Young children. Older collectors. THE IDEA. Use stop animation to replicate the lyrics of the song. - Build a LEGO house - Knock It Down - All for you - Date like situation. Theme being- ‘’LEGO, create good times’’. Aimed towards older people. - PowerPoint PPT Presentation
Text of Older collectors
Older collectorsYoung children
Use stop animation to replicate the lyrics of the song.- Build a LEGO house- Knock It Down- All for you- Date like situation
Theme being- LEGO, create good times
Aimed towards older people
Current ads are aimed more at younger children
Current ads may alienate potential older customers by using child like ads.Results from our own independent research.Thanks, any questions?