Connect with China’s middle class Find out how the rising affluence of China’s middle class presents an increasingly important market for progressive New Zealand businesses. Fay Nie’s firsthand knowledge and branding experience in China will benefit business owners across many different product categories. In this presentation, Fay reveals the fascinating insights from her personal research into the lifestyle and buying behaviours of real people living and working in China. We take a close look into middle-class Chinese consumers’ lives. • What do their daily schedules look like? • What products do we find in their fridges, handbags and desks? • Where, how and why do they buy? We also look at the reasons behind their lifestyle and buying behaviours. • Why is economic confidence low, but consumer confidence high? • How does the Chinese middle class evolve as they buy? Find out how best to connect with China’s middle class and avoid expensive mistakes when targeting this fast-changing market. Wednesday 25 May 2016, 5pm DLA Piper, Chartered Accountants House Level 5, 50 – 64 Customhouse Quay, Wellington Register at: events.nzcta.co.nz/products/75/connecting-with-middle-class-consumers-in-china Fay Nie –Lead, Ocean ChinaFocus At Ocean ChinaFocus, Fay helps to build competitive brand strategies for her clients. Fay was born in southern China, lived many years in Beijing, and moved to New Zealand in 2014. Her cultural background gives her invaluable insights that help New Zealand businesses connect with Chinese consumers. Fay has worked with Fisher & Paykel, ANZCO, Fly Buys, Deer Industry New Zealand, Volkswagen Group, Financial Times, Sinopec, OPPO, Bottega Veneta, and Air China. Ocean ChinaFocus Ocean ChinaFocus helps New Zealand brands boost their business in China through strategic branding. Ocean ChinaFocus is an initiative of Ocean Design Group, who has worked closely with New Zealand exporting companies for 27 years. oceanchinafocus.nz

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Connect with China’s middle classFind out how the rising affluence of China’s middle class presents an increasingly important market for progressive New Zealand businesses. Fay Nie’s firsthand knowledge and branding experience in China will benefit business owners across many different product categories.

In this presentation, Fay reveals the fascinating insights from her personal research into the lifestyle and buying behaviours of real people living and working in China.

We take a close look into middle-class Chinese consumers’ lives.• What do their daily schedules look like?• What products do we find in their fridges,

handbags and desks?• Where, how and why do they buy?

We also look at the reasons behind their lifestyle and buying behaviours.• Why is economic confidence low, but

consumer confidence high?• How does the Chinese middle class evolve

as they buy?

Find out how best to connect with China’s middle class and avoid expensive mistakes when targeting this fast-changing market.

Wednesday 25 May 2016, 5pm DLA Piper, Chartered Accountants House Level 5, 50 – 64 Customhouse Quay, Wellington Register at: events.nzcta.co.nz/products/75/connecting-with-middle-class-consumers-in-china

Fay Nie –Lead, Ocean ChinaFocusAt Ocean ChinaFocus, Fay helps to build competitive brand strategies for her clients.

Fay was born in southern China, lived many years in Beijing, and moved to New Zealand in 2014. Her cultural background gives her invaluable insights that help New Zealand businesses connect with Chinese consumers.

Fay has worked with Fisher & Paykel, ANZCO, Fly Buys, Deer Industry New Zealand, Volkswagen Group, Financial Times, Sinopec, OPPO, Bottega Veneta, and Air China.

Ocean ChinaFocusOcean ChinaFocus helps New Zealand brands boost their business in China through strategic branding. Ocean ChinaFocus is an initiative of Ocean Design Group, who has worked closely with New Zealand exporting companies for 27 years.

oceanchinafocus.nz