OLCOOLCO

Le Groupe Pétrolier OLCO Petroleum Group Inc.Le Groupe Pétrolier OLCO Petroleum Group Inc.

Business OpportunitiesBusiness Opportunities

OLCOOLCO is recruiting dealersis recruiting dealers

OLCO Petroleum Group Inc. is the largest independent oil OLCO Petroleum Group Inc. is the largest independent oil company in Eastern Canada. The strength of the Company is company in Eastern Canada. The strength of the Company is based on four key principles: based on four key principles:

– independent operation of service stations, built on local independent operation of service stations, built on local entrepreneurship entrepreneurship

– guarantee of supply at competitive prices guarantee of supply at competitive prices – proximity of client base out of the large urban centers proximity of client base out of the large urban centers – personalized customer service. personalized customer service.

Business OpportunitiesBusiness Opportunities

OLCO’s network is comprised of 319 service stations: 137 in OLCO’s network is comprised of 319 service stations: 137 in Ontario and 182 in Québec. The majority, 60%, is operated by Ontario and 182 in Québec. The majority, 60%, is operated by independent dealers under the OLCO banner; the others are independent dealers under the OLCO banner; the others are corporate establishments. corporate establishments.

OLCO is presently looking to recruit high performance OLCO is presently looking to recruit high performance business people with excellent leadership qualities to operate business people with excellent leadership qualities to operate these corporate establishments. The bonus: an interesting these corporate establishments. The bonus: an interesting career challenge and the opportunity to manage one's own career challenge and the opportunity to manage one's own business. business.

Types of Businesses Types of Businesses

OLCO Petroleum Group Inc. operates two types of businesses: OLCO Petroleum Group Inc. operates two types of businesses:

- Service stations - Service stations  - convenience stores.  - convenience stores.

Service stationsService stations

Strategically located, OLCO service stations offer distinctive and Strategically located, OLCO service stations offer distinctive and personalized combinations of products and services. personalized combinations of products and services.

Service stations Service stations

Service stations:Service stations:

– full service full service – self-service self-service

Types of fuel:Types of fuel:

– gas gas – ethanol ethanol – diesel diesel – propane propane

Service stations Service stations

Additional services:Additional services:

– mini convenience store or full convenience store mini convenience store or full convenience store – carwash: automatic, no contact or by hand carwash: automatic, no contact or by hand – service bay for mechanical repairs service bay for mechanical repairs – propane bottle filling propane bottle filling

– fast foodfast food

Depending on the type of establishment, it is Depending on the type of establishment, it is

possible to combine any number of these servicespossible to combine any number of these services..

Convenience stores Convenience stores

ComboCombo is the new convenience store banner that has recently is the new convenience store banner that has recently joined the OLCO service station network. Eleven convenience joined the OLCO service station network. Eleven convenience stores are already in operation and this number will reach 31 stores are already in operation and this number will reach 31 by the end of 2001. by the end of 2001.

The The ComboCombo convenience stores integrated with our service convenience stores integrated with our service stations offer customers an impressive variety of services and stations offer customers an impressive variety of services and brand-name products at competitive prices.brand-name products at competitive prices.

Convenience storesConvenience stores lottery (from terminal) lottery (from terminal) bread and dairy products bread and dairy products snack foods snack foods beer and wine beer and wine tobacco products tobacco products newspapers and magazines newspapers and magazines automotive and petroleum automotive and petroleum

products. products.

Some Some ComboCombo convenience stores convenience stores offer additional products and offer additional products and services suited to today's busy services suited to today's busy lifestyle: lifestyle:

coffee counter (regular, coffee counter (regular, cappuccino, hot chocolate) cappuccino, hot chocolate)

fresh bread and pastries baked on fresh bread and pastries baked on the premises the premises

fast food (pizza); soup and fast food (pizza); soup and sandwich counter. sandwich counter.

Convenience storesConvenience stores

With OLCO’s marketing strategy based on regular With OLCO’s marketing strategy based on regular promotions, OLCO stands out from their competitors. They promotions, OLCO stands out from their competitors. They also offer also offer CombosCombos, competitively priced combinations of , competitively priced combinations of complementary products. Different complementary products. Different CombosCombos are introduced are introduced monthly, always supported by relevant advertising material.monthly, always supported by relevant advertising material.

In addition, thanks to the agreements negotiated with national In addition, thanks to the agreements negotiated with national suppliers, OLCO benefits from excellent purchasing power suppliers, OLCO benefits from excellent purchasing power and personalized service, in line with their vision and their and personalized service, in line with their vision and their business approach.business approach.

In order to generate increased sales, In order to generate increased sales, ComboCombo dealers can rely dealers can rely on efficient marketing support in terms of both promotions and on efficient marketing support in terms of both promotions and merchandising. merchandising.

Financial Implications Financial Implications

Candidates must be able to invest in their business. Initial Candidates must be able to invest in their business. Initial investment includes: investment includes:

- - bank guarantee (or personal asset guarantees)bank guarantee (or personal asset guarantees)- inventory - inventory

- working capital.- working capital.

The required amount varies depending on the type of The required amount varies depending on the type of business and on the additional services offered at the service business and on the additional services offered at the service station. station.

Potential revenue is proportional to effort. In other words, the Potential revenue is proportional to effort. In other words, the dealer determines his revenue himself. There is no maximum dealer determines his revenue himself. There is no maximum revenue! revenue!

Promotions Promotions

OLCO Petroleum Group Inc. periodically offers new OLCO Petroleum Group Inc. periodically offers new promotions to its customers. promotions to its customers.

These promotions are available with fuel purchases and These promotions are available with fuel purchases and consist of popular products offered alone or as part of a consist of popular products offered alone or as part of a "combo", at a minimal price. "combo", at a minimal price.

Advertising material in the form of posters and pump toppers Advertising material in the form of posters and pump toppers is provided to the dealer with each new promotion. It is is provided to the dealer with each new promotion. It is devised to attract new customers while building current devised to attract new customers while building current customer loyalty. customer loyalty.

Dealers can also create their own local promotions.Dealers can also create their own local promotions.

Support Support

In order to help its dealers manage their service station in the In order to help its dealers manage their service station in the best possible way, OLCO Petroleum Group Inc. offers a best possible way, OLCO Petroleum Group Inc. offers a number of useful resources. number of useful resources.

Specialists can guide and counsel dealers, who can also Specialists can guide and counsel dealers, who can also access practical management tools. OLCO also provides access practical management tools. OLCO also provides administrative support in many different areas: marketing, administrative support in many different areas: marketing, human resources, safety, purchasing and business human resources, safety, purchasing and business management. management.

Dealers are part of a network and of a team. The strength and Dealers are part of a network and of a team. The strength and the competitive advantage of the OLCO dealers are to a great the competitive advantage of the OLCO dealers are to a great extent built on its members' collective knowledge and on their extent built on its members' collective knowledge and on their enthusiasm to share it. enthusiasm to share it.

DetailsDetails

There are 319 Established Franchises in CanadaThere are 319 Established Franchises in Canada

Founded in 1984Founded in 1984

Average Investment: $75,000 and upAverage Investment: $75,000 and up

Initial Investment: $15,000 Initial Investment: $15,000

Initial Service fees: $ 5,000Initial Service fees: $ 5,000

Are you the right Are you the right

candidate?candidate? OLCO Petroleum Group Inc. is looking for business people to OLCO Petroleum Group Inc. is looking for business people to

manage its corporate service stations. You are the right candidate manage its corporate service stations. You are the right candidate if… if…

You are focused on customer serviceYou are focused on customer service

You are committed to providing impeccable service to each and every You are committed to providing impeccable service to each and every customer and your employees meet our corporate guidelines in terms of customer and your employees meet our corporate guidelines in terms of customer service. customer service.

You can develop your customer baseYou can develop your customer base

You can find ways to retain current customers and to attract new ones. You can find ways to retain current customers and to attract new ones.

You are a dynamic leaderYou are a dynamic leader

As the leader of your team, you are active in your community, in your As the leader of your team, you are active in your community, in your business environment and with your customers, thereby building visibility and business environment and with your customers, thereby building visibility and credibility for your service station. credibility for your service station.

Are you the right Are you the right candidate?candidate?

OLCO Petroleum Group Inc. is looking for business people to OLCO Petroleum Group Inc. is looking for business people to manage its corporate service stations. You are the right candidate manage its corporate service stations. You are the right candidate if… if…

You can manage a teamYou can manage a team You know how to manage your business' human resources You know how to manage your business' human resources efficiently, from recruitment to training. efficiently, from recruitment to training.

You can fund the businessYou can fund the business Investment is comprised of inventory, bank guarantee and working Investment is comprised of inventory, bank guarantee and working capital. capital.

You are detail-orientedYou are detail-oriented Overall look of the establishment, product merchandising, Overall look of the establishment, product merchandising, employees' appearance and customer service are all important to employees' appearance and customer service are all important to youyou