OPENING PARTY

ANAFERNÁNDEZ-TREJO

ISTITUTOMARANGONI

Brief Introduction:

Client: SCOOP a multi brand retailer

Location: City Centre High Street

Target customer: Male and females aged 16-30. The target market ranges fromstudents to young professionals

Interior Style:

Selling Threshold:

Fixtures & Fittings:

Materials:

White acrylic: fixtures and spheres

White wooden floor &fixtures

Colored plastic: fixtures and decoration Ceiling: Polycarbonate

MerchandisingStrategies:

The merchandising strategies will be a combination of:

o Horizontal Merchandising

o Vertical Merchandising

o Product Blocking

o Symmetrical Merchandising

Fixtures & Fittings:

The separation between each point where you can attach the shelf is every 40 cms, thedimension of each shelf is 45 x 40 x 6.25 cms.

The vertical distance between each shelf is 31.60 cms.

The Lower part is conformed by drawers where the rest of the sizes of some clothes canbe stored and the client can take them by themselves.

Graphics & Signage:

Logo’s Typography will be used to mention each section.

Each colour represent one ice-cream flavour or topping.

Stickers with pixels with the same colour of the section will be used as a path.

Graphics & Signage:

ICE CREAM PARTY

Every guest will attend to the SCOOP opening party willreceive an ice-cream at the door as gift and “game

starting”

ICE CREAM PARTY

Each fashion section will delivery a kind of topping color toadd to your ice cream that you previously got at the door

of the store

ICE CREAM PARTY

An funny carousel, the main attraction of Scoop Party.Located at “Core Fashion” section, will be the centre of all

glances

ICE CREAM PARTY

A photographer will be around Scoop store taking picturesto guests. Polaroid picts that will be delivered to the

customers at the cash point after purchase

ICE CREAM PARTY

Every Scoop store area will provide amusement with anattraction where the customer can play. The main object of

the attraction or topping color for their ice-creams willmatch with the chosen color of the area

ThankYOU