor & Vendor Add-OnsRentals: 10'x10' Tent - $150; 6' Table & 2 Chairs - $50 Premium placement within zone - $150

Animal Welfare Organizations on Cape Cod

$450 value


Ways to Support Paw PaloozaSponsor the EventFantastic opportunities and marketing support

Sponsor an ActivityA way to sponsor without physically needing to be at Paw Palooza - we know you’re busy!• GoFetch! Activity Sponsorships (subject to availability):

• Doggie University• Frisbee Dog Show (2 co-sponsors)• K9 Police Demonstration (2 co-sponsors)• Agility Performance• Radar Dog Run• Pup Picasso Doggie Art Activity• Puppy Pool Pavilion• Cooling Zone• Doggie Free-Play Zones• Kids Zone - Inflatable activities & games (2 co-sponsors)• Face Painting• Caricature Artist (2 co-sponsors)• Doggie Ice Cream Station• Doggie Massage• Puppy Facials• Doggie Hydration Stations• Splash Zone• Show Ring• Mutt Mitt Stations• Food Pavilion

Be a VendorSell dog and pet related items or crafts at your booth

Be a Food VendorSeveral thousand hungry humans are waiting

Donate to our RaffleLast year’s raffle raised over $8,000! Baskets chock full of dog products from national pet companies, dog beds, overnight stays at Cape Cod resorts, restaurant gift cards and much more will be among the sought-after items up for grabs!

Volunteer to staff the event6-hour shifts include lunch and an event t-shirtSign-up online at pawpaloozacapecod.com/volunteer

In-Kind Support Help make Paw Palooza happen with donated or discount-ed products or services. We will create a customized sponsor package for you on a case-by-case basis.

• Box Lunches for Event Staff & Sponsors (150x2 days)• Tents (40x60 and 20x40)• Tables – Approx 50• Chairs – Approx 100• Kids Inflatables/Games• Printing Services (posters, rack cards, banners, yard signs,

programs)• Photography & Videography Services• Ice – approx. 300 lbs bagged• Bottled Water – individual and gallons - 100 cases; 100

gallons• Golf Cart – 2 to use for the weekend

Cape Cod’sJuly 14 & 15, 2018Dennis-Yarmouth High School Yarmouth, Mass.


Proceeds Benefit



Cape Cod’s

ADD-ON ITEMS

Tent Rental - $150 10’ x 10’ pop-up tent

Table & Chair Rental - $50 One 6’ table and 2 chairs

Premium Placement - $150within Zone

ADDITIONAL INFORMATIONFacebook Page Instagram

____________________________ ____________________________

Twitter Website

____________________________ ____________________________

Promotional Description_________________________________________________________________________________________________________________________________________________________________________________

Please send your logo (EPS or High-Res JPG) to [email protected]

I would like to contribute a raffle prize in addition to my sponsorship?

Yes.

No, thank you.

Contact Person:*

Address:

Phone: Email:

Website: * receives event correspondence

Sponsorship Contract

PAYMENT Check Enclosed Please Invoice Me

Credit Card (invoice will be emailed) Please make checks payable to: Agway of Cape Cod Charitable FoundationPO Box 1129South Dennis, MA 02660

Please note that sponsorships are not confirmed or recognized until payment has been received.

Your donation may be tax deductible. Please con-sult your tax advisor. Agway of Cape Cod Charitable Foundation is a 501(c)(3) nonprofit organization. Federal Tax ID No. 81-2017351. All donors will receive a receipt of contribution by August 31, 2018.

SPONSOR CONTACT INFORMATION

SPONSORSHIP DETAILS

Company Name (as it should appear on event materials):

name title

street city state zip

This form can also be completed online at: www.PawPaloozaCapeCod.com/sponsor-app

Best in Show $3,500

Top Dog $1,350

Sandy Paw $1,000

Go Fetch! Activity $750

Vendor: High Traffic Zone $500

Vendor: Vendor Zone $350

Vendor: One-Day Only $150

___ Sat 14th or ___ Sun 15th

Chow Hound Food Vendor $350

Chow Hound Snack Vendor $200

Contributor $250

In-Kind Sponsor

_______________________________

_______________________________

_______________________________

Please select the level you wish to sponsor:

I have read and agree to the Paw Palooza Vendor & Sponsorship Terms and Conditions.

Signature:

Please complete this form and submit via mail, email or online:

Agway of Cape Cod Charitable FoundationPO Box 1129

South Dennis, MA 02660

[email protected]

www.PawPaloozaCapeCod.com/sponsor-app

Questions? Contact Amy Levine @ 774.994.3623

DEADLINES: Best in Show April 30; All other levels May 22


Paw Palooza Terms & Conditions

• Payment in full must be received to guarantee your sponsorship and event inclusion. Deadline for pay-ment is June 15, 2018.

• Once confirmed, sponsors and vendors are 100% committed to payment. No refunds will be issued, even in the event vendor/sponsor does not occupy the space. Event will proceed rain-or-shine.

• All Best in Show sponsors are required to provide a prize valued at $250. All other sponsors and vendors are encouraged to provide a raffle prize valued $50-100. Prize must be confirmed by June 15 and in-hand at the festival.

• Agway of Cape Cod reserves the right to reject or restrict any sponsor or vendor.

• Sponsor/Vendors are responsible for obtaining any necessary permits from the town of Yarmouth in order to conform to building inspector’s, health department’s, fire department’s, and all local, regional, state, and federal regulations.

• Sponsor/Vendors will be present at event for both days during the full duration of festival hours. Any exceptions must have the express written consent from the event chair – Jessica Thomas.

• All belongings will be removed from the high school property no later than 5pm on Sunday, July 15th.

• Vehicles will not be permitted to drive on the festival grounds or park their vehicles next to their booths. No exceptions.

• Electricity is not provided.

• Sponsor/Vendor’s area will be left in same condition as when they arrived.

• Sponsor/Vendor is responsible for bringing any rented items from booth location to the designated return area (on/near parking lot) no later than 5pm on Sunday July 15th.

• The only donations allowed at booths are to benefit the festival beneficiaries. Collected donations will be sub-mitted to the event treasurer and distributed equally to the beneficiaries. Any exceptions must have the express written consent from the event chair – Jessica Thomas.

• Use of Paw Palooza and Agway of Cape Cod logos is strictly prohibited without the express written consent of P. Wiles Inc, dba Agway of Cape Cod or a representative of the Agway of Cape Cod Charitable Foundation.

• Paw Palooza will be providing overnight security on Friday July 13th and Saturday July 14th. However, the event organizers, Agway of Cape Cod and any related agents are not responsible for lost or stolen belongings.

• Sponsor/Vendor assumes all responsibility for loss, theft, or destruction of goods or personal injuries to them-selves, employees, agents, representatives or visitors. He/she will hold harmless Agway of Cape Cod, Agway of Cape Cod Charitable Foundation, Dennis-Yarmouth Regional School district, and the Town of Yarmouth.


Get your business noticed by thousands of local and visiting pet lovers while supporting animal welfare organizations on Cape Cod! Raffle tickets will be sold throughout the event and the final drawings will take place at the end of the event on Sunday, July 15.

Event and raffle proceeds benefit the Animal Rescue League of Boston - Brewster Shelter and the MSPCA Cape Cod Branch in Centerville. Your tax-deductible donation makes this possible!

• Raffle prizes must have a value of $50 or more• Prizes valued over $250 will be featured in all

raffle promotions and prominently on website• All prizes/businesses donating will be listed on

the event website• Business name and/or logo will be displayed on

professionally designed signage in front of the item

Raffle Package Categories:• Weekend Getaways (on and off-cape)• Golfer• Ultimate Beach• Dining Out (Lower, Mid & Upper Cape)• Spa/Pampering/Beauty• Kids/Family Fun• Home Improvement• Beer Lover• Wine Lover• Night on the Town (Movies/Entertainment)• Made on Cape• Red Sox/Sports Tickets• Techie

DEADLINESJune 1: Secure/confirm donationJune 20: Items due to AgwayAgway of Dennis, or our Raffle Coordinator Lizzie Jenks can arrange pickup.

Cape Cod’sJuly 14 & 15, 2018Dennis-Yarmouth High School Yarmouth, Mass.


Proceeds Benefit


Paw Palooza Raffle

RAFFLE COORDINATORLizzie JenksStore Manager, Agway of [email protected]


Cape Cod’s

DELIVERYI will deliver to Agway of Dennis by June 20th

Please contact me to arrange pick-up

CERTIFICATES & DISPLAYI will provide the gift certificatePlease design/create a gift certificate for meI will provide signage/display propsPlease design/create display materials

OTHERCash donation enclosedPlease contact me regarding sponsorship opportunities

Contact Person:*

Mailing Address:

Physical Address:

Phone: Email:

Website: Facebook:

* receives event correspondence

Raffle Donation FormDONOR CONTACT INFORMATION

DONATION DETAILS

Company Name (as it should appear on event materials):

Detailed Description of Donation: Estimated Fair Market Value: $__________

name title



This form can also be completed online at: www.PawPaloozaCapeCod.com/raffle-donation

_______________________________________________________________________________________________

_______________________________________________________________________________________________

_______________________________________________________________________________________________

_______________________________________________________________________________________________

_________________________________________________________________

Your donation may be tax deductible. Please consult your tax advisor. Agway of Cape Cod Charitable Foundation is a 501(c)(3) nonprofit organization. Federal Tax ID No. 81-2017351. All donors will receive a receipt of contribution by August 31, 2018.

RAFFLE COORDINATORLizzie JenksStore Manager, Agway of [email protected]

Please complete and return this form by June 1st: MAIL EMAIL ONLINE

Agway of Cape Cod Charitable FoundationPO Box 1129South Dennis, MA 02660

[email protected] www.PawPaloozaCapeCod.com/ raffle-donation

Documents

On Cape Codpawpaloozacapecod.com/wp-content/uploads/sites/2/... · Effective Marketing Campaign How Attendees Heard About the Event 29% Newspaper, Magazine or Flyer 19% Social Media