Case study On “attitude”attitude”

Group # 3Group # 3

PRESENTERS

Zularbine KamalID#1111071090

Ahsan KabirID#1120517590

MIR ABDUL AL MAMUN CHOWDHURYID#1110748090

MD. Shiblee AzamID#1110794090

Shah Muhammad Easer ArafatID#1210486090

North South UniversitySchool of businessEMBA Program, Fall 2012EMBA 601, Organizational BehaviorMentor: Dr. Abdur Rab

North South University DhakaNorth South University Dhaka

 The essence of the caseThe essence of the case

• Ralph Morgan, a worker and union member has now been made a supervisor.

• Initially Ralph has an attitude against the management .• Over time and with events and experiences, Ralph

undergoes attitudinal changes.• Management invites Ralph to train supervisors in ways of

dealing with the union because Ralph himself was a part of the union at one time.

Attitude -Components

What was Ralph’s attitude towards the union when he first become a supervisor?

Ralph’s initial attitude was based on •Belief (Cognitive): Positive•Emotion (Affective): Close tie•Behavior: Protectionist

Components of Attitude• Cognitive component: The opinion or belief segment of an

attitude. • Affective Component: The emotional or feeling segment of an

attitude. • Behavioral Component: An intention to behave in a certain

way toward someone or something.

Attitude - ComponentsWhat was Ralph’s attitude towards the union when he first become a supervisor? Ralph’s initial attitude towards the union was based on these components.. Cognitive component: Opinion and belief segment of attitude.

Ralph had a favorable opinion about the union and its purpose. His opinion or judgment was based on available information from his being associated with it before taking up the new position. He had a favorable opinion towards the union which he thought was necessary in order to ensure a fair and win-win relationship between management and union.

Case studyOn

 AttitudeTitle: Doing his shareMIM, Manipal 2009

                                                                                                                                                                                                

Attitude - Components

Affective component: Emotional or feeling segment of attitude.Ralph was emotionally attached to the union. He developed a feeling of affinity and close tie with the union, especially during the two unsuccessful strikes.Behavioral component: An intention to behave in a certain way toward someone or something.Ralph had an intention of protecting the union and upholding its purpose while trying to show the management down for not acting favorably.

Barriers to Change• Prior commitment• Insufficient information• Increase of commitment

Attitude -Barriers to changeWhat barriers were there that initially prevented him from changing his attitude towards the union?The barriers to change of attitude in Ralph can be categorized as below:

Prior commitment: when people feel a commitment towards a particular course of action that has already been agreed upon, it becomes difficult for them to change or accept the new ways of functioning.

In case of Ralph, he had dedicated himself to the goals of the union when he participated in the two strikes that failed. His attitude was shaped such as to help the union with its goals.

Attitude -Barriers to changeInsufficient information : Sometimes people simply don’t see a reason to change their attitude due to unavailability of adequate information.

Ralph was yet to learn the management’s perspective and what it takes to deal with the union workers.

Attitude -Barriers to change

Increase of commitment: People tend to justify their current attitude despite new evidence that it is wrong.Ralph had invested a lot of energy and time in the union activities and it was preventing him from changing his attitude in favor of the management and against the union.

Attitude -Factors for change• Why did Ralph’s attitude change?• What factors accounted for this?

Because of Exposure to new information and Co-opting approach

Attitude -Factors for changeRalph’s change in attitude can be attributed to the following factors.New information : Providing relevant and adequate information changes attitude dramatically; conversely, lack of information breeds negative feelings and attitudes.

Attitude -Factors for change Before joining the management, Ralph had an anti management attitude. However, when he was promoted into the management rank, his attitude changed. He became aware of what the company was doing to help the workers and how the union was working against the company and, overtime, this new information resulted in a change in his belief about management and his attitude towards both the company and the union. He became more pro-company and less pro-union.

Attitude -Factors for changeCo-opting approach: To change the attitude of some one who belongs to a different group , it is often becomes very effective if you can include him in your own group . Such a person can help formulate policies in matters he has participated in previously as part of the other group.

The management knew that Ralph feels that the management is doing less to address the union’s issues. Inviting Ralph on board to formulate policies for dealing with the union is an attempt at changing Ralph’s negative attitude towards the management.

Attitude - Functions

Are workers who are recruited for supervisory positions likely to go through the same attitude changes as well?

Yes, because of presence of comparative intensity of attitude functions.

Attitude - FunctionsAdjustment function: One when is.. Well treated = positive attitudeIll treated = negative attitude

Attitudes often help people to adjust to their work environment. Well-treated emplyees tend to develop a positive attitude towards their job, management and the organization in general while berated and ill treated organizational members develop a negative attitude. In other words, attitudes help employees adjust to their environment and form a basis for future behavior.

In case of Ralph, he was embarrassed by the two incidents with the workers and that made him develop a negative attitude towards the union and workers.

Attitude - FunctionsEgo defensive function: Attitude helps one retain dignity and self image. An old manager whose decisions are continuously challenged by a younger subordinate, manager may feel that the latter is brash, immature and inexperienced. In truth, the younger subordinate may be right in challenging the decision. The older manager will try to protect his ego by putting the blame on the other party.

Challenged by the workers, Ralph had to undergo a change in attitude to defend his ego.

Attitude - FunctionsValue expressive function: Attitude provides a basis for expressing ones human values.For example, a manager who values hard and sincere work will be more vocal against an employee who is having a very casual approach towards work.

Ralph did not like the employees who were slacking at work or not being punctual.

Thank You!

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