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�October 2009
� October 2009
�October 2009
Interview Dedication and Persistence Pay Off 21An Interview with Mr. Zhang Yadong, General Manager of ZTE's Data Card Product Line
At present, 3G has entered our life and brought us many changes. On the road to 3G, Mobile World has told you what operators have done in terms of network construction, tariffs, and service and what manufacturers have done in terms of 3G terminal R&D. Since 3G has entered our life, it is necessary to know the changes brought by 3G and what kind of 3G services we will experience in the future.
Focus
11Trilogy of 3G
3G Life 18Supreme Entertainment
News 03
Handset ShowcaseZTE R630 Trendy yet Elegant 06
Distinct Entertainment 07ZTE F870 The Touchscreen Slider Music Phone
ZTE MF58 Your Eyes Anywhere 07
ZTE's High-Speed Data Cards 08
Campaign BulletinZTE Launched Its Own Branded Phone X760 09with Bouygues in France
Press Clipping Bluebelt The Blue Diamond of Technology 10
Information Rounder
Cover Show
People
October 2009Chttp://www.zte.com.cn/magazine/English
ontents
The New 3G Lifestyle
P11Trilogy of 3GThe New 3G Lifestyle
Handset Showcase P6
P21Dedication and Persistence Pay OffAn Interview with Mr. Zhang Yadong, General Manager of ZTE's Data Card Product Line
� October 2009
ZTE WorldMy Journal in Havana 24
Brand RoadHayao Miyazaki, the Master of 26 Animation
Service
Overall Customization 28Creating a Dignified Life Tech Frontier
Overview of Smartphone 30
Making Life Light 32
Perspective
Fashion
October 2009Chttp://www.zte.com.cn/magazine/English
ontents
Editorial BoardChairman He ShiyouVice Chairmen Gu Yongcheng, Xiong Hui Members Cai Xuefeng, Chen Hao, Gao Feng, Gu Yongcheng, He Shiyou, Huang Xinming, Hu Li, Li Yuehua, Pan Shenghua, Wang Lei, Wang Nanhai, Xiong Hui, Xu Weiqun, Yan Hua, Yang Guoxiong, Zhou Nengqiang
Sponsor ZTE CorporationEdited by Shenzhen Editorial Office, Corporate Branding & Communications DepartmentEditor-in-Chief Gu YongchengDeputy Editors-in-Chief Huang Xinming, Yan HuaEditorial Director Zhao LiliExecutive Editor Liu YangCirculation Manager Wang Pingping
Address 11F, R&D Building, ZTE Plaza, Hi-tech Road South, Hi-tech Industrial Park, Shenzhen, P.R. ChinaPostcode 518057Tel +86-755-26776663, 26775198Fax +86-755-26775217Website www.zte.com.cn/magazine/EnglishEmail [email protected] Partner Mobile InformationMagazine Editorial OfficePublishing Date October 15, 2009
Vol. 2 No. 3 (lssue 6)
Mobile World
P24
Making Life Light
P32
P28
My Journal in Havana
Overall CustomizationCreating a Dignified Life
�October 2009
Information Rounder
New business model makes latest mobile
phone technologies available to all
ZTE and mobile network operator TMN have shaken
up the Portuguese smartphone market with a business
model that makes smartphones available to virtually all
handset users, enabling anyone to enjoy mobile internet
access and the latest mobile applications.
ZTE is now speaking to operators around Europe
about the production of operator branded or joint-
branded smartphones.
ZTE's handset business is focused on customising
phones in association with operators for each individual
market – targeting specific market segments that the
operator believes offer the best business opportunities.
"We cannot disclose any of the discussions currently
under way with other operators, but we expect to be
delivering smartphones into most Western European
markets by the end of 2010," said ZTE Executive Vice
President and head of the Mobile Terminals Division, Mr
He Shiyou.
Since its launch in May this year, the co-branded
ZTE/TMN Bluebelt 3G handset has taken 30% of the
Portuguese smartphone market, and is predicted to take
over 40% percent by the end of the year.
ZTE and TMN have launched the new Bluebelt II and
Silverbelt phones running Microsoft Windows® phone
to maintain the momentum of the Bluebelt handset's
success, and expect to continue building market share.
Demand for smartphones has reached the point
where they are no longer seen as a luxury or a strictly
work-related item. ZTE recognised this trend early on and
invested in the development of smartphones that not only
offer the sleek design, superior processing capabilities
and attractive prices consumers desire, but that also work
smoothly
o n e a c h
c a r r i e r ' s
network.
News
Silverbelt and Bluebelt II handsets continue to re-define the smartphone market
ZTE announced on Oct.6 that ZTE, TMN and Microsoft have jointly launched two new
3.5G smartphones in Portugal. The Silverbelt and Bluebelt II handsets feature the Windows®
phone operating system which brings together the mobile phone, the PC and the Internet.
The customized ZTE Bluebelt smartphone has been sold in Portugal by TMN since
May and has captured 30 percent of the Portuguese smartphone market. The new 3.5G
smartphones have been customized by ZTE specifically for the Portuguese market and will
be available from TMN throughout Portugal. TMN is Portugal's largest mobile operator with
seven million subscribers from Portugal's population of 10.7 million.
The Bluebelt II handset delivers the complete Windows phone experience. It is an ultra-
slim candy bar style smartphone with a 5MP camera, and works with UMTS, GSM, Edge
and GPRS networks. The handset has both touchscreen and modified QWERTY keyboard
data entry with dedicated keys especially customized for TMN users.
The Silverbelt handset is also a customized candy bar ultra-slim 3.5G smartphone
running Windows® phone, but also features a G-Sensor motion sensor supporting functions
such as MP3 player start/stop and horizontal/vertical screen switch. The Silverbelt also has a
large 3.2 inch touchscreen with 5MP camera.
ZTE , TMN and Microsoft Launch Two Windows® Phone Based 3.5G Smartphones
ZTE Breaks the Mould on European Smartphone Market
1.Bluebelt II2.Silverbelt
1 2
The official launch ceremony of Silverbelt and Bluebelt II is conducted jointly by ZTE, TMN and Microsoft
ZTE Executive Vice President Mr He Shiyou, second from right, poses for a group photo with four leaders from Samsung, Microsoft, Portugal Telecom Group and NDrive
� October 2009
ZTE Summons VIP Attention with Glaring Demonstration at ITU TELECOM WORLD 2009
ZTE had a glaring presence at ITU TELECOM WORLD 2009 held from
5 to 9 October in Geneva, Switzerland. On the 560 square meter booth,
ZTE demonstrated its leading solutions to SDR, LTE, 10G EPON and SAE/
EPC, well protruding the popular conception of green, convergence and
evolution, drawing the VIP attention from including the United Nations,China
Mobile and China Unicom.
ZTE's cutting-edge touchscreen mobile handset X760 is gaining popularity across the globe, from Africa to Europe, to the Americas.
X760 is an intuitive, easy-to-use touch-screen handset developed and designed by ZTE. It has been widely
adopted by operators and consumers because of its stylish design and rich functionality. Appealing to today's
multimedia-savvy user, the X760 has a 1.3 megapixel camera and a large screen to display images, cool stylist
pen to send texts, MP3 player, Bluetooth, and more.
NewsInformation Rounder
ZTE Announces 2009 InterimResults
ZTE has announced its Interim results through 30 June 2009.
ZTE recorded a revenue of RMB27.7 billion in the first half year of
2009, representing an increase of 40.4% against the same period
of 2008 according to ASBEs and HKAS. Net profit was RMB780
million, a year-on-year growth of 40.5%. Basic earnings per share
were RMB 0.45.
From the international market, the Group made revenue of
RMB12.76 billion, up by 0.7% year-on-year and accounted for
46.0% of its total operating revenue. Second-generation (2G)
network construction and capacity expansion in key markets in
developing countries and growing demand for bandwidth upgrades
and innovative services in developed countries have been the force
behind steady growth of the Group's international market.
Sales of ZTE data card have topped 7 million in first half
year of 2009, representing an increase of 366% compared
to the same period last year, the fastest growth amongst all
manufacturers.
ZTE rapidly expanded its leadership in the data card market
last year with cumulative sales of more than 10 million in 2008
and 426% year-on-year growth – a second place position in the
global market. This momentum laid a solid foundation for the
company to achieve its goal of capturing 30% of the global data
card market in 2009.
ZTE Leads Data Card Industry with Impressive 366% Growth
ZTE X760 Handset Gains Popularity Across the Globe
ZTE is now delivering handsets to mobile network operator 3 in the UK, Ireland and Sweden.
The recent agreement with 3 Scandinavia took ZTE into the Swedish mobile phone market for the first time.
The first model to be delivered in all three countries is the ZTE F102 handset. This 3G and tri-band GSM phone has
a 2.0 megapixel camera, MP3 player, colour screen, Bluetooth, USB and a MicroSD memory card. It also includes
social networking functions Skype and Windows Live Messenger.
The F102 is the fifth handset to be delivered to the UK mobile handset market by ZTE and will be of the same
high standard as previous models. It will be available directly from 3 and through retailers across the UK.
In Sweden, the ZTE phones will initially be sold exclusively in the consumer electronics chain Media Market.
Later this year they will also be sold in 3's shops and through other retailers.
ZTE to Provide Handsets to 3 in the UK, Ireland and Scandinavia
UN Secretary-General Mr. Pan Jiwen (first left) visits ZTE booth
ZTE booth at ITU World 2009
�October 2009
Verizon Wireless and ZTE USA Introduce AD3700Verizon Wireless and ZTE USA introduce the AD3700, a Mobile Broadband USB modem with global
connectivity. The consumer-friendly AD3700 gives customers access to high-speed networks in more than 175
destinations including EV-DO, GSM/GPRS/EDGE and HSPA/UMTS wireless platforms.
The USB modem is US$79.99 after a US$50.00 mail-in rebate with a new two-year customer agreement on
a Mobile Broadband plan. Customers will receive the rebate in the form of a debit card; upon receipt, customers
may use the card as cash anywhere debit cards are accepted.
ZTE along with COSMOTE, the largest
mobile phone operator in Greece, have launched
ZTE's first high-speed HSPA+ USB data card
in Greece. The MF662 is a high-performance
modem that supports download and upload
speeds of up to 21.6Mbps and 5.76Mbps
respectively.
Offering users an enhanced mobile
broadband experience, the MF662 has been
especially designed for HSPA+ networks. It is
equipped with a flexible rotatable connector that
can be easily adjusted and plugged into any USB
interface, and it also supports a MicroSD card
with data storage of up to 8G.
Greek Launch for ZTE's HSPA+ 21.6M Data Card
ZTE, WILLCOM to Provide 3G Data Cards to Japan Market
ZTE has signed a cooperation agreement with WILLCOM, the fourth largest mobile
operator in Japan. Under the agreement, ZTE has partnered with WILLCOM to supply its
3G Data Card MF633 (WILLCOM's model is HX003ZT) to the Japan market, bringing high-
speed Internet users access to rich 3G network applications.
Since making its debut in the Japan market in 2008, ZTE's 3G data card products have
been adopted by JCI. ZTE's partnership with WILLCOM marks another significant business
expansion into a high-end overseas market.
i-wireless LaunchesZTE's C77 Handset
ZTE USA has announced that its C77
handset is now available through i-wireless,
a national wireless service provider sold
exclusively at over 2,200 retail locations
within the Kroger family of stores. The C77
marks the first ZTE handset i-wireless has
introduced to its customer base.
As with all its products, ZTE both
designs and manufactures its handsets in-
house. The C77 joins ZTE's portfolio of high
quality, full-featured handsets available to
the U.S. market. The C77 is a sleek candy
bar phone available in black with a silver
band and a 2-inch display for vivid pictures.
(Mobile Tech News, Aug. 27)
ZTE Enters Retail Handset Market in India ZTE has introduced handsets under the ZTE brand name in the Indian retail market. The
company has launched a range of five cost effective feature laden GSM handsets – Models S315,
A261, R220, R230 and R230BT at price points ranging from Rs. 1,100 to Rs. 3,800 to mark
its retail foray. With the entry in the retail handset market in India, ZTE is looking at furthering the
contribution of the Indian market to its global handset sales from the existing 16% to 20%, besides
substantially increasing its existing handset market share in India. (EFY Times, Sept. 15)
Vodacom Makes Keeping inTouch Easier for the Elderly
Vodacom, South Africa's leading cellular network, is continuing
its mission to make communications technology available to all South
Africans. The launch of the new low cost, easy-to-use ZTE S302
cellphone has a range of benefits for an array of specific needs.
The ZTE S302 cellphone brought to South Africans exclusively by
Vodacom and available from 1 October 2009, has features that allow
for greater functionality to users with specific needs. The cellphone has
a large visual display and large buttons that make it ideal for anyone
who has trouble reading the symbols on other cellphone keypads or
who may have limited hand dexterity.
"Whether you are an older person that requires an uncomplicated
handset to call family and friends or you need a cellphone that can
accommodate weakened eyesight, the ZTE S302 is equipped to meet
your needs," says Shameel Joosub, Managing Director, Vodacom
South Africa. (Media Update, Oct. 1)
ZTE C77
ZTE S302
▲
▲
ZTE AD3700
� October 2009
ZTE R630 well explains how rapidly business and fashion is integrating together
and it is a perfect example of how business cell phones might look like in future. The
R630 is a business phone with a modern trendy look.
ZTE R630 is especially made for young and fashionable individuals and business
executives. The prestigious Red Dot design award winner handset is based on a
streamline design. Its 3.0-inch mirror effect screen has a glassy look. What is special
about the handset is the induction-type operational keys, a manifestation of avant-
garde fashion. The 13mm ultra-thin phone body has leather material embedded in its
back, which contributes to R630's high-end business style.
In addition to its appearance, R630 has fashionable charms inside as well. The
3.0-inch hi-definition touchscreen allows larger navigational space while its dynamic
Handset ShowcaseInformation Rounder
rendy yet ElegantZTE R630
user interface with crystal icons delivers a unique
user experience. Meanwhile, R630 is equipped with
a multimedia player supporting MP3 and MP4 media
files, a standard 3.5mm audio output, and a 2 mega
pixel camera. The R630 is also equipped with built-in
GPS support.
As an eSurfing Internet cell phone customized
for China Telecom, R630 has powerful data usage
functionality. It supports two fast speed data network
modes i.e.: CDMA2000 1× and EV-DO, offering
download speeds up to 3.1Mbps.
By Erlk PengT
�October 2009
By Erlk Peng
Distinct EntertainmentThe Touchscreen Slider Music PhoneZTE F870
F870 features a unique slide design. The slide-
out keyboard comprising large and well-defined keys
gives one an unusual visual experience, thanks to the
use of transparent acrylic material. Its body is furnished
with an attractive black and red color scheme. Its front,
back and slide covers are drawn with scribble patterns
related to Music Television (MTV) as F870 is a music
phone customized for MTV. Apart from superb sound
quality, the phone also supports the Advanced Audio
Distribution Profile (A2DP), which allows users to listen
to music via a wireless Bluetooth headset.
F870 is a WCDMA phone with HSDPA network
support, featuring a 300000 pixel camera, and 3G
video calling.
MF58 resembling a motorcyclist helmet with a combination of silver
white and black panels is a high-tech monitoring device. It can be placed
literally everywhere and allows you to keep a watchful eye on your children
and track activities at your home and office. You only need a WCDMA
phone with video-call function to monitor what is happening after the
phone is connected to MF58. The filming direction of such a device can be
controlled directly from the mobile phone by pressing its buttons.
Moreover, MF58 is capable of night vision. The infrared monitoring
function turns nights into days, so that you can look after your sleeping
child without any disturbance. MF58 also supports MicroSD memory card
and video recording, giving an uninterrupted video monitoring without
connecting to a phone.
our Eyes AnywhereZTE MF58Y
� October 2009
Information RounderHandset Showcase
MF110
ZTE's High-Speed Data Cards By Jing Hebo
In the current global wireless broadband market, HSUPA data cards receive increasing demand from operators due to its high-speed data transfer
rate. ZTE has introduced its latest HSUPA data card – MF110, following MF633 and MF637. The USB stick data card supports a download rate of up to
7.2Mbps and an upload speed of up to 5.76Mbps. MF110 has already achieved global shipments.
MF637 is the main HSUPA data card
model that has been delivered to over 10
countries worldwide at present. Its black
surface matches perfectly with the green
or orange lines. MF637 has an eyelet
for hanging decoration, which makes it
convenient for the user to carry it around
and a linking cord, which eliminates the
hidden trouble of losing the card cap.
Besides, MF637 incorporates outstanding
functionality, with the download rates of
up to 7.2Mbps and upload rates of up
to 5.76Mbps. Meanwhile, it supports the
diversity reception (which requires operator
MF668 is the world's first sport concept data card that is
manufactured with a non-conductive, vacuum metallization (NVCM)
process. It features a cobblestone shape and has a frosted finish in the
back. After the NVCM treatment, the LED indicator light can be seen
through the metallic layer when the data card is plugged into the PC.
In addition to its unique technique, MF668's USB interface adopts
the push-pull design, saving more space. As a HSPA+ data card, MF668
offers download rates of up to 21.6Mbps and upload speeds of up to
5.76Mbps, making it the world's fastest data card. It supports the latest
operating system Windows 7 in addition to Windows XP, Vista, Mac,
Linux and other mainstream operating systems.
MF637 MF668
� October 2009
ZTE MF110
ZTE MF637
ZTE MF668
�October 2009
T h e P r e s s
Conference was
held jointly by ZTE
and Bouygues in
Paris on 28 May,
2 0 0 9 , a n d M r.
Daniel Bessieres, the
General Manager of
ZTE France Office,
M r. E m m a n u e l
Information RounderCampaign Bulletin
ZTE Launched Its Own Branded Phone X760 with Bouygues in France
▲ Ten million leaflets of X760 were handed out in Bouygues shops and distributor shops from 3rd to 20th June, 2009.
▲ Mr. Alain Niccolai, the Vice President of Bouygues, talked about the cooperation between ZTE and Bouygues
▲ The poster of X760 was displayed in Bouygues shops from 13 June to 12 July, 2009.
By Zheng Xinyue
Press conference
Rousseau, the Terminal Product Sales Director of ZTE France Office, and Mr.
Alain Niccolai, the Vice President of Bouygues, announced the news. A total of 15
different media attended the press conference.
The news of X760 was distributed globally in multiple languages including
English, French and Chinese with a coverage of over 100 media.
The Chinese Embassy in France got this news and sent congratulations to
Mr. Lin Cheng, the Regional Director of ZTE West Europe and reported it to the
Chinese Government.
Co-Advertisement
F rance, which regularly captures global media
attention, is one of the most important countries for
ZTE in European market. Bouygues is the third biggest
mobile operator in France, followed by Orange and Vodafone.
ZTE started its cooperation with Bouygues in 2008 by signing
date cards and GSM mobile phone projects.
ZTE introduced its first commercial mobile phone in France
and that also marks a significant milestone for ZTE in pushing
brand development in France and other high-end markets. ZTE
took this opportunity and jointly organized some co-branding
activities with Bouygues.
�0 October 2009
Information Rounder
Bluebelt's first steps occurred in April 2008 when Mr. He Shiyou, Executive
Vice President of ZTE visited TMN Portugal and attended a high level meeting with
TMN's and Portugal Telecom’s Board Management.
In April 2008, the project of ZTE known as "Xiang" was launched and
positioned itself as a 3G Windows Mobile PDA with a set of features that would
make it perfect for the corporate sector and, at the same time, appealing to the
mass market segment.
Thus was born a challenge for ZTE to produce an exclusive terminal for
Portugal and for the Portugal Telecom Group. The phone should be feature-rich,
have an aggressive price, and suit the image of TMN. During the summer, there
were numerous project meetings for the detailed definition of terminal specifications.
The first step was to customize the look of the terminal. Details such as the shape
of the keyboard, the size of the keys, the display screen, the color combination, and
handset size are essential to achieve correct positioning. The second step was the
definition and approval of software specifications.
Meanwhile the first proposals were born and TMN gave the phone the name
"Bluebelt". The project went on at full speed and in late summer the first operative
samples appeared. It was a moment of great satisfaction.
For ZTE, the project held great importance despite the relatively small size
of the Portuguese market; the experience of PT Group in launching innovative
products and the level of partnership between the two companies made it possible
Press Clipping
to develop a product that would be included in the product
portfolio of ZTE, with benefits for both companies since it would
be an exclusive handset to Portugal.
The process of terminal customization meanwhile was
completed and the phone arrived at the final point. At that time of
the project, a team of eight people were working in Portugal on a
permanent basis in direct contact with the R&D team in Shanghai,
to test and improve the successive versions of software. Even
during Christmas, New Year and Chinese New Year holidays, the
team continued to work. In early February, 2009, the final version
was almost ready and the launch was getting closer and closer...
The final product is a stylish PDA with an original design,
whose name derives from the blue line surrounding the terminal.
The main features are the high speed data transfer rate —
HSUPA technology, Wi-Fi and Bluetooth — Windows Mobile
6.1 Pro, push-mail, video call, FM radio, pre-installed TMN
applications, 3.2 MP camera with flash, GPS, dedicated access
keys Meo, memory card, bi-directional mouse, "qwerty" and
"touchscreen" input, between other features that aim to position
"Bluebelt" prominently as the best value for money/quality
segment. (from TMN’s magazine t notícias)
E ditor's Notes: TMN, a subsidiary
of the Portugal Telecom Group, and
ZTE Corporation jointly launched
Bluebelt 3.5G smartphone this May, which
became the most popular tmn smartphone
in its launching month. What's behind
Bluebelt success story? An interview with
Miguel Almeida Neves, Sales Director of
ZTE Portugal, by TMN's internal magazine
named “t notícias” tells you about those
painful yet sweet moments during the birth of
the smartphone.
BluebeltThe Blue Diamond of Technology
��October 2009
Focus
G3At present, 3G has entered our life and brought us many changes. On the road to
3G, Mobile World has told you what operators have done in terms of network
construction, tariffs, and service and what manufacturers have done in terms of 3G
terminal R&D. Since 3G has entered our life, it is necessary to know the changes brought by 3G
to our life and what kind of 3G services we will experience in the future.
Focus
By Li Yuning, Zhou Mengying
The New �G LifestyleTrilogy of
��October 2009
�� October 2009
Focus
For most consumers,
3G is not only a new
thing but also a brand-
new communica t ion
m e t h o d . W i t h t h e
popularization of 3G
networks, consumers in
different countries have
s tar ted to ut i l ize 3G
services. Then let us take
a close look at people's
3G lifestyle.
Entertainment Duan Dan White CollarKey words: Mobile TV, mobile music
"In 2G era, we can watch online videos and
music after downloading related software. However,
constrained by network speeds and tariffs, we are unable
to enjoy mobile TV and mobile music freely. I know that
mobile TV and mobile music have widespread use in
Japan where wireless Internet is well developed. I feel
bored on my work trips and I really want to experience
these functions at these times."
In 3G era, the network speeds are increased
greatly, which enable us to watch TV programs on
mobile phones using streaming media technology.
Meanwhile, the entrance of China Mobile Multimedia
Broadcasting (CMMB), Digital Video Broadcasting
(DVB) and other mobile TV standards enrich the ways
for mobile TV access. As to mobile music, the current
3G networks can basically satisfy the demands of
online music download but the traffic volume and time
duration allowed by the mobile Internet tariff package
is still limited.
3G Interpret
Shopping at Home Li Weiwei Boss for an online store Key words: Mobile phone shopping, mobile phone billing
"Online shopping has become a fashion. As 3G networks
in Japan and Korea has become more and more mature, 90%
of mobile phone users would shop from their mobile phones,
even purchasing the daily utilities such as rice and detergent.
What's more, people would pay fees, transfer accounts,
do financing and perform other functions via their mobile
phones. I have been expecting such life for a long time."
Mobile phone shopping will embrace its high-growth
period in the near future. The users can then use mobile
phone to search product information and buy products
online as long as their phones support mobile Internet
service. In 2G age, we can receive and inquire about bills via
mobile phone. In 3G age, we can receive and search bills
of more service types, including water, power, gas, TV and
broadcasting, and communications. The items of mobile
phone bills will also be more diversified, including fees,
account balances, point accumulation, preferential items,
consumption analysis charts, and other information.
��October 2009
As 3G is getting mature, 3G is being incorporated into every
aspect of life and online shopping is just one aspect. Meanwhile,
operators and handset suppliers in various countries are making
unremitting efforts to bring users new and richer experiences.
Mobile Commerce Yi Yeguang Business executive Key words: Video meeting, mobile Internet
"When I am on business trip, I often
see my partners using mobile phone to hold
video meeting and the meeting participants
can talk with each other and see the other
participants'video images. If they need any
document, they can search the Internet on
their mobile phones, and the download speed
is very fast. Because of 3G, mobile office
becomes easy and highly efficient."
In 3G era, video conferencing injects
Face-to-Face Call Zhong Fei StudentKey words: Video call
"In Korean plays, we frequently see two
sides make video calls with each other. According
to my information, video call is very popular in
countries where 3G develops maturely and it is
not only applied to family life but also to various
fields including commercial activities, long-
distance teaching, medical care and scientific
investigation. Therefore, I am quite satisfied with
3G life, particularly the video call functionality,
which allows 'face-to-face communication' to
become true."
The year of 2009 is a new starting point
for the world's 3G; video call function is
getting popular around the world; apart from
voice, people could communicate via live
streaming video, which makes conversations
more intimate. Moreover, the application of
video call function in various fields also makes
our life better.
new f lex ib i l i ty into a
company, for example,
a Commercial Manager
can share documents,
f i gu res and da ta to
signi f icant ly improve
w o r k e f f i c i e n c y. I n
countries with mature
3 G d e v e l o p m e n t ,
people can accomplish
m a n y t a s k s w h i c h
used to be done by a
computer, making mobile
commerce a reality.
�� October 2009
Focus
Enjoy 3G
In 3G era , we can
enjoy a wide array of
b r a n d - n e w f u n c t i o n s
via the 3G network, for
example , you can get
online on bus, make video
call to your friend at the
other city; play net games
and so forth.
Mobile Internet The arrival of 3G has a great impact
on our daily life and work. Especially the
gradual improvement of mobile Internet
enables us to connect to the Internet at an
unprecedented high speed and access
dynamic web contents. In 2G era, the cell
phone Internet access speed was low and
both the browsing speed and web page
contents were static while in 3G era, the
Internet surfing speed for mobile phone
has been greatly increased. In fact, we can
experience high speed web browsing in
places with good 3G coverage. In the future
with rapid progression, we can download
videos using BitTorrent via cell phone or
watch online live concert.
In 2G era, due to the low transmission
speed, we can only access WAP sites
which have extremely limited contents and
monotonous user interface. At present,
we can get Web access via mobile phone.
We could easily play "vegetables stealing",
"parking", "fishing" and other games on an
Internet-enabled mobile phone.
Video Call Voice communication has pushed
forward the progress of the world and
brought huge changes to our lives. In 3G
era, video call does not only allow us to
communicate via voice, but also to enjoy
face-to-face chat with friends and family at
any time and any place.
In 2G era, what could we do when we
miss our family and friends? The simplest
��October 2009
way was making a phone call, but we could
only hear their voice, and it was impossible
to see their face. But now, we can dial their
numbers whenever we miss them, and
directly see their video when there is the
option to place video call. Everything has
a bad side. For instance, you want to go
outside with your friend and lie to your family
that you are working overtime; but your lie is
exposed by a video call…
Video call is not only applied to the family
life, and video conferencing is also introduced
as a new 3G service. Although there was the
video conferencing system before the 3G
rollout, we could only have video conference
on computer. Now, with the kick-off of 3G,
we can hold a video conference between
mobile phones. Thus, even on a rushing train
we can still conduct a timely meeting; we can
learn situations of the company when on a
vacation overseas…
Some say the world has become
smaller, and the 3G video conferencing is
the greatest contributor to it.
Mobile Multimedia Entertainment is needed to turn an
insipid life into an interesting one. From
the beginning of 2G era, we could enjoy
multimedia services via mobile phone,
for example, watching streaming media,
reading books and other informative
resources online, but due to the limited
network speeds and contents, we can
hardly get satisfactory results.
With the launch of 3G, mobile TV is
added into the list of featured 3G services.
We can directly watch TV on our mobile
phones, which are synchronized with TV
broadcasting programs. Thus, on the way
to and from work we will no longer worry
about missing a ball game, we can just
find a place near the window, take out the
phone, plug in the earphone, turn on the
mobile TV, and enjoy ourselves all the way.
In addition to mobile TV, we can also
enjoy the 3G mobile music service. Although
in 2G era we could download ring tones and
MP3s via cell phone, the network speeds and
contents fell far behind our requirements; in the
process of searching and downloading songs,
we could have exhausted our enthusiasm.
Now, our mobile phones can be turn into magic
music boxes at any time — we can quickly find
and download the songs we want. What needs
to be worried is only that whether the storage
space is big enough.
Online Game It's no longer anything new to play
games via a mobile phone. We are usually
accustomed to playing Taken, Fantasy Era
and other hot mobile phone games. However,
such online mobile phone games are relatively
simple, and the pictures are somewhat coarse,
which are incomparable to computer games.
With the arrival of 3G era, operators in different
countries has been actively building the mobile
phone game platform, and many quality
games come forth one after the other. We
can experience online mobile phone games
that are more stable, faster, cheaper, and have
higher compatibility and better visual effects.
Thus, when we feel bored, we would select a
game and enjoy ourselves to the full.
3G networks are seeing rapidly improving performance worldwide. As the network
coverage ratio gets higher and the selection of terminals gets richer, 3G will become an
indispensable part of everybody's life. Whether it is work or entertainment, 3G is your
best companion.
�� October 2009
At 15:00 p.m., in tea break, I find that the landscape outside the window is
outstandingly beautiful! I could not help taking snapshots with my 3G mobile phone and
upload these pictures to my blog. I'll let my friends know that there are sceneries in
familiar places!
Updating my blog
I am asked to attend a meeting at 14:00 p.m. and the navigation function of
3G mobile phone plays a great role. It helps me quickly find the nearest route of
the destination, the surrounding restaurants and cafes and even the local traffic
situation (like which roads are free or busy).
Leading my way
At 21:00 p.m., I finally get contact with my friend
who I haven't seen for a long time and find out that
one of us is in the North and the other is in the South.
It is impossible for us to chatting with each other face
to face. He uses 3G mobile phone as well and then we
chat via video. Because of 3G, each day is unique!
Seeing friends faraway
At 12:30 p.m., I have to take lunch. I send papers
of the meeting just held back to the company and
download the latest album of Clifford T. Ward with
my 3G mobile phone before arriving at the restaurant
where I have booked a seat. The speed of 3G mobile
phone gives me wonderful enjoyment.
Sharing resources
2
At 8:00 a.m., it is a brand-new day. The first thing
is to start my 3G mobile phone and tune in to the
latest stock news. Stock information of yesterday is
a little different from my expectation. In the morning,
I need to use my 3G phone to hold a video conference
with col leagues in other c it ies to study these
information.
Receiving the news
3
4
5
Focus 1
Experience 3G
��October 2009
In countries where 3G is still at its early stage,
people are accepting and expecting various changes
brought by this new thing. These changes are not
simply about network upgrade, but represent a
move towards a whole new lifestyle. In countries
where 3G is at its advanced stage, 3G has totally
changed everybody's life. Mobile phone monitoring,
distance education and other 3G applications are all
part of a new life, part of high-tech life in 3G era.
The Future 3G Video E-mail
It is no longer anything new to send and receive e-mails via a cell
phone. The mail contents are usually some monotonous words, pictures or
attachments. What if one day we do not want to write, nor is it convenient
to write while it is necessary to send e-mails. Never mind, let's just use
video e-mails. Japan's NTT DoCoMo provides the video e-mail service,
and people has been accustomed to use mobile phone to make video
records on streets, buses, in malls, then send the video e-mails to the target
locations, which saves the trouble of typing words into the cell phone while
allowing the mail contents to express people's thoughts more directly.
Mobile Phone Monitoring In those countries where 3G is mature, mobile phone video
has a significant usage — mobile phone monitoring. People can
realize remote monitoring at any time and any place via cell phone
or computer. It includes mobile video monitoring, intelligent security
and protection warning, intelligent home appliance controlling and
other functions. With a mobile phone, shop owners, can monitor
their shops at night; businesspersons can monitor and examine the
offices; people on duty can monitor and look over their children,
elders or pets; in case of a fire alarm, people can know it in time,
and take actions to reduce the loss. When it is found that lights
have not been switched off due to negligence, you can turn them
off in time via the intelligent home appliance controlling function…
Distance Education Distance education institutions we often see actually only play
recorded educational lecture videos via a computer. But with the support
of the 3G network, the distance education has already evolved into online
video-based education. We could put questions to teachers and have
them solved in time, just as we are having a lesson at school.
Wireless Life In Japan, wireless life has permeated every corner of life and wireless
services such as mobile phone video and mobile payment are prevalent.
In 2004, NTT DoCoMo began deploying mobile devices containing the
FeliCa contactless IC chip developed by Sony. The FeliCa card makes it
possible for mobile devices to contain data such as personal identification,
bank account numbers and other personal information. Therefore, NTT
DoCoMo phones enabled consumers to pay at vending machines and
merchants'point of sale. Based on Mobile FeliCa, NTT DoCoMo has
developed a wide network of partnerships and business models. In Europe
and USA, real-time video traffic service for mobile phone has already been
launched. Hutchison 3G has innovatively introduced the "Traffic Live"
feature, where live traffic data is quickly transmitted via 3G network to those
who need it. This is a task impossible in 2G era. You needn't worry about
being directly jammed into a flow of vehicles by the dull GPS.
3G is already walking into our life. The wonderful 3G
life creates closer ties between countries and brings people
into closer contacts. We are always expecting more stories
related to 3G while there are already beautiful sceneries
along the road to 3G.
�� October 2009
For me, 3G means entertainment. ZTE 3G cell phones allow me an easy access to the
3G entertainment world, and I can enjoy limitless fun with just one finger!
Life Supreme Entertainment3G
Cover Show
The music cell phone ZTE F870 is far more than just
playing songs. With F870, I can watch live MTV concerts,
obtain first-hand original versions of songs, the latest news
of the singers around the world and various major music
charts. It has a slide-out QWERTY keyboard, allowing me
to play a "piano" and control everything freely. The phone
brings me a unique experience in music enjoyment.
Unlimited Music
By Chen Chao
�� October 2009
��October 2009
ZTE F952 cell phone features a 5 mega-pixel camera and a 3.2-inch large screen. It has good
image-formation capability with photos displaying verisimilitude. Supported by the high-speed
3G wireless network, I can quickly upload, store and share my photos, thus creating my personal
album.
Endless Shooting Pleasure
��October 2009
�0 October 2009
ZTE Raise smartphone has rich multimedia capabilities, which ensures
my diversified entertainment needs can be fulfilled. Meanwhile, its unique
operational control, top-level configuration and perfect video functionality help
me to create a wonderful 3G life. The more I use it, the more I like it.
Inseparable Companion
�0 October 2009
Cover Show
��October 2009
InterviewPeople
An Interview with Mr. Zhang Yadong, General Manager of ZTE's Data Card Product Line
ZTE's data cards did not gain momentum
until this year, but once the momentum is
generated, nothing can stop it from soaring in
the market. ZTE's data card sales have topped 7 million
in first half of 2009, representing an increase of 366%
compared to the same period last year, the fastest growth
amongst all manufacturers. Meanwhile, ZTE has made a
breakthrough in the overseas high-end markets with the
revenues from high-end markets such as Japan, North
America and Europe making up 40% of the overall
revenue. What do the numbers of rapid growth indicate?
We have recently conducted an interview with Mr.
Zhang Yadong, General Manager of ZTE's Data Card
Product Line.
Though there was a prior appointment, the interview
was still in a hurry. Mr. Zhang had a meeting in the
morning and had to rush to another company for business
negotiation in the afternoon; then he had to go on an
overseas business trip. So our interview had to be done
during the one-hour break at noon.
Enhancing Technology InnovationIn 2008, there was a large gap between the shipment and sales revenue of
ZTE data cards and those of our major competitors, which urged the high-level
management of ZTE to rethink the product strategies.
Mr. Zhang said ZTE began research on data cards as early as 2004, and
therefore is technologically well-grounded. With the arrival of the 3G era, global
demands for data cards soar. At the end of 2008, the high-level management
of our company made a decisive move to separate data card from the WCDMA
product line. The crux was to improve our product planning, cost control and market
competitiveness combined with our own rapid growth. Meanwhile, by concentrating
the resources, we hope to make headway in R&D and marketing.
Dedication and Persistence Pay OffBy Zhao Lili
The world's smallest data card ZTE MF645
�� October 2009
InterviewPeople
With a R&D team of over 600 members, we rapidly established a comprehensive data
card product line, which includes professional teams of demand exploitation, system design,
hardware and software development, structure design and testing. At present, we have
a comprehensive data card product portfolio, which can be divided into eight categories:
2G EDGE, CDMA2000 1×, TD-SCDMA, WCDMA, CDMA EV-DO, WiMAX and modules
(including Mobile Internet and Machine to Machine modules) and netbook, he said.
As for product R&D and technology innovation, Mr. Zhang emphasized that ZTE's
data card R&D team has a good understanding of terminal products and is far-sighted.
Meanwhile, the R&D strategy, which focuses on cost control, enabled the team to harvest
great R&D success. This year, ZTE launched the HSPA+ data card MF662, offering the
highest speed in the industry, the world's first plug-and-play TV data card MF645 and the
latest Windows 7-based data card.
Data card, as a consumer product, should not only meet consumer demands in
function, but also pays great attention to Industrial Design (ID). Fine and exquisite design
is a source of aesthetic enjoyment that promotes consumer's purchasing desire. Mr.
Zhang told the reporter that design includes three aspects: technology, material and ID.
In particular, technology is of the greatest importance because it affects the class and
feel of the products. Only the products with high technology can give people a sense of
visual enjoyment. Second comes the material, which includes both material and texture
in a broader sense and determines the quality of products. Last comes the ID, which
determines the appearance of products. ID is the forerunner in the turnaround and upgrade
of manufacturing, and innovation of design is very critical.
ZTE has devoted great energy to the design of terminal products, and it has set up
China's largest wireless broadband terminal
design center in Shanghai. The company
has six design teams located in the world's
major markets, which analyze the consumer
demands, and also China's largest terminal
user experience center. Especially, ZTE has
established partnerships with many world-
renowned design companies. All these
guarantee the first-class innovation and design
of the products. ZTE's products are designed
to be slim, compact, colorful, fashionable
and exquisite, so as to meet the aesthetic
requirements of various customers.
It is also revealed that the research teams
of ZTE data card are distributed in overseas
places such as USA and Sweden as well as two
Chinese cities Shanghai and Xi’an. The company
spends 10% of its revenue on R&D to guarantee
its leading position in the data card industry. With
profound understanding of market demands,
heavy investment in R&D and the research ethics
that emphasize innovation, the company has
been able to become the leader of the wireless
broadband terminal market in a short notice of
time.
Making Breakthroughs in High-End Markets
In March 2009, CCID Consulting released
its report entitled Review of China's 3G Mobile
Phone Market in 2008, which pointed out that
the sales volume of 3G handsets reached
352,000 units in 2008, and ZTE's data card
and handsets held a 37.8% market share to
take the first position in China's 3G terminal
market. Meanwhile, ZTE's data cards
occupied a share of 60.5% in China's 3G
data card market, taking a far lead over other
manufacturers. ZTE also records rapid growth
in the whole field of wireless broadband
data card: In the first half of 2009, the sales
volume of ZTE data cards reached 7 million
sets, which is a 366% increase over the same
period last year. Till the end of Q2 2009, ZTE ZTE and Kyivstar, Ukraine's largest GSM operator, hold a joint conference to launch data products ZTE MF622 and ZTE MZ31
��October 2009
has narrowed the gap between it and the
industry leader.
"We have a highly skilled team covering
research, marketing, logistics, legal affairs
and production, which enables us to break
our shipment record each month and remain
at the front of the industry", Mr. Zhang said.
"In addition to extensive cooperation with
China's three major domestic operators,
we also establish partnership relations
with overseas mainstream operators with
breakthrough made in three high-end
markets including Japan, North America and
Europe. In Europe alone, our data cards have
entered five major multinational operators,
namely, T-Mobile, Vodafone, Telefonica,
Orange and H3G. We also have large
shipments to South and Central America,
Russia and China."
This July, he said, we have signed a
cooperation agreement with WILLCOM, the
fourth largest mobile operator in Japan, for
supplying our 3G data card MF633 to Japan's
market. This cooperation marks a milestone in
our overall strategic business roadmap.
In addition, in the first half of 2009,
ZTE cooperated with Vodafone Italy for
supplying Italian users with 3G data cards
including 3.6M HSDPA data card K3565 and
7.2M HSUPA data card K3765. These two
products have high level of customization
and rich colors including white, pink,
blue, purple and black. In Vodafone Italy's
Website, ZTE's colorful data cards hanging
from the balloons are flying in the sky, like a
gust of colorful wind.
It is also revealed that ZTE has signed
an agreement with Norwegian operator
Telenor this July, which involves the delivery
of two million sets of USB data cards in the
coming 12 months to Telenor. At present,
ZTE has provided data card products to over
160 operators in 88 countries worldwide,
supplying them more than 2,500 customized
versions of data cards.
Strengthening Cost Control Meeting customer requirements is critical to longevity for a product. Meeting customer
requirement is not only embodied in meeting the requirement for product functions but
also reducing cost for customers. Mr. Zhang said ZTE's data cards take cost control into
consideration in both the initial stage of R&D and design and the later stage of packaging.
As for function development and design, ZTE, after surveying its targeted market, makes
customized products for different customers and pursues minimal design to lower
development cost and accelerate time-to-market.
Green packaging has been a prevalent ethic of the world today, which is also a
guideline for data card products. Mr. Zhang told the reporter that ZTE has always tried to
incorporate the ethics of environmental protection into the product design. For example, it
launched the eco-friendly packaging for Internet access card, which reduces the weight of
packaging by 75% and the associated carbon emissions by 75%. Moreover, 90% of the
packaging material is recyclable. Meanwhile, the Internet access card improves its design
for lowering power consumption and the power will be reduced from 10 to 3mA when the
card enters the standby mode, reducing energy consumption. This packaging suits users,
improves enterprise profits and contributes to lower air freights.
It is the company's pursuit of innovation in design, cost control, and environmental
protection that enable ZTE data card to expand its brand value.
Calm but Confident At the end of the interview, Mr. Zhang talked calmly about the prospect of data cards:
"We are trying our best to reach the goal of producing 15 million data cards in 2009 and
become neck and neck with the No. 1 of the industry in terms of shipment in 2010 and
strive to be the No. 1 of the industry in 2011." His unparalleled confidence is hidden in
his poised manner.
ZTE aggressively promotes data card products in Europe
�� October 2009
ZTE WorldPeople
By Jin Yi
It is deep into midnight and everything is silent. The dim moonlight sheds
on the milky table through the folded curtains. I get up and push the door
of my study open and begin to recall those days in Havana…
Feb. � to �, Overcast in Shanghai, Drizzling in Paris, Cloudy in Havana
It had been three years after I boarded the
B777 of Air France last time, and the excitement
of my Romanian trip had vanished. The steel
frames of the Pudong Airport were magnificent
as usual at night. Except for a short stay at
Charles de Gaulle Airport, I shall spend the
greater part of my future journey in the narrow
passenger compartment. Thinking of this, I was
overwhelmed by a feeling of repugnance.
During the 30 hours journey, the plane
flew across the Euro-Asian continent, and
across the vast Atlantic Ocean. There was
an outburst of cheering and applause as
our B747 (we were transferred to B747 in
Paris) landed in Havana Airport. I was deeply
affected by the simple and enthusiastic
expression of feelings from the passengers.
So we left our suitcases behind, rolled up our
sleeves and started our initial cooperation with
our Cuban friends.
Most buddies would readily agree that
exhibition arrangement is more of labor work
than mental activities, which is one of the
signs of our equipment's matureness. Of
course we were much obliged to the previous
efforts of Cheng Weichu—who canceled the
trip to hometown on New Year's Day, flew to
Shenzhen and took up the responsibility of
coordination. Facing the tidy exhibition booth
and smooth service demonstration, I could
not remember what we had been doing for
the last four consecutive days. But the sincere
smile of the Cuban buddies, the hustle and
bustle of two girls, the busy Hu Jing, and the
before-sales colleagues who rushed to the
exhibition hall right after arrival, all had left a
deep impression on me.
Simplicity is truth. Why not get over the
miserable and embrace Havana with a light
mood?
Feb. � to �, Cloudy to Sunny in Havana, ��-�0 Degrees
Rubbing my bleary eyes, I walked to the
window, pulled open the golden curtains and
pushed the light blue window open. A wave
of sea breeze touched my face with humid
moisture and soothed away my tiredness.
After the arrival yesterday, my buddy
Hu Jing at the local office drove us to the
exhibition site. The exhibition hall of our
company was stacked with wooden boxes
and some of them were ripped open; the
Radio Network Controller (RNC) stood
impressively before us. A few Cuban buddies
were discussing how to arrange them.
Obviously, we needed to give them a hand.
HavanaMy Journal in
��October 2009
F e b . � t o � � , S u n n y i n Havana, �0-�� degrees
The exhibition began on Feb. 9, which
was the traditional lantern festival in China. Half
a hemisphere away, my parents were admiring
the moon while I had much regret not being
able to spend the holidays together with them
for so many years due to my busy work.
The beautiful PANOROMA Hotel was
facing the sea to the north. Though unable
to see the sun coming out from the sea, we
were able to admire the sunset in the ocean.
Cheng Weichu and I witnessed the grand
moment of the sun falling into the Caribbean
Sea. We sat silently on the rocks by the shore
and did not speak for a long while, until the
sun was dimmed by the darkness. Cheng,
who was abroad for the first time, had never
been to the seaside before. I had no idea
how he felt at that moment; for me, it was just
tranquility. The stars in the night reminded me
of my childhood and the sound of sea waves
reverberated in my night dream.
We had met many Chinese people during
the five-day exhibition. Some were friends
from the industry who generously offered their
help; some were overseas students in Cuba
who were visiting the exhibition. Seeing many
Chinese exhibitors and the Yutong Bus in
front of the hotel gate, I once again deeply felt
the strength of our motherland.
Feb. �� to ��, Sunny in Havana, Overcast with Rain in Paris, Drizzling in Shanghai
It was a short stay, but the old city of
Havana was all unfolded before our eyes.
This was a picture of blue sea, white
seagulls, gray lighthouses, colorful paintings,
soaring church buildings, dilapidated cabins,
magnificent squares and layered old city.
We did not see a single fishing boat in the
long bay; the occasionally passing container
ships entered the port silently. Without the
usual stench of ports, the shore was a pleasant
site for the tourists even without the beach.
The architecture of Havana was nostalgic,
the people there were cheerful.
…
What I saw was beyond the description of my clumsy expression; yet what I heard
will always stay a treasured memory in my heart.
I wished so much to stay when I had to leave Havana. At night, Hu Jing drove us to the
airport and Zhao Dan, who always smiled, hugged us goodbye, one by one. The sunset glow
shed on the somewhat shabby airport terminal and left a long, long shadow. I looked forward
earnestly for the next time when I can visit Havana again and say "Hello, Havana!"
Havana
�� October 2009
PeopleBrand Road
The Master of Animation If we have to choose a name to represent
Japan's animated films in the 1990s, it
must be Hayao Miyazaki, who can be
compared with America's Walt Disney. His
representative animated movies include:
Valley of the Wind, Castle in the Sky, Kiki's
Delivery Service, Only Yesterday, Porco
Rosso, Ocean Waves, Spirited Away and
Howl's Moving Castle. While animation is
often considered to be for children, Miyazaki's
films have universal appeal. This is because
Miyazaki's animations explore profound
themes such as humanity's relationship with
nature, growth, search and freedom while having
a distinct flavor of Japanese culture.
The Path of GrowthHayao Miyazaki was born Jan. 5, 1941 in
Tokyo. During World War II, Miyazaki's father
was the director of Miyazaki Airplane, owned
by Miyazaki's uncle. During this time, Miyazaki
developed a fascination with aviation, which
was later manifested as a recurring theme in
his films.
Miyazaki attended first through third
grades at a school in Utsunomiya City, where
he got close to nature. Humanity's relationship
with nature is a recurrent them in his later films.
From 1947 to 1955, Hayao's mother was sick
in bed with spinal tuberculosis. His later film My
Neighbor Totoro (1988) was, in many ways, a
HayaoBy Li Yuning
Miyazaki
��October 2009
reflection of this ordeal.
In his third year at high school in
1958, he saw the film Hakujaden, which is
considered "the first-ever Japanese feature
length color animation". His interest in
animation began at that time and he decided
he wanted to become a comic artist. After
high school, Miyazaki attended Gakushuin
University, where he was an active member
of "Children's Literature Research Club".
In 1963, Hayao graduated from the
University with degrees in Political Science
and Economics. He landed a job at Toei
Animation in 1963 April and began his
road as an animator.
Miyazaki's AnimationThe reason why Miyazaki's films
have a large number of audience is that
he invest his films with rich meanings —
profound reflection on nature, growth,
search and freedom.
NatureThe Japanese people have a reverence
for the spirits of nature and they believe
that every object has a spirit inside. Under
this influence, Miyazaki's animations
frequently explore the relat ionship
between human and nature.
From the contradiction between the
"rotten sea" and human in Valley of the
Wind to the battle between a man-made
iron mill and the animal gods in Princess
Mononoke and again to Muska's looting
of the castle in the sky in Castle in the
Sky, Miyazaki explores the irreconcilable
conflict between man and nature.
Growing upMiyazaki has expressed strong feelings
about the independence of children, saying
that what he wants to do is "to tell children
that you can not be swallowed by your
parents and you must be independent from
your parents". Spirited Away is a typical film
themed on growing up. Miyazaki tried his
best to create the protagonist Chihiro,
a sullen 10-year-old girl. She grows up
thanks to a strange, sometimes terrifying
journey to another world. When in an
extremely helpless situation, she begins
to discover her own power and her true
value of existence.
SearchThe films of Miyazaki constantly
remind the audience: Do not forget
too fast; do not move too fast; stop
sometimes to ask yourself "Who am I?"
It is a profound philosophical proposition
that Miyazaki tries to explore through his
animations. This is embodied in Laputa,
a city in the sky in Castle in the Sky,
Sophia who regains her youth after a
great adventure in Howl's Moving Castle.
Of course, it is Spirited Away that delves
most deeply into this proposition. The
film has received many awards.
Chihiro is accidentally thrown into a
spirit world and is forced into slave labor
at the bathhouse which Yubaba the
witch rules. Yubaba gives her the name
"Sen" which is derived from "Chihiro".
Chihiro regains her original name after
great hardships; Haku, who used to
be "Kohaku River's Spirit", falls into
Yubaba's servitude due the destruction
of the river. At last, Chihiro helps him
remember his real name and past he
A Name Card of the AgeFrom his first film Valley of the Wind (1984) to Howl's Moving Castle in 2004, Miyazaki's
works opened up a new age in the Japanese animation history. In the 1980s, Miyazaki, whose
animation incorporates unparalleled warmth and humanity, unmistakably established himself
as a master of animation and he set Japanese box office records for several times. Miyazaki's
animation is now a brand name parallel to Walt Disney Pictures and he himself has become a
name card of the age in Japanese animation history.
had forgotten due
to the curse which
Yubaba had placed
on him; No face, who
has no voice and
body, has found his
place at last.
In this materialistic
world, it is so easy to
forget one's identity;
but if we can retain the
pure heart of children,
maybe we will never
get lost.
FreedomF re e d o m h a s
become a focal point
for contemporary
culture. Miyazaki's
l o ve f o r f l y i ng i s
manifested as the
theme of freedom in
his fi lms. Freedom
i s t h e e t e r n a l
pursuit and dream
of human beings;
but due to various
restra ints we can
not always do things
at our wi l l . But in
Miyazaki's films, the
splendor of f ly ing
subtly satisfies our
desire for freedom.
�� October 2009
PerspectiveService
By Bu Xiangting, Wang Yundong
Overall CustomizationCreating a Dignified Life
Since ancient times, customization has always been associated with dignity. It was once a privilege enjoyed by
the royal family and genteel aristocrats. Gradually, customization has toppled the cheap mass production in
the industry era, and customized jewelries, customized dresses, etc. have entered every aspect of a high-taste
life. No wonder that Hollywood stars have been pursuing customization. Audrey Hepburn liked to show her style
through"custom ceremonial clothes and jewelries"; Marilyn Monroe chose custom fit shoes from Ferragamo to play
up her unique sex appeal; Madonna wore customized jewelries at her concerts …
What is Customization Customization does not simply mean customization of products demanded by
users, tailored technical services and follow-up services are also an important part of
customization. Of course, customization does not necessarily mean costliness and
privilege, for example, in the communications industry where a mature customization
service chain has already been established for a long time, customization has been
accepted by more and more people.
Worldwide, terminal customization and service customization have already
become the mainstream development direction of the communications industry in
the 3G era. Just as mentioned above, customization is not confined to terminal alone,
service customization is also an important part of it. As a leading global provider of
telecommunications equipment and network solutions, ZTE not only has a rather good
performance in terminal customization, but also in custom-made service.
ZTE's Road of Customization With experience in providing customization
service to more than 500 operators globally, ZTE
has also played various important roles in China's
3G customization development. In 2009, ZTE
has carried out a series of terminal customization
cooperation with China's three major operators.
In addition to this, ZTE has a comprehensive
development in customized after-sales services. ZTE
provides customized after-sales services for China's
three major operators, draws up special after-
sales service strategies, and organizes professional
customized service teams. In May 2009, ZTE
��October 2009
launched a mobile club www.ztemc.com, which
provides download services of pictures, music,
games, software, videos, and e-books. In
particular, the mobile club provides customized
contents and services for users of different
operators.
ZTE also has an equally outstanding
performance in customization cooperation
with international operators. In the international
market where operator-customized services
are well developed, ZTE carves a niche for itself
by providing end users with richer customized
services.
Take the customized after-sales service
in Australia as an example: ZTE adopts three
different modes according to sales channels and
product characteristics.
1. Terminal user – shop – after-sales agents. For
terminal users of operators’ sales outlets, they can
be directly served in operators’ shops; then the
after-sales agents will repair the faulty handsets.
This makes the network cover remoter places,
and enables more users to enjoy fast services
directly.
2. Terminal user – after-sales agent. For terminal users
of the sales outlets not directly under operators, they
can directly require the agents to provide services.
This enables terminal users to talk with the agents to
have more satisfactory services.
3. Home service. As for vehicle-mounted
Recognitions Around the World Capitalizing on years of accumulation in customized services, ZTE's after-sales service
has repeatedly received honors and awards. ZTE has won high approvals from China's three
major operators for its excellent accomplishments. The latest award is an honorary award for G3
terminal marketing cooperation given by China Mobile Beijing Branch in July 2009.
In providing customization service for international operators, ZTE has also gained
honors repeatedly. In June 2009, a high-level official of Telstra's Retail Group stated that
his group (the national repair center) has had a two year history with ZTE and that of all the
vendors his team deals with, ZTE is, by a large margin, the most professional and easiest to
work with of all the vendors. He explained that it was ZTE's process that was inspiring.
In June 2009, ZTE after-sales achieved a good result in the quarterly scoring of the US
operator MetroPCS. The scoring covers comprehensive appraisal and ranking in terms of
market, logistics, brand, after-sales service and other items of MetroPCS's seven suppliers.
With respect to the after-sales service, ZTE was ranked the first place among the seven
suppliers in both the third and fourth quarters of 2008, and the second place in the first
quarter of 2009. Among the seven suppliers: ZTE, Motorola, Samsung, Nokia, Kyocera,
Huawei and UT Starcom (replaced by RIM in 2009), ZTE has a remarkable advantage in
after-sales service.
products, the after-sales agents will come to the customers’ homes for warranty services.
While providing customization services for the US market, ZTE has adopted more
meticulous, intimate services, regarding US consumers’ consumption habits and industry
practices as well as sales modes, for example, complete replacement of the shell, mirror
surface and other external small spare parts, for faulty handset. In order to monitor the
service quality for customers, ZTE also introduces strict quality inspection and testing
specifications in the US, for example, the AQL standard.
In the development of future cell phones, customization is an inevitable trend.
Especially in the communications field, one can only become outstanding in numerous
manufacturers by providing overall in-depth customization plans. What ZTE relies on
for its success in the customization road is not only its own powerful technological R&D
strength, but also its unremitting efforts in customization service. With such an attentive
manner, ZTE will still play an important role in the future development of customization
service.
�0 October 2009
TIPS
Overview of Smartphone
Definition of a SmartphoneThe appearance of computer has
brought great convenience to our life, and
most importantly it enables our world to
enter a road of artificial intelligence. We have
seen intelligent refrigerators, intelligent TV,
and even intelligent toothbrushes. Mobile
phone, an indispensable part of our daily life,
has been revolutionizing to smartphones. A
smartphone is a mini computer with phone
capability. Like a computer, it is powered
by an operating system for software
expandability. And it offers advanced
features such as Internet.
Distinguishing a Smartphone How should we dist inguish the
differences between a smartphone and a
mobile phone? There are several key points
to it.
Firstly, a smartphone looks a little
bulky. Yet at present more and more
smartphone manufacturers come to realize
the importance of form factor, so with such
judgment criterion we can only distinguish
earlier smartphones.
Secondly, the user interface of a
smartphone can achieve such effects as
dynamic backgrounds, custom icons, and
widgets, which is completely different from
a regular phone, which only supports simple
alternations of icons and backgrounds.
Thirdly, a smartphone allows us to install
and run applications of our choice.
Moreover, a smartphone provides multi-
tasking ability, allowing various applications
to run simultaneously with switching
between one to another. We can also make
a distinction through the hardware, for
example, generally a smartphone comprises
a processor, Random Access Memory
(RAM), permanent storage, etc. while an
ordinary handset does not rely highly on the
hardware.
By He Peng
The mos t common l y u sed operating systems in smartphones usually include Symbian OS, Windows Mobile, Linux, Palm OS, Mac OSX, and Android.
Few misunderstandings about smartphones: Not all large-size cell phones that have a stylus pen and a touchscreen are smartphones and also it is not true that a cell phone with more built-in functions is a smartphone.
PerspectiveTech Frontier
Smartphones with powerful and fast
processors, large memory, touchscreens
and open operating system are becoming
an integral part of our lives. Now, let's take
a closer look at this device which is bringing
entertainment and business to our finger tips.
��October 2009
TIPSZTE has made great achievements in Windows Mobile-based handsets and its
WCDMA and CDMA2000 handsets with Windows Mobile and a Qwerty keyboard are in hot sale in markets such as Europe and China. Its Windows Mobile 6.5-powered touchscreen handsets hit the market on October 6, 2009 as one of the first Windows Mobile 6.5 devices. Meanwhile, devoted to the R&D of Linux, ZTE will launch OPhone handsets customized for China Mobile in Q1 2010 and the company will probably release Andriod-based phones in the near future. ZTE has indeed made a great contribution to the smartphone industry.
Knowing a Smartphone Next, we will learn some smartphone usage
principles.
In fact, a newly-bought smartphone does
not have the programs we need. Then, we have
to install software programs compatible with the
operating system. We may also wonder why it
has such a long turn-on time, and why a high-
capacity battery will be running low in only one
day ... So we have to learn how to use it.
Do backups often: The operating principle of
a smartphone is similar to that of a computer, and
it may also encounter viruses, abnormal crash
and other problems; so it is a good habit to take
regular backups; it is convenient to take backup
as you can synchronize data on your phone with
your computer;
Clean up frequently: When we have installed
a number of software programs and theme files,
garbage files will usually be generated under the
system file directory, so we must delete these
applications which are not often used, or clean
up temporary folders often;
Prepare a battery: Smartphone battery
generally has a bigger capacity than a common
cell phone, but it has numerous embedded
auto start software programs, which leads to
lower endurance; therefore, we should prepare a
standby battery.
As a device that takes cares of all our
handheld computing and communication needs,
a smartphone can be used for multitasking,
playing online audio and video files, writing
programs, handling our work, locating our
positions, etc. When Social Networking Sites
(SNS) are popular around the world, you can
also use smartphone to visit popular SNS such
as Facebook and MySpace through Internet or
specially designed software.
After learning such elementary
knowledge, we will find that smartphones
are easy to use, and perhaps we may even
gradually feel their unique charms in the
future.
Symbian OS: Its interface looks like
the hybrid of Windows Mobile and Linux
systems.
Windows Mobi le: The system
is developed by Microsoft. Nearly all
knowledge you have about Windows
computer system is applicable to this
operating system.
Linux: Motorola has been a leader
in the development of Linux-based
handsets. Due to the expandability
reason, Linux has been in the decline.
Since Andriod and China Mobile's Open
Mobile System (OMS) uses Linux as a
basis, Linux is on the rise again.
Palm OS: It is one of the major
handheld operating systems. It has
many powerful business features,
and abundant software programs are
available for Palm-based phones.
Mac OS X: The revolutionary iPhone
is powered by this system.
Android: Currently the most
commonly seen Android phones
are OMS-based ser ies models
independently developed by China
Mobile as well as Google's phones.
Since Android is open-source software,
it can be freely used and modified by
us.
Sidebar
�� October 2009
Fashion
Making Life Light
By Li Yuning
With too many thoughts, we get stuck; with too much burden, we lose
our orientation; with too much pressure, we get depressed; with too
many gaudy clothes, we get fidgeted; with too much greasy food,
we may get fed up.
In a disturbing world, we are always looking for a private land of peace and
purity where we can breathe and live easily. In fact, the pure land is always there,
just beside you. It is the pure land that allows you to relax and the spirits that enable
you to live an easy life. However, how many spirits remain undiscovered?
Light Make-up At present, light make-up is in fashion. I am always
attracted to girls of natural beauty, shining skin and light
smiles. This is due to the power of natural endowment.
Perhaps it is the admiration for natural beauty that leads to
the return of light make-up.
With the return of light make-up, we also witness the
prevalence of "nature" and "translucent" cosmetics. Loose
powder is the lightest cosmetics. The best-quality loose
powder can be made to be as fine as the floating dust in
the air. You may not feel its existence as you close your eyes
and apply it to your face with your fingers. Obviously, top-
quality loose powder is not a burden.
DiorSnow Sublissime Whitening UV Loose Powder
SPF 15 is your optimal choice. The powder texture is super
fine, which keeps your skin bright and beautifully luminous.
Meanwhile, the powder has SPF15/PA++ index and vitamin
C enhanced texture, which acts as a pro-active barrier
against external aggressions.
The Enchantment of Transparency What is transparency? It is a color; the color without colors. It is a floating state in the
vacuum. It is also a state of purity, which you can penetrate.
In our life, we have seen various dazzling colors, and sometimes we just become
numb and irresponsive. Only when we encounter subjects that are pure and flawless we
can be touched. In our deep heart, we reserve a sacred place for purity, which makes our
life pure, light and easy.
I still remember two transparent iPod speakers: AquaTune nano 4G and AquaTune
v2, whose crystal appearance is fashionable and fascinating. Meanwhile, the two IP67
rated waterproof speakers use the silica-gel body, and they are submersible up to one
meter for half an hour. With such crystal products, is our life still so heavy?
The Fascination of smiles "A smile makes you ten years younger". However, can we smile on our life? I am
afraid not. Most people are too concerned about the profit and loss, which is also a major
reason why modern people often get depressed.
People smile when things are going smoothly and become gloomy when facing
adversity, without realizing that smiles are most needed to confront adversity. Smiles are
the key to a light-hearted life.
��October 2009
If you are gloomy all day long, then just look at how Jacqueline
Kennedy, the most popular first lady in American history, lived her
life. After the death of her husband, her re-marriage to the Ship King
became a controversial issue. However, is it necessary to sacrifice
one's happiness to conform to the American norm? Which is more
important, a perfect life or an easy life? Jacqueline made her choice:
raise her head, and smile it off.
Light-load Exercise For most people, doing exercises consumes a lot of energy
and is quite unrelated to the light life we advocate. In fact, we are
talking about a "light-load" exercise that can bring fun to our life and
improve the quality of our life.
Light-load exercise emphasizes the process of exercise, is low
in intensity, and therefore produces scanty or very little perspiration.
It regulates the functions of our body and makes our life easier.
Yoga is a well-known sport originating from India, which is also
a light-load exercise. It becomes popular in the world as it seeks to
harmonize the body, mind and soul. It allows us to enjoy peace and
get relaxed.
The practice of yoga will help us to realize that light life is just
around.
Light Diet Light diet is by no means the synonym of tasteless food or
skipping meals; it emphasizes on food's pure and natural taste.
Light diet is actually the purest tastes created by fine
seasonings that people tend to forget. Take a famous seasoning in
French food, the GUÉRANDE salt for example. This sea salt comes
from Brittany France, and it has enjoyed the highest recognition in
the gourmet world for thousands of years. It retains trace minerals
that naturally occur in seawater, including natural iodine and gives off
The Water of Purity The market is filled with various brands of mineral water. We are dazzled
and lose our interest to select. In fact, pure water does not merely relieve us from
thirst; it also supplies us with trace elements without adding to our burden; it
allows us to truly relax.
Speaking of pure water, the earliest mineral water could be the Chateldon
1650 sparkling mineral water, which is know as the water of Louis XIV, probably
France's most famous ruler. Meanwhile, brands of mineral water from New
Zealand such as Waiwera and Antipodes are also rated world-class.
Light Music Tired of the noise of heavy metal or rock? Let's take a break and enjoy some
light music! If heavy metal and rock ‘n’ roll make you high, light music surely gives
you another feeling. It purifies your soul and helps fine tune the rhythm of your
heart.
Speaking of light music, Bandari is the absolute token. In Bandari music, the
sound of flowing water and twittering birds refresh your senses, and gives you a
feeling of returning to nature. For me, the music of Banari is the most natural, the
most graceful and the most heavenly.
Light life does exist! It is life's little pleasures, and the easy attitude
that is demonstrated in every aspect of your life. Life is our own path.
Yet, to make our life light we have to learn how to give up and make
choices. �
the scent of violets. It is wonderful for seasoning meat.
Speaking of light diet, it is necessary to mention the light Japanese cuisine.
Japanese cuisine heavily relies on mild, low-calorie seasonings, such as Wasabi,
kelp and grapefruit sauce. Sushi, salmon and soba noodles all preserve their
pristine flavors, bringing us a perfect light diet.
�� October 2009
